2003 Annual Plan Submitted to the Vermont Public Service Board November 20, 2002 Efficiency Vermont 2003 Annual Plan TABLE OF CONTENTS I. INTRODUCTION AND OVERVIEW ………………………………………………..…………..4 A. MARKETS, SERVICES AND INITIATIVES……………...………………….……….……4 B. TWO PERSPECTIVES OF PLANNED ACTIVITIES FOR 2003….………………...…..6 II. SERVICES AND INITIATIVES FOR 2003 …………………………………………..………...7 A. CORE SERVICES FOR 2003 ……………………………...…………………….………...7 1. Business Energy Services Overview .………………………………………………...7 2. Business New Construction ……………………………………………………………8 a. Market Objectives ……………………………………………………..……………8 b. Market Strategy…………………………………………………………..…………8 c. Specific Services and Incentives………………………………………….………9 3. Business Existing Facilities ….………………………………………..……….….…11 a. Market Objectives .………………………………………………...……….….…11 b. Market Strategy …………………………………………..…………….….….…11 c. Specific Services and Incentives………………………..…………….…..….…12 1) Prescriptive Projects…………………………………..…………….…....….12 2) Custom Projects…………………………………..……………………....….13 4. Residential Energy Services Overview …………………………………….………13 5. Retail Efficient Products .…………………………………..……………….…………14 a. Market Objectives …………………………………..……..……………...………14 b. Market Strategy…………………………………..……………….……...….……15 c. Core Services …………………………………..……………….………...………15 1) Vendor Support …………………………………..…………...……...………15 2) Financial Incentives…………………………………..…....………...………15 3) Expanded Product Focus …………………………………..………………15 4) Industry Initiatives …………………………………..…………………….…16 6. Residential New Construction ……………………………..………………..…….…16 a. Market Objectives ……………………………..…………………….…..…….…16 b. Market Strategy……………………………..…………………………....…….…16 c. Core Services……………………………..……………………………...…….…16 7. Existing Homes ……………………………..……………………………...…...….…17 a. Market Objectives ………………………..……………………….…...…...….…17 b. Market Strategy ………………………..………………….…………...…...….…17 1) Low-Income Services ………………………..………………………..….…17 2) High Use Households………………………..…...……………...…...….…17 c. Core Services ………………………..…………………..…………...…...….…17 1) Customer Service ………………………..…………………………...….…17 2) Low-Income Services …………...…………..…………………………...…18 3) High Use Households………………………..…………...……………...…18 2003 Annual Plan – Page 2 B. SPECIFIC INITIATIVES ………………………..………………………………………...…18 1. Cross-Sector Initiatives ………………………..………...………………………...…18 a. Multifamily ………………………..………………………………...…………...…18 b. Ski Areas ………………………..………………………………...………….……19 c. Regional and National Activities ……………………………...…………....……19 d. Strategic Partners ………………………..……………………………….………20 e. Conference ………………………..…………………………...………….………21 f. Codes and Act 250 Technical Support ………………..…….………….……..22 g. Cross-Sector Products ……………..…………………………...…………..…..22 2. Business Sector Initiatives ……………..…………………………...………...……..23 a. Schools ……………..…………………………...……………………….....……..23 b. Water and Wastewater ……………..…………………………...………...……..24 c. Farms ………………..…………………………...…………………….....……….24 d. Large Commercial Customers ……………..……………………………………25 e. Large Industrial Customers ……………..……………………………………….25 f. State Buildings and General Services ..………………………………………..26 3. Residential Sector Initiatives ..……………………………………………………….26 a. New Technologies..……………………………………………………………….26 b. Home Performance Contracting ..……………………………………………….27 c. Furnace Fans ..…………………………………………………………………….27 d. Lighting Showrooms ..………………………………………………………….27 e. Lighting Fixture Design Competition …………………………………………...28 f. ENERGY STAR Buyer’s Card …………………………………………………….28 III. BUDGET ..…………………………………………………………………………………………..29 2003 Annual Plan – Page 3 Efficiency Vermont 2003 Annual Plan I. INTRODUCTION AND OVERVIEW This Annual Plan for 2003 is submitted by the Vermont Energy Investment Corporation (VEIC) to the Vermont Public Service Board (PSB) pursuant to VEIC’s contract with the PSB for delivery of “Energy Efficiency Utility” services under the name “Efficiency Vermont…your resource for energy savings.” This Plan serves three purposes: 1. to present Efficiency Vermont’s objectives and strategies for addressing core statewide markets in 2003; 2. to identify and describe specific initiatives that are currently anticipated by Efficiency Vermont for implementation in 2003; 3. to provide a current estimate of the budget associated with implementation of planned core services and initiatives, based on current expectations of available2003 funds. A. MARKETS, SERVICES AND INITIATIVES In the past year (2002), Efficiency Vermont implemented eight core programs that had been approved by the PSB under the initial three-year contract for delivery of Energy Efficiency Utility services and in the Board-approved Annual Plan for 2002: 1. 2. 3. 4. 2002 Business Sector Programs Commercial Energy Opportunities Program Customer Credit Program Low-Income Multifamily Program Commercial and Industrial Emerging Markets Initiatives 1. 2. 3. 4. 2002 Residential Sector Programs Residential New Construction Program Efficient Products Program Low Income Single Family Program Residential Emerging Markets Initiatives In 2003, Efficiency Vermont will continue to implement energy efficiency services and activities that address these same core markets, consistent with the PSB Order in Docket 5980 and the associated Memorandum of Understanding (MOU) among the parties to that Docket. Starting in 2003, however, Efficiency Vermont 2003 Annual Plan – Page 4 plans to re-organize these core market energy efficiency services and initiatives as follows: 2003 Business Sector Services and Initiatives 1. Business New Construction 2. Business Existing Facilities 3. Customer Credit 4. Business Emerging Market Initiatives 2003 Residential Sector Services and Initiatives 1. Retail Efficient Products 2. Residential New Construction 3. Residential Existing Buildings 4. Residential Emerging Market Initiatives This re-configuration is the result of a yearlong internal evaluation and planning process that was informed by the experience of the first three years of program implementation. Important input was provided by customers, the Efficiency Vermont Advisory Committee, staff of the PSB and the Vermont Department of Public Service (DPS), trade allies, and a wide range of Efficiency Vermont staff. The primary objectives of this reorganization are to: align Efficiency Vermont services and initiatives more closely with customer needs and to support a more customer-focused perspective in all aspects of Efficiency Vermont operations; simplify customer participation; reflect a more useful segmentation of markets for service delivery, reporting and market assessment purposes; facilitate coordination and efficiency among program offerings; eliminate unintended gaps in program services; and align service delivery more closely with increasingly cross-functional internal management structure and staff capabilities. The specific details of this reorganization (2003 compared to 2002) are as follows: 1. For Customer Credit, Residential New Construction, and Energy Efficient Products, no major change in the market served or scope of services is anticipated from 2002 to 2003. Only the nomenclature is changed to better reflect the organization of activities based on serving customer markets with “services” rather than with “programs.” 2. The 2003 “Business New Construction” service will be comprised of services provided under the new construction component of the 2002 “Commercial Energy Opportunities” program, the new construction component of the 2002 2003 Annual Plan – Page 5 “Low-Income Multifamily” program, and the multifamily services of the 2002 “Residential New Construction” program. 3. The newly defined “Business Existing Facilities” service will provide the equipment replacement component of the 2002 Commercial Energy Opportunities” program, the “Large Commercial Retrofit” component of the 2002 “Commercial and Industrial Emerging Markets” program, and the retrofit, renovation and equipment replacement services provided under the 2002 “Low Income Multifamily” program and for other multifamily rental properties operated under a business model. Services for low-income multifamily housing will continue to be tailored to overcome the barriers to participation in this market sector and will continue to be tracked separately. 4. The newly defined “Residential Existing Buildings” service will provide the “Targeted High Use” component of the 2002 “Residential Emerging Markets Initiatives” and the services provided under the 2002 “Low Income Single Family” program. Services for low-income participants will continue to be tailored to overcome the special barriers to participation in this market sector and will continue to be tracked separately. 5. The 2003 “Business Emerging Market Initiatives” and “Residential Emerging Market Initiatives” replace the corresponding 2002 programs. These 2003 Initiatives will no longer include delivery of the retrofit services now to be provided as part of services for existing buildings. These initiatives will continue to include a range of research, development, demonstration and other activities, including those based on new technologies, feedback from strategic partners, new service delivery concepts, and potential niche market services. B. TWO PERSPECTIVES OF PLANNED ACTIVITIES FOR 2003 The markets where Efficiency Vermont seeks to achieve energy efficiency are complex, with multiple market decision-influencers having the potential to affect efficiency decisions through a variety of channels and mechanisms. The experience of the first three years of Efficiency Vermont implementation suggests that, while the definition and organization of services by customer sector and “program” (or market intervention opportunity) can be useful for many purposes (e.g., market assessment, planning, budgeting, reporting), it is not sufficient. More appropriate, effective and customer-oriented strategies for securing energy efficiency can, in many cases, be better organized by other ways of defining and managing Efficiency Vermont activities. For example, for some types of customer groups (e.g. ski areas), it has been Efficiency Vermont’s experience that approaching and working with these customers on a comprehensive, crossprogram and cross-sector basis is more effective than offering participation in multiple, separate programs. Other critical activities (e.g., establishing 2003 Annual Plan – Page 6 partnerships with equipment and product suppliers and/or retailers) do not lend themselves to organization or management by “program” or “market”. Accordingly, this Plan for 2003 describes currently anticipated Efficiency Vermont activities from two different views: Core Services for 2003 – This perspective is organized primarily by customer segment (residential vs. business) and type of market opportunity (new construction vs. existing facilities). Market objectives for each of the five defined core markets are presented, with corresponding market strategies. The corresponding, specific Efficiency Vermont technical services and financial incentives available to customers in each of these markets are also presented in this format. Specific Initiatives for 2003 – This perspective is used to present proposed 2003 Efficiency Vermont activities in a manner more consistent with their management and implementation. These activities are presented as comprehensive efforts that may include strategy development, marketing, business development, customer service and provision of technical services. They may or may not include new and existing construction, lost opportunity measures and discretionary retrofits, and participants from both residential and business customer sectors. It is acknowledged that these two perspectives overlap with each other. While this adds some complexity to the Plan, Efficiency Vermont has found it to be a useful way to describe what we believe will be a highly effective approach to serving a complex marketplace. II. SERVICES AND INITIATIVES FOR 2003 A. CORE SERVICES FOR 2003 1. Business Energy Services Overview Efficiency Vermont’s business services will continue to address the markets targeted in the Core Program designs outlined in the Power to Save and in our original contract. However, these Core Programs will be considered parts of our broader market based strategy outlined below. While services will be enhanced and approaches expanded, the fundamental delivery of efficiency services and the procurement of energy savings across the business market in Vermont will continue, much as it has over the past three years. One key change will be the elimination of references to “programs”, such as the CEO Program or the REEP Program, from our internal and external lexicon. This change in language allows us to more effectively serve and communicate with customers whose projects transcend traditional program boundaries. We have defined the business market 2003 Annual Plan – Page 7 as including multi-family, farm, commercial, institutional and industrial facilities and their operations. The services that we have offered and will continue to offer include: Comprehensive design assistance for new construction; Identification of energy efficient equipment replacements; Incentives targeted at the incremental costs associated with the higher cost of efficient options for market driven equipment replacement or new construction; Incentives to overcome the barriers to retrofitting existing inefficient equipment with no planned upgrades. We will continue to target sub-markets, such as multi-family facilities or schools with initiatives that look across the market, developing strategic relationships and a high level of understanding of the barriers and decision-makers within the submarket. Efficiency Vermont has a vested interest in identifying new opportunities for the application of efficient technologies and will continue to seek the application of new technologies as they are introduced and proven. We plan to also continue to participate in regional and national initiatives to leverage the work of others, to enable Vermont’s businesses to benefit from these initiatives. 2. Business New Construction a. Market Objectives Efficiency Vermont’s overarching goal in this market is to work toward a time when every new building in Vermont achieves the highest levels of cost-effective and feasible efficiency. b. Market Strategy Our primary strategies in this market are to effectively engage with the principals (architects, engineers, developers, building owners, etc.) in as many new construction and major renovation projects as possible and to capture the maximum practical efficiency upgrades offered in each of these projects. Our relationships with design professionals are critical to our success in establishing efficiency as an obtainable objective in large and high-visibility projects. These projects offer disproportionate opportunities to transform practices in the new construction market. Recognizing that project coordinators who work without design professionals often have less information available regarding efficient options and have a short timeframe from conception to occupancy, we plan to continue to seek the most effective ways to engage with these individuals. The trade ally outreach work that we are doing will support our increased success in these smaller, fast-paced projects. 2003 Annual Plan – Page 8 We are working to improve our screening and engagement of new construction participants through direct outreach, in addition to our strategic partnership work. Our weekly review of both the Works in Progress (WIP) Construction Report and Act 250 postings provides leads on most of the new construction activity in Vermont. However, we are finding that our current approach sometimes yields “unqualified” projects; projects that have no owner commitment to work with Efficiency Vermont. This type of “project” gets assigned to a project manager whose primary job function is to work on efficiency measures and design, but who becomes responsible for engaging the customer, trade ally or design professional. In 2003, we will be working to identify more effective screening and engagement strategies and tools to increase active participation and to reduce time spent working to engage players who are not key decision-makers. The early involvement achieved through our aggressive outreach to these WIP leads should improve the likelihood that designs will meet the minimum requirements of the 2001 Vermont Guidelines for Energy Efficient Construction, and allow us to work with customers to exceed these standards, striving toward the construction of “high-performance” buildings. In addition, our aggressive outreach efforts with design professionals and trade allies will foster greater awareness of our services and of efficiency opportunities. This will help encourage more active and fruitful participation. c. Specific Services and Incentives Services provided to new construction participants include comprehensive design assistance services and design incentives, plan review, energy analysis, and financial incentives toward the incremental cost of building more efficient structures. Work with design professionals and building owners early in the design process is recognized as critical to assuring that the most efficient equipment and design is pursued from the start, addressing the cost barrier associated with “re-design” of building systems, and facilitating comprehensive approaches that integrate systems and equipment. An important element of this approach is to increase building owner and operator knowledge and understanding of the importance of capturing energy efficiency opportunities during the design phase. With this understanding, buyers and sellers of construction materials, equipment and services are better motivated to demand higher levels of energy efficiency. To support the adoption of energy efficient approaches and options in this market, we plan to expand the use of case studies, our new “technical briefs,” our “Design Guide for Multifamily Housing,” and other tools available from outside Vermont – such as the New Building Institute’s “Advanced Building Design Guidelines,” when completed. Efficiency Vermont’s updated website also will provide increasing support to Vermont building and design professionals and 2003 Annual Plan – Page 9 project team participants, through direct provision and links to relevant technical information, tools, and resources. In 2003, Efficiency Vermont plans to expand promotion of the Comprehensive Track for those building owners or developers and design teams that are interested in pursuing a more comprehensive energy efficient design. This approach provides a method for achieving a higher level of energy efficiency by optimizing the interactive benefits between various building systems and the whole building. As part of our support for these comprehensive design projects, we will continue our efforts to include in projects, and to build Vermont capability to conduct, appropriate levels of building energy simulation modeling. We will endeavor to increase participation of small to medium sized building projects under the “simple” track, to increase attention to lighting design and heating, ventilation and air conditioning (HVAC) equipment sizing. We plan to also work to engage simple track participants on envelope detailing and window selection, as well as system controls. We will monitor participation in the “enhanced” track to ensure that this high level of service and investment in incentives is directed to the most appropriate projects. As designer interest, engagement, capability and standard practice in comprehensive design increases, we will monitor the prescriptive incentive levels tied to the simple track and will evaluate the appropriateness of adjusting them downward. We have experienced a dramatic rise in multifamily new construction projects, particularly in market-rate housing. We plan to continue to refine our approach to working with developers and construction managers to improve efficiency in the design and construction of these buildings. We are working to increase adoption of new technologies, such as drain water heat recovery and spray polyurethane foam. We plan to document our experience with the early adopters in case studies, to encourage the adoption of new methods in other projects. In general, builders with experience in Chittenden County have been the participants most likely to consider such innovations. We will endeavor to increase interest in other areas of the state. Efficiency Vermont has a very large number of in-progress new construction projects that are expected to be completed in 2003. We will be bringing many of our early comprehensive design projects to completion in multi-family and commercial construction and plan to continue to apply our lessons learned to the design and approaches for projects that where construction will be completed in 2004 and 2005. 2003 Annual Plan – Page 10 3. Business Existing Facilities a. Market Objectives Efficiency Vermont’s objectives for this market in 2003 are threefold. Our primary objective will be to capture maximum cost-effective levels of participation and efficiency by effectively understanding and responding to customer needs. Secondly, Efficiency Vermont will seek a balance in securing energy savings in existing business facilities through both lost-opportunity projects (e.g., efficiency upgrade at time of equipment replacement) and high-value discretionary retrofit projects (those that can secure large savings at low cost). We will further seek a balance between immediate capture and recording of efficiency improvements and longer term, permanent changes in stocking, specification, purchasing and installation of efficient products and systems. b. Market Strategy Our new, integrated approach to this market will enable us to build upon the successes we have had in the previously differentiated equipment replacement and retrofit markets, thereby developing a stronger, more consistent mechanism for capturing equipment replacement savings and leveraging retrofit projects in existing buildings. Internally, we will continue to record and report custom measures under either market opportunity or retrofit tracks. We plan to continue to rely on and enhance the primary strategies we have in place: Aggressive outreach and education of strategic partners (i.e. manufacturers, vendors, and contractors), direct communication with end users, provision of technical assistance and financial incentives, and coordination and participation in regional and national initiatives. In addition, we expect to greatly enhance our ability to support and educate interested business owners – particularly small business owners - with the expansion of telephone-based technical resource services. Many Vermont business owners recognize the economic benefits of energy efficiency but find initial product and installation costs to be a barrier to action. To eliminate this barrier, we will increasingly be working with businesses in 2003 to identify and secure a range of financing options that will enable them to take advantage of energy savings opportunities. We will continue the initial work begun in collaboration with the DPS and the Vermont Economic Development Authority to develop new lending and leasing instruments that will allow capital constrained businesses to invest in energy efficiency while securing a positive cash flow. Efficiency Vermont also is developing Technical Briefs for targeted industry sectors, the initial round of which will be completed and disseminated in 2003. The Technical Briefs provide information on energy efficiency improvements that 2003 Annual Plan – Page 11 are typically most cost-effective for customers in selected industries. These targeted sectors represent the largest industries in Vermont. We will use these Technical Briefs to help customers take necessary steps toward making efficiency upgrades, including linking them to the other market actors. c. Specific Services and Incentives 1) Prescriptive Projects Prescriptive Incentives provide a simple way for many business customers to avail themselves of Efficiency Vermont’s services. Prescriptive incentives increase participation among trade allies, as they find it easier to deal with known incentive levels. While some new construction projects and measures are eligible for prescriptive incentives, we view this primarily as a tool for increasing our success in equipment replacement interactions. Lighting, motor, and HVAC prescriptive incentives will continue in 2003. In 2003, Efficiency Vermont will review T-8 fluorescent and other lighting equipment to determine baseline levels, market acceptance, and incremental costs. For unitary HVAC equipment, we - along with other sponsors of the NEEP Cool Choice initiative - , will eliminate incentives for the Tier 1 efficiency level in 2003. . This is based on widespread acceptance of Tier 1 equipment, the fact that most states in the region now require Tier 1 or higher efficiency in their codes (including Maine, New York, Massachusetts, and New Jersey), and that ENERGY STAR has adopted minimum levels generally consistent with Tier 2. Efficiency Vermont will continue to work toward increased market acceptance of LED traffic signals and Vending Machine Controllers. We plan to conduct strategic outreach to appropriate market players, to familiarize them with these technologies and with our services. Planned efforts include: statewide promotion of LED traffic signals to municipalities, through direct mail and work with the Vermont League of Cities and Towns; visits to beverage distributors, to increase upstream acceptance of vending misers and the early adoption of new high efficiency vending machine equipment; the development of partnerships with distributors, to promote vending machine controls and efficient machines, which are now available. Efficiency Vermont is working to develop a standardized approach to small commercial refrigeration, which may include prescriptive incentives. Measures being considered range from fresh air economizers to zero energy doors on refrigerated reach-ins. This delivery improvement will 2003 Annual Plan – Page 12 reduce the amount of repetitive analysis required for these measures and will increase trade ally participation by clarifying incentive levels. We plan to also be considering establishing a standardized, and possibly prescriptive, approach for high-efficiency commercial washing machines and residential refrigerators used in multi-family housing and in some small commercial facilities. 2) Custom Projects While prescriptive incentives accommodate a high volume of participants, the majority of the savings garnered from existing buildings are expected to continue to come from custom projects. Custom projects allow Efficiency Vermont to work with customers and trade allies to identify opportunities for interactive efficiencies and to explore a broader range of projects and options that can lead, over time, to more comprehensive facility upgrades. A continued major focus in 2003 will be the existing facilities of Vermont’s largest electric customers. In addition to our continued, one-on-one direct business development outreach to these customers, we expect that our increased partnerships with the trade allies that serve these customers will result in greater market opportunity and retrofit activity. While we will continue to promote all cost-effective custom efficiency measures, we also will focus our efforts to increase the appropriate use of variable frequency drives (VFD) in process and HVAC fan and pump applications. We plan to continue to maintain a strong technical assistance servicebased delivery approach for market-driven and retrofit dairy farm projects. We have increased prescriptive incentives and adopted a more custom approach in order to increase installation of vacuum pump VFDs. In addition, we will continue to evaluate the effectiveness of High Volume Low Speed (HVLS) ventilation fans. Cost-effective fuel-switching projects, with their high electricity-savings potential, will continue to be a focus of our affordable multi-family new and existing housing market services. We plan to continue to work with trade allies to collaborate on these projects. 4. Residential Energy Services Overview Efficiency Vermont’s residential services will continue to utilize consumer marketing, education and financial incentives to secure cost-effective energy savings in this sector. We plan to both maintain and enhance the services provided through the “core programs” of our original contract, i.e. Energy Efficient 2003 Annual Plan – Page 13 Products, Residential New Construction, Low-Income Single Family and Residential Emerging Markets. However, rather than delivering services within a pre-defined program, we will focus on the needs of residential customers within the following market segments: Retail Efficient Products, Residential New Construction, Existing Homes, and Residential Emerging Markets. Our overarching aim will be to increase the opportunities for residential customers to improve the energy efficiency of their homes and to reduce the barriers that consumers face when making energy-related purchase decisions. Toward this end, we plan to continue to: leverage the national ENERGY STAR brand as a way to increase customer awareness of energy efficient products, homes and services and as a way to extend Efficiency Vermont’s resources to benefit from the regional and national ENERGY STAR promotions; work cooperatively with the organizations throughout the state that deliver the Weatherization Assistance Program, to improve the comprehensiveness and effectiveness of the energy services delivered to Vermont’s low-income customers. In addition, we will undertake initiatives to enhance our scope of services, improve the efficiency of our delivery, and evaluate new technologies and program designs for opportunities to expand and improve our services to the residential market segments. 5. Retail Efficient Products a. Market Objectives Our overall objective in this market will be to reduce barriers, encourage and enable customers to buy energy efficient products, more frequently and for more applications. Leveraging the national ENERGY STAR brand will not only increase customer awareness of energy efficient products and support their confidence in the effectiveness of energy efficient products; it will also increase both retail and wholesale purchases of efficient products. We expect that this process will sufficiently transform markets and buying habits to enable an eventual shift, in years ahead, away from incentive-based efficient product services. We therefore anticipate that the benefits of our efforts will expand beyond energy savings, to include improved products, expanded product lines, greater product availability, and better-informed consumers who are motivated to demand and choose energy-efficient products. 2003 Annual Plan – Page 14 b. Market Strategy Our efforts to increase consumer awareness and to reduce purchase barriers will include: strengthening and expanding our relationships with retail and wholesale vendors of energy efficient products; promotion of all ENERGY STAR labeled products to increase consumer recognition of and confidence in energy efficient products; continued financial incentives for selected ENERGY STAR labeled products; participation in and support for regional and national initiatives that have an impact on manufacturers’ product design decisions and upon retail chain purchasing and promotion of ENERGY STAR labeled products. c. Core Services 1) Vendor Support We plan to provide marketing support for vendors of energy efficient products. This support is expected to take the form of consumer rebates, point-of-purchase consumer information, financial support for cooperative advertising and training for retail sales personnel. In addition, Efficiency Vermont plans to provide financial incentives to targeted vendors and manufacturers to increase the availability of specific energy efficient products. 2) Financial Incentives We will continue to provide financial incentives to customers for the purchase of ENERGY STAR labeled bulbs, fixtures, and clothes washers, with seasonal promotions of air conditioners, ceiling fans and refrigerators. The dollar amount of these incentives may be adjusted during the year to reflect changing market conditions such as product availability and retailer pricing. 3) Expanded Product Focus We plan to expand our support to include a broader range of ENERGY STAR labeled products and to help introduce newly labeled products. If, for example, an anticipated introduction of ENERGY STAR labeled freezers occurs in 2003, we may create an introductory incentive to increase consumer awareness and to encourage retailers to stock these products. In addition, we plan to increase promotion of other ENERGY STAR labeled products, such as TV’s, audio and electronic products. Although the result of these efforts are not expected to produce large energy savings, our 2003 Annual Plan – Page 15 promotions are expected to increase consumer awareness of energy efficiency and the ENERGY STAR label, and to support retailers and manufacturers in actions that will result in greater market transformation. 4) Industry Initiatives During 2002, Efficiency Vermont participated in a number of regional incentive and rebate initiatives targeting manufacturers, distributors and regional and national retail chains. In 2003, we plan to work with industry partners to expand the number and variety of these initiatives. 6. Residential New Construction a. Market Objectives Our overall objectives in the new construction market will be to increase the demand for Vermont ENERGY STAR Homes, and to increase the capacity of the residential construction market in Vermont to produce these homes. b. Market Strategy 2003 will mark the expansion of residential new construction services to include all Vermont electric ratepayers with a uniform, statewide service offering, now including members of the Washington Electric Cooperative (WEC). We plan to continue to provide technical assistance and financial incentives to builders, buyers and/or developers, as outlined below. c. Core Services Our core services to the residential new construction market will be: Market support for builders and developers, to increase the demand for Vermont ENERGY STAR Homes. Technical assistance to builders and buyers in the form of plan reviews to identify opportunities for efficiency improvements. Final inspection, performance testing and energy rating of homes to verify building performance. Installation of compact fluorescent light bulbs and water conservation products, as needed. Support for builders, to help with code compliance. Continued financial incentives for energy efficient construction, the installation of energy efficient lighting and ENERGY STAR labeled appliances. Expanded financial incentives for VGS service territory projects, to include thermal performance, energy efficient construction and heating equipment. 2003 Annual Plan – Page 16 Continued prescriptive incentives for single-family new construction. 7. Existing Homes a. Market Objectives Existing Homes is a new market designation for Efficiency Vermont services that provide education and services to help Vermonters reduce the use of energy in their homes. This is a logical combination of current Customer Service, LowIncome Single Family, Targeted High Use and Weatherization Assistance Program services that target existing Vermont residential homeowners and renters. b. Market Strategy In 2003, strategies for owners and renters of existing homes will include: 1) Low-Income Services As we continue the coordination of electric efficiency services with the agencies that deliver the Weatherization Assistance Program to eligible customers, we plan to pursue opportunities to increase savings per participant and to improve the efficiency of service delivery. 2) High Use Households We will aim to reach and educate a greater number of residential customers with relatively high electric consumption. Through these efforts, we expect to help an increasing number of Vermonters to identify and pay for cost-effective energy efficiency improvements in their homes. c. Core Services 1) Customer Service We serve as an expert resource – by phone and e-mail – to ratepayers with a range of energy efficiency questions. Because the most frequent residential inquiry is about the causes of high bills, we provide tools to help analyze electrical usage. Those tools include simple, plug-in energy consumption meters (a loan service), a home energy use survey with telephone technical assistance, and a computer CD (or on-line software) that enables residents to conduct their own home energy audits. In 2003, we plan to expand on these services, both in quantity (to respond to growing consumer demand) and quality. One aspect of this enhancement will be the development and provision of improved printed information 2003 Annual Plan – Page 17 materials (lists of energy tips, fact sheets, etc.) for residential consumers. Another will be an expansion of the technical resources available, by telephone, to ratepayers. 2) Low-Income Services Working in partnership with the state’s weatherization agencies, we plan to continue to provide electricity-savings measures to low-income households, primarily through integrated delivery of services to recipients of Weatherization Assistance Program services. These services include technical assistance, and financial assistance to qualifying homeowners, renters or rental property owners for: recommended lights and fixtures; the cost-effective replacement of refrigerators with ENERGY STAR models; Cost-effective conversion of electric water heaters and electric space heating equipment. 3) High Use Households Services to qualifying homes with high bill histories will consist of: energy audits to identify and evaluate cost effective opportunities; financial incentives to motivate customers to undertake the installation of efficiency measures; direct installation of energy efficient lighting and water conservation products, when appropriate; contract management services to facilitate the installation of these measures. B. SPECIFIC INTIATIVES 1. Cross-Sector Initiatives a. Multifamily Building on our success in the subsidized low-income market, we plan to continue to collaborate with our partners, including Housing Vermont, the weatherization agencies, local non-profit developers and Public Housing Authorities (PHAs). The aim of these partnerships is to ensure that subsidized affordable housing in Vermont receives a high level of attention, resulting in energy affordability, housing durability and occupant comfort. Our direct outreach to PHAs, initiated under our current contract, will be continued in 2003. 2003 Annual Plan – Page 18 Through our outreach to non-subsidized affordable housing markets, we have identified some unique barriers and opportunities. As a result, we will work to clarify and simplify services for multifamily rental property owners, regardless of rental unit quantities. We will work to improve procedures for weatherization income qualification for residents in non-subsidized housing. b. Ski Areas As we organizationally shift from a program- to a market-focus, the need for coordinated outreach and services to markets that span residential and business sectors is essential. In 2003 we will be using a team approach to comprehensively address the specific needs of Vermont ski areas, where both business and residential opportunities and services need to be considered. Efficiency Vermont will continue to develop relationships and implement projects with ski areas across the state. We plan to coordinate our ski area activities to ensure quality customer service and streamlined efforts. We will also continue our work with the Vermont Ski and Snowboard Association (VSSA) to increase our understanding of the market and to raise industry awareness of our services. In particular, we will stress the long-term cost savings benefits of energy efficiency improvements and the value of Efficiency Vermont technical assistance, process improvements, and financial incentives. c. Regional and National Activities Efficiency Vermont plans to continue to work cooperatively and to be a participant in both regional and national initiatives and organizations. This includes participation with Northeast Energy Efficiency Partnerships (NEEP), Consortium for Energy Efficiency (CEE), Residential Energy Services Network (RESNET), New Buildings Institute (NBI), and Affordable Comfort, in order to take advantage of the economies of scale, when available, and to improve the effectiveness of our services. Efficiency Vermont plans to continue to participate in at least six of the regional initiatives sponsored by NEEP: MotorUp, Cool Choice, Design Lights Consortium (DLC), Lighting, Appliances, and Building Codes, thereby leveraging regional resources as we endeavor to change market practices. To increase support and promotion of efficiency opportunities and to strengthen trade ally relationships, Efficiency Vermont plans to undertake motor and HVAC vendor outreach formerly conducted by NEEP representatives. In prior years, these representatives traveled a significant distance to visit Vermont vendors on, at best, an annual basis. This established a tenuous link between Efficiency Vermont and these key allies clearly identified in the May draft C&I evaluation study conducted by the DPS. In order to increase awareness and foster more participation by motor and mechanical equipment vendors, and in response to 2003 Annual Plan – Page 19 findings from the DPS study, Business Development Specialists from Efficiency Vermont will replace the contractors in field delivery. We are investigating the use of the Environmental Protection Agency’s ENERGY STAR Buildings classification. If undertaken, this project would take several years, as the ENERGY STAR rating is based on actual performance of buildings, as opposed to modeled performance. Data would be gathered on selected projects over a period of two years after construction, to determine the usefulness of the program. Efficiency Vermont is participating actively with the New Buildings Institute in the development of the Advanced Building Guidelines that will serve as a strong resource to guide the design and construction of buildings that exceed energy conservation code requirements. d. Strategic Partners A significant focus in 2003 will be our continuing effort to develop and strengthen relationships with key agencies, industries and associations throughout the state. We will be enhancing our Information Technology systems to share and track information among the Efficiency Vermont staff that interacts with these Strategic Partners. Additionally we will work as a cross sector team to coordinate our outreach and services to provide more consistency and clarity for our partners. To inform and support our strategic partners, we will develop and distribute case studies of successful energy efficient equipment, systems, design, and construction projects. In addition to focusing on Vermont-specific projects, we will develop a library of relevant research from institutions such as Rensselaer Polytechnic Institute Lighting Research Center and the Office of Industrial Technology. A key component in the success of this effort will be effective distribution of information. Our efforts will focus on delivering relevant case studies to individuals in decision-making roles and upon strategic informational and organization links on our website. In 2003, our efforts will focus on maintaining and building ties with: Trade Allies such as electrical, mechanical and refrigeration contractors, lighting and equipment vendors, retailers and manufacturers. Our initial focus will be on motor suppliers and HVAC/refrigeration equipment vendors and installers. Through on-site and telephone surveys, we will become more familiar with the energy efficiency products and services that they offer and with their target client base. With this information, we will develop strategies to expand participation, increase stocking and promotion of efficient equipment, and to link customers with appropriate vendors. We expect that this process will 2003 Annual Plan – Page 20 result in a measurable increase in the sales and installation of energy efficient equipment. We believe that this approach has the potential to be a key strategy to capture the lost opportunity equipment replacement market and all opportunities among small customers. The initial experience gained from working closely with the motor and HVAC/ refrigeration market is expected to prepare us to expand efforts to electrical contractors and equipment distributors/suppliers later in the year. Trade allies who serve Vermont’s largest electric customers, as described in section 3.c.2) of this Plan. Because many of these trade allies also work with smaller customers, this will - in turn - lead to greater and sustainable activity among smaller, lower-profile projects. Design professionals, including architects, engineers, construction specifiers, interior designers, and lighting designers. Input from the Roundtable at the Building Solutions 2002 Conference and direct experience working with decision-makers make it clear that additional information tools are needed to support wider adoption of efficient practices. Efficiency Vermont plans to continue to work closely with local chapters of the American Institute of Architects (AIA), the American Society of Heating, Refrigerating, and AirConditioning Engineers (ASHRAE), and the Construction Specification Institute (CSI), as well as directly with leading professionals, to aid market transformation by strengthening relationships with design professionals. This work includes participation at various chapter meetings, presentations to local firms, feedback on potential speakers and technical sessions for the annual building conference, an annual design competition, and co-sponsoring training and educational opportunities such as case studies and site visits. This work also ties-into our comprehensive design assistance services, which help build capability among design professionals for modeling and understanding interactive effects. Local and statewide associations for trades or customer groups, such as The Northern and Southern Homebuilders Association, The Vermont Ski Area Association, local and statewide Chamber of Commerce groups and the Vermont Wood Products Manufacturers; Agencies, including the Agriculture Department, the Department of Economic Development and regional groups such as the Regional Economic Development Corporations and Public Housing Authorities. In addition, we will develop partnerships with agencies related to specific sub markets described below, under Business Sector Initiatives. e. Conference Annually, Efficiency Vermont presents a comprehensive conference on high performance residential and commercial new construction. The 2003 Better Buildings by Design Conference will maintain and expand upon the success of five previous Building Solutions conferences. This gathering of the top construction and design professionals in the Northeast is looked to as a key resource for information about the latest innovations in energy efficiency, 2003 Annual Plan – Page 21 superior building performance and indoor air quality. The event is expected to draw more than 500 building and design professionals. The 2003 conference will include nationally renowned speakers and workshop leaders and 30+ presentations on building envelope, integrated design, lighting and mechanical systems. Rather than featuring code under a separate track that has drawn decreasing numbers of attendees in the past, the conference will integrate code and guidelines into many of the technical sessions in the four primary tracks. Featuring more than 40 exhibits of energy efficient products and services, the event provides exceptional visibility for vendors and service providers. We will host an evening reception for the first time, to provide our Strategic Partners with vital networking opportunities with other professionals, and with current and prospective clients who we encourage them to invite. This year, we will expand our professional energy efficient design competition to include students of engineering and architects in Vermont undergraduate programs. f. Codes and Act 250 Technical Support In 2003, Efficiency Vermont anticipates taking a larger role in providing technical and training support regarding Vermont’s energy guidelines and codes for both business and residential new construction. Previously, these efforts were lead largely by the state, with considerable financial support from federal grant funding. As Vermont seeks a more sustainable method to provide these services, an increased, leadership role on the part of Efficiency Vermont is being pursued. There is a synergistic benefit from incorporating code support and delivery of Efficiency Vermont core services for new construction markets described above. For example, training and education efforts with builders and design professionals can be integrated to address not just minimum requirements, but the rationales and technologies for going beyond minimums. These efforts also will be integrated, as appropriate, across the residential and business sectors. g. Cross-Sector Products To promote the benefits of energy-efficient computer use in homes and businesses, we will continue our participation in the Environment Protection Agency (EPA) “Sleep is Good” campaign begun in 2002. This campaign offers free software designed to automatically put idle computers in the energy-saving “sleep” mode. We have made the downloadable software available on our website. 2003 Annual Plan – Page 22 2. Business Sector Initiatives Three areas of the work defined under our initial contract and Annual Plans have been integrated into what we now refer to as Business Initiatives. The Commercial and Industrial Emerging Markets Program included numerous initiative activities, which will be described in this section. In addition to Large Customer Retrofit services, which are included under the Existing Buildings section of this plan. We are also including here a set of diverse existing and new activities. While these markets generally will be served within the basic new and existing facilities market framework and operations, we plan to target efforts toward overcoming barriers and capturing opportunities specific to these particular markets. a. Schools The School Initiative focuses on understanding and overcoming the unique barriers to the implementation of efficiency measures, in both new construction and retrofit of school facilities. The goals of this initiative are to: ensure that new school design and construction are energy efficient, including the use of daylighting when possible; assist schools in identifying and implementing energy efficiency improvements; equitably distribute retrofit opportunities across the state; support implementation of Indoor Air Quality regulations through the use of energy efficient ventilation systems. address the unique financial and institutional barriers to adoption of efficiency in schools. To develop an optimal market position and to define and address barriers, Efficiency Vermont is working with the Vermont Department of Education (DoE), the Vermont Superintendents Association (VSA) School Energy Management Program (SEMP), Vermont School Boards Insurance Trust (VSBIT) local school boards, school personnel, Vermont Energy Education Program, and design firms specializing in school construction. In 2003, Efficiency Vermont will coordinate and conduct a survey, in collaboration with VSA and DoE, to collect data on the current conditions at the nearly 300 public K-12 schools across the state. No one currently collects this data, and VSA and DoE strongly support this benchmarking activity. Efficiency Vermont will evaluate the data collected to help us strategize our retrofit activities for school facilities. We plan to continue to engage school administration, staff, and design professionals through educational outreach opportunities, trade shows, and targeted presentations. Efficiency Vermont will continue to evaluate the DoE’s biannual school construction forecast report to ensure that we are meaningfully 2003 Annual Plan – Page 23 involved in new school construction projects and implementing comprehensive design assistance where possible. Efficiency Vermont is engaged in discussions with DoE regarding the requirement that schools perform “commissioning” to receive state construction aid. Barriers to the successful implementation of this requirement include a lack of awareness of the requirement by school boards and voters, a lack of common understanding of what the requirement means, and the increased costs associated with compliance, increasing the difficulty of obtaining voter approval for school upgrades. Given the complexity of the problem and the extent of the barriers, Efficiency Vermont will be collaborating with DoE and other players to create a plan toward a common understanding of requirements, to develop pricing guidelines so the work will be included in bond votes and to develop training focusing on the objectives of a commissioning requirement. b. Water and Wastewater Efficiency Vermont plans to continue to pursue efficiency opportunities in municipal, industrial, and private water and wastewater systems across the state, both in new construction and retrofit activities. Water and wastewater facilities are energy-intensive customers with large electrical pumping and aeration loads. Efforts targeted to these facilities can yield large electrical savings, particularly with the use VFDs. In addition, substantial fossil fuel and water resource savings are often achievable as part of electrical efficiency strategies. For example, high efficiency aeration systems reduce both electricity and water consumption. Efficiency Vermont will continue to work with the Agency of Natural Resources, Green Mountain Water Environment Association, Northeast Rural Water Association, Vermont Technical College, trade allies, and design professionals who specialize in water and wastewater facilities to engage and educate the market, thereby encouraging adoption of energy efficient construction and operations most cost-effective for Vermont facilities. We will continue to monitor the newly formed Consortium for Energy Efficiency (CEE) water and wastewater initiative. Depending on the potential benefits for Vermont, we may participate more actively in this initiative. In addition, we will promote energy efficiency educational opportunities for water and wastewater operators and facility managers and we will participate in trade shows, conferences, and training opportunities. c. Farms We plan to continue our successful direct outreach to farmers and the farm community in 2003. We anticipate continued use of the Dairy Farm prescriptive incentive form for existing farms. As mentioned above, this form has recently 2003 Annual Plan – Page 24 undergone adjustments to incentives and eligibility criteria to better capture high participation and to reduce freeridership. As with all our prescriptive incentives, we will continue to monitor these levels and criteria and to adjust them, as appropriate, based on changing baselines, efficiency opportunities and costs. Investigation of energy efficiency gains associated with the use of high-volume, low-speed fans will continue. d. Large Commercial Customers Large customers present both opportunities and unique challenges. Because of their size, the savings opportunities are significant, but size often adds complexity to the decision making process and can increase the barriers to adoption of efficiency. In addition, because these customers are often business leaders who use leading design professionals and trade allies, their early adoption of efficiency strategies offers market transformation benefits. We will continue to work with these customers to identify, develop and implement projects and to help them overcome some of the barriers to adoption of energy efficiency. Efforts will continue with customers we have identified as the “Top 100” - which actually numbers closer to 250 large commercial customers, with targeted facilities in each utility area. This group of customers includes manufacturers, ski areas, large commercial establishments, institutions and municipal facilities. e. Large Industrial Customers Efficiency Vermont’s work with large industrial customers ranges from assisting in facilities and process expansions for growing companies and cost-cutting work with companies facing serious capital constraints. The addition of VFDs on process motors and lighting upgrades continue to offer some of the best opportunities for cost cutting, while plant upgrades or expansions present opportunities for comprehensive pursuit of energy efficiency. We are developing a model for presenting cost reduction projects with positive cash flow financing and analysis of internal rate of return. An analysis of the customer payment on the efficiency charge relative to the savings from a planned upgrade is included in this presentation. The Customer Credit Program will continue to be delivered to the current single participant. Efficiency Vermont plans to continue to use the current criteria for inclusion in the program. This specifies that a customer have no prior participation in Vermont Demand Side Management programs. It also specifies that a customer have membership in ClimateWise, with a listing on the EPA’s ENERGY STAR Business Page as meeting the ClimateWise membership requirement. As ClimateWise is no longer active, should additional customers seek participation in the program, these criteria will need to be reexamined. 2003 Annual Plan – Page 25 f. State Buildings and General Services In 2003, Efficiency Vermont will pursue full implementation of an agreement with the state’s Buildings and General Services (BGS) division to initiate our involvement early in the "Design Development Phase" for state building renovation and new construction projects. We intend project meetings to be held early in the design process, so that Efficiency Vermont and the BGS team can discuss objectives and solutions for energy efficiency and related design elements in planned projects. In addition, we plan to work with the state to develop a plan for identifying and improving existing buildings that are poor energy performers. Other goals include developing a baseline and streamlining the process for smaller projects, such as lighting upgrades, HVAC upgrades, and appliance/equipment upgrades and replacements. We also work with the Purchasing and Contract Administration group to promote the benefits and use of energy efficient products and to increase awareness of our services. We are working with BGS to develop a performance-based financing mechanism for efficiency upgrades at the Bennington State Office Building to enable the project to proceed with the comprehensive efficiency measures sought by both the state and Efficiency Vermont. Additionally, we will continue outreach to state agencies that build and maintain state-owned buildings. These agencies include Vermont Building and General Services, Department of Corrections and Vermont Department of Transportation. 3. Residential Sector Initiatives Efficiency Vermont aims to evaluate and introduce new technology and initiatives for this market segment on a pilot basis. If these approaches prove effective, we will evaluate their potential for increased savings and will then expand services, as warranted. a. New Technologies Our overall strategy is to identify opportunities and/or technologies that warrant evaluation and development. We will explore selected opportunities and/or technologies, through field tests/demonstrations, and we’ll participate in regional and national efforts to influence manufacturers’ product designs. Our participation will include financial support for the purchase, installation and testing of new or improved energy efficient technologies. 2003 Annual Plan – Page 26 b. Home Performance Contracting In an effort to increase market demand, contractor capacity and increased savings in the residential retrofit market, we plan to pursue a new initiative using the “home performance contracting” model. This model focuses on marketing “home performance” to homeowners and developing a network of trained and certified contractors. Initial results from early implementation of this model in New York suggest it is worth consideration in Vermont. Efficiency Vermont might provide: marketing support for contractors, to increase customers’ awareness of comprehensive home performance services and their value; contractor training and certification; financial support for training, tools, equipment and/or to generate initial jobs. c. Furnace Fans To encourage the installation of furnaces with energy efficient fans - in homes with forced air systems - we will be pursuing a number of options, including financial support for a pilot offering of incentives to new home builders/ buyers and customers replacing forced air heating systems to purchase equipment that utilizes energy efficient fans. d. Lighting Showrooms In addition to consumer incentives, we plan to provide financial incentives to retail and wholesale outlets for residential lighting fixtures. The goal of this incentive approach is twofold: If lighting showrooms provide a greater selection of ENERGY STAR labeled fixtures, consumers purchases will increase, and manufacturers will have more motivation to produce higher amounts of energy efficient fixtures. Efficiency Vermont does not anticipate making major modifications to our current services and incentives for the single-family new construction market. It is anticipated, however, that the lighting showroom initiative will benefit the residential new construction market by increasing the availability and selection of energy efficient lighting fixtures for builders and buyers. We also plan to expand our outreach efforts to the trade allies who support the residential new construction market, i.e. electricians, plumbers, HVAC contractors, etc. By expanding our contact with, and education of, these trade allies, we hope to increase their participation in the beneficial supply/demand cycle for energy efficient products. 2003 Annual Plan – Page 27 e. Lighting Fixture Design Competition In 2003, Efficiency Vermont plans to support an efficient lighting fixture design competition sponsored though the Consortium for Energy Efficiency (CEE). It is anticipated that this competition will encourage manufactures to introduce and market new product designs and to increase the availability and selection of energy efficient fixtures. f. ENERGY STAR Buyer’s Card Efficiency Vermont plans to also initiate a feasibility assessment for the development of an ENERGY STAR buyer’s card that provides rewards for the purchase of ENERGY STAR labeled products. This card has the potential to increase consumer awareness of ENERGY STAR products, and to improve our ability to capture both consumer information and the cumulative savings associated with the sale of a critical mass of small-savings products. 2003 Annual Plan – Page 28 III. Budget These budgets are initial estimates only. They are the budgets that were submitted as part of the current three-year Efficiency Vermont contract extension. These budgets will be further revised after the 2003 Energy Efficiency Charge and the 2002 carryover amount are finalized. ESTIMATED BUDGET For the Period January 1, 2003 through December 31, 2005 Estimate for Year 2003 Estimate for Year 2004 Estimate for Year 2005 $7,591,006 $5,269,212 $8,024,291 $5,583,928 $8,259,598 $5,838,631 $23,874,895 $16,691,771 $12,860,218 $13,608,218 $14,098,229 $40,566,666 $137,799 $399,685 $537,484 $143,311 $414,482 $557,793 $149,044 $429,874 $578,918 $430,154 $1,244,041 $1,674,195 $194,267 $205,407 $212,819 $612,492 Sub-Total Prior to PerformanceBased Fee $13,591,969 $14,371,419 $14,889,966 $42,853,353 $410,000 $410,000 $460,000 $1,280,000 TOTAL ESTIMATED COSTS INCLUDING PERFORMANCEBASED FEE $14,001,969 $14,781,419 $15,349,966 $44,133,353 Services and Initiatives Business Sector Residential Sector Total Services and Initiatives Supporting Services Administration Information Technology Total Supporting Services Operations Fee Performance-Based Fee 2003 Annual Plan – Page 29 Three-Year Budget