Don’t Forget Me
Old Dominion University
CS 410 Blue Team
July 26, 2016
Blue Team
1
Organizational Chart
July 26, 2016
Blue Team
2
Baby Left in Car
Baby Left in Car 1
July 26, 2016
Baby Left in Car 2
Blue Team
3
Fatality Comparison
Kids and Cars
July 26, 2016
Blue Team
4
Non-traffic fatalities
Kids and Cars
July 26, 2016
Blue Team
5
Human Body Temperature



Body temperatures above 104°F are life
threatening.
At 106°F, brain death begins, and at 113°F death
is nearly certain.
Internal temperatures above 122°F will cause
rigidity in the muscles and certain, immediate
death.
http://www.epa.gov/hiri/about/pdf/EHEguide_final.pdf
July 26, 2016
Blue Team
6
Problem Statement

People die or are seriously injured when they are
left alone in vehicles.
July 26, 2016
Blue Team
7
Problem Analysis






People are complacent
Forgetful/irresponsible caretakers
Busy lives
Greenhouse effect causes cars to become hot
Children, the elderly, and the disabled require
special attention
23% of non-traffic fatalities are due to children
left in a vehicle during hot weather
July 26, 2016
Blue Team
8
Goals and Objectives




Develop a system to mitigate accidental deaths
Develop an affordable system that solves the
problem
To primarily market for vehicles which transport
children (cars, buses, vans)
Future potential to internationally market the
technology
July 26, 2016
Blue Team
9
Customer


Primary customers are car manufactures and
dealerships
Secondary customers are the consumers buying
vehicles with “Don’t Forget Me” installed
July 26, 2016
Blue Team
10
Benefits for the Customer
Primary


Demonstrating a dedication to safety
Return on investment
Secondary
 Saving lives
 No legal action
 Reduce family distress
July 26, 2016
Blue Team
11
Current Process Flow
July 26, 2016
Blue Team
12
New Process Flow
July 26, 2016
Blue Team
13
MFCD
July 26, 2016
Blue Team
14
Installation in Car
July 26, 2016
Blue Team
15
What’s in the box?
What’s not in the box
July 26, 2016
What’s in the box
Blue Team
16
Input Matrix
July 26, 2016
Blue Team
17
Cost
July 26, 2016
Blue Team
18
Cost minimal to cost of school bus
Cost Comparison Between School Bus and
DFM
70,000,
99%
Bus
Don't Forget Me
800, 1%
July 26, 2016
Blue Team
19
Return on Investment (ROI)
Car Manufacture



Improves car sales that have dropped in recent
months.
Improves confidence in consumers that safety
is a priority for their vehicles.
Reduces number of fatalities/injuries
occurring in vehicles they manufacture.
July 26, 2016
Blue Team
20
ROI for Bus Manufacture



Improves confidence in the transporting
and delivery of the school’s precious cargo.
Reduces liability cases occurring from
students being killed or injured.
Reduces risks from school bus driver’s
negligence.
July 26, 2016
Blue Team
21
ROI for Bus Manufacture



Improves confidence of parents in the schools
for the safety of their kids.
Improve sales for bus manufactures including
this technology on their buses.
Improves confidence from schools and parent
for delivery their precious packages in a nonseatbelt environment.
July 26, 2016
Blue Team
22
ROI for Caretakers






Improves confidence of parent/caretaker for
transporting and delivery of children/elderly.
Reduces fatalities and injuries due to leaving children
behind in vehicle.
Reduces the number of liability suits due to
caretaker’s negligence.
Small amount of money to pay to ensure the safety
for individuals being transported.
Affordable
Possible vehicle insurance discount for added safety
features.
July 26, 2016
Blue Team
23
Market Analysis (Cars)


There are approximately 4.8 million passenger
vehicles produced annually in the United States
There are just under 5 million passenger
vehicles sold annually in the United States
National Statistics
July 26, 2016
Blue Team
24
Market Analysis (Buses)


There are over 440,000 school buses
transporting more than 24 million children to
and from schools and school-related activities
every day of school.
School buses are the largest mass transit
program in the U.S and school buses provide
approximately 8.8 billion student trips per
year.
National Statistics
July 26, 2016
Blue Team
25
Competition Matrix
July 26, 2016
Blue Team
26
Risk Matrix
Item
Risk
Probability
Impact
A
Someone beats us to market with a better product
3
5
B
Cost prohibitive for the customer
3
4
C
Product malfunctions and baby dies
1
5
D
Caretaker becomes complacent
1
2
Impact
July 26, 2016
Blue Team
27
Cons




Added cost to vehicle
People may become more complacent
Liability if malfunctions
Safety not as high a priority as cost to
some consumers
July 26, 2016
Blue Team
28
Conclusion




Enhance vehicle safety
Save human lives
Opportunity for increased vehicle sales
Manufactures, dealerships, and school districts
demonstrate a commitment to safety as a
priority
July 26, 2016
Blue Team
29
Questions?

At this time, we welcome any questions you may
have.
July 26, 2016
Blue Team
30
References






Kids and Cars http://www.kidsandcars.org/
EPA Gov
http://www.epa.gov/hiri/about/pdf/EHEguide_final.pdf
Thingamababy
http://www.thingamababy.com/baby/2007/07/babysafety.html
Public School Buses http://www.schoolbusinfo.org/
Supt’s Memo
http://www.pen.k12.va.us/VDOE/suptsmemos/2006/reg010.html
Bus Regulations
http://www.pen.k12.va.us/VDOE/Finance/VAPT/regulations.htm
July 26, 2016
Blue Team
31
References
Baby alert instructions
http://www.babyalert.info/howitworks.php
 Child Passenger Deaths
http://www.luhs.org/depts/injprev/Transprt/tran2.htm
 NASA Device
http://www.kidsandcars.org/NASAPressRelease.pdf
 National Transportation Statistics
http://www.bts.gov/publications/national_transportation_statistics
/

July 26, 2016
Blue Team
32
Appendix A
Expert Interview with Roger Kelly from
Gloucester County Public Schools



School buses in the state of Virginia do not have seat belts with
the exception of the Special Needs buses
Compartmentalization is the standard used in the school bus
industry
Average price for a standard 64 passenger conventional school
bus is approximately $70,000 and special Needs bus averages
approximately $78,000

There are one or two incidents of this nature very year here in
Hampton Roads
July 26, 2016
Blue Team
33
Expert Interview
Expert Interview with Chris Edward from
NASA




System uses a transmitter and receiver
Have yet to market it
Gives advice to get it quickly from the design stage to
market.
Cost is around $35
July 26, 2016
Blue Team
34