July 26, 2016
Orange Team - Milestones
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Bound Simplicity
Milestones Presentation
Orange Team
CS 410
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Outline
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Problem Statement
Supporting Data
Solution Defined
Solution Comparison
Costs
Customer Identification
Risks
Conclusion
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Organization
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Problem Statement
• Current methods of student to student, and
university to student, communication have
a limited reach and effect, adversely
affecting student success
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Aspects of Retention
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Retention and University Rank
• A 1% increase in retention results in an
increase in revenue of at least $820,393
over 3 years
• Increased retention increases school rank
• Increased rank means:
– More money for instruction support
– More recognition
• More student interest
– More funding and grants
-http://www.hea.ie/uploads/word/finalversionMM%20retention.doc
-Old Dominion University Common Data Set
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Importance of College Involvement
• Bean’s survey of 1,711 first year students found
a relationship between students’ perception of
involvement and satisfaction
– Students were more satisfied with their college
experience if they felt they could get involved in the
academic and social life of the institution
– Effective communication between the organization
and the student also impacted student satisfaction
•
http://nsse.iub.edu/pdf/DEEP_Expenditures_Schuh.pdf
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Solution Goals
• Build an online communication network to
improve student success
– Create a rule-based method of communicating
resources, services and activities to students
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Solution Objectives
• Create a general rule based engine that is
applicable to many domains
• Build a database of student interests and
information
• Alert students directly of information related
to them
• Integrate with the University in order to
obtain necessary student data
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Current Method of Communication
• Technologically Archaic
• Jumbled Broadcast of
Information
• Hub Structured
• Public
• Inefficient
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Flyer Reception
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Email Reception
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Possible Applications
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Student Housing
Textbook Trading
Social Events
Clubs
Student Help Services
Scholarships
Jobs
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Rule Based Method
• Likes, dislikes, needs and resources are all
comparable and related items
• A set of rules to route or direct matches can
be created from the needs of a person and
qualities of a service
• Similar to a switch
• Extendable
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Rules Defined
• A rule is:
– A criterion of matching two related items
together
– Priority based
– Not necessarily specific
• Rule set:
– Group of rules that describe the correlation
between a service, resource or activity and a
student
• Rule matching component: “Binding
Engine”
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Group Process
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Student Process
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Rule Based Process
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Sample GUIs
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Scope
Won’t Do
•Email students and allow
•Allow direct personal
them to view information on communication between
a webpage
students
•Use an expandable rule
•Allow students to view
based system
others’ profiles
•Promote communication
•Allow different priority levels •Block high priority
university
•Work with university
systems already established communication
Will Do
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Solution Components
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Provided Components
We Provide
Customer Provides
Website Software Database
Structure
Training
Servers Internet Connection
Maintenance
End-User Provides
Computer
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Internet Connection
Orange Team - Milestones
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Browser
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Pros
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Targeted communication
Increased student awareness of activities
and services
Reduced student stress
Increased student retention and school
rank
No spam such as with email
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Cons
• May not communicate to some students
because of incomplete data
• Rules need to be developed to expand
system
– Rules need to be well developed to work
• Some students will simply choose not to
use the system
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Management Plan
• Tri-weekly meetings
– Tues & Thurs 5:30pm – 7:00pm
– Sunday 2:00pm – 5:00pm
• Communication through a forum and email
• Work to do is determined and delegated at
one meeting and then combined at the
next
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Phase 0 Deliverables
CS410
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Feasibility Presentation
Milestones Presentation
Acceptance Presentation
SBIR Grant Proposal
Project Website
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Phase 0 Schedule
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Phase 0 Organization
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Phase 1 Deliverables
CS411
• Documentation
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Creative Writing Paper
Budget White Paper
Technical Support Paper
User Manual
Assemble Team
Prototype Design
Market Research
Project Website
Lab Prototype
SBIR Proposal (Phase II)
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Phase 1 Schedule
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Phase 1 Organization
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Phase 1: Budget
CS411
Hardware
Number
Required
Cost
Total Cost
Dell PowerEdge SC1430
2
$2,750
Linksys Ethernet
Router
1
$60
Number of Hours
Pay Rate
Student Interns x 6
704
$10
$42,240
Security Expert
200
$40
$8,000
Web Application Expert
200
$40
$8,000
Database Expert
200
$40
$8,000
Staffing
Overhead (40%)
$60
Total Pay
$27,712
Total Cost
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$5,500
$99,512
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Phase 2 Deliverables
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Management Plan
Product Design Specifications
Testing/Evaluation Plan
Working Production Model
Market Plan/Contracts
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Phase 2 Schedule
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Phase 2 Organization
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Phase 2: Staffing Budget
Staffing
Hours per
Employee*
Pay
Rate**
Yearly
Salary
Total Pay
Project Manager
832
$42
$79,128
$34,944
Software Engineer x 3
1368
$35
$65,100
$143,640
Testing Personnel x 2
628
$32
$59,700
$33,792
Graphical Design Expert
400
$31
$57,600
$12,400
Technical Writer
400
$28
$53,500
$11,200
Database Specialist
400
$32
$60,000
$12,800
Security Specialist
600
$33
$62,000
$19,800
University Consultant
300
32
$60,000
$9,600
Web Application Expert
352
$29
$54,100
$10,208
Overhead (40%)
$115,354
Total Labor Cost
$403,738
*Hours Determined by WBS Days * 8 hours (assuming 8 hour work days) **Pay rate = (Yearly Salary/235 days)
*** All Salary Information Complements of Salary.com Assuming Norfolk, VA Location.
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Phase 2: Hardware Budget
Hardware
Number Required
Cost
Total Cost
Dell Precision 690
6
$2,425
$14,550
Dell PowerEdge SC1430
1
$2,750
$2,750
Cisco 2610XM T1 Router
1
$1,478
$1,478
Dell Color Laser Printer 3100c
1
$473
$473
25' CAT6 Network Cables
7
$25
$175
Total Hardware Cost
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$19,426
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Phase 2: Software Budget
Software
Number Required
Cost
Total
Cost
Microsoft Office 2003 Pro
7
$499
$3593
MSDN Universal Subscription
2
$2,799
$5,598
Microsoft Project 2003 Standard
6
$599
$3594
Macromedia Studio 8
2
$1,000
$2,000
Microsoft Project Server 2003
2
$999
$1998
Adobe Creative Suite 2 Premium
2
$415
$830
Total Software Cost:
$17,613
*included in hardware purchase
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Phase 2: Budget Total
Budget Area
Amount
Staffing Budget
Hardware Budget
Software Budget
$403,738
Total Phase 2 Budget Cost
$440,777
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$19,426
$17,613
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Phase 3 Deliverables
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Customer Acceptance/Requirements
Sales Contracts
Maintenance/Support Handling
Product Documentation
Product Release
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Phase 3 Schedule
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Phase 3 Organization
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Phase 3: Budget
Staffing
Number of
Hours
Pay Rate
Yearly
Salary
Total Pay
$23,100
Project Manager
550
$42
$79,128
Marketing Director
1848
$33
$62,600
Finance Director
480
$34
$63,200
$16,320
Developer
300
$35
$65,100
$10,500
Customer Support Tech
x2
1000
$20
$37,600
$40,000
Lawyer
100
$200
$378,775
$20,000
Overhead (40%)
$68,362
Total Labor Cost
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$60,984
$239,266
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Evaluation Plans
• Phase 0
• Phase 1
– Idea developed
– Project website developed
– Funding secured
• Phase 3
• Phase 2
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Product design
Component development
Component testing
Integration testing
Finished product
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– Prototype design
– Working prototype
– Initial customer
demonstration
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First sale completed
Product released
Marketing plan developed
Successful marketing
New contracts acquired
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Funding Plan
• Phase 1
– SBIR NSF Grant - $100,000
• Phase 2
– SBIR NSF Grant - $750,000
• Phase 3
– Initial Customer Revenue
• ODU - $10,000 customization fee + $2,500/month
= $40,000 first year, $30,000/year
• Additional Customers or a Small Business Loan
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Marketing Plan
Identification of Customer
• Colleges and universities with retention
problems
– Over 4000 colleges/universities in the US
– Old Dominion University initial customer
• ODU budgeted 2.3 million on retention related
factors for the 06-07 year
• Colleges that want to build a stronger on
campus community
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Retention Rates Across Virginia
First Year Retention Rates
120%
100%
97%
95%
92%
88%
76%
80%
60%
40%
20%
0%
University of William and
Virginia
Mary
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James
Madison
Orange Team - Milestones
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Virginia
Tech
Old
Dominion
University
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ODU Graduation Rates
50
45
Percent Graduated
40
35
30
4 Year
5 Year
6 Year
25
20
15
10
5
98
19
97
19
96
19
95
19
94
19
93
19
92
19
91
19
90
19
89
19
88
19
87
19
86
19
85
19
19
DICE
84
0
Years
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Six-Year Graduation Rates
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Cost To Customer
• Initial Customization Fee: $10,000
• Software license: $2,500/month
• Customer would need, or have to
purchase:
– A server
– Sufficient hosting
– Personnel to manage
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Customer ROI
• Improved communication between
students and faculty/staff
• Data collection of student needs
• Build a stronger sense of community
• Increase retention and graduation rates
• Increase rank and recognition
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Customer Cost vs Profit
$90,000
Bsimp Licensing
Increase in
Revenue
$820,000
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What We Will Do After The Sale
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Provide customer with documentation
Training of customer
Surveys on use and success
Review customer feedback
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Break Even Analysis
$400,000.00
$350,000.00
$323,670
$300,000.00
$250,000.00
$200,000.00
$239,266
$10,000
$2,500
4 years
9 units
1 first year
4 / year thereafter
$150,000.00
Profit
Break Even Analysis
Annual Expenses:
Customization Fee:
Monthly Fee:
Break Even Time:
Units Needed to Break Even:
Units Sold Annually:
$100,000.00
$50,000.00
$12,936
$0.00
-$50,000.00
1
2
3
4
5
-$100,000.00
-$150,000.00
-$200,000.00
-$177,798
-$199,266
-$250,000.00
-$248,532
-$300,000.00
Years
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Competition
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Risks
1) No Student Support
2) No University Support
3) No Feasible Matches
4) Server Failure
5) Website Failure
6) Database Failure
7) Security/Privacy Issues
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Risk Descriptions
Description
Mitigation
1
Students do not use
service
Universities will provide student users (captive audience)
2
University does not
buy-in
Proper marketing toward universities focusing on
retention
3
Matches cannot be
found
Universities will provide enough users to minimize this
4
Server failure
Acquire decent hosting with redundancy
5
Scripting error within
website
Proper and intensive testing
6
Database
functionality/data lost
Regular data backups and redundant hosting
7
Security/Privacy
Users only provide information they wish to be shared,
and universities already manage all other private data
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Conclusion
• Retention is important to universities
• Communication is a contributing factor to
retention
• University -> student, student -> student
communication is ineffective
– Important messages are drowned out by noise
• Bound Simplicity will insure that students are
able to communicate better and are only
receiving information that is actually important to
them
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References
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ODU Student Activities Council
ODU Student Success Center
ODU Common Data Set
http://www.crankyprofessor.com/archives/000180.html
http://studentservices.odu.edu/ssrc/mission_and_objectives.htm
http://academic.reed.edu/economics/parker/Peer_Effects_HEDS.pdf
http://www.appstate.edu/www_docs/depart/irp/assessment/reports/r
etentionstudies.html
• http://nsse.iub.edu/pdf/DEEP_Expenditures_Schuh.pdf
• http://nces.ed.gov/programs/digest/d01/dt180.asp
• Bean, J. P. (1980). Dropouts and turnover: The synthesis and test of
a causal model of student attrition. Research in Higher Education,
12, 155-187.
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Appendix A
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One-Time Implementation Costs
$
Server hardware
$ 6,000
Network hardware
$ 12,000
Backup hardware
$ 6,000
Database software license
$ 6,000
Software Setup
$ 15,000
Monitoring System
$ 5,000
Backup system software
Software
$ 1,600
Implementation personnel
$ 1,000
Staff training
$ 1,000
53,600
Annual Management Costs*
IT Management
Application Administration
System Administration
Database Administration
Hardware Administration
Bandwidth & Network
58,000
$
$ 30,000
-$
-$
$ 25,000
-$
$ 3,000
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