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Representing the Non-formal: the Business
of Internet cafés in India
August 1, 2007
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BibTex
Publication Type
Proceedings
Publisher
American Anthropological Association

Abstract

Related Info
Abstract
It is our contention that small businesses of information and communication technologies are
deeply embedded in a context of non-formal business relations and practices in developing
economies. Cyber cafés in the city of Mumbai, the subject of our study, and illegitimacy,
informality of business practices in emerging economies provide an alternate premise to
understand its nature and operates in and through an unregulated grey market of non-formal
business practices. In this paper we explore the fit of ICTs into this ‘area’ of commercial
practices. We do relationships this by profiling café managers, business strategies and
contextualizing these in the broader culture of non-formal business pervading every day
transactions. With regulatory discourse of information technologies centered on piracy function.
These challenge received notions of visualizing IT in emerging economies as simply piracy and
illegality. It also implies coming to terms with markets shaped and structured by para-legal and
non-formal processes in negotiating on-going and future business relationships.
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 Technology for Emerging Markets
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 Human-centered computing
 Social sciences
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 Microsoft Research Lab - India
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