Blogging Motivations Questionnaire (BMQ)
This questionnaire will ask you about the blog that you keep, your blogging habits and your
motivations for blogging. Leave blank any questions that you do not wish to answer.
On average, approximately how many hours a week do you spend writing or reading blogs?
…………………………………………………...
For approximately how many years (and months) have you been blogging?
…………………………………………………...
What subjects/topics do you typically blog about?
…………………………………………………...
…………………………………………………...
Which blog site(s) do you use most regularly?
……………………………………………………
……………………………………………………
What personal information do you typically disclose on your blog? (Please tick one of the following
options)
No Name 
Pseudonym 
First Name only 
Does your blog profile include a photograph of you?
Yes 
No 
Do you include other photos in your blog?
Yes 
No 
If yes, what of?
…………………………………………………...
Do you read other blogs?
Yes 
No 
Do you comment on other blogs?
Yes 
No 
Do others comment on your blog?
Yes 
No 
Last Name only  Whole Name 
To what extent is each of the comments below true of your blog? Please select the
numbered answer that applies.
1
2
3
4
5
6
7
My blog is the place where I have a go at the
world
My blog is where I write up any complaints
that I’ve got
My blog tells the world about things that
make me angry
My blog is the place where I can complain
about things that I can’t normally speak out
loud about
I write my blog to share my interests with
others
My blog is where I can have a good rant
My blog is used to meet other people with
similar interests
16
17
18
19
20
21
22
I use my blog to talk about the great things
that have happened in my life
I use my blog to come to terms with
difficulties in my life
My blog is where I tell the world my darkest
thoughts
My blog helps me to keep my social life
going
Without my blog, I’d have no social life
My blog is used to make new friends
My blog is where I tell the world about who I
love
I blog because I can choose what parts of my
life to share
My blog is where I tell the world about my
relationships
My blog is used to show people who I am
My blog is where I can be creative
I use my blog to advertise to others
I use my blog to keep in touch
My blog is where I promote events
I use my blog to promote my personal beliefs
23
24
25
26
27
28
I write my blog to share my achievements
with others
I can express my artistic side on my blog
My blog is used to educate others
My blog is a way to chat with my friends
I advertise products on my blog
I use my blog to advertise services
8
9
10
11
12
13
14
15
Completely
Untrue
Rarely
True
Sometimes
True
Fairly
True
Very
True
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
1
2
2
3
3
4
4
5
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
1
1
2
2
2
3
3
3
4
4
4
5
5
5
1
2
3
4
5
1
2
3
4
5
1
1
1
1
1
1
1
2
2
2
2
2
2
2
3
3
3
3
3
3
3
4
4
4
4
4
4
4
5
5
5
5
5
5
5
1
1
1
1
1
1
2
2
2
2
2
2
3
3
3
3
3
3
4
4
4
4
4
4
5
5
5
5
5
5
Scoring instructions
Factor 1 (Emotional Outlet) – Take the average score for questions 1, 2, 3, 4, 6 and 22
Factor 2 (Social Networking) - Take the average score for questions 7, 11, 13, 20 and 26
Factor 3 (Advertising) - Take the average score for questions 19, 21, 27 and 28
Factor 4 (Personal Revelation) - Take the average score for questions 9, 10, 12, 14 and 16
Factor 5 (Creative Outlet) - Take the average score for questions 5, 17, 18, 24 and 25
Factor 6 (Selective Disclosure) - Take the average score for questions 8, 15 and 23
Citation
Fullwood, C., Nicholls, N., & Makichi, R. (2015). We’ve got something for everyone: How
individual differences predict different blogging motivations. New Media and Society, 17(9), 15831600.
Internal consistency information (Cronbach’s alpha)
Emotional Outlet (.877), Social Networking (.800), Advertising (.783), Personal Revelation (.804),
Creative Outlet (.659), Selective Disclosure (.650).