Social Media Planning Worksheet
Audience and Objective
The objective of
my social media
activity is:
My target
audience(s):
(Include age range,
location, interests, or
other characteristics)
Messaging that
would best
connect with my
audience(s):
(See attached for
ideas)
Amount of time per day we will dedicate to social media:
15 Minutes
45 Minutes
30 Minutes
60 Minutes
Other (specify)
Social media sites we wish to use:
Ideas for messaging that would best connect with my audience(s):
Events:
Student Only Events
Campus and Community Events
Alumni Events
Student Lead Events
Discipline Specific Events/Lectures/Conferences
Undergraduate Events/Lectures/Conferences
Campus Sporting Activities
Campus Performances
Others? (Specify)
News:
Faculty or Staff Awards
Group Accomplishments (Department, Organization, etc.)
Student Success Stories
Happenings in a department, office or organization
Happenings around campus
Others? (Specify)
Information:
Scholarship Opportunities
Travel Opportunities
Career or Study Tips
Safety Tips
How to get involved
Others? (Specify)