2005 Annual Plan Submitted to the Vermont Public Service Board October 31, 2004 Efficiency Vermont 2005 Annual Plan TABLE OF CONTENTS I. INTRODUCTION TO THE PLAN II. OVERVIEW OF OBJECTIVES FOR 2005 A. Overall Efficiency Vermont Objectives B. Business Market Objectives C. Residential Market Objectives III. MARKET INITIATIVES AND SERVICES FOR 2005 A. Retail Efficient Products B. Business New Construction C. Residential New Construction D. Existing Businesses E. Existing Homes F. Dairy Farms G. Strategic Partners 1. Trade Partners 2. Design Professionals H. Schools I. Multifamily Buildings J. State Buildings K. Water and Wastewater Treatment Facilities L. Ski Areas M. Customer Credit N. Better Buildings by Design Conference O. Regional and National Partnerships P. General Customer Service and Support IV. REQUEST FOR CARRY-OVER OF FUNDS V. BUDGET Efficiency Vermont 2005 Annual Plan I. INTRODUCTION TO THE PLAN This Annual Plan for 2005 is submitted by Vermont Energy Investment Corporation (VEIC) to the Vermont Public Service Board (PSB) pursuant to VEIC’s contract with the PSB for delivery of “Energy Efficiency Utility” services under the name “Efficiency Vermont…your resource for energy savings”. This Plan serves three purposes: 1. to present Efficiency Vermont’s strategies to address statewide markets in 2005 to secure savings and to achieve other contractual goals; 2. to identify and describe specific, significant initiatives that are currently anticipated by Efficiency Vermont for implementation in 2005; 3. to provide current estimate of the budget associated with implementation of planned services and initiatives. Efficiency Vermont’s plans for 2005 were developed over several months through an intensive process that involved all levels of staff in coordination with market- and initiative-focused teams. Based upon market experience and assessments, quality assurance results, feedback from customers, subcontractors, and market partners, as well as internal examination of organizational efficiencies, strategies were identified to best serve Vermont’s ratepayers and to build upon Efficiency Vermont’s successes in both resource acquisition and market transformation. These strategies, developed with corresponding cost and savings impact estimates, were subject to deliberation and prioritization by the VEIC Senior Management Team. The result of this process is a portfolio of services and initiatives for 2005 that is reflected in this Plan and its associated budget. II. OVERVIEW OF OBJECTIVES FOR 2005 A. Overall Efficiency Vermont Objectives In 2005, Efficiency Vermont will be well positioned to continue and enhance its market-based approach to energy efficiency service delivery to Vermont’s businesses and homes. We will build upon our successful efforts to reduce energy use, to lower energy costs, strengthen local businesses and economies, secure reliable and verifiable energy savings, and to protect the environment. We will continue our commitment to meet the diverse goals of our contract with the Vermont Public Service Board. Toward these ends, we will implement a comprehensive range of services, develop strategic resources and approaches to maximize participation in targeted markets, and address the barriers to long-term market adoption of more energy-efficient practices. Efficiency Vermont’s focus for 2005 can be summarized in four statements that capture recurrent themes expressed in this Plan. These statements define the method and motivation behind the elements of this Plan, and, ultimately, behind the work that Efficiency Vermont staff will do each day. These statements are described briefly below and are reflected in the activities discussed in this Section as well as in descriptions of specific initiatives and services in Section III of this Plan. 1. Planning for Results In the final year of our second contract with the Vermont Public Service Board, Efficiency Vermont will continue to strive to meet or exceed all contractual goals, including savings goals and other contractual performance indicators. In the course of our efforts, we will maintain particular focus on enhancing savings reliability, increasing first time participants, increasing market penetration of high performance commercial buildings as well as ENERGY STAR qualified products and homes, and building upon our ability to serve through continual internal improvement. 2. Focusing on the Customer In 2005 we will deepen our ongoing commitment to understanding and meeting our customers’ needs. From increased ease of use of services, to enhanced systems that improve our anticipation of and responsiveness to market barriers, we will strive to align our service delivery to meet customer needs. We also will work with strategic partners to identify and meet their training, resource and support needs in their efforts to encourage their customers to incorporate energy efficiency into their design and purchasing decisions. 3. Leveraging partnerships to achieve market-based success In 2005, we will place an emphasis on forging new partnerships while continuing to maintain strong relationships with trades people, design professionals, vendors and other partners who influence energy efficiency decisions. We will further integrate energy-efficient practices into existing marketplace transactions by better understanding markets, leveraging repeat business opportunities, identifying barriers and providing support for retailers through a comprehensive market-based approach. 4. Strengthening Organizational Efficiency We will continue our ongoing examination of operational methods to determine ways to achieve equal or greater results by improving the way we utilize resources both in our internal processes and in interactions with markets. We aim to streamline processes and systems and to improve the existing efficiency of our service delivery to raise the yield of our efforts. B. Business Market Objectives Efficiency Vermont will build upon ongoing successes in strengthening Vermont’s businesses by partnering with them to improve their operations and bottom lines through energy efficiency improvements. We will strive toward continued transformation of the market by increasing participation and awareness among owners, building operators, designers, contractors and equipment suppliers and the professional and trade associations that support this market. We will work to increase practices beyond current baseline approaches to the design of high performance buildings and systems. We also will work to increase the availability of high quality energyefficient equipment for this market, which includes commercial, industrial, institutional, multifamily housing, farm, and municipal facilities. Due to our strong partnerships with design professionals, trades people, vendors and associations, we will enter 2005 well positioned to add significant value to new construction, renovation and equipment upgrade projects throughout the state. Our 2005 objectives will place particular emphasis on empowering market players with the tools and resources they need to better understand, advocate and implement energy-efficient approaches. We will aim for early engagement in project development to increase the cost-effectiveness of energy-efficient approaches. Additionally, we will explore new ways to reach underserved businesses, and to overcome barriers to participation. We will maintain our valued partnership with Burlington Electric Department (BED) to support design professionals, suppliers and trades people who help businesses in BED territory to strengthen their bottom lines with energy-efficient equipment and facilities. C. Residential Market Objectives In 2005, after five years of successfully helping Vermonters to reduce energy use in their homes, Efficiency Vermont will be poised to continue to have substantial impact on residential energy efficiency decisions. Our efforts in the residential market will be aimed not only at Vermonters who own or rent residences but also at those who are involved in the design, construction, renovation and operation/maintenance of residential buildings and in the decisions and transactions that effect energy use in these buildings. We will continue to develop and maintain a network of partnerships with designers, contractors, manufacturers, suppliers and retailers of products and services who influence residential design and buying decisions. Through our own direct service to Vermont residents and through extensive support to our partners and key decision makers in the market, we strive to enable Vermonters to have access to a wide range of high-quality energy-efficient products and services. Of particular focus in 2005 will be a greater emphasis on increasing the number of first time participants, on increasing the variety and number of actively participating partners and on energy-efficient lighting product quality. We also will work to increase energy-saving opportunities in existing homes, to further strengthen Vermont’s position as a leader in market share for key energy-efficient products, to maintain and improve our methods of identifying and addressing unfulfilled customer needs and to increase the availability of high-efficiency products and services. We will maintain our valued partnership with Burlington Electric Department (BED) to support retailers who supply energyefficient products to homes in BED territory. III. Market Initiatives and Services for 2005 In 2005, Efficiency Vermont will continue to address all the core markets identified in the PSB’s Order in Docket 5980 and the associated Memorandum of Understanding among the parties to that Docket. For the purpose of consistency and year-to-year comparison, the categories under which costs and savings in these markets will be reported to the PSB in the 2005 Efficiency Vermont Annual Report will be consistent with prior years, and identical to those identified in Efficiency Vermont’s 2004 Annual Plan, as shown below. “Core Markets” to be Reported under the Business Sector in 2005 1. Business New Construction 2. Business Existing Facilities 3. Business Targeted Markets 4. Customer Credit “Core Markets” to be Reported under the Residential Sector in 2005 1. Retail Efficient Products 2. Residential New Construction 3. Residential Existing Buildings As discussed in the 2004 Efficiency Vermont Annual Plan, VEIC’s delivery of Efficiency Vermont services has transitioned from a “programs” approach to a more customer-based or “market” approach. This has been reflected in the reorganization of our planning, budgeting, management, marketing, business development and implementation efforts along somewhat different categories than the original “core” programs structure. Efficiency Vermont’s efforts are now organized around services and initiatives that address various market segments in different ways. This method recognizes the cohesive characteristics of certain submarkets (e.g., ski areas, schools, state buildings) as they cut across traditional market segmentation (e.g., new vs. existing buildings). This customer-centered approach serves as an effective method of identifying market barriers to increased energy efficiency and of delivering appropriate services to overcome these barriers. For 2005, Efficiency Vermont services and initiatives are organized, and discussed in this Plan, as follows: A. Retail Efficient Products B. Business New Construction C. Residential New Construction D. Existing Businesses E. Existing Homes F. Dairy Farms G. Strategic Partners H. Schools I. Multifamily Buildings J. State Buildings K. Water and Wastewater Treatment Facilities L. Ski Areas M. Customer Credit N. Better Buildings by Design Conference O. Regional and National Partnerships P. General Customer Service and Support To maintain our critical understanding of each target market’s particular and changing needs – including budget cycles, market actors and interrelationships -- we will continue to make personal contact with key market actors. These actors include businesses within a market as well as trade organizations that serve these businesses. Additionally, we will maintain productive working relationships with key, non-customer market actors, such as design professionals (architects, engineers) and trade partners (vendors, distributors, contractors). Our planned activities concerning these “Strategic Partners” are also addressed in this section of the Plan. We will conduct ongoing market assessments of both primary (e.g. Business New Construction, Retail Efficient Products, etc.) and targeted markets. This will be the continuing work of our Market Strategy Teams, which will identify opportunities and barriers to participation, monitor and learn from our experience and refine market intervention strategies. Where markets include both residential and business energy applications, (e.g., ski areas, multifamily housing, retail efficient products), the teams will include staff engaged in service to residential and business markets, as well as members of our planning, marketing and business development departments, as appropriate. These teams will systematically characterize these markets, identify market barriers and develop plans and priorities for strategies to overcome such barriers. The resulting Plan for Efficiency Vermont services and initiatives in 2005 follows. A. Retail Efficient Products Efficiency Vermont’s objective in this market will be to continue to reduce barriers in the manufacturer-distributorretailer-consumer supply chain. Through this effort, we will strive to influence consumer’s purchase decisions and enable them to buy ENERGY STAR qualified products more frequently and for more applications. By continuing to utilize the national ENERGY STAR brand as the basis for our retail market efforts, we will work to increase consumer awareness of and confidence in energy-efficient products. This approach is designed to result in better-informed consumers who are motivated to demand and choose energy-efficient products. We will continue to focus on mechanisms which will support longterm transformation in Vermont’s network of lighting and appliance retailers, together with the wholesale suppliers, distributors and manufacturers in their product supply chain. At the same time, through strategies to create consumer demand and overcome first-cost purchase barriers, we will seek to address near-term market barriers of ENERGY STAR qualified products. In addition, we will seek to lower operational costs through increased operational efficiency. Our key strategies for 2005 are: Increasing ENERGY STAR Market Penetration – Based upon efforts begun in 2004, in which Efficiency Vermont partnered with three Vermont hardware stores to create the nation’s first ENERGY STAR Centers, Efficiency Vermont will partner with retailers in the creation of designated spaces within existing stores for the display of each shop’s full range of ENERGY STAR qualified products. This is a departure from the placement of ENERGY STAR qualified products in departments throughout a store. Highly customer focused, this effort aims to increase the number of first time buyers and raise market penetration by providing a convenient way for Vermonters to find energy-efficient products and by increasing their awareness of the range of available products. The centers build upon and strengthen relationships with retail partners, and are efficient by design; enabling us to refine approaches through assessments of previous launches, and to use existing templates for displays and marketing materials. Retailer/Partner Support – We will strengthen and expand our relationships with retail vendors of energy-efficient products to increase the variety and number of participating retailers, thereby increasing the availability of energyefficient products to consumers. Our support to retailers will expand in 2005 to include manufacturers and distributors of ENERGY STAR qualified products. This support will take many forms: consumer or retailer/manufacturer incentives; point-of-purchase consumer information; financial support for cooperative advertising to promote ENERGY STAR qualified products; training for retail sales personnel; creative use of retail displays, website support; strategic support of retailer events – including involvement in regional and national ENERGY STAR campaigns -- and financial incentives to targeted vendors and manufacturers to increase the availability of specific energy-efficient products. New in 2005 will be efforts targeting retailers who supply small business contractors and our delivery of more customized approaches to align services with individual retailer needs. Financial Incentives - To encourage participation by lowering initial costs of energy-efficient products, we will continue to provide financial incentives to customers and/or retailers for the purchase/sale of selected ENERGY STAR qualified products, including bulbs, fixtures, and clothes washers, with seasonal promotions of air conditioners, ceiling fans, refrigerators and freezers. The dollar amount of these incentives and the duration of the promotions may be adjusted during the year to reflect changing market conditions, such as product availability and retailer pricing. Incentives may be added for other product types as may be determined during the course of the year, as new opportunities arise and are assessed. We will continue to provide incentives to small business owners purchasing qualified lighting products at retail stores. Increasing Participation – To increase the number of first time and repeat buyers of ENERGY STAR qualified products, and to strengthen consumer recognition of and confidence in energy-efficient products, we will engage in promotion of all ENERGY STAR qualified products, and in the creation and/or marketing of special events. Also toward this end, we will initiate market research in 2005 to identify and target nonparticipants, and to inform our approaches to increasing first time buys by better aligning our efforts with unmet customer needs. Focusing on Product Quality – Improving the product quality of compact fluorescent lights (CFLs) that Vermonters purchase will be a major thrust of Efficiency Vermont’s efforts in the Retail Efficient Products market. We will continue our financial support for CFL performance testing through PEARL (Program for the Evaluation and Analysis of Residential Lighting). We also will continue our engagement with national efforts to establish ENERGY STAR compliance testing. We will continue to ensure that our retail partners are aware of testing results and any changes in products’ ENERGY STAR status and we will utilize performance test results as part of our evaluations of manufacturers’ and retailers’ proposals for CFL promotions. In addition, we will explore new ways to improve product quality and performance. We will evaluate the establishment of an on-line consumer feedback forum, where customers can share their experiences with CFLs, both positive and negative, in an attempt to enable customers to identify products that can address their specific needs. We will work with our major retail partners in the development of retailer and/or manufacturer specific coupons that will feature products with established quality performance and we will also strengthen our relationships with these major partners. We will also work with manufacturers of products with established quality performance to expand their distribution channels within Vermont to more of our retail partners. Expanding Product Range - We will engage in identification and evaluation of energy-efficient products not currently included in Efficiency Vermont rebate/incentive services, to determine their viability for inclusion, with an aim toward increasing the range of available energy-efficient products. We also will maintain participation in and support for regional and national initiatives that have an impact on manufacturers’ product decisions and upon retail chain purchasing, pricing and promotion of ENERGY STAR qualified products. In addition, as resources allow, Efficiency Vermont will consider increasing promotion of other ENERGY STAR qualified products, such as televisions and audio and electronic products. Although the result of these efforts are not expected to produce large energy savings, such promotion is expected to increase consumer awareness of energy efficiency and the ENERGY STAR brand as well as to support retailers and manufacturers in actions that will result in greater market transformation. Industry Initiatives – We will continue to offer selected buydowns to retailers and manufacturers at levels similar to 2004. These buy-downs represent a transformation throughout the supply chain by using financial or shared marketing incentives to influence the manufacturers’ and retailers’ decisions. Retailer/manufacturer buy-downs also have the potential to produce even lower retail pricing for consumers and to improve the efficiency of Efficiency Vermont’s operations by reducing coupon redemption and processing costs. We also will continue our successful efforts to partner with manufacturers who will match our incentives to customers purchasing qualified products. B. Business New Construction The construction, major renovation and tenant fit-up of buildings provide critical opportunities to embed enduring energy efficiency in Vermont’s built environment. Efficiency Vermont is committed to capturing maximum levels of costeffective efficiency in this key and diverse market. Our primary strategy in 2005 will continue to be effective engagement with all principals (architects, engineers, developers, building owners, etc.) of new construction projects. We will assist them in setting project performance goals and collaborate with them during the design and construction process to provide resources that will enable the achievement of these goals. We also will engage with these players to support their business objectives as well as our vision for increased incorporation of energyefficient approaches by providing them with tools that help them to communicate high performance concepts with their clients and to successfully position themselves with prospective customers. In 2005, we will continue provide the following services to this market: Customized Comprehensive Design Assistance – To support the vision of designers and owners while integrating optimal energy-efficient approaches, we will work with design teams to consider the whole building and all its systems. This approach utilizes the interactive nature of various building systems to achieve a higher level of energy efficiency and to maximize overall performance of the building. Financial incentives - toward the incremental cost of building energy-efficient facilities and/or to help overcome the incremental cost of additional energy analysis necessary to optimize building performance and capture the interactive benefits of energy efficiency measures in the design. This energy analysis will be carried out by a project’s design team or by Efficiency Vermont staff. Plan review - of architectural and engineering plans and contractor designs coupled with consultation on energy efficiency opportunities. Energy analysis - of buildings and measures, either at the comprehensive level with whole building modeling or on a system basis. Direct outreach - for enrollment of new construction projects listed weekly on Works in Progress and in the Act 250 process. Tools – We will provide informational resources that not only aid design professionals and design-build contractors in their hands-on work but also in communicating the benefits of high performance design concepts to their prospective and current customers. A key goal of this effort will be to make it easier for building owners to make informed decisions about incorporating high performance design practices into their buildings. Toward this end, in 2005, we will develop a building owner’s version of the enthusiastically received High Performance Design Guide, which we produced and distributed in 2004. In addition, we will continue the distribution of the highly requested High Performance Design Guide and Advanced Buildings Energy Benchmark for High Performance Buildings (EBenchmark™), as well as profiles of a range of successful high performance building projects in which we partnered with Vermont designers and builders. Each of these resources can be used by design professionals and design-build contractors to differentiate themselves in the market and promote their services as partners for energy efficiency. Training – In addition to the continuation of our highly successful annual Better Buildings by Design Conference (see Section III M), we will initiate several day long training sessions for design professionals and contractors to enhance their skills in the design and construction of high performance buildings. As is the case with the development of tools for this market, we aim to increase participation and energy savings while enhancing internal efficiencies by strengthening the design community’s independent expertise in identifying and using energy-efficient approaches. This ultimately serves Vermont’s businesses, which can rely upon an increasingly informed base of design and build professionals throughout the state and upon increased market transformation of these practices and technologies. Partnerships – The strength of our relationships with design professionals, contractors and suppliers has been critical to our success in establishing efficiency as an obtainable objective for the new construction market. We will continue and expand these efforts in 2005. Included in this effort will be continued outreach efforts to this network, in particular air conditioning and lighting vendors and installers, to increase the incorporation of energy efficiency into their typically smaller, fast-paced projects. In addition to personal contact with firms, businesses and individuals, we will continue our involvement with local chapters of the American Institute of Architects (AIA), American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE), and Construction Specifications Institute (CSI) to gain critical feedback about the varied and changing needs in this market. Collaboration with Vermont Gas Systems - We will continue our successful collaborative relationship with Vermont Gas Systems to deliver service to businesses served by Vermont Gas. Vermont Commercial Energy Guidelines – We will continue to work with the Vermont Department of Public Service and Burlington Electric Department on the efforts underway to update the Vermont Commercial Energy Guidelines that are currently based on the IECC 2000 model code. We will provide technical support staff to provide input into the code update process and technical support once the new code is adopted. C. Residential New Construction Efficiency Vermont will continue to provide services to assist builders and buyers in creating homes that are resourceefficient, less expensive to operate, comfortable, durable, healthy, models for national best practice and that possess a high resale value. Our primary objectives in this market in 2005 are the following: Double the market share of ENERGY STAR rated homes from the 2001 level. Toward this end, we will work to improve the completion rate for enrolled homes and to increase enrollments and participation among builders and contractors who build up to four homes per year, especially those who build in areas of the state outside of northwest Vermont. Maximize the energy savings potential for each completed home. To meet these objectives, we will engage in the following activities: Services for builders, buyers and developers - including technical assistance, performance testing, financial incentives for recommended approaches and equipment as well as presentation of the 2005 Better Buildings by Design Conference (see Section III M) which will provide an excellent training opportunity for home builders. Collaboration with Vermont Gas Systems - We will continue our successful collaborative relationship with Vermont Gas Systems to deliver service to the portion of the State served by Vermont Gas. Increasing Repeat Participation – By simplifying the home rating process, we will strive to make energy efficiency involvement easier for home builders experienced with building ENERGY STAR rated homes. This will entail improving our service literature and providing builders with specifications on energy-efficient construction elements. We will also be providing builders with an optional prescriptive approach to building energy-efficient homes. This prescriptive option will ensure the construction of an energy-efficient home, and also will reduce the builder’s time and expense for plan review. Additionally, this will improve Efficiency Vermont’s efficiency in performing energy ratings by limiting the need for on-site dimension measurements while maintaining performance testing (blower door and air duct leakage) and verification of electrical measures. Customized Measures – New in 2005 will be our capturing of formerly missed energy saving opportunities by providing custom cost-benefit analysis and incentives to builders and homebuyers. This new approach will enable us to serve customers taking costeffective approaches to such equipment as mini split air conditioning, solar assist thermal and electrical measures and to take advantage of specific on-site opportunities such as encouraging proper air conditioning equipment sizing. State Energy Code Support – In 2005, we will continue to integrate the Energy Code Assistance Center hotline into our services. In addition to providing ongoing information and materials, we will support outreach to building supply centers, heating suppliers and ventilation system suppliers. We also will co-present training sessions and workshops to building suppliers on energy code and beyond-code building practices. Market Analysis and Response – Our ongoing market assessment will enable us to respond quickly to buying trends and technological advances. For example, based on market evidence that a significant number of Vermont’s new home buyers are choosing to install central air conditioning systems, we will continue to promote greater awareness of ENERGY STAR qualified air conditioning equipment, including possible additional financial incentives for their installation. Similarly, based on technical evidence that higher-efficiency furnace fan motors provide cost effective savings, we will encourage customers installing forced air heating systems to install ENERGY STAR qualified equipment that utilizes high efficiency furnace fan motors. Improving Customer Service – We will engage in two streamlining efforts of internal processes that will result in customer benefits and improved organizational efficiencies. We will be reviewing our processes regarding an existing survey of customers, to assure that we are using the most meaningful data and consistently following up with prompt, effective responses. We will increase our ability to efficiently track our interactions with prospective and existing customers by merging two data systems. This will enhance our ability to maintain and strengthen our customer relationships, resulting in a better customer experience. D. Existing Businesses Efficiency Vermont has established itself as an effective partner in helping Vermont’s businesses reduce energy costs by incorporating energy efficiency into their facility improvement decisions. This is a diverse market; ranging from farms to large manufacturers, from the corner store to large chain retailers, from schools to state buildings, and multifamily dwellings to hospitals. To serve the varied needs of these businesses, we will continue to maintain contact with key market players; businesses as well as the trades people, suppliers and associations that serve them. We will stay current on state-ofthe-art technologies, and keep aware of the applications and economic challenges particular to industries in order that we will be able to continue to serve as a reliable, objective party to identify, analyze and recommend cost-effective solutions. Efficiency Vermont will continue striving to maintain an understanding of this changing market while increasing our ability to serve this market’s needs. We will continue our direct outreach to large and small businesses and will maintain a strong technical assistance delivery approach for all projects, including retrofit. We will focus on strengthening working relationships with vendors, distributors, suppliers and installers of energy-efficient equipment and systems, with particular emphasis on increasing participation among heating, ventilation and air conditioning (HVAC), refrigeration and lighting contractors and suppliers. We also will continue to identify and target customer sectors with high energy use and efficiency opportunities. In 2005, we will engage in the following activities in service to this market: Custom Services – We will continue to engage with customers, contractors and suppliers on a project specific basis in order to provide custom technical and financial assistance to best address the barriers to energy efficiency. Prescriptive Services - Prescriptive incentives enable contractors and suppliers to effectively provide and promote resources that will enable customers to select the most cost effective energy efficiency options when replacing or upgrading equipment. We anticipate that we will continue to offer prescriptive incentives in 2005 for: lighting motors unitary HVAC equipment and economizers vending machine controls LED traffic signals small refrigeration systems transformers Walk-through assessments - provided for qualified customers to help them identify and quantify potential energy saving opportunities. Trade Partner Support – To help contractors and suppliers expand their customer base and improve their services, we will continue to: create and distribute materials profiling successful projects completed in collaboration among Vermont businesses, contractors, suppliers and Efficiency Vermont; manage a “Marketplace” section of our website, enabling businesses easy access to local providers of energyefficient equipment and services; provide partners with affiliate window stickers, countertop displays and materials as well as other customized materials to address specific partner promotional needs; engage in contractor training, including industry-specific workshops and training sessions. Financing Solutions - Efficiency Vermont will continue an ongoing effort to increase efficiency investments by improving investment cash flow for existing businesses. This effort combines financing with reduced financial incentives to lower initial cash outlay while improving project cash flow over time. By tracking results of this effort, we will determine if this approach can bring Vermont the same or greater energy savings while making lower demands on incentive budgets. We also will track staff time, to determine what, if any, trade-offs may be associated with this approach. Based on assessment results, Efficiency Vermont may adjust strategies and procedures associated with this effort. Technical Briefs – Building upon successful 2004 efforts to benefit and increase participation in targeted industries, we will continue to create materials detailing energy-efficient solutions to industry-specific processes. The technical briefs, which have thus far served wood manufacturers, food processors, ski areas, quarries and mining, and metal/steel fabricators, will be distributed to related businesses and trade organizations as well as to appropriate Vermont colleges/universities with energy related curricula. Strengthening Working Relationships - We will increase and streamline our efforts in relationship-building with Vermont’s businesses with the selection of designated staff people to each oversee the needs of a targeted business, contractor, supplier and/or business association. Each staffer will provide account management services, enabling him/her to get to know a business beyond a specific efficiency project. This approach, successfully applied in a pilot begun in 2003, has the potential to garner projects early in the budget/design process, when the incorporation of energy efficiency is the most cost-effective for customers and can result in greater energy savings. Reaching New Customers - Efficiency Vermont will begin a collaborative pilot service with Vermont’s Farrell Vending, the US Environmental Protection Agency’s (EPA) ENERGY STAR program, and vending machine manufacturers to install ENERGY STAR qualified vending machines and Vending Miser equipment in a number of key business facilities. This effort has the potential to reach businesses with varying potential for other efficiency opportunities and, thus, will enable us a rare chance to bring the benefits of energy efficiency to low-potential customers as well as to serve as an introduction to high-potential businesses where further energy savings may be found. Expected outcomes for this effort will include increased market penetration of ENERGY STAR qualified vending machines and energy-saving vending controls, greater energy savings for business utility accounts of under 40,000 kWh per year, and efficient use of internal staff through a prescriptive incentive and leveraging of partnerships with a local vending company and the EPA. E. Existing Homes To reduce household energy costs and usage in the state’s existing homes, Efficiency Vermont will continue to offer direct technical assistance, financial incentives, and informational and educational services to homeowners, renters and to the communities that serve them – rental property owners, targeted equipment contractors and suppliers, remodelers/renovators and building supply businesses. We also will continue to work in close partnership with the state’s low-income weatherization agencies in service to low-income households, as further specified below. In 2005, we will continue and enhance our effective approaches to serving this market, through the following activities: Technical Customer Assistance Services - We will serve as an expert resource, by toll-free phone, e-mail, and through our website to homeowners and renters with a range of energy efficiency questions. Because the most frequent residential inquiry is about the causes of high energy bills, we will provide information and tools to help people analyze and lower electrical usage, including: simple, plug-in energy consumption meters (a no-cost loan service); a home energy use survey with telephone technical assistance; a computer compact disc or on-line software that enables residents to conduct their own home energy audits; efficiencyvermont.com – our website, providing extensive information, guidance, tips, links and resources, including listings of providers of energy-efficient products and services throughout the state; a range of printed informational materials; a designated, specially trained Technical Customer Service Representative, who answers more in-depth and technical questions by phone and e-mail; “Ask Rachael” advice column, featuring our Technical Customer Service Representative answering Vermonters’ questions about residential energy use. This column currently appears in numerous community papers throughout the state. In 2005, we will continue our efforts to increase the number of newspapers where the column appears and to explore expanding to some public access television stations. Low-Income Services - Working in partnership with the state’s weatherization agencies, we will continue to provide for the direct installation of energy efficiency measures in low-income households. Measure identification and installation primarily will be delivered through the integration of energy efficiency services with weatherization services to recipients of the Weatherization Assistance Program. These services will include technical assistance and no-cost installation to qualifying homeowners, renters, or rental property owners for cost effective: installation of energy-efficient lighting and water conservation products, when appropriate; selective replacement of inefficient refrigerators and freezers with ENERGY STAR qualified models; conversion of electric water and space heating equipment to fossil fuel fired systems that are less costly to operate. Home Performance with ENERGY STAR - In 2005, Efficiency Vermont will expand our efforts to develop a broad-based, sought-after network of Home Performance with ENERGY STAR certified contractors. This certification, to Building Performance Institute standards, distinguishes contractors who are able to provide comprehensive diagnostic and retrofit services to improve the energy efficiency and quality (indoor air, durability, comfort, etc.) of residential properties. Toward this end, we will engage in the following activities: contractor training and certification; assistance to enable contractors to obtain needed diagnostic equipment; targeted incentives or financing to customers with cost effective efficiency improvement opportunities so that they can pursue the services of certified contractors; promotion of training sessions; marketing/advertising support promoting the value of working with certified contractors; increased outreach to remodelers and continued outreach to specific industry areas, including heating and cooling contractors as well as insulation and air sealing contractors; offering a financing option for comprehensive retrofits; services to households with high bill histories, including: o technical assistance in identifying and evaluating efficiency opportunities; o assistance in securing financing for cost effective measures, including referral to energy efficiency loan programs offered in partnership with Efficiency Vermont; o limited offers of financial incentives to motivate customers to undertake the installation of efficiency measures; o direct installation of energy-efficient lighting and water conservation products, when appropriate; o services to facilitate the installation of energy efficiency measures. Remodeling/Renovation Services - Efficiency Vermont will develop services, in combination with customer education and incentives, to help homeowners expand the range of energy efficiency measures installed as part of remodeling and renovation projects. We will work with remodeling/renovation contractors, do-it-yourself homeowners and building supply businesses to promote and provide incentives for “bundles” of ENERGY STAR qualified lighting, appliances and building products, such as insulation and windows. F. Dairy Farms To reduce energy consumption and costs on Vermont dairy farms, Efficiency Vermont will continue to offer comprehensive hands-on technical assistance to help farmers identify and better afford cost-effective energy-efficient equipment. We will build upon our success in this sector through continued personal contact by knowledgeable staff who visit farms statewide and who maintain strong relationships with dairy farm equipment suppliers and contractors. In addition to our work with dairy farmers, we will continue to identify and address opportunities for the broader agricultural sector, including orchards, vegetable growers, livestock operations, and the suppliers and contractors who support this sector. Technical assistance – including identification of costeffective energy-saving opportunities, hands-on project management, obtaining equipment quotes, monitoring of equipment installation, ongoing contact to provide information about emerging technologies and to stay aware of changing circumstances (financial hardships or facility expansion) and abilities to make further improvements. Financial assistance – including: help with low-interest loans to cover farmers’ up-front costs. In 2005, in addition to our current collaboration that we have established with Vermont Development Credit Union, we will enter into a contractual arrangement with Yankee Farm Credit; Vermont Department of Public Service/Efficiency Vermont incentives for fossil fuel water heaters heat recovery and custom and prescriptive incentives for: o Space heat and hot water fuel switching o High efficiency exhaust and circulating fans – new in 2005 o Lighting o Heat recovery o Milk cooling o Vacuum pump controls Outreach – In addition to personal, on-site visits to farms, we will continue to place articles and advertising in trade publications and to establish a visible presence at trade shows and events where farmers and businesses that serve them are in strong attendance. Residential Information – To leverage our existing relationships with dairy farmers, our staff will continue to provide information, in person and/or through the mail, about services available to reduce energy costs in farm houses. G. Strategic Partners A significant focus in 2005 will be our continuing effort to maintain and strengthen relationships with strategic partners who influence energy efficiency decisions. Specifically, we will work with retailers, contractors, suppliers and design professionals to assist them in informing their customers about the benefits of energy-efficient products, equipment, homes and commercial buildings. We also will work directly with associations that advocate for this sector as well as with economic development entities. Our activities will include the following: Development and distribution of project profiles of successful energy-efficient equipment/system installations and comprehensive new construction projects; Making case studies and other useful resources available to individuals in decision-making roles through personal contact and through our website; Presentation of the annual Better Buildings by Design Conference (described in section III M of this Plan); Expansion of the Marketplace section of the website that lists strategic partners. We provide these listings as a service to our partners and as a valuable resource for Vermont households and businesses seeking are firms, vendors and service providers with experience in and commitment to energy efficiency; Continued improvement of service and outreach coordination between the residential and business sectors to provide more consistency and clarity for our partners. 1. Trade Partners Efficiency Vermont’s proactive partnerships with retailers, commercial vendors, distributors, contractors, and installers of energy-efficient equipment and systems are key to our success in serving all Vermont markets. Our services to these partners will continue to be as diverse and specific as the markets we serve. These services are covered in this Plan in more depth within each market discussion, but we provide an overview, here, of our extensive efforts specific to our support of trade partners: Contractor training, including industry-specific workshops and training sessions; Retrofit contractor Home Performance with ENERGY STAR certification; Outreach through personal contact, phone, mailings and through trade shows, home shows, fairs, and through involvement in and appearances at trade association events, and other events throughout the state; Retail point of purchase displays and materials, event production and promotion support, cooperative advertising, informational newsletters, personal on-site contact via lighting and appliance representatives; Local coordination to enable retailer participation in regional and national ENERGY STAR events; Development and creation of ENERGY STAR centers in existing retail stores; Media promotion of the successful projects and initiatives and/or profiles of specific trade partners, via stories we promote to local, statewide, regional, national, and trade publications, radio and television; Financial incentives for trade partners or their customers, to encourage the installation of energyefficient equipment; Listings on our website to better enable Vermonters to find participating trade partners; Prescriptive rebates to contractors and their customers installing recommended heating, ventilation and air conditioning equipment in new and existing Vermont homes and businesses. 2. Design Professionals We have been successful in establishing partnerships with a network of architects and engineers committed to teaming with Efficiency Vermont to bring better buildings to their customers and the state. The goals of our efforts in this sector will continue to be to increase the levels of energy efficiency in new buildings, to gain critical feedback to improve our services in support of this sector, and to increase designer advocacy for efficient approaches with their clients, thereby enabling us to leverage internal resources by increasing the percentage of our projects that are already committed to energy efficiency at the point of our involvement. In 2005, we will engage in increased outreach to those design firms that have not yet worked with us. Our projectspecific services will provide support for design professionals’ visions throughout the design and build process. In addition, we will provide design professionals with services that aim to strengthen designers’ particular position of influence over energy-efficient design and build decisions. The overview of services to Vermont’s design professionals, provided below, is discussed in more detail in the Business New Construction section of this Plan. Project-linked services – including customized comprehensive design assistance, plan review, and energy analysis. Client Services – Financial incentives to design professionals’ customers for recommended approaches. New in 2005: We will create an Owner’s Guide to High Performance Buildings. We will make this guide available to design professionals to assist them in educating their clients about the benefits of high performance buildings, thereby increasing building owner interest in designing high performance buildings. Training – Beginning in 2005, we will develop and present high performance building training for design professionals. Tools – We will continue distribution of the High Performance Design Guide, developed in partnership with the American Institute of Architects, and Advanced Buildings EBenchmark™. Outreach – to members of such associations as the American Institute of Architects, American Society of Heating, Refrigerating and Air-Conditioning Engineers, and Construction Specifications Institute, through participation in events and monthly chapter meetings and placement of articles in newsletters. H. Schools Efficiency Vermont’s partnerships with the state’s K-12 schools will continue to focus on ensuring that new school design/construction and equipment/systems are energy-efficient, encouraging the use of day lighting, supporting indoor air quality through energy-efficient ventilation and addressing the financial and institutional barriers particular to school project decisions. Our service to this sector not only has a positive impact on the experience of students and staff who work in improved buildings but also upon the facility managers, administrators, boards and municipal officials who manage facility improvements and budgets, as well as upon voters and taxpayers whose decisions are key to project approval and completion. Due to the large number of players in this market, personal contact is key both to creating school district awareness of available energy efficiency services and to our ability to interact with the people who are best positioned to identify ways to overcome process barriers. We will participate in meetings of one or more of the associations for superintendents, school boards, school business officials, principals and custodians. We will maintain an active relationship with the Department of Education, and participate in the Vermont High Performance Schools Working Group and in the K-12 Schools Energy Survey. In 2005, we will serve this market by providing the following services: Direct Services – While each school project requires an individual approach, our range of services will include: Walkthrough evaluations (in collaboration with the School Energy Management Program), identification of energy-saving opportunities, recommendations, work with vendor or contractor for cost estimates, development of presentations to school board and voters, cost-sharing for recommended approaches. School Energy Management Program (SEMP) – As in past years, we will work closely with SEMP to coordinate delivery of services to this market. We have found this collaboration essential to successful transformation of this market. SEMP provides valuable insights into the particular barriers in this sector and to their solutions. SEMP’s work will include a designated number of walk-throughs, as well as coordinated efforts with Efficiency Vermont to disseminate information to schools through newsletters, conferences and training sessions. Commissioning Guidelines – In 2005, we will develop a basic guide for the Vermont Department of Education, school boards, design professionals and contractors that will explain the commissioning process for heating, ventilation and air conditioning (HVAC) installations. By defining the process, the guide will aid in increasing commissioning quality for HVAC projects as well as for new construction and major renovations. Vermont Energy Education Program – We will continue to team up with classroom teachers, statewide, to present workshops on how electricity is generated and used, and how energy efficiency reduces demands on generation. This will be both a long-term market transformation effort -- educating students before or at the time they start making energy use decisions – and an inroad to increased energy efficiency participation in schools. I. Multifamily Buildings Due to the unique financial barriers and energy-saving opportunities in low-income and market-rate multifamily facilities, Efficiency Vermont will continue to place particular focus on service to this market. As in the past, we will collaborate with Housing Vermont, the state’s weatherization agencies, local non-profit developers, private rental property owners and public housing authorities in the delivery of retrofit, renovation and new construction energy-efficient services to this sector. The aim of these efforts will be to secure the benefits of energy efficiency (lower energy costs, greater occupant comfort and structure durability) for this market. In 2005, we will increase our efforts to serve privately owned facilities at the time of a planned rehabilitation or purchase/sale of a property. With our partners, we will continue to provide the following services: cost-effective measure identification; incentives for the implementation of recommended energyefficient measures; installation of energy-efficient lighting and water conservation products, when appropriate; selective replacement of inefficient refrigerators and freezers with ENERGY STAR qualified models; conversion of electric water and space heating equipment to fossil fuel fired systems; promotion of installation of advanced technologies (such as foam insulation and heat recovery from domestic hot water) in affordable, publicly funded, multifamily housing, especially in new construction and major renovation projects. J. State Buildings Efficiency Vermont will continue work initiated in 2003 under an agreement with the state Department of Buildings and General Services (BGS) designed to improve new and existing state buildings through identification and implementation of energyefficient approaches. Of particular focus in 2005 will be increasing awareness of energy efficiency benefits among state maintenance and construction staff, conducting increased outreach to BGS to promote earlier engagement in new construction projects, to work with BGS to address barriers presented by state budget processes, and to review and update state BGS energy efficiency specifications for equipment. Our services in this market will include: Early engagement in design development for renovation and new construction projects; Identifying energy-saving opportunities, such as lighting, HVAC and other equipment upgrades and replacements in existing buildings; Identifying technologies that have wide-spread applicability and associated large potential energy and cost savings. Coordination with other Vermont entities to aid in financing and performance contracting; Working with the Purchasing and Contract Administration group to promote the benefits and use of energy-efficient products and to increase awareness of our services; Outreach to state agencies that build and maintain stateowned buildings, including Vermont Building and General Services, Department of Corrections and Vermont Department of Transportation; Training and workshops for state staff involved in new construction and maintenance. K. Water and Wastewater Treatment Facilities We will continue to pursue efficiency opportunities in municipal, industrial, and private water and wastewater systems across the state, both in new construction and retrofit activities. These facilities are energy-intensive, with the potential for large electrical, fossil fuel and water savings. Outreach, in the form of personal contact, training and collaborations, is essential to success in this market, as wordof-mouth among system operators is often key to participation. Training – To familiarize facility operators with efficient technologies – leading to increased participation -- we will continue to provide training in coordination with the Northeast Rural Water Association. Outreach – Creation and distribution of materials describing successful projects completed within this market; trade show presentations and displays; collaboration with and attendance at meetings of numerous water and wastewater groups, including the Green Mountain Water Environment Association, the New England Water Environment Association, the Northeast Rural Water Association, Vermont Technical College, Vermont League of Cities and Towns, Consortium for Energy Efficiency, and the Alliance to Save Energy. Facility Services –While continuing to provide identification of energy-saving opportunities, technical assistance and financial incentives for recommended energy-efficient approaches, we will initiate two new efforts: Leak detection assessment – We will provide technical assistance to the Northeast Rural Water Association’s efforts to find and correct water leaks. This effort is expected not only to save water but also to significantly reduce electrical usage required for extra pumping that occurs when leaks aren’t detected. Financial incentives to customers may be provided, depending on corrective action to be taken. New construction baseline – To simplify participation processes for engineers, to raise the level of efficiency in new construction projects, and to streamline internal processes, we will create guidelines that clarify basic energy-efficient approaches as well as define steps that go beyond baseline for greater benefits. Improving Available Data – We will conduct metered measurements of facility energy usage to achieve better quantified validation and documentation of savings potentials, thereby providing typically risk-averse prospective participants with clearer evidence of potential benefits. This also will streamline our efforts in estimating savings for future custom projects. L. Ski Areas The Vermont ski area industry is a vital contributor to the state’s economy as well as a market that presents significant opportunities for energy savings. Efficiency Vermont has developed a strong partnership with this industry and its representative organization, the Vermont Ski Areas Association (VSAA), which now regularly advocates to its members to work with Efficiency Vermont to evaluate energy use and implement cost-effective improvements. In 2005, we will continue to strengthen our positive relationships in this sector while providing the following services: Identification of energy-saving opportunities, recommendations for solutions and ongoing technical assistance throughout existing facility improvements, process upgrades (e.g., snow-making) and in the design and construction of resort housing and commercial structures; Financial incentives for recommended approaches; Training for ski area personnel on lowering energy use and operating costs; Outreach through personal contact, account management and attendance at VSAA meetings; Targeted placement of informational articles in VSAA’s membership newsletter, featuring successful industry projects; The development and distribution of materials describing ski area projects, to demonstrate the benefits of energy efficiency investments and to encourage greater participation. M. Customer Credit Efficiency Vermont will continue to offer and support the “Customer Credit” option for large customers who meet the qualifications set forth by the Vermont Public Service Board for the self-administration of efficiency investments. N. Better Buildings by Design Conference Efficiency Vermont presents an annual comprehensive conference on high performance residential and commercial new construction. The 2005 Better Buildings by Design Conference will maintain and expand upon the success of the seven previous conferences. This gathering of the top construction and design professionals in the Northeast is viewed as a key resource for information about the latest innovations in energy efficiency, superior building performance, and indoor air quality. The event is expected to draw more than 900 building and design professionals. In addition to its important educational aspect, the conference also will provide an opportunity for Efficiency Vermont staff to build and strengthen relationships with many of the builders and designers in the state. The 2005 conference will include nationally renowned speakers and workshop leaders and over forty presentations on building envelope, integrated design, lighting, and mechanical systems. Featuring more than 45 exhibits of energy-efficient products and services, the event also provides exceptional visibility for vendors and service providers. O. Regional and National Partnerships Through ongoing collaboration with entities both outside and with the state, Efficiency Vermont will bring state, regional and national resources to Vermont while ensuring greater consistency of energy efficiency resources available to Vermonters. Key partners for 2005 will include: Northeast Energy Efficiency Partnerships; Consortium for Energy Efficiency; U.S. Environmental Protection Agency and Department of Energy’s (DOE) ENERGY STAR program; New Buildings Institute; Building Performance Institute; Construction Specification Institute. Services stemming from these partnerships will include our statewide delivery of ENERGY STAR qualified residential products and services (discussed in more detail, above, in Sections IIIA, IIIC and IIIE). Vermont businesses will be served through our participation in such services as: MotorUp (efficient motors); Cool Choice (efficient air conditioning); the Compressed Air Challenge; incentives for ENERGY STAR qualified equipment; dissemination of Advanced Buildings Energy Benchmark for High Performance Buildings; implementation of DOE Rebuild grant funds at universities; Building Operator Certification training; Lighting Professional Training ; training and Building Performance Institute certification for residential retrofit contractors. P. General Customer Service and Support Providing a Custom Resource for Greater Participation - We will create an interactive “extranet” feature of our existing website that will provide a resource for customers and strategic partners involved in energy efficiency projects. The applications of this resource will be both diverse and individualized. We will explore uses helpful to different audiences, such as providing a central place to post and access plans and files, to plan and track projects, and to exchange and store key information. Our objective will be to increase the ease and efficiency of current and repeat activities, and to empower Vermonters with information that is particular to their needs. Partnership Events - Efficiency Vermont will partner with businesses and communities around the state to hold celebratory events highlighting local commitment to energy efficiency. These events may feature local employers, town officials, residents, schools and/or other entities that will have worked with Efficiency Vermont to make energy efficiency a priority in their communities. The intended outcome of these events will be to engender greater awareness of the benefits of energy efficiency and to increase the visibility of individuals and businesses that are committed to reducing energy use and to protecting the environment. Ultimately, these efforts will increase participation by Vermont businesses and households that are motivated by the successful efforts highlighted at these events. Strengthening Quality Assurance - Efficiency Vermont will continue our commitment to quality assurance by incorporating oversight for external service delivery quality and related internal processes into one staff person’s responsibilities. This individual will work with staff engaged in ongoing improvements to organizational efficiency, quality assurance processes, and methods for capturing and utilizing feedback from customers, subcontractors and partners. Through this enhanced support to staff, we aim to better meet customer needs by raising the quality of the customer’s experience, to increase the efficient use of internal resources currently utilized in quality assurance efforts and to improve the efficiency and consistency of our market interactions. Streamlining Information Technology - To improve customer service and to streamline our internal processes, Efficiency Vermont plans to complete existing efforts to upgrade our customer usage data software, to improve documentation of all information technology processes for transferability. New in 2005 will be the upgrade of internal reporting systems, to improve ease of access to data, thereby empowering staff with ready resources to better serve customers. In addition, 2005 will mark the completion of a comprehensive upgrade of Efficiency Vermont’s business customer database. The upgrade will make entering and retrieving data easier. This enhancement will provide staff with a greater ability to track business relationships, resulting in better customer service. IV. REQUEST FOR CARRY-OVER OF FUNDS Efficiency Vermont will not be making a request for carryover of unspent Contractor Energy Efficiency Charge (EEC) Funds from Year 2004 to Year 2005. In accordance with Attachment J, Paragraph 11 of the Vermont Energy Investment Corporation Contract with the Vermont Public Service Board, Efficiency Vermont will not need to make a formal carryover request for Year 2004 funds. Paragraph 11 states that: “Such requests to carry forward any anticipated unspent Contractor EEC Funds shall be required only if the unspent Contractor EEC Funds for a given year are greater than 5% of the total Contractor EEC Funds available in that year; if the unspent Contractor EEC Funds for 2003 and 2004 are less than 5% of the total Contractor EEC Funds available in that particular year, the unspent Contractor EEC Funds shall automatically be carried forward to the next year”. Efficiency Vermont’s current estimate is that total unspent Contractor EEC Funds for 2004 will be less then 5% of the total Contractor EEC Funds available for Year 2004. As in past years, total unspent funds for the current year will not be available until February 2005. If Efficiency Vermont’s final unspent Contractor EEC Funds for 2004 are greater then 5%, Efficiency Vermont will make a request at that time to carry over such funds for use in Year 2005.