Specification for banner
advertising on Guidelines.co.uk
and GuidelinesinPractice.co.uk
Leaderboard
728x90 pixels
Banner
468x60 pixels
MPU
300x250 pixels
Specification for advertising in Guidelines and Guidelines in Practice
Highlights emails
Dimensions: MPU (300x250 pixels)
Text advertisement — 10 word headline, 50 word copy, and .gif, .jpg or .png files for any
artwork
Format: We can accept .gif, .jpg, or .png files. Static banners are recommended as animated banners
may not be displayed correctly by the recipients’ email software. If an animated banner is required please
ensure the first frame displays all the information required by the ABPI Code of Practice (see below) as
this is all that will be displayed if animations are not supported by a recipient’s email software.
Link: If you require a click through to another web page or prescribing information, please ensure that
you supply either the URL (internet address) for the destination page or a digital copy of the prescribing
information for us to host on the relivent website.
ABPI Code of Practice
The ABPI Code of Practice states that ‘the first part of an advertisement in an electronic journal, such as
the banner, is often the only part of the advertisement that is seen by readers. It must therefore include
a clear, prominent statement as to where the prescribing information can be found. This should be in the
form of a direct link.’
This means that banner ads should include some text indicating that readers should ‘click here for
prescribing information’.
Delivery
Please email the image file, and URL or prescribing information to sue.richardson@mgp.ltd.uk.
Further information
If you have any queries regarding the production of banners please contact seb.drew@mgp.ltd.uk, or call
01442 876100. Guidelines.co.uk and GuidelinesinPractice.co.uk abide by Interactive Advertising Bureau
(IAB) standards .
Wide skyscraper 160x600 pixels
on (release) { i f (_root.clickTAG.substr(0,5) == “http:”) {
getURL(_root.clickTAG, “_blank”);
}
}
Skyscraper 120x600 pixels
Dimensions: The following standard ad sizes can be accommodated:
• Across the top of the homepage: Large leaderboard (950x240 pixels)
• Across the top of the page: Leaderboard (728x90 pixels); Banner (468x60 pixels)
• Down the right of the page: Skyscraper (120x600 pixels); Wide skyscraper (160x600 pixels)
• Right of the page: MPU (300x250 pixels)
Format: We can accept .gif, .jpg, .png, or .swf files.
Link: If you require a click through to another web page or prescribing information,
please ensure that you supply either the URL (internet address) for the destination page
or a digital copy of the prescribing information for us to host on the relivent website.
We can accept multiple links in .swf files; these should use the clickTAG format and be
named sequentially clickTAG, clickTAG1, clickTAG2, and clickTAG3. Please note, our ad
server is case-sensitive and the actionscript for an .swf file must be written as followed: