Massachusetts Telecommunications Symposium Moving The Complex To The Understandable John Reynolds Integrated Architectures July 26, 2004 Thoughts For The Day Subscriber services drive all revenues. Service providers are key to success. Municipal networks’ customers are service providers. Low costs and high volumes are the goal. 07/26/04 Page - 2 The success lies in flow-through automation. A Subscriber’s Simple Needs 07/26/04 Page - 3 Crystal clear telephone calls Crisp video reception that does not blotch Responsive interactive access to the Web Bulk delivery of large content with no disruption of other services Sample Services List Voice: Number portability Emergency services Directory assistance Operator assistance Caller ID Video Data: 07/26/04 Page - 4 High speed Internet Variable bandwidth Differentiated services Wireless hotspots w/roaming VPN privacy Security controls Environmental controls Meter reading Radio Cable Local Satellite Video on Demand Virtual DVD Personal videoconferencing Streaming channels Music on demand iTunes User-provided services Content Application portal Service Providers: Wholesale Partners Subscribers Orders, Service Calls, Retail Billing The Metropolitan Network Network Operator Service Providers Activations, Network Status, & Wholesale Billing 07/26/04 Page - 5 Access Paths to a Subscriber Subscriber Subscriber’s Edge TV PC Telephone Network Operator Service Provider’s Border Gateway Service Provider Internet Service Provider PSTN Service Provider Satellite The network operator must control the activation of paths from all the service providers’ border gateways to the subscriber’s edge. 07/26/04 Page - 6 Key Network Operator OSS Processes 07/26/04 Page - 7 Service Creation Service Provider Acquisition Service Activation Service Registration Service Assurance Billing Service Creation Network Operator’s Provisioning Office Service Management System Service Catalog Application Administrator Applications administrators enter access service definitions into the service catalog and advertise the features. 07/26/04 Page - 8 Service Provider Acquisition Network Operator’s Provisioning Office Service Provider’s Provisioning Office Service Catalog PRM After acquiring a new service provider, the network operator administrator enters the contract parameters into the partner relationship management database. 07/26/04 Page - 9 Opportunities for Outsourcing Network Operators Flow-through activation Dispatch 07/26/04 Page - 10 Technical Assistance Center Wholesale (access) billing Revenue sharing distributions Roaming and settlement Service Providers Full OSS system, or: Customer care Interface to support providers Activation gateway TAC center Retail billing Access mediation gateway Revenue sharing and roaming settlements Service Provisioning and Activation Network Operator’s Provisioning Office Service Catalog Activation Service Provider’s Provisioning Office Clearing House Provisioning Order Entry PRM Configuration Wholesale Billing Retail Billing Larger service providers will all want “flow through” activation for service paths to new subscribers. This provides a dramatically lower unit cost and eliminates human transcription errors. 07/26/04 Page - 11 Service Registration Network Operator’s Provisioning Office Subscriber’s Premises TV PC Phone Community Access Network Access Device Network Edge Service Catalog Activation PRM Configuration Wholesale Billing Wholesale Billing • When an access device comes online, it registers with the “network edge” for access. • The network edge checks with the real-time configuration policy manager database for access authorization. 07/26/04 Page - 12 Service Assurance Network Operator’s Network Operations Center Service Provider’s Network Operations Center Trouble Management Trouble Management Surveillance Community Network Subscriber Edge Device 07/26/04 Page - 13 Clearing House Surveillance Service Provider Gateway Service providers will want to have major alarms routed through to their surveillance systems. Billing Subscriber Network Operator’s Billing Center Service Catalog PRM Configuration Wholesale Billing Service provider bills subscriber for services. Service Provider’s Billing Center Clearing House Retail Billing Wholesale Billing Network operator bills service provider for access lease in advance. 07/26/04 Page - 14 Any usage-based revenue sharing is distributed in arrears. The Big Picture Content Providers Op Svcs Dir Assist LIDB CNAM Feature Server E911 PSAP CALEA LECs TNs, port Service Providers Border Gateways Edge Devices Radio SP TV SP RF University Operations Head End Content SP Voice SP Fiber PSTN RF Municipal Operations Electric SP Internet Fiber Security SP HVAC SP Medical Center Operations QoS Fiber ISP Application Providers VPN Policy Center Clearing House Access Billing Retail Billing TAC Dispatch Support Centers 07/26/04 Page - 15 Provisioning Cust Care Subscriber Devices The Larger Context Your Community Applications Content Subscribers Network Operator Service Provider Subscribers Clearing House InterExchange Provider Subscribers Network Operator Subscribers 07/26/04 Page - 16 Another Community Service Provider Summary 07/26/04 Page - 17 Service provider’s financial viability will be through the delivery of differentiated services. Everyone’s margins depend on automation of the high volume transactions. Network operators will expand their revenues by acquiring an optimal number of service providers. There are many opportunities emerging to reduce costs and complexity through outsourcing selected OSS operations. The systems integration can be somewhat complex, but you don’t have to do it all yourself.