RATE-IT! REVIEW ENGINE
Green Team
CS 410
Milestone Presentation
Team Organization
Nathan DeWitt
Project Manager
Database Specialist
Dr. Michael Nelson
Digital Archive
Specialist
Alan Grimes
Researcher
Patrick Markham
SBIR Specialist
Mark Phelps
Software Specialist
Website Specialist
Mark Polansky
Marketing
Specialist
Financial Specialist
Presentation Outline
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Problem/Solution Introduction
Process Description
Solution Characteristics
Market Analysis
Milestones
Deliverables
Budgets
Risk Assessment
Return On Investment
Conclusion
The Problem
Where do you find the best movie theater?
The Problem
Where do you get the best bread?
The Problem
Where do you find the best pet salon?
The Problem
Where do you find the best hospital care?
Problem Statement


There are inadequate tools for service industry
review website owners to
Current service industry review websites do not
provide a mechanism for reviews to be filtered
based on user preference.
The Solution

Rate-It! Review Engine
 Packaged
Software Component
 Provides Review Functionality for Service Industry
Websites
 Intelligently Recommends Services
 Similar
to Flycasting – Creating Playlists in Realtime Based
on User Preference
Goal

Provide a review engine for website creators to
add to their service industry review websites.
Objectives



Allow Services and Reviews to be Rated
Allow Comments on Reviews
Recommend Compatible Services
 Stated
Preferences
 Ratings History
 Similar Users

License Engine for Rapid Website Development
Major Features

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One-Click Up/Down Voting for Reviews
Recommends Services to Registered Users
User Registration to Write/Rate Reviews
No Registration to Read Reviews
Major Functional Component Diagram
Solution Components

Rate-It! Engine Installer
 Runs
on Specified Web server/Database
 Customizable to Match Look and Feel of Current
Website

Support Contract
Management Plan

Achieving the Objectives
Management Plan
Development Plan
Evaluation Plan
Marketing Plan
Scheduling Plan
Financial Plan
Risk Management Plan
Communications

Group Meetings
 Sun
7:00 pm, Mon 9:00 pm, Wed 7:00 pm
 Yahoo! Messenger Voice Conference

Team Website on Google Groups
 Collaboration
Tools
 Document Uploads
 Mailing List

Email
Tools

Old Dominion
University
 Computer
Labs
 Meeting Rooms

Project Management
Software
 Microsoft
Project 2007
Development Plan

User Interface
• User Account Manager




Ratings Engine
Data Access Layer
Database Design
Installer
Evaluation Plan
Knowing Success
Phase
0
Phase
1
Phase
2
Phase
3
Idea
Development
Prototype
Design
Product Design
Marketing Plan
Development
Component
Development
Project Website
Development
Prototype
Implementation
Component
Testing
Product Release
Integration
Testing
Funding Secured
Customer
Demonstration
User Acceptance
Testing
Initial Sales
Marketing Plan
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Target Market
Customer Benefits
Beta Testing
Advertising Strategy
Target Market

Current Service Industry Review Sites
 Poor
Usability on Current Sites
 Sites Lack Advanced Features
Benefits

Established Websites
 Improves
End User Experience
 Increased User Retention

New Websites
 Provides
Fast Time-To-Market
 Levels Playing Field
 Grows User Base
Beta Testing




Hallway Usability Testing
Automated Testing
Dogfooding
Targeted End User Testing
Advertising Strategy

Viral/Word of Mouth
 Software
Review Sites
 Reviews in Blogs

Targeted Ads
 Google
Adsense
 Google Adwords
Competition Matrix
Scheduling Plan
Phase 0
Phase 1
Phase 2
4 Months
4 Months
16
Months
Jan 2007
– Apr
2007
Sept
2007 –
Dec 2007
Jan 2008
– Apr
2009
Phase 3
(Production
& Out Years)
May
2009
and
Beyond
Phase 0: Organization
Phase 0: Deliverables
Feasibility Presentation
 Milestones Presentation
 Acceptance Presentation
 SBIR Grant Proposal
 Project Website

Phase 1: Organization
Phase 1: Deliverables
Documentation
 Team Assembly
 Prototype Design
 Market Research
 Project Website
 Lab Prototype
 SBIR Proposal (Phase II)

Phase 1: Resources

Hard Resources
 Provided

by ODU
Personnel Resources
 Project
Manager
 Domain Expert
 Software Developer
 Marketing Specialist
 Technical Writer
 Network Engineer
 Accountant
Phase 1: Budget
Resources
Product
Qty
Provided by ODU
Cost Per Unit
-
$0
Total
Overhead
Hourly Rate
Hours
Total
$0
$0
Title
Salary
Total
Project Manager
$74,000
$103,600
$49.80
480
$23,908
Marketing Specialist
$65,000
$91,000
$43.75
320
$14,000
Software Developer
$80,000
$112,000
$53.85
640
$34,464
Network Engineer
$60,000
$84,000
$40.38
320
$12,923
Accountant
$35,000
$49,000
$23.56
160
$3,770
Technical Writer
$45,000
$63,000
$30.29
320
$9,692
$98,757
Phase 2: Organization
Phase 2: Deliverables
Management Plan
 Product Design Specifications
 Testing/Evaluation Plan
 Working Production Model
 Marketing Plan/Contracts

Phase 2: Resources


Hard Resources
Personnel Resources
 Project
Manager
 Marketing Director
 Accountant
 Software Developer
 Web Designer
 Sales Representative
 Network Engineer
 Technical Writer
Phase 2: Budget
Resources
Product
Qty Cost Per Unit
Servers
Dell PowerEdge SC440
4
$1,656
$6,624
Workstations
Dell Dimension E520
8
$898
$7,184
Networking
Router, Cables
1
$750
$750
Internet
Business Broadband Connection
12
$100
$1200
Total
Total
$15,758
Phase 2: Budget
Title
Salary
Overhead
Hourly Rate
Hours
Total
Project Manager
$74,000
$103,600
$49.80
2600
$129,480
Marketing Director
$85,000
$119,000
$57.21
2600
$148,750
Software Developer
$80,000
$112,000
$53.85
2600
$140,010
Network Engineer
$60,000
$84,000
$40.38
2600
$104,988
Accountant
$35,000
$49,000
$23.56
2080
$49,000
Technical Writer
$45,000
$63,000
$30.29
2080
$63,000
Sales Representative
$85,000
$119,000
$57.21
2600
$148,746
$783,974
Item
Total
Resource Budget
$15,758
Personnel Budget
$783,974
Grand Total
$799,732
Phase 3: Organization
Phase 3: Deliverables
Customer Acceptance/Requirements
 Sales Contracts
 Maintenance/Support Plan
 Product Documentation
 Product Release

Phase 3: Resources


Hard Resources
Personnel Resources



Project Manager
Executive Assistant
Sales & Marketing Director

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Accounting Director
Technical Lead
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Risk Specialist
Marketing Specialist
Sales Representative
Software Developer
Network Engineer
Web Designer
Technical Writer
Customer Service Rep
Phase 3: Budget
Title
Salary
Overhead
Hours
Total
Project Manager
$74,000
$103,600
5
$12,950
Sales & Marketing Director
$95,000
$133,000
0
$0
Risk Specialist
$70,000
$98,000
0
$0
Marketing Specialist
$70,000
$98,000
10
$24,500
Sales Representative
$85,000
$119,000
40
$119,000
Accounting Director
$70,000
$98,000
20
$49,000
$105,000
$147,000
10
$36,500
Software Developer
$90,000
$126,000
20
$63,000
Network Engineer
$80,000
$112,000
10
$28,000
Web Designer
$60,000
$84,000
0
$0
Technical Writer
$50,000
$70,000
0
$0
Customer Service Rep
$42,000
$58,800
40
$58,800
Technical Lead
$167,218
Financial Plan

Funding the Project
Y
Combinator
 Phase
0/1 Funding: $5,000 + $5,000n (n = number of
founders)
 Application Deadline: April for following June - August
 Department
 SBIR
of Transportation
Program
 Phase 1 Funding: $100,000
 Phase 2 Funding: $750,000
Customer Cost

Licensing Fee
 $749

– Per CPU
Annual Support Contract
 $99
– Per CPU
Risks
Risk Matrix
Conclusion

Rate It! Review Engine will enable website owners to
quickly put in place a functional reviewing
mechanism that encourages user participation and
intelligently steers users towards compatible
services.
References
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http://citeseer.ist.psu.edu/hauver01flycasting.html
http://www.internetworldstats.com/
http://www.hostmonster.com/
http://www.godaddy.com/gdshop/default.asp
http://salary.hotjobs.com/
http://www.census.gov/population/www/popclockus.ht
ml
http://www.wsworkshop.com/money/ad-revenuemodels.html
http://digitalenterprise.org/models/models.html
References
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http://www.scarboro.info/dining.htm
http://www.libraryspot.com/know/workweek.htm
http://www.eia.doe.gov/emeu/recs/cookingtrends/coo
king.html
http://www.bts.gov/publications/highlights_of_the_20
01_national_household_travel_survey/pdf/entire.pdf
http://www.aarp.org/health/staying_healthy/eating/a
2004-09-16-eatingout.html
http://www.restaurant.org/rusa/magArticle.cfm?ArticleI
D=138
http://www.restaurant.org/aboutus/faqs.cfm