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Ethnography of Photo-Mixing: The Digital
Photo Studio in India
September 1, 2010
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BibTex
Publication Type
Proceedings
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Ethnographic Praxis in Industry Conference

Abstract
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Related Info
Abstract
For almost a decade, the analog photo studio in India began to change technology tracks to
digitize the business of making and printing photos. Not unusually, the demand for photos
increased while client taste for an emerging market of photo-situations proliferated. There were
several reasons for a studio owner to go digital. A Bangalore studio owner told us “…it was
the digital environment. It was better, faster, precise technology. To stay in competition we had
to adopt… From taking photos to printing, enlarging, mixing, merging, touching-up, giving
background, restoration, giving colour to black and white everything is digitized―. We
attempt to thematize and contextualize the following 1. The range of photographic mixing and
makeover in the emerging client market for digital studios 2. The specific kinds of trick
photography 3. The immense potential these specific preference hold for customized design
implications.
Related Info
Related Files
 NimmiR_Digital_Mixing_India_PechaKuchaEPIC2010 (2).doc
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