Don’t Forget Me
Old Dominion University
CS 410 Blue Group
July 26, 2016
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Organizational Chart
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Baby Left in Car 1
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Baby Left in Car 2
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Temperature Facts
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Body temperatures above 104°F are life threatening.
At 106°F, brain death begins, and at 113°F death is nearly
certain.
Internal temperatures above 122°F will cause rigidity in the
muscles and certain, immediate death.
If 85°F degrees outside, the car will reach 100°F in 7-10
minutes, and 120°F in 30 minutes.
If 100°F degrees outside, the car will reach 140°F in 15
minutes.
http://www.epa.gov/hiri/about/pdf/EHEguide_final.pdf
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Problem Statement
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People die or are seriously injured when they are
left in vehicles for an extended period of time.
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Fatality Comparison
Kids and Cars
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Non-Traffic Fatalities
Kids and Cars
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Goal
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Save Lives!
Objective
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Create a integrated system using hardware
sensors combined with software technology that
will be able to monitor and alert if there is a
person left in the car.
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Current Scenario
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Current Scenario
(See pg 13 in SBIR handout for additional information)
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New Scenario
(See pg 15 in SBIR handout for additional information)
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MFCD
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Installation in Car
(See pg 12 in SBIR handout for additional information)
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What’s in the box?
What’s not in the box
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Product
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Customer is sold a license to use the Don’t Forget
Me product.
Each license is valid for the installation and use
of the product in one vehicle.
The proposed price for this license will be $50.
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Customer
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Primary customer is the car manufactures.
Secondary customers are the consumers buying
vehicles with “Don’t Forget Me” installed.
(See pg 10 in SBIR handout for additional information)
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Benefits for the Customer
(Manufacturer)
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Demonstrates a dedication to safety
Improves car sales
Reduces number of fatalities/injuries
occurring in vehicles they manufacture.
(See pg 10 in SBIR handout for additional information)
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Benefits for the Customer
(Car Owner)
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Saves lives
No legal action
Reduces family distress
(See pg 11 in SBIR handout for additional information)
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Market Analysis (Cars)
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There are approximately 4.8 million passenger
vehicles produced annually in the United
States
There are just under 5 million passenger
vehicles sold annually in the United States
Bureau of Transportation Statistics
(See pg 63 in SBIR handout for additional information)
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Competition Matrix
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Market Strategy
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Approach customer
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Offer product to customer for $50 per license
Beta testers at Old Dominion University’s daycare center
Demonstrates a dedication to safety
Reduces number of fatalities/injuries occurring in vehicles
they manufacture.
Advertising strategies
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Advertise in leading safety magazines
Auto safety conferences/trade shows
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Lifesavers
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National Conference on Highway Safety Priorities
Dedicated to reducing deaths and injuries on our
nation's roadways
Over 2,400 participants in 2007
Potential Customers
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General Motors Corporation
Toyota Motor Sales, USA, Inc.
DaimlerChrysler Corporation
Volkswagen of America, Inc.
Lifesavers
(See pg 37 in SBIR handout for additional information)
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Risk Management Plan
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Identify project risks
Identify the phase that the risk occurred
Categorize risks according to probability and
impact
Mitigate risks before or as they happen
Look out for new risks
(See pg 93 in SBIR handout for additional information)
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Risk Matrix
Item
Risk
Probability
Impact
A
Customer buy in
3
5
B
Cost prohibitive for the customer
3
4
C
Product malfunctions and baby dies
1
5
D
Caregiver becomes complacent
1
2
Impact
(See pg 94 in SBIR handout for additional information)
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Phase 0: Organizational Chart
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Phase 0: Work Breakdown Structure
(See pg 90 in SBIR handout for additional information)
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Phase 1: Organizational Chart
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Phase 1: Work Breakdown Structure
(See pg 90 in SBIR handout for additional information)
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Phase 1: Personal Budget
(See pg 25 in SBIR handout for additional information)
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Phase 1: Resource Budget
(See pg 25 in SBIR handout for additional information)
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Phase 2: Organizational Chart
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Phase 2: Work Breakdown Structure
(See pg 90 in SBIR handout for additional information)
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Phase 2: Personal Budget
(See pg 26 in SBIR handout for additional information)
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Phase 2: Resource Budget
(See pg 26 in SBIR handout for additional information)
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Phase 3: Organizational Chart
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Phase 3: Work Breakdown Structure
(See pg 90 in SBIR handout for additional information)
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Phase 3: Personal Budget
(See pg 27 in SBIR handout for additional information)
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Phase 3: Resource Budget
(See pg 27 in SBIR handout for additional information)
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Financial Budget
(See pg 75 in SBIR handout for additional information)
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Return on Investment
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Break Even Analysis
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Total Budget
(See pg 29 in SBIR handout for additional information)
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Evaluation Plan
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Time
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Cost
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Measured against budget plan by phase
Scope
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Measured against baseline project plan
Measured against requirement document
Quality
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Measured by customer adoption rate and
satisfaction
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Cons
Increases:
 Cost of vehicle
 Complicacy in people
 Liability for the manufacturer
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Conclusion
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Saves Human Lives!
Enhances Vehicle Safety.
Allows manufactures to demonstrate a
continued commitment to safety as a priority.
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Questions?
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At this time, we welcome any questions you may
have.
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References
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Kids and Cars http://www.kidsandcars.org/
EPA Gov
http://www.epa.gov/hiri/about/pdf/EHEguide_final.pdf
Thingamababy
http://www.thingamababy.com/baby/2007/07/babysafety.html
Public School Buses http://www.schoolbusinfo.org/
Supt’s Memo
http://www.pen.k12.va.us/VDOE/suptsmemos/2006/reg010.html
Bus Regulations
http://www.pen.k12.va.us/VDOE/Finance/VAPT/regulations.htm
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References
Baby alert instructions
http://www.babyalert.info/howitworks.php
 Child Passenger Deaths
http://www.luhs.org/depts/injprev/Transprt/tran2.htm
 NASA Device
http://www.kidsandcars.org/NASAPressRelease.pdf
 National Transportation Statistics
http://www.bts.gov/publications/national_transportation_statistics
/
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Appendix A
Expert Interview with Roger Kelly from
Gloucester County Public Schools
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School buses in the state of Virginia do not have seat belts with
the exception of the Special Needs buses
Compartmentalization is the standard used in the school bus
industry
Average price for a standard 64 passenger conventional school
bus is approximately $70,000 and special Needs bus averages
approximately $78,000
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There are one or two incidents of this nature very year here in
Hampton Roads
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Expert Interview
Expert Interview with Chris Edward from
NASA
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System uses a transmitter and receiver
Have yet to market it
Gives advice to get it quickly from the design stage to
market.
Cost is around $35
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