Bo Dahlbom
Professor at the IT University in Göteborg
Scientific Director at Sustainable Innovation
Member of the Government IT advisory board
Book: Sveriges framtid, Liber 2007
www.viktoria.se/dahlbom www.sust.se
Bo Dahlbom
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The modern miracle
200 000
Gnp per person in Sweden
150 000
100 000
50 000
5 000
1200 1300 1400 1500 1600 1700 1800 1900 2000
The benefits of growth
Less toil, misery, starvation, poverty
Meaningful work, better living, good food
Healthcare, education, culture, play
Longer, healthier, richer, spiritual life
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Life is getting longer
80 år
70
Average life expectancy in Europe
60
50
40
30
20
10
1200 1300 1400 1500 1600 1700 1800 1900 2000
The Price for Growth
Technical evolution, constant change
More trade, travel, transports
Stress, competition, exploitation
Pollution, resource depletion
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Major Changes
• The personal computer (1985) – documents
• Internet (1995) – email, www
• Google, Web 2.0 (2005) – innovation
• Mobile office (2008) – market, meetings
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A Fantastic Technology
Explosion
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The Impact of Internet
Globalization: a world without borders
Automation: work tasks disappear
Commercialization: the market is expanding
Systemization: everything is connected
Rationalization: innovation and competition
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Globalization
The world becomes one, differences reduce
China is the factory of the world
Bangalore is the office of the world
Global warming, pandemies, terrorism
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Swedish Trade
Mdr kr
1000
500
100
0
1950
1960
1970
1980
1990
2000
Automation
Machines emptied the country, gave
us work in the factories in the city
Computers emptied factories, gave
us work in the offices
Internet is emptying offices, giving
us all work on the market
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Automation in Sweden
Farms
1860
Factories
1930
Services
1960
2000
2010
Commercialization
From production to commerce
Sales, negotiation, contracts
Markets, media, meetings
Public sector as purchase office
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The public sector
• Public sector and business change together
• From factory to market (purchase)
• Customer orientation and competition
• Automation, outsourcing and privatization
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Systemization
From local information systems to
global social networking and a global
market system
Systems for commerce, finance,
logistics, labour, energy, healthcare,
education, defence, security,
environment, media, tourism, politics
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Intelligent grids
Service society
Automated services and self-service
Mobile and distributed, personal
services
National (global) expertise for strategy,
purchase, development and evaluation
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Rationalization
Market, competition, knowledge
Business intelligence, benchmarking
Efficiency, innovation, diversity
Results, increasing demands, faster
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We know so much
We measure, test, calculate, compute,
small and big things, body states, the
market, the earth, the athmosphere
We overview, plan and automate, make
more efficient, calculate, our lives,
families, cities, societies, world economy,
climate
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The Old Company
• A society of its own, a well organized
centre for production and distribution,
a factory
• A well defined, autonomous
organization, with its own goals,
values, and quality control
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The New Company
• A losely connected, distributed and
mobile sales force, with a web site
• An innovative service network,
adapting to market and customer
movements and demands
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The New Society
A global market, big cities, Internet
Centralized states with a small
public sector, focusing on purchase
A working life with commerce and an
everyday life with shopping
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Life on the Market
From production to commerce, from
country to city
In 1800, 3% of us lived in cities
In 1900, 13% of us lived in cities
In 2000, 50% of us lived in cities
Life on the market is life in the city
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A networking society
• We used to work in factories with working
hours, leisure, unemployment, education,
working life, retirement
• We used to have positions, definite tasks to
perform in production or administration
• Now we take iniatives, increase sales, are
innovative, change oriented and networking
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Web 2.0
User participation, competent amateurs
Prosumers – Wikipedia, weblogs,
MySpace, YouTube, Facebook
Flexible cooperation, open innovation,
user innovation, mashup corporations
From information society to noise society
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Users innovate
Consumers innovate
Organized open innovation
• Lego Mindstorms, Lego Factory
• Procter & Gamble Connect+Develop
• Communities and founder populations
• Innovation as Consumption
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Life is a
cocktail-party
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School begins
Please, sit down!
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The new competence
• We used to be competent workers, skilful,
dependable, diligent, punctual – we were
labourers, performing services
• Now we are expected to understand the
processes, the business idea, the
customers, strengths and weaknesses,
vision and mission – we are all becoming
managers
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The new knowledge
Knowledge as traditional craft
Knowledge as industrial production
Knowledge on the market
Focus on innovation
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Schools that change
• Future interested
• Work life oriented
• Customer focused
• Socially integrated
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Swedish Healthcare
Please, wait!
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Life is online
TV on the web, googling knowledge,
global media, web university, mobile life,
electronic communities, chatting,
twittering, paying taxes on Internet
But healthcare is still batch with telephone
hours, appointments and waiting rooms as
if nothing had happened
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Healthcare as Service
Globalization and Automation
Automated services, self-service
Mobile and distributed, personal
services for everyday healthcare
Global expert diagnosis and treatment
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Healthcare online
• From repair visits to service contracts
• From manual craft to process control
• From experience to information science
• Personalized healthcare
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Healthcare on the market
• Mature citizens, experienced amateurs
• It’s your health – Google Health
• From collective health to individual
consumers
• Shopping for health
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Tempo, Tempo
Technical development and
competition force us to innovate,
produce and consume more and
more effectively, running faster
all the time
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Challenges
• Taking position on a global market
• Continuing automation, cost cutting
• Customer relationship management
• System competence, system innovation
• Competitive competence, intelligence
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TCT Challenges
• Technological foresight
• Market intelligence
• Plug and Play
• Market innovations
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Technology foresight
• Clean technology, nano, bio,
Moore’s law, bandwidth
• Internet: video, web 2.0, mashup,
web 3.0, semantic web, push,
structure, consumer office
• Radio: rfid, nfc, gps, m2m, Internet
of things
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Strategy for change
• Focus on sales and innovation
• Use your customers to innovate
• The enterprise as a project
• Internet, Internet, Internet
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Global Warming
Either or…
• Slow down, go back, park the car,
use your bike, live locally
• Use technology and growth to
create opportunies for change
• Move faster on a fantastic growth
market, clean tech, new solutions
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Plug-in Hybrid Electric Vehicles
Smart grid and Electricity 2.0
An innovation society
• Ideas, Competition, Trade
• Ecologic abundance: consumer society
• Short generation time: trends and fashions
• Founder populations: innovation arenas
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Sustainable Innovation
Swedish companies and the Energy Agency in cooperation,
innovating services for everyday energy efficiency
Hector Ruizs, AMD
”In today’s world it is really
important for business leaders
not only to have an idea about
what their business is all about,
but to have a passion for
something that is meaningful.”
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The Human
Project
Market Society
A life dominated by products and services
Technology and market shapes our lives
Companies rule our everyday activities
A closely knit society, a web of dependencies
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A Mature Market
Mature customers on a mature market
Communities of responsible amateurs
Active, engaged co-workers
Internet and cognitive marketing
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Activate your Brand
Responsible companies
Active co-workers
Brands with sense
Sustainable communication
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Early experiments in transportation
Strategy for survival
Raise your eyes
Say yes to change
Go on expeditions
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We are building
The Future
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