CONTEMPORARY BROADCAST MEDIA
NAME
Video Rubric
MINOR Project:
MASTERY
PROFICIENT
EMERGING
NEEDS DEVELOPMENT
OPENING SEQUENCE / TITLES
/ 5 PTS.
Very engaging & creative
opening sequence; titles
placed appropriately, timed
and sized to be effective.
End of the movie fades
appropriately to black.
Opening sequence is
engaging; titles are
mostly timed and
sized to be readable
and assist in
establishing the story.
Opening sequence is
functional; title is a little brief
or sized too small and difficult
to read. Either the title or the
closing fade/credits are
ineffective or missing.
Opening sequence is
unclear or not engaging;
titles and closing fade or
credits are not
functional, confusing, or
both missing.
CREATIVITY IN STORYTELLING / SEQUENCE / VIDEOGRAPHY / LOCATION
/ 15 PTS.
The story is VERY creative,
engaging, well constructed, and
contains a logical beginning,
middle and end; no noticeable
jumps in story.
The story mostly makes
sense, with only a minor
gap in sequence of
story; shows some
creativity.
Story is not wellconstructed; story seems
to jump in at least one
section without a logical
connection.
The storyline has
multiple jumps, and
lacks continuity;
difficult to follow.
EDITING: SHOT SELECTION / VARIETY / PACING / TRANSITIONS
/ 20 PTS.
A variety of shot types and
shots of different length are
used to create interest and
advance the story. No jump
cuts, extended clips, or stray
frames. Transitions used
effectively.
There is some
variety in shot
selection, with
only one jump cut
or editing error;
pacing is
appropriate.
The pacing is uneven at
times, with a few clips that
go on too long without
advancing the story. Jump
cuts, stray frames or
distracting transitions may
be present.
Pacing is frequently off, with
an inadequate number of
clips used to tell the story.
Story drags and fails to keep
viewer interest. Multiple jump
cuts or stray frames present.
Transitions may be
distracting.
AUDIO / SOUND EFFECTS / MUSIC
/ 10 PTS.
Audio is consistent
throughout, with level
changes managed well;
music is appropriate and
enhances the story; sound
effects or ambient sound are
used effectively.
Audio is good, but difficult
to understand at one point;
overall the music or audio
effects works for the story,
but might not support the
action at some point or is
somewhat distracting.
Audio is somewhat
inconsistent or difficult
to understand in
multiple instances;
music, sound effects or
ambient sound detract
from the story at times.
Audio is distracting and
detracts from
understanding the
storyline; music or
sound effects are
disconnected from the
story or distracting.
POST PRODUCTION TOTAL
ATTACH
Pre-Production PLANNING WORTH 25 PTS.
Submit evidence of planning, beginning with a TREAMENT (5 pts)
and ONE OTHER PLANNING TOOL (20 pts)
 Storyboard, Script, 2-col. Script, Shot Sheet or Calendar with
Shoot & Edit dates
PRE-PRODUCTION TOTAL __________ / 25
REVISED 10-5-15
/50