Finding A Job In The
Tough 2012
Communication
Dr. Frank
E. Parcells, Professor, Dept. of
Marketplace
Communication, Austin Peay State University
How to Identify Communication
Industry Job Opportunities
Visit job websites
Using Keyword
Searches like
Marcom, etc.
Use LinkedIn.com to
network with
Communication
Professionals
Read Trade
Publications like
Broadcasting,
Advertising Age,
& PR Tactics
Join Professional
Organizations like the
AAF, AMA, IABC, PRSSA,
NBS, BEA, SPJ and
Others too
Use Internships
to Develop
Important
Employment
Relationships
Talk with peer students
about contacts which
they have developed for
Internships and job
opportunities
Slow down & network.
Be patient & keep applying.
Work the Holidays!
Don’t stop job hunting.
Reliance on responses to Trade Journal
ads.
Job applications alone online without
networking and follow up.
Counting on family friends.
Still Hot Communication Industry
Jobs Today
• Corporate Integrated
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Marketing Communication
(advertising, branding,
marketing communication,
PR, and sales promotion.
Corporate Video & Media
Technology
Internet Content
Management Specialists
Online News Writers &
Editors
Web Design & Internet
Sales Services
Anatomy of Today’s
Communication Job Market
Who’s Hiring Communication
Arts Grads Now?
Professional
Organizations &
Associations
Average Starting
Salary of
$30,000
with B. S. in
Communication
What are the Average Starting
Salaries in Communication
Industry Today?
Average Starting
Salary of $36,200
with an M. A. in
Communication
Surprising Facts About Today’s
Communication Employment
 Women continue to have
more success in the
communication labor market
than do men.
 Graduates in traditional print
journalism experienced a
decline in the level of full-time
employment.
 Graduates in PR, IMC, and
Web design fared better than
those in print journalism or
broadcast media.
Job Centers Available for New
Communication Graduates
 Make use of the PRSA Job Center
athttp://www.prsa.org/jobcenter/.
 Use the IABC Job Centre
athttp://jobs.iabc.com/home/index.cfm?site_id=65.
 Try out the National Communication Association Job
Center at http://www.natcom.org/Default.aspx?id=505.
Hot Communication Growth Job Areas for 2012
Communication
• Advertising
• Corporate
Communication
• Integrated
Marketing
Communication
Technology
• Media
Technology
(corporate audio
and video)
• Internet
Technology
Broadcasting
• Sports
Broadcasting
• Sports
Marketing
• Sports
Promotion
Absolute Essentials for Communication
College Job Searches
•Be flexible and focused.
•Broaden the number of communication careers
you are considering.
•Apply for as many jobs and recruiting
opportunities as possible.
•Join professional communication organizations
during your college studies.
•Network as extensively as possible with
communication professionals through
Linkedin.com and professional organizations
during your college experience.
•Do at least two internships before during your
college studies.
•If you have waited until the last minute to start a
job search, don't panic. The hiring season is not
as compressed as it was in the past.
•Keep trying.
Communication Career
Opportunities
BUSINESS
ADVERTISING
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Management
Personnel Recruiter
Trainer
Sales Representative
Public Information Officer
Negotiator or Mediator
HR Director
Training & Development
Manager
• Benefits Administrator
• Customer Service
Representative
Marketing Strategist
Media Planner
Media Buyer
Marketing Researcher
Copy Writer
Producer/Editor
Voice Over Talent
Creative Director
Media Account
Representative
• Station Representative
Communication Career
Opportunities
CORPORATE
COMMUNICATION
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Director
IMC Strategist
Copy or Technical Writer
Web Designer
Graphic Designer
Producer or Director
Production & Editing
Marketing Researcher
Outsourcing Coordinator
Advertising Agency Liaison
Marketing Specialist
Media Buyer
PUBLIC RELATIONS
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PR Specialist
Information Specialist
Public Affairs Officer
PR Director
News Release Writer
Press Conference Planner
Speech Writer
Media Analyst or Researcher
Crisis Communicator
Media Relations
Lobbyist
Communication Career
Opportunities
BROADCAST MEDIA
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Station/General Manager
Sales/Marketing Manager
Program Manager
News Director
Music Director
Camera Operator
Public Service Director
News Reporter
News/Sports/Weather
Anchor
• Producer or Director
• Copy Writer
• Control Room Technician
PRINT/ELECTRONIC
JOURNALISM
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Reporter
Newscaster
Editor or News Director
Editorial Staff
Assignment Editor
Author
Copy Writer
Technical Writer
Script Writer
Commentator
Photographer
Communication Career
Opportunities
INTERNET & WEB
TECHNOLOGY
SPORTS
BROADCASTING
• Webmaster
• Web Designer & Internet
Content Specialist
• Internet Services
Representative
• Technical Support or Help
Desk Technician
• Systems Analyst
• Network Administrator
• Audio/Video Streaming
Technician
• Technical Copy Writer
• Sports Anchor
• Sports Play-by-Play
Announcer
• Sports Color Commentator
• Sports Statistician
• Sports Program Producer or
Director
• Sports Marketing
• Sports Information
• Sports Promotion & Publicity
Top Agency Employers in
Advertising
Edelman
DDB Worldwide
Campbell-Ewald
Doner
Draft FCB
McCann Erickson
(agency)
BBDO Worldwide
Y&R
Leo Burnett (agency)
Ogilvy & Mather Limited
Grey
JWT
Top PR Agency Employers
• Edelman – New York
• APCO Worldwide – D. C.
• Waggener Edstrom – Bellevue,
WA
• Rudder Finn – New York
• Text 100 Global PR – San
Francisco
• WCG – San Francisco
• MWW Group – East Rutherford,
NJ
• Qorvis Communications - D. C.
• ICR – Norwalk, CT
• Schwartz Communications –
Waltham, MA
• Reagan Communications Boston
• Padilla, Speer, Beardsley –
Minneapolis
• Coyne PR – Parsipanny, NY
• Gibbs & Soell – New York City
• Allison & Partners – San
Francisco
• Cooney-Waters Group – New York
• French West Vaughn – Raleigh
• Zeno Group – New York
• McNeely Pigott Fox PR - Nashville
• Hunter PR – New York
• Peppercorn – New York
• Katcher, Vaughn, & Bailey Nashville
Top U. S. Corporations with Internal
Corporate Communication Departments
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Wal-Mart Stores
Exxon Mobil
Chevron
ConocoPhillips
Fannie Mae
General Electric
Berkshire Hathaway
General Motors
Bank of America
Ford Motors
Hewlett Packard
AT&T
Procter & Gamble
• J. P. Morgan, Chase &
Company
• Citigroup
• McKesson
• Verizon
• American International
Group
• International Business
Machines
• Cardinal Health
• Freddie Mac
• CVS Caremark
• United Health Group
• Wells Fargo
• Valero Energy
• Kroger
Some Nashville Metro Communication
Industry Employers Who Are Hiring Right
Now
 Asurion
 Gaylord Opryland
 Mckesson
 MTV Networks
 ReachLocal
 Vanderbilt University
 WSMV-TV News 4
 WTVF-TV Newschannel 5
Look For Jobs in Traditional Ways as
Well as Through Networking
 Read the trade journals.
 Read Nashville area Business
magazines.
 Look online in Google for
Nashville communication
industry jobs.
 Read the Help Wanted Ads in
the Tennessean newspaper
and website.
 Regularly check national,
regional & local job sites.
 Look at Nashville company
websites under “Jobs.”