FS HN 101
PRODUCT DEVELOPMENT
GROUP OF PEOPLE FROM
DIFFERENT DISCIPLINES WORKING
TOGETHER TO DEVELOP OR
IMPROVE A PRODUCT.
KEY PEOPLE IN THE PRODUCT
DEVELOPMENT PROCESS
1. MARKETING (TA#4)
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PRODUCT POSITIONING
CONFIRMS CONSUMER
NEED
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MONITORS COMPETITION
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DEFINES PRODUCT
MARKET,
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DESIGNS PRODUCT
PACKAGING
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CONSUMER TESTING
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DEVELOPS
ADVERTISING,
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TYPE OF MEDIA
COUPONS,
REBATES,GAMES
STRATEGY
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SALES
NEW PRODUCT
INTRODUCTION.
PHOTOS
COLORS
DECIDES PRODUCT NAME
KEY PEOPLE
2. QUALITY ASSURANCE - PROTECTS
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ENSURE CONSUMER EXPECTATIONS MET ORGANOLEPTIC
ATTRIBUTES
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FOOD SAFETY
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MICROBIOLOGICALLY
FOREIGN MATERIAL
MANUFACTURING PROCEDURES
INGREDIENT LEGISLATION
PACKAGE SAFETY
REGULATIONS
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PRODUCT NAME
NUTRITION LABELING
INGREDIENT ITEMIZATION PHOTOS
PRODUCT CODES
KEY PEOPLE
3. TECHNICAL GROUP – UNDERSTAND
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FORMULATE PRODUCT
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ORGANOLEPTIC ATTRIBUTES
SHELF LIFE
FOOD SAFETY
PROCESS
NUTRITION
COST
KEY PEOPLE
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PROCESS DESIGN
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EQUIPMENT DESIGN
EMPLOYEE SAFETY
COSTS(LINE SPEEDS)
FORMULATION
SHELF LIFE
FOOD SAFETY
ORGANOLEPTIC ATTRIBUTES
PACKAGE DESIGN
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SHELF LIFE
HANDLING
COST(LINE SPEEDS)
CONSUMER SAFETY
CONSUMER HANDLING
KEY PEOPLE
4. PLANT - COSTS
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SAFETY
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PROCESS DESIGN
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FOOD PRODUCT
EMPLOYEE
COMMUNITY
EQUIPMENT MAINTENANCE
EMPLOYEE TRAINING
LINE SPEEDS
SANITATION
STORAGE/SHELF LIFE
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INGREDIENTS
PRODUCT
KEY PEOPLE
5. KEY STAGES
I.
IDEA
II.
FORMULATION
III.
PROCESSING
IV.
DISTRIBUTION
EACH STAGE IS USED AS A "CHECKPOINT" TO DECIDE TO
CONTINUE OR DISCONTINUE PROJECT
KEY STAGES
I. IDEA STAGE - IDEAS CAN COME FROM A
VARIETY OF SOURCES
CONCEPT TO PRODUCE A NEW PRODUCT OR LINE
EXTENSION
KEY QUESTION: WHO IS THE CUSTOMER?
ISSUES:
a. REGIONAL PREFERENCES
- MARKET SIZE VS. CONSUMER PREFERENCE
b. STRONG PERSONAL PREFERENCES
- DISLIKES/LIKES
KEY STAGES
II. FORMULATION STAGE
PROCURE INGREDIENTS AND MAKE INTO A PRODUCT ON A
LABORATORY SCALE.
KEY QUESTION; HOW TO MAKE WHAT THE CONSUMER
WANTS
ISSUES
1. INGREDIENT COSTS
2. SHELF LIFE
KEY STAGES
III. PROCESSING STAGE
FORMULATED PRODUCT PROCESS IS "SCALED UP" TO
PRODUCE GREATER VOLUMES.
KEY QUESTION: WHAT EFFECT WILL THE PROCESS HAVE ON
PRODUCT ATTRIBUTES
ISSUES:
a. SENSORY
b. NUTRITION
c. SHELF LIFE
KEY STAGES
IV. DISTRIBUTION STAGE
PLANT PRODUCED PRODUCT PUT INTO SYSTEM TO REACH
CONSUMERS
KEY QUESTION: WHAT EFFECT WILL DISTRIBUTION SYSTEM
HAVE ON PRODUCT QUALITY
ISSUES SIMILAR TO PROCESSING.
KEY STAGES
V. SUCCESS OR FAILURE STAGE (CE’S)?
MARKET SHARE
COMPANY COMMITMENT