What does it mean to expand outreach and access in programming? Shelley King-Curry

What does it
mean to expand outreach
and access in programming?
Shelley King-Curry
Bev Phillips
March 20, 2013
What is Civil Rights?
Civil Rights Outreach Activities
 Staff
Training and development
 Working with Partner Agencies and other
Programming Partners
 Outreach efforts toward protected
audiences and learners
 Compliance Activities
 Documentation
Yearly Training for all WNEP
 Compliance
efforts and laws
 Understanding Demographics and using data
 Best practices for all reasonable efforts for providing
outreach for protected audiences in program
planning and delivery
 Reporting expectations
Working with Partner Agencies
and Program Partners
There are two important parts of this responsibility:
 the
requirement that all partners are informed
about Cooperative Extension’s nondiscrimination
policies, and
 collecting
information confirming that agency
partners have similar policies and practices.
Civil Rights Outreach Efforts
 Tools
and Resources for Expanding Access:
 Documentation and
 Civil Rights Files
Compliance Activities
 Office
Posters (3)
 Non-Discrimination Statements on materials for
public use
 Disability Accommodations
 Materials in languages other than English
 Handling Complaints
Documentation about
Audiences Reached
 Data
Direct educational programming
Mailing Lists
Advisory Groups
 Civil
Rights Reporting
Chart I
Chart 2
Expanding Access in Your
 Deepening
Understanding of your County
 Determining Potential Audience that
includes protected groups and
underserved learners
 Outreach strategy that includes all
reasonable efforts (intentional activities)
Deepen Understanding of the
 Demographic
data sources
 Use needs assessments and surveys
 Use county and city maps
 Use information from partner and advisory
 Information from funding sources and
other governmental agencies
 Study the literature and research the
support program content
Demographic Data Sources
Poverty Rates for Selected Age Categories by
Race & Ethnicity, ACS 2007-2011 5-year estimates –
to be posted on APL
Poverty Data for Selected Race/Ethnicity Groups,
2006 – 2010 American Community
Survey: http://apl.wisc.edu/tract_maps.html
Adults only.
FoodShare Unduplicated Recipients Served by
Agency by Calendar Year:
Student Demographic Data from DPI:
http://data.dpi.state.wi.us/data/, is very
Determining Potential
Audience for WNEP
 Deepen
understanding of
population eligible for WNEP in your
 Use program planning process and
relationships with protected
audiences to determine issue your
programming can address
 Clarify your program goals or focus
Determining Potential
Audience for WNEP
 Identify
who can be impacted (youth,
adults, seniors, etc.)
 Identify the demographics of this
audience using available data sources
 Determine how many total learners you
can realistically reach
 Come up with a strategy to reach the
protected and underserved audiences in
this potential audience
What is all Reasonable Efforts?
Specific activities used to reach your intended audience
Personal contacts made in person, email,
phone about your program
Collaborations with other organizations and
Partners (internal and external)
Press releases
Announcements on radio, newspaper, social
media about your programming
Marketing efforts
Efforts made to reduce barriers for program