How to
Identify Job
Opportunities
Visit Job
Websites
Using
Keyword
Searches
Use
Linkedin.com to
Network with
the
Communication
Pros
Read Trade
Publications
like
Join
Professional
Organizations
like the AAF,
AMA, IABC,
PRSSA, and
More
Broadcasting,
Advertising
Age, & PR
Tactics
Slow down & network.
Be patient & keep applying.
Work the Holidays!
Don’t stop job hunting.
Reliance on responses to Trade
Journal ads.
Job applications alone online
without networking and follow up.
Counting on family friends.
Still Hot Communication
Jobs Today
Corporate IMC
Corporate Video & Media
Technology
Internet Content
Management
Online News Writers, &
Editors
Web Design & Internet
Services
Who’s Hiring COMM
Grads Now?
Nonprofits,
Government,
& Military
Agencies
Corporations
Web Design
& IT Services
Media
Specialists
Average Starting Salaries in
Communication Industry Today
Anatomy of
Today’s Job Market
Surprising Facts About Today’s
Communication Employment
Women continue to have more success in the
communication labor market than do men.
Graduates in traditional print journalism
experienced a decline in the level of full-time
employment.
Graduates in PR, IMC, and Web design fared
better than those in print journalism or
broadcast media.
Job Centers Available for New
Communication Graduates
Make use of the PRSA Job Center
athttp://www.prsa.org/jobcenter/.
Use the IABC Job Centre
athttp://jobs.iabc.com/home/index.cfm?site_id=6
5.
Try out the National Communication Association
Job Center at
http://www.natcom.org/Default.aspx?id=505.
Communication Job
Opportunities in
2012
Corporate Comm,
Info Specialist, & PR
Broadcast Media &
Sports Broadcasting
Internet Tech &
Media Tech
2012 Is An Improved Time
for Communication Careers
Absolute Essentials for
Communication College
Job Searches
o
Be flexible and focused.
o
Broaden the number of communication careers you are
considering.
o
Apply for as many jobs and recruiting opportunities as
possible.
o
Join professional communication organizations during your
college studies.
o
Network as extensively as possible with communication
professionals through Linkedin.com and professional
organizations during your college experience.
o
Do at least three internships during your college studies.
o
If you have waited until the last minute to start a job search,
don't panic. The hiring season is not as compressed as it
used to be in the past. Keep trying.
Work Hard at
Networking
Your networking should be both on
and offline.
Keep business cards of people you
meet in the communication
industry.
Use Linkedin.com as a primary social
media network. It has loads of
communication industry
professionals as members with
whom you can connect.
Linkedin has over 14-million pro users
with whom you can connect and
build your own career network.
New Ways to Network and
Using On-Campus Resources
Employ Peer Search
Resources
Include your peers as
employment resources in
networking as they may well
share job or internship leads
with you.
Reciprocate with your peers:
share leads you don’t follow
should be shared with your
peers.
Use On-Campus Resources
Work with APSU Career
Services to fine tune your
resume and other employment
forms.
Ask your Communication
Department professors to
review your resume.
Tackle on-campus Interview
workshops.
Develop Job and Internship Search
Leads Through Interviews with Pros
Contact communication industry pros with whom you’ve
networked and ask to do a phone or email interview to
collect information. Must be phone or email to save them
time and make it convenient!
Call it fact finding as a way to collect more contacts and
information about upcoming job and internship
opportunities. Don’t wait for formal job or intern
announcements!
Take job and internship searching as a serious matter –
make it your priority – and not just another bothersome
college task.
Important Preps:
Portfolio
Development &
Career Services
• Plan early on to
enroll in portfolio
development and
other career
preparatory
classes.
• Do not overlook
AP Career
Services!
There is NO EXCUSE for
Postponing of Job Seeking
Preparation in Today’s Market
Today’s Mandatory Preparation
for Employment
1. Develop an Internship and
Job Resume by the end of your
Sophomore year in school.
2. Start seeking internship
opportunities in the
communication industry during
the second semester of your
Sophomore year in school.
3. Find and schedule an
internship by your Junior year in
school.
4. Current communication
industry trends suggest between
3 and 5 internships to lead to
successful employment.
5. Begin developing professional
communication contacts during
your Sophomore year in school.
Don’t Waste Your College
Time: SEEK ADVICE &
PREPARE A PLAN
• Take advising and
registration
seriously and don’t
waste time on
unneeded classes!
• Seek advice on
what to take for a
minor that will help
you get a job!
THE JOB MARKET IS
DEPRESSED BUT NOT
IMPOSSIBLE TO CRACK
“Yes!” These are tough economic times! BUT even with that the
communication industry is still all about growth and the introduction of new
technologies to speed that growth.
Make no mistake about it, the communication industry is all about business
communication today (successes with profits).
•Plan for career success in your major, minor, and elective courses you take.
•Develop a resume early in college.
•Practice interviewing and calling.
•Join campus student organizations (IABC, PRSA, BEA, & AE/RHO).
•Do practicums on campus in preparation for internships off campus.
•Attend professional communication organization meetings in Nashville.
•Develop a network of professional contacts.
•Do multiple internships even without pay, if necessary.
•Use social media and networking for internship and job hunting.