Unlocking Knowledge, Empowering Minds.
Lindsey Weeramuni
Elizabeth DeRienzo
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Unlocking Knowledge, Empowering Minds
29 April 2010
Unlocking Knowledge
Empowering Minds
Challenges and Solutions
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Unlocking Knowledge, Empowering Minds
“To open up the institution’s vast reservoirs of knowledge
is a monumental and inspiring endeavor.”
— Student, Canada
Unlocking Knowledge
Empowering Minds
Challenges and Solutions
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Unlocking Knowledge, Empowering Minds
Unlocking Knowledge
Vision
“OCW expresses MIT's goal of
advancing education around the
world through a global community
in which knowledge and ideas are
shared openly for the benefit of all.”
— Susan Hockfield,
President of MIT
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Unlocking Knowledge, Empowering Minds
Unlocking Knowledge
A Dual Mission
• Publish core teaching materials—including syllabi, lecture notes,
assignments and exams—from virtually all of MIT’s courses
• Extend the reach and impact of OCW and the OpenCourseWare
concept
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Unlocking Knowledge, Empowering Minds
Unlocking Knowledge
What is OCW?
MIT OpenCourseWare IS NOT:
• An MIT education
• Intended to represent the
interactive classroom environment
• Degree-granting
MIT OpenCourseWare IS:
• A Web-based publication of
virtually all MIT course content
• Open and available to world
• A permanent MIT activity
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Unlocking Knowledge, Empowering Minds
Unlocking Knowledge
A Community Achievement
Covers:
• The entire undergraduate and graduate curriculum
• 33 academic departments
Voluntary contributions from:
• 78% of MIT faculty
• 4,600 members of the MIT community
• More than 8,100 individuals and organizations in total
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Unlocking Knowledge, Empowering Minds
Unlocking Knowledge
Open License
Obliges users to meet three use requirements:
Use must be non-commercial
Materials must be attributed to MIT and original author
or contributor
Publication or distribution of original or derivative
materials must be offered freely under identical terms,
or “share alike”
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Unlocking Knowledge, Empowering Minds
Unlocking Knowledge
• 87 courses
• 1,834 total tracks
iTunes U & YouTube
iTunes U MIT Main Page
QuickTime™ and a
decompressor
are needed to see this picture.
MIT YouTube channel main page
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Unlocking Knowledge, Empowering Minds
iTunes U OCW Course Page
“OCW motivates my students and gives them
access to a wider knowledge base."
— Educator, India
Unlocking Knowledge
Empowering Minds
Challenges and Solutions
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Unlocking Knowledge, Empowering Minds
Empowering Minds
Educators
9%
Others
6%
Visitors by Role
Self learners
43%
Students
42%
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Unlocking Knowledge, Empowering Minds
Empowering Minds
Use by Role
Self
learners
Students
Educators
Use Scenario
12
%
Enhancing personal knowledge
31%
Learning new teaching methods
23%
Incorporating OCW materials into teaching materials
20%
Finding reference material for students
15%
Enhancing personal knowledge
46%
Complementing a subject currently taking
34%
Planning course of study
16%
Other
4%
Exploring topics outside professional field/for personal enjoyment
40%
Reviewing basic concepts in my professional field
18%
Keeping current in latest professional field developments
16%
Preparing for future formal study
18%
Unlocking Knowledge, Empowering Minds
Empowering Minds
Benefits to MIT
• Connecting with students and alumni; improving teaching/learning;
fostering international engagement
Among freshmen who knew of OCW before choosing MIT:
- 35% say OCW influenced their choice significantly
Used by:
- 90% of students
- 84% of faculty
- 50% of alumni and staff
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Unlocking Knowledge, Empowering Minds
Empowering Minds
Benefits to MIT
Weekly visits from mit.edu domain since 10/03
10,000
9,000
8,000
MIT.EDU Visits
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
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Unlocking Knowledge, Empowering Minds
“It would be my pleasure to have you use the content. I use OCW
a lot. It will be great to know that some of my stuff will be
there.”
— MIT student and third party copyright holder
Unlocking Knowledge
Empowering Minds
Challenges and Solutions
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Unlocking Knowledge, Empowering Minds
Challenges and Solutions
IP within the Publication Process
Intellectual property sub processes
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Unlocking Knowledge, Empowering Minds
Challenges and Solutions
A Team Approach
Publication Managers (3) and Department Liaisons (7) work with
the faculty to identify sources of all third party content.
The Intellectual Property Team (2) seeks permission for all
objects assigned to this process, identifies untapped resources of
open content, and performs biannual course audits to ensure
compliance with standards and copyright law.
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Unlocking Knowledge, Empowering Minds
Challenges and Solutions
Publication Process LOE
Average effort per course in % of total:
IP work requires one third of all efforts.
Recruit
Plan/Design
Build
QA/Approve
Publish
Total
Faculty
Relatns
6.2%
2.5%
0.5%
4.6%
0.4%
14.2%
IP Mgmt
1.6%
15.2%
17.3%
2.6%
0.1%
36.8%
Content
Mgmt
5.9%
9.3%
22.4%
10.4%
1.0%
49.0%
13.7%
27.0%
40.2%
17.6%
1.5%
100.0%
Total per
Course
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Unlocking Knowledge, Empowering Minds
Challenges and Solutions
Where Is the IP Content?
16,000
14,000
13,488
object count
12,000
10,000
8,000
6,000
4,000
1,807 1,794
2,000
811
374
357
326
271
209
120
87
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Unlocking Knowledge, Empowering Minds
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Challenges and Solutions
What Do We Find?
…aside from the faculty’s content:
– Images (photos, graphs, tables, etc.)
– Text (excerpts)
– Multi-media (clips, simulations)
– [insert unique third-party content here]
We call these pieces of third party content “IP objects.”
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Unlocking Knowledge, Empowering Minds
Challenges and Solutions
What Do We Do With It?
Four approaches
1. Remove it and put a citation of or link to its original source in its place
2. Replace it with an original commissioned image
3. Request permission from the copyright holder
4. Retain it under a claim of fair use and mark it as all-rights-reserved
(not available under our Creative Commons license)
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Unlocking Knowledge, Empowering Minds
Challenges and Solutions
Our Workflow
Third party
content
Student
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Third party,
non-MIT
Unknown
Source, seek
permission
Source, seek
permission
Source, seek
permission
Remove
Commission
replacement
image
Commission
replacement
image
Retain under
claim of fair
use
Retain under
claim of fair
use
Retain under
claim of fair
use
Unlocking Knowledge, Empowering Minds
Process Example:
Citation Before…
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Unlocking Knowledge, Empowering Minds
Process Example:
Citation Before…
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Unlocking Knowledge, Empowering Minds
...and after
Image removed due to copyright restrictions.
Please see Fig. 6b in Verploegen, Eric, et al.
"Side Chain Liquid Crystalline Thermoplastic
Elastomers for Actuator and Electromechanical
Applications." in Electroresponsive Polymers
and their Applications. Bharti, Vivek,
et al., ed. Warrendale, PA: MRS Proceedings 889,
2006. 0889-W05-09
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Unlocking Knowledge, Empowering Minds
Process Example:
Commission before…
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Unlocking Knowledge, Empowering Minds
Process Example:
Commission before…
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Unlocking Knowledge, Empowering Minds
...and after
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Unlocking Knowledge, Empowering Minds
...and after
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Unlocking Knowledge, Empowering Minds
...and after
Image by MIT
OpenCourseWare
Image by MIT
OpenCourseWare
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Unlocking Knowledge, Empowering Minds
Process Example
Permission
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Unlocking Knowledge, Empowering Minds
Process Example
Permission
Dear Content Owner,
On behalf of the Massachusetts Institute of Technology (MIT) OpenCourseWare program (OCW), I am writing to ask your permission to use the
material listed below. We are making this request on
behalf of Professor Amy Smith, in connection with the course entitled,
SP.722 D-Lab: Development, Design & Dissemination.
Please use reference number OCW000008880 in all correspondence. Permission is requested for the following (see attached screenshot file
35855.pdf):
photo of Guatemalan women doing laundry. Source: http://travel.u.nu/photo-gt_15.php. Photo
by Miguel Cruz.
Ref #: 2448-13196-14187-16959
To grant your permission, please
approve the attached license (file OCW000008880.pdf).
You may print and sign the license and return it to our office; or
simply reply to this email with the statement:
"I approve the terms of the MIT OCW IP License and Release Form."
We would be grateful for a response by: 11/3/2008. If you are the wrong person to review this request, we would be grateful for any forwarding
information you can provide.
MIT OCW is a web-based electronic publishing initiative described at http://ocw.mit.edu.
MIT OCW is a free and open publication for students, instructors, and self-learners around the globe. We have published over 1900 courses from
across the Institute, and receive an average of over thirty-five thousand visits per day. We have four translation partners, over one hundred and twenty
mirror sites, and affiliate OCWs in more than a dozen countries as part of the Open Courseware movement.
Use of your content on OCW is governed by a Creative Commons license, details of which can be found here:
http://ocw.mit.edu/OcwWeb/Global/terms-of-use.htm.
If you have any questions please contact me directly …
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Unlocking Knowledge, Empowering Minds
A note about fair use...
• Newest tool available to
OCW producers
• Guidelines around how fair
use can work in OCW
• Available here:
http://centerforsocialmedia.
org/ocw
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Unlocking Knowledge, Empowering Minds
Process Example
Fair Use
A diversity of devices to package
Motorola
accelerometer
(c) Bartholomew
Simpson. All rights
reserved.
This content is excluded
from our Creative
Commons license. For
more information, see
http://ocw.mit.edu/fairus
e
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Unlocking Knowledge, Empowering Minds
Motorola manifold absolute
pressure sensor
(c) Bartholomew Simpson. All rights reserved.
This content is excluded from our Creative Commons license.
For more information, see http://ocw.mit.edu/fairuse.
Challenges and Solutions
How We Do It
Tools: FileMaker Pro 9.0
Standards: Creative Commons license 3.0
People: Intellectual Property Team, Publication Managers (a.k.a. “PMs”),
Department Liaisons (a.k.a. “DLs”)
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Unlocking Knowledge, Empowering Minds
Audience Experience
• What are your challenges/goals?
• Do you encounter similar questions or issues around
copyright?
• Is anyone raising concerns about copyright at your institution?
• Whom on your campus advocates use of open educational
resources? Why or why not?
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Unlocking Knowledge, Empowering Minds
Thank You!
Visit MIT OpenCourseWare online at
http://ocw.mit.edu
Tanya Abikoff: tabikoff@mit.edu
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Unlocking Knowledge, Empowering Minds