What does it mean to expand outreach and access in programming? Shelley King-Curry Bev Phillips March 20, 2013 What is Civil Rights? Civil Rights Outreach Activities in WNEP Staff Training and development Working with Partner Agencies and other Programming Partners Outreach efforts toward protected audiences and learners Compliance Activities Documentation Yearly Training for all WNEP Compliance efforts and laws Understanding Demographics and using data Best practices for all reasonable efforts for providing outreach for protected audiences in program planning and delivery Reporting expectations Working with Partner Agencies and Program Partners There are two important parts of this responsibility: the requirement that all partners are informed about Cooperative Extension’s nondiscrimination policies, and collecting information confirming that agency partners have similar policies and practices. Civil Rights Outreach Efforts Tools and Resources for Expanding Access: http://www.uwex.edu/ces/admin/crights/ http://blogs.ces.uwex.edu/adv-diversity/policies-andsupport-for-educators/ Documentation and Civil Rights Files examples: Compliance Activities Office Posters (3) Non-Discrimination Statements on materials for public use Disability Accommodations Materials in languages other than English Handling Complaints Documentation about Audiences Reached Data o o o Direct educational programming Mailing Lists Advisory Groups Civil o o Collection Rights Reporting Chart I Chart 2 Expanding Access in Your Programming? Deepening Understanding of your County Population Determining Potential Audience that includes protected groups and underserved learners Outreach strategy that includes all reasonable efforts (intentional activities) Deepen Understanding of the Population Demographic data sources Use needs assessments and surveys Use county and city maps Use information from partner and advisory groups Information from funding sources and other governmental agencies Study the literature and research the support program content Demographic Data Sources Poverty Rates for Selected Age Categories by Race & Ethnicity, ACS 2007-2011 5-year estimates – to be posted on APL Poverty Data for Selected Race/Ethnicity Groups, 2006 – 2010 American Community Survey: http://apl.wisc.edu/tract_maps.html Adults only. FoodShare Unduplicated Recipients Served by Agency by Calendar Year: http://www.dhs.wisconsin.gov/em/rsdata/index.htm Student Demographic Data from DPI: http://data.dpi.state.wi.us/data/, is very straightforward. Determining Potential Audience for WNEP Deepen understanding of population eligible for WNEP in your county(s) Use program planning process and relationships with protected audiences to determine issue your programming can address Clarify your program goals or focus Determining Potential Audience for WNEP Identify who can be impacted (youth, adults, seniors, etc.) Identify the demographics of this audience using available data sources Determine how many total learners you can realistically reach Come up with a strategy to reach the protected and underserved audiences in this potential audience What is all Reasonable Efforts? Specific activities used to reach your intended audience Personal contacts made in person, email, phone about your program Collaborations with other organizations and Partners (internal and external) Press releases Announcements on radio, newspaper, social media about your programming Marketing efforts Efforts made to reduce barriers for program participation QUESTIONS?