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Information,
Call Us Today!
1.800.800.7517
Our Family of Westway Products: ©Westway Feed Products LLC ● 14015 Park Drive, Ste. 217●Tomball, TX 77377 Invest in
Your
Future . . .
Become a Westway Liquid Feed
Supplement Dealer Today!
BRAND STATEMENT
“For people that value working with a company that is committed to helping them
succeed, Westway Feed Products is the global supplier of agricultural-based liquid solutions
with the resources, service, technical support and collaborative culture to understand and
meet their needs through products and solutions that help them thrive, not just survive.”
Join the World’s Largest Network
of Liquid Feed Supplement Dealers
When you join the Westway family, you become a member of an elite network of dealers who are equipped
and trained to provide the marketplace with top quality, state-of-the-art liquid livestock feed.
Westway is a leading manufacturer, marketer, and distributor of liquid feed products in the United States
and Canada. As a Westway Liquid Feed Supplement Dealer, you will benefit from our national presence,
product consistency and innovation, customer support, and commitment to the future of livestock
agriculture.
You will handle a product that is systematically updated to stay in line with changes in genetics, economics,
nutrition, and the dietary needs of livestock. Our continuing program of farm and university testing helps
ensure that our products meet the standards of today’s market.
You know you can depend on our quality and our service to satisfy your customers. Westway Liquid Feed
products are backed by a strong system of customer service centers, regional offices, and computers linked to
the production plants for fast and efficient communications.
As a dealer, you will have the advantage of on-going outstanding national, regional, and local marketing
support. You will have access to ready-to-use print ads, point of purchase sales support, equipment programs,
and product promotions to build your business.
Our highly qualified sales staff stands ready to provide you with sales training and product information for
your customers as well. From beginning to final sale, you will have the support you need to be successful.
What Makes Westway Liquid
Feed Supplement Dealers
Different?
Our Philosophy Is Simple!
The Westway philosophy is simple: We provide value to our customers, quality in our products,
integrity in our follow through, and service to all who honor us with their business.
Our years of experience have allowed us to evolve with the needs of today’s cattlemen. We are
committed to providing quality feed at a fair price with efficient service.
As a Westway Liquid Feed Supplement dealer, you can feel confident in representing a product
that leads the industry in liquid feed technology backed by proven research. The benefits of
Westway products include:
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Supplemental protein, energy, vitamins, and minerals.
Convenience and safety.
An economical free-choice supplement that is available to cattle 24 hours a day.
Predictable intakes that help insure cattle receive the proper nutrition they need on a daily
basis.
9 An economical source of nutrients that fill the nutrition gaps in your forage program.
The results of Westway Feed are notable:
9 Help brood cows wean heavier calves by aiding milk production.
9 Helps steers and heifers develop their frames, and improved health and appearance, which
means a big dollar difference at sale time.
9 Age replacement heifers in maturing faster to reach their reproduction cycle quicker, which
means they’ll get to the milking herd on time.
9 Dry cows are more likely to maintain their health during the dry period and are prepared for
the next lactation.
Marketing
support Available
To Westway Liquid Supplement Dealers
As a dealer, you will have access to a full range of marketing materials designed to be easy to use and
effective.
Dealer Action Plan
We will help you to develop a summary of the business potential represented in a Westway
dealership. You’ll have a realistic appraisal of your opportunity for profit based on our extensive
experience in the liquid feed supplement business. The assessment will include some of the
following:
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market and sales potential
projected sales and income
projected operating expenses
capital investment requirements
profit potential and return on investment (R.O.I.)
New Dealer Start-Up Package
As a new dealer, we will provide you with start-up marketing assistance. After you sign your contract,
you will automatically receive Matching Funds to use toward new dealer identification. The MF will
be matched on a 50/50 basis—Westway will match every dollar you spend up to the amount
allowable for that particular year.
Matching Fund Marketing
You can earn additional co-op dollars each year. For each ton of qualifying Westway products you
sell, you will receive funds to use toward the purchase of Westway opportunities designed to help
you grow your business. We will match what you spend dollar for dollar up to the total amount you
accumulate in the fund!
Prior to Jan. 1, you will work with your sales representative to develop a Dealer Marketing Plan for
the following year. The plan is formulated based on the previous year’s tonnage (January thru
December). You will have the entire fiscal year to spend the fund on Westway-approved
opportunities you selected in your Dealer Marketing Plan. Funds left over at the end of the year will
be forfeited and no cash payments made.
Eligible Expenses For
Matching Funds Marketing Plan
You have a choice of several options on which to spend your co-op dollars, each of which must
be approved by your Westway Sales Representative and included in your Dealer Marketing Plan:
Feeder Meetings. Westway provides invitations and support from your sales representative.
Dealer Identification. Authorized dealer signs, and truck and tank identification
Marketing Specialty Items. Caps, jackets, mugs, calendars and other items with the Westway
logo clearly visible and purchased through approved suppliers.
Local Advertising. Camera-ready slicks are available for you to use in your local papers and
publications. Each slick has a space for you to include your personalized information
The T.L.C. (Total Liquid Commitment) Direct Mail Program. The purpose of this program
is to help you expand your liquid feed supplement business and increase your contact with
your customers at strategic times during the year.
Each professionally created mailing is designed to reinforce the concurrent Westway national
advertising campaign in trade magazines and cattlemen’s books, and is personalized with your
dealership information. Handled by the Marketing Department on your behalf, the cost of
the mailing is 50% of the postage, which is automatically deducted from your Matching
Fund.
There are several mailings each year. You can participate in as many of the mailings as you
wish and can use your co-op dollars to supplement your expenses up to budgeted amount.
Personal, professional, and informative—it is like having your own Marketing Department!
Other Expenses may be eligible for credit reimbursement under this program with the prior
approval of your sales representative.
Sale Training and Support
At Westway, we are committed to helping you succeed. As a dealer, you have access to a
variety of resources that can help you get the technical, sales, and marketing training you
need to become more profitable. Your training will include topics such as:
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ingredients
feeder meetings
sales training
equipment programs and set up
credit
field training
Feeder/Producer Meetings
This important sales tool is your opportunity to develop stronger relationships and build
trust with your prospects and customers. You can use your Matching Fund match to invite
them to a well-planned meeting or luncheon to discuss ideas in a relaxed setting. Westway
will assist you with the help you need to have an effective meeting, including:
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preparing for the meeting
setting objectives for the meeting
selecting your setting
preparing presentations
selecting and arranging speakers and topics of interest
field training
J n We stw ay:
Join
T
The
Com
mpan
ny wiith a Fut
ture
e
When you
u become a Westway Liquid Feeed Supplem
ment Dealerr, you will be joining a team
equipped to move in
nto the futu
ure. Our foocus is the feed industtry. That means
m
we arre
committeed to contin
nuing research and devvelopment, quality asssurance proograms, an
nd
control, and efficiency and costt effectiven
ness in everyy phase of our
o businesss.
We will coontinue to focus on reecruiting th
he best deaalers we can
n find to moove the besst
products we
w can man
nufacture to
t the markketplace. Arre you read
dy to take th
he next step
p toward
your futurre?
You are in
nvite
ed to becom
b
me a
Wes
stway
y Liqu
uid Fe
eed Su
upple
ement
t Deal
ler!
You could
d increase your
y
earnin
ng power tooday! To fin
nd out morre, simply call
c our Weestway
Feed Marrketing Num
mber and your
y
Westw
way sales reepresentativve will be in
n touch witth you!
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Call
Us
U
To
oday
y!
1.800..800.7
7517