RATE-IT! REVIEW ENGINE 1 Green Team CS 410

1 RATE-IT! REVIEW ENGINE Green Team CS 410 Final Presentation Team Organization 2 Nathan DeWitt Project Manager Hardware Specialist Dr. Michael Nelson Digital Archive Specialist Alan Grimes Researcher Patrick Markham SBIR Specialist Hardware Specialist Mark Phelps Software Specialist Website Specialist Mark Polansky Marketing Specialist Financial Specialist Presentation Outline 3           Problem/Solution Introduction Process Description Solution Characteristics Market Analysis Milestones Deliverables Budgets Risk Assessment Return On Investment Conclusion 4 The Problem Where do you find the best movie theater? 5 The Problem Where do you get the best bread? 6 The Problem Where do you find the best pet salon? Problem Statement 7   Massive amount of information in form of user experiences; no good mechanism to extract information. Current service industry review websites do not provide a mechanism for reviews to be filtered based on user preference. The Solution 8  Rate-It! Review Engine  Packaged Software Component  Provides Review Functionality for Service Industry Websites  Intelligently Recommends Services  Similar to Flycasting – Creating Playlists in Realtime Based on User Preference Goal 9   Provide a review engine for website creators to add to their service industry review websites. Provide a mechanism for users to efficiently search through user experiences for relevant information. Objectives 10    Allow Services and Reviews to be Rated Allow Comments on Reviews Recommend Compatible Services  Stated Preferences  Ratings History  Similar Users  License Engine for Rapid Website Development Major Features 11      One-Click Up/Down Voting for Reviews Recommends Services to Registered Users User Registration to Write/Rate Reviews No Registration to Read Reviews Templating System for Different Service Industries 12 Service Profile Users will see the information about the service, and will be able to read and add reviews. This is fake information intended to demonstrate a concept. The opinions represented here are not based on real events, and do not express the views of Old Dominion University or The Cheesecake Factory. 13 User Preferences Users will be able to sort their preferences to seed the engine for intelligent recommendations. 14 Major Functional Component Diagram 15 Solution Components 16  Rate-It! Engine Installer  Runs on Specified Web server/Database  Customizable to Match Look and Feel of Current Website  Support Contract Management Plan 17  Achieving the Objectives Management Plan Development Plan Evaluation Plan Marketing Plan Scheduling Plan Financial Plan Risk Management Plan Communications 18  Group Meetings  Sun 7:00 pm, Mon 6:00 pm, Wed 7:00 pm  Yahoo! Messenger Voice Conference  Team Website on Google Groups  Collaboration Tools  Document Uploads  Mailing List  Email Tools 19  Old Dominion University  Computer Labs  Meeting Rooms  Project Management Software  Microsoft Project 2007 Development Plan 20  User Interface  User     Account Manager Ratings Engine Data Access Layer Database Design Installer Evaluation Plan 21 Time Phase 0 • SBIR Proposal • Proposal Presentation • Product Website • Deliverables Within Project Plan Timeframe Cost • Within 5% of Budget Phase 1 • Rate-It Engine Development • Proof of Concept Website Scope Phases 2 & 3 • Working Prototype • Beta Testing • Product Rollout • Each Deliverable Conforms to Requirements Quality • Product Passes User Acceptance Tests, Quality Assurance Tests Milestones 22 Phase 0 Phase 1 Phase 2 Phase 3 Idea Development Prototype Design Product Design Marketing Plan Development Component Development Project Website Development Prototype Implementation Component Testing Product Release Integration Testing Funding Secured Customer Demonstration User Acceptance Testing Initial Sales Marketing Plan 23      Target Market Competition Matrix Customer Benefits Beta Testing Advertising Strategy Target Market 24  Current Service Industry Review Sites  Poor Usability on Current Sites  Sites Lack Advanced Features Competition Matrix 25 Benefits 26  Established Websites  Improves End User Experience  Increased User Retention  New Websites  Provides Fast Time-To-Market  Levels Playing Field  Grows User Base Beta Testing 27     Hallway Usability Testing Automated Testing Dogfooding Targeted End User Testing Advertising Strategy 28  Viral/Word of Mouth  Software Review Sites  Reviews in Blogs  Targeted Ads  Google Adsense  Google Adwords Scheduling Plan 29 Phase 0 Phase 1 Phase 2 4 Months 4 Months 16 Months Jan 2007 – Apr 2007 Sept 2007 – Dec 2007 Jan 2008 – Apr 2009 Phase 3 (Production & Out Years) May 2009 and Beyond Phase 0: Organization 30 Phase 0: Deliverables 31 Feasibility Presentation  Milestones Presentation  Acceptance Presentation  SBIR Grant Proposal  Project Website  Phase 1: Organization 32 Phase 1: Deliverables 33 Documentation  Team Assembly  Prototype Design  Project Website  Lab Prototype  SBIR Proposal (Phase II)  Phase 1: Resources 34 Hard Resources      Web Server Workstations Network Cables Router Broadband Internet Personnel Resources         Project Manager Accounting Director Webmaster Technical Director Risk Director Hardware Engineer Software Engineer Network Engineer Phase 1: Personnel Budget 35 Title Salary Hourly Rate Time Total Project Manager $41,600 $20.00 20% $8,320 Accounting Director $31,200 $15.00 5% $1,560 Webmaster $31,200 $15.00 50% $15,600 Technical Director $31,200 $15.00 25% $7,800 Risk Director $31,200 $15.00 5% $1,560 Hardware Engineer $20,800 $10.00 20% $4,160 Software Engineer $20,800 $10.00 50% $10,400 Network Engineer $20,800 $10.00 25% $5,200 Overhead 40% Total Personnel $76,440 Phase 1: Hardware & Total Budget 36 Resources Quantity Cost Per Unit Total Web Server 1 $1,656 $1,656 Workstations 5 $898 $4,490 Network Cables 10 $20 $200 Network Router 1 $110 $110 Broadband Internet 6 $75 $450 Total $6,906 Item Total Personnel Budget $76,440 Hardware Budget $6,906 $83,346 Phase 2: Organization 37 Phase 2: Deliverables 38 Management Plan  Product Design Specifications  Testing/Evaluation Plan  Working Production Model  Marketing Plan/Contracts  Phase 2: Resources 39 Hard Resources      Servers Operating Systems Workstations Development Environments Database Engine Personnel Resources            Project Manager Sales & Marketing Dir Accounting Director Webmaster Technical Director Risk Director Hardware Engineer Software Engineer Network Engineer Web Designer Technical Writer Phase 2: Personnel Budget 40 Title Salary Project Manager $74,008 $35.58 50% $37,004 Sales & Marketing Director $140,342 $67.47 10% $14,034 Accounting Director $136,875 $65.81 25% $34,219 $76,239 $36.65 50% $38,120 Technical Director $152,462 $73.30 25% $38,116 Risk Director $117,326 $56.41 25% $29,332 Hardware Engineer $53,263 $25.61 25% $13,316 Software Engineer $57,508 $27.65 25% $14,377 Network Engineer $64,018 $30.78 25% $16,005 Web Designer $53,645 $25.79 25% $13,411 Technical Writer $45,700 $21.97 10% $4,570 Overhead 40% Personnel Total $353,506 Webmaster Hourly Rate Time Total Phase 2: Hardware & Total Budget 41 Resources Product Servers Dell PowerEdge SC440 4 $1,656 $6,624 Workstations Dell Dimension E520 12 $898 $10,776 Networking Router, Cables - $1962 $1962 Internet Business Broadband Connection 12 $100 $1200 Total $20,562 Item Qty Cost Per Unit Total Total Resource Budget $20,562 Personnel Budget $353,506 Grand Total $374,068 Phase 3: Organization 42 Project Manager Sales & Marketing Director Accounting Director Webmaster Technical Director Hardware Engineer Software Engineer Network Engineer Web Designer Technical Writer Customer Service Supervisor Customer Representative Executive Assistant Accounting Clerk Phase 3: Deliverables 43 Customer Acceptance/Requirements  Sales Contracts  Maintenance/Support Plan  Product Documentation  Product Release  Phase 3: Resources 44 Hard Resources    Phase 2 Resources Additional Workstations Additional Network Cables Personnel Resources      Phase 2 Resources Customer Service Supervisor Customer Service Representative Executive Assistant Accounting Clerk Phase 3: Personnel Budget 45 Title Project Manager Salary Overhead Hours Total $74,008 $35.58 50% $37,004 Sales & Marketing Director $140,342 $67.47 50% $70,171 Accounting Director $136,875 $65.81 25% $34,219 $76,239 $36.65 25% $19,060 $152,462 $73.30 25% $38,116 Hardware Engineer $53,263 $25.61 25% $13,316 Software Engineer $57,508 $27.65 50% $28,754 Network Engineer $64,018 $30.78 25% $16,005 Web Designer $53,645 $25.79 50% $26,823 Technical Writer $45,700 $21.97 20% $9,140 Webmaster Technical Director Phase 3: Personnel Budget 46 Customer Service Supervisor $53,047 $25.50 100% $53,047 Customer Representative $33,047 $15.89 100% $33,047 Executive Assistant $48,690 $23.41 100% $48,690 Accounting Clerk $31,192 $15.00 50% $15,596 Overhead 40% Total $620,183 Phase 3: Hardware & Total Budget 47 Resources Product Workstations Dell Dimension E520 5 $898 $4,490 Networking Cables 25 $20 $500 Total $4,990 Item Qty Cost Per Unit Total Total Resource Budget $4,990 Personnel Budget $620,183 Grand Total $625,173 Financial Plan 48  Funding the Project  Department  SBIR of Commerce Program  Phase 1 Funding: $98,757  Phase 2 Funding: $650,982 ROI & Breakeven Analysis 49 Customer Cost 50  Licensing Fee  $749  – Per CPU Annual Support Contract  $99 – Per CPU Risks 51 Item Risk Probability Impact A No Customers 2 5 B Overwhelming Customer Participation 3 4 C Biased Users Flood Engine with Overly Positive/Negative Reviews 2 4 D Overwhelming Customer Support Requests 2 3 E Failing to Keep on Schedule 2 4 F Competitors Copy Engine Functionality 3 4 G Customers Require Many Specific Design Templates 4 3 Risk Matrix 52 Mitigations 53 A. No Customers B. Overwhelming Participation • Proper Marketing • Excellent Communication • Hire Employees • Effective Training • Administrator Moderation C. Biased Users • IP Address Logging Mitigations 54 D. Overwhelming Support Requests E. Schedule Slip F. Copycat Competitors G. Template Demand Overload • Additional Support Personnel • Effective Training • Project Management Tools • Bi-weekly Status Meetings • Innovative Software Developers • Vigilant Defense of Copyrights • Excellent Marketing Extolling Virtues • Develop Templates with Duplication in Mind • Adjust Pricing to Reflect Demand • Creation of “Master Templates” for Speed in Deployment Conclusion 55  Rate It! Review Engine will enable website owners to quickly put in place a functional reviewing mechanism that encourages user participation and intelligently steers users towards compatible services. References 56         http://citeseer.ist.psu.edu/hauver01flycasting.html http://www.internetworldstats.com/ http://www.hostmonster.com/ http://www.godaddy.com/gdshop/default.asp http://salary.hotjobs.com/ http://www.census.gov/population/www/popclockus.ht ml http://www.wsworkshop.com/money/ad-revenuemodels.html http://digitalenterprise.org/models/models.html References 57        http://www.scarboro.info/dining.htm http://www.libraryspot.com/know/workweek.htm http://www.eia.doe.gov/emeu/recs/cookingtrends/coo king.html http://www.bts.gov/publications/highlights_of_the_20 01_national_household_travel_survey/pdf/entire.pdf http://www.aarp.org/health/staying_healthy/eating/a 2004-09-16-eatingout.html http://www.restaurant.org/rusa/magArticle.cfm?ArticleI D=138 http://www.restaurant.org/aboutus/faqs.cfm

RATE-IT! REVIEW ENGINE 1 Green Team CS 410

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