JOURNALISM
& MASS COMMUNICATION
Advertising
Highlights:
Examples of Careers in This Field:
1. The most comprehensive advertising curriculum on the
1. Account Executive
West Coast with more than 10 courses and multiple
2. Advertising Manager
faculty.
3. Copy Writer
2. One of two advertising degree programs in California,
and one of 23 nationally.
3. Ad majors get a high level of practical experience
working on the Spartan Daily, the daily campus
4. Layout Coordinator
5. Market Researcher
6. Media Buyer
7. Production Manager
newspaper which is produced by students in the School
of Journalism and Mass Communications.
4. The School of Journalism and Mass Communications is
one of the first units on campus to have a completely
wireless environment. All classrooms have wireless
Programs Offered:
1. B.S., Advertising
Management and Creative Tracks offered
2. Minor, Advertising
access, and majors are required to have a
laptop/notebook Apple or PC for use in their courses.
5. The campaigns class (for seniors) plans and executes
campaigns for real clients in Silicon Valley.
6. All majors complete a required internship.
7. Student teams actively participate in national
competitions such as AAF. Over the years, student teams
have won many national honors.
8. In addition to the Advertising program, the School also
has degree programs in Journalism and Public Relations.
Required Lower Division Courses:
Engl 1A and Engl 1B
Adv 91; MCOM 72 (GE Area D3)
Required Advanced GE Course:
Area Z: M.Com. 100W
JOURNALISM & MASS COMMUNICATION Fact Sheet
Student Clubs and Organizations:
Other Information:
1. Ad Club of Silicon Valley
1. The advertising degree program has about 260 majors
2. American Advertising Federation (AAF)
and represents a good multicultural mix of students from
3. Spartan Ad Society/Ad Club
around the world.
2. The Advertising degree program is housed in the School
Scholarships:
1. Alan Fried Memorial
2. Bay Cable
3. Dwight Bentel
4. Gary T. Williams Memorial
of Journalism and Mass Communications, which is the
largest unit in northern California with 650
undergraduate majors and about 75 graduate students.
3. In addition to the Advertising program, the School also
has degree programs in Public Relations and Journalism.
5. Louis A. Duino
6. Mail Advertising Service
SJSU Web Links
SJSU Home page: http://www.sjsu.edu/
Applying online: http://www.csumentor.edu/
Aid and Scholarship: http://www.sjsu.edu/faso
Housing: http://housing.sjsu.edu/
Request Information about SJSU: http://info.sjsu.edu/home/info.html
Schedule of Classes: http://info.sjsu.edu/home/schedules.html
SJSU Catalog: http://info.sjsu.edu/home/catalog.html
Testing and Evaluation: https://testing.sjsu.edu/
Academic Unit:
School of Journalism and Mass Communications.
One Washington Square
San Jose, CA 95192-0055
Office is located in DBH 105
Phone: 408-924-3240 Fax: 408-924-3229
Email: jmcinfo@casa.sjsu.edu
Web: www.jmcweb.sjsu.edu
San José State University does not discriminate on the basis of race, color, religion, national origin,
sex, sexual orientation, marital status, pregnancy, age, disability, disabled veteran’s or Vietnam
veteran’s status. This policy applies to all SJSU student, faculty, and staff programs and activities.
Contacts:
Director of School:
Dr. William Briggs
408-924-3249
bbriggs@casa.sjsu.edu
Degree Program Coordinator:
Tim Hendrick
408-924-3275
Thendrick@casa.sjsu.edu
Graduate Degree Coordinator:
Dr. William Briggs
408-924-3249
bbriggs@casa.sjsu.edu
San José State University
One Washington Square
San José, CA 95192-0049