Memorandum
To: Desktop Publishing (Eng 4/573) Participants
From: Roland Nord
Date: July 28, 2016
Re: Design of white papers (whitepapers_design.doc)
Please respond to this assignment in memorandum form, providing the following
information:


an introductory paragraph that identifies
 the purpose(s) of the assignment (what you are to learn from completing the
assignment)
 the three white papers that you will describe in the assignment; list the white
papers using bib entry style and providing full bibliographic information
(author, date, paper (page) title, website/publisher <URL> and date you
accessed the document); please locate white papers from three different
sources/websites (i.e., businesses)
a second paragraph in which you identify the white paper you believe is best
designed and a brief rationale for your decision; include screen shots (reduced to
appear much like thumbnails) from the document

short titles for the white papers to serve as column heads (to replace WhitePaper1,
WhitePaper2, and WhitePaper3)

measurements and descriptions to complete the table, adding design any
significant design elements in the last row
Provide a print copy of your memo.
White paper 1
Page (trim) size (inches)
Manuscript vs. facing pages
Margins (inches)
top
outside
bottom
inside
White paper 2
White paper 3
Your Name
Description of whitepapers
Page 2
White paper 1
Paragraph text
baseline-to-baseline (points)
line length (picas)
1st line indention (yes/no)
Page header (content and format)
verso
recto
Page footer (content and format)
verso
recto
Typeface (serif vs. sans serif) and
typesize (estimate)
titles (paper, section, chapter)
level-1 headings
level-2 headings
level-3 headings
paragraph text
headers/footers/pagination
Documentation
Number vs. author-year style
Typography
Color
# of colors used
use (typography, graphics, etc.)
Graphics
types (graphs, photos, etc.)
placement
Navigation
TOC
bookmarks
index
White paper 2
White paper 3