July 26, 2016
Orange Team - Milestones
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Bound Simplicity
Milestones Presentation
Orange Team
CS 410
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Outline
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Problem Statement
Supporting Data
Solution Defined
Solution Comparison
Costs
Customer Identification
Risks
Conclusion
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Organization
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Problem Statement
• Current methods of student to student, and
university to student, communication have
a limited reach and effect, adversely
affecting student success
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Aspects of Retention
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Retention and University Rank
• A 1% increase in retention results in an
increase in revenue of at least $820,393
over 3 years
• Increased retention increases school rank
• Increased rank means:
– More money for instruction support
– More recognition
• More student interest
– More funding and grants
-http://www.hea.ie/uploads/word/finalversionMM%20retention.doc
-Old Dominion University Common Data Set
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Importance of College Involvement
• Bean’s survey of 1,711 first year students found
a relationship between students’ perception of
involvement and satisfaction
– Students were more satisfied with their college
experience if they felt they could get involved in the
academic and social life of the institution
– Effective communication between the organization
and the student also impacted student satisfaction
•
http://nsse.iub.edu/pdf/DEEP_Expenditures_Schuh.pdf
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Solution Goals
• Build an online communication network to
improve student success
– Create a rule-based method of communicating
resources, services and activities to students
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Solution Objectives
• Create a general rule based engine that is
applicable to many domains
• Build a database of student interests and
information
• Alert students directly of information related
to them
• Integrate with the University in order to
obtain necessary student data
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Current Method of Communication
• Technologically Archaic
• Jumbled Broadcast of
Information
• Hub Structured
• Public
• Inefficient
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Flyer Reception
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Email Reception
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Possible Applications
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Student Housing
Textbook Trading
Social Events
Clubs
Student Help Services
Scholarships
Jobs
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Rule Based Method
• Likes, dislikes, needs and resources are all
comparable and related items
• A set of rules to route or direct matches can
be created from the needs of a person and
qualities of a service
• Similar to a switch
• Extendable
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Rules Defined
• A rule is:
– A criterion of matching two related items
together
– Priority based
– Not necessarily specific
• Rule set:
– Group of rules that describe the correlation
between a service, resource or activity and a
student
• Rule matching component: “Binding
Engine”
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Group Process
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Student Process
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Rule Based Process
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Sample GUIs
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Scope
Will Do
•Email students or allow
them to view information on
a webpage
•Use an expandable rule
based system
•Promote communication
•Allow different priority levels
•Work with university
systems already established
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Won’t Do
•Allow direct personal
communication between
students
•Allow students to view
others’ profiles
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Solution Components
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Provided Components
We Provide
Customer Provides
Website Software Database
Structure
Training
Servers Internet Connection
Maintenance
End-User Provides
Computer
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Internet Connection
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Pros
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Targeted communication
Increased student awareness of activities
and services
Reduced student stress
Increased student retention and school
rank
No spam such as with email
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Cons
• May not communicate to some students
because of incomplete data
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Management Plan
• Tri-weekly meetings
– Tues & Thurs 5:30pm – 7:00pm
– Sunday 2:00pm – 5:00pm
• Communication through a forum and email
• Work to do is determined and delegated at
one meeting and then combined at the
next
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Phase 0 Deliverables
CS410
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Feasibility Presentation
Milestones Presentation
Acceptance Presentation
SBIR Grant Proposal
Project Website
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Phase 0 Schedule
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Phase 0 Organization
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Phase 1 Deliverables
CS411
• Documentation
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Creative Writing Paper
Budget White Paper
Technical Support Paper
User Manual
Assemble Team
Prototype Design
Market Research
Project Website
Lab Prototype
SBIR Proposal (Phase II)
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Phase 1 Schedule
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Phase 1 Organization
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Phase 1: Budget
CS411
Hardware
Number
Required
Cost
Total Cost
Dell Precision 380
2
$1,490
Linksys Ethernet
Router
1
$60
Number of Hours
Pay Rate
Student Interns x 6
704
$10
$42,240
Security Expert
200
$40
$8,000
Web Application Expert
200
$40
$8,000
Database Expert
200
$40
$8,000
Staffing
Overhead (40%)
$60
Total Pay
$27,712
Total Cost
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$2,980
$96,992
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Phase 2 Deliverables
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Management Plan
Product Design Specifications
Testing/Evaluation Plan
Working Production Model
Market Plan/Contracts
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Phase 2 Schedule
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Phase 2 Organization
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Phase 2: Budget
Staffing
Number of
Hours*
Pay
Rate**
Yearly
Salary
Total Pay
Project Manager
832
$42
$79,128
$34,944
Software Engineer x 3
1368
$35
$65,100
$143,640
Testing Personnel x 2
528
$32
$59,700
$33,792
Graphical Design Expert
400
$31
$57,600
$12,400
Technical Writer
400
$28
$53,500
$11,200
Database Specialist
400
$32
$60,000
$12,800
Security Specialist
600
$33
$62,000
$19,800
Web Application Expert
352
$29
$54,100
$10,208
Overhead (40%)
$111,513
Total Labor Cost
$390,297
*Hours Determined by WBS Days * 8 hours (assuming 8 hour work days) **Pay rate = (Yearly Salary/235 days)
*** All Salary Information Complements of Salary.com Assuming Norfolk, VA Location.
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Phase 3 Deliverables
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Customer Acceptance/Requirements
Sales Contracts
Maintenance/Support Handling
Product Documentation
Product Release
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Phase 3 Schedule
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Phase 3 Organization
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Phase 3: Budget
Staffing
Number of
Hours
Pay Rate
Yearly
Salary
Total Pay
$23,100
Project Manager
550
$42
$79,128
Marketing Director
1848
$33
$62,600
Finance Director
480
$34
$63,200
$16,320
Developer
300
$35
$65,100
$10,500
Customer Support Tech
x2
1000
$20
$37,600
$40,000
Lawyer
100
$200
$378,775
$20,000
Overhead (40%)
$68,362
Total Labor Cost
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$60,984
$239,266
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Evaluation Plans
• Phase 0
• Phase 1
– Idea developed
– Project website developed
– Funding secured
• Phase 3
• Phase 2
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Product design
Component development
Component testing
Integration testing
Finished product
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– Prototype design
– Working prototype
– Initial customer
demonstration
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First sale completed
Product released
Marketing plan developed
Successful marketing
New contracts acquired
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Funding Plan
• Phase 1
– SBIR NSF Grant - $100,000
• Phase 2
– SBIR NSF Grant - $750,000
• Phase 3
– Initial Customer Revenue
• ODU - $10,000 new customer fee + $2,500/month
= $40,000 first year, $30,000/year
• Additional Customers or a Small Business Loan
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Marketing Plan
Identification of Customer
• Colleges and universities with retention
problems
– Over 4000 colleges/universities in the US
– Old Dominion University initial customer
• ODU budgeted 2.3 million on retention related
factors for the 06-07 year
• Colleges that want to build a stronger on
campus community
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ODU Graduation Rates
50
45
Percent Graduated
40
35
30
4 Year
5 Year
6 Year
25
20
15
10
5
98
19
97
19
96
19
95
19
94
19
93
19
92
19
91
19
90
19
89
19
88
19
87
19
86
19
85
19
19
DICE
84
0
Years
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Cost To Customer
• Initial Customization Fee: $10,000
• Software license: $2,500/month
• Customer would need, or have to
purchase:
– A server
– Sufficient hosting
– Personnel to manage
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Customer ROI
• Improved communication between
students and faculty/staff
• Data collection of student needs
• Build a stronger sense of community
• Increase retention and graduation rates
• Increase rank and recognition
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Customer Cost vs Profit
11%
Bsimp Licensing
Increase in
Revenue
89%
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What We Will Do After The Sale
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Provide customer with documentation
Training of customer
Surveys on use and success
Review customer feedback
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Break Even Analysis
$400,000.00
$350,000.00
$323,670
$300,000.00
$250,000.00
$239,266
$10,000
$2,500
4 years
9 units
1 first year
4 / year thereafter
$200,000.00
$150,000.00
Profit
Annual Expenses:
Base Price:
Monthly Fee:
Break Even Time:
Units Needed to Break Even:
Units Sold Annually:
$100,000.00
$50,000.00
$12,936
$0.00
-$50,000.00
1
2
3
4
5
-$100,000.00
-$150,000.00
-$200,000.00
-$177,798
-$199,266
-$250,000.00
-$248,532
-$300,000.00
Years
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Competition
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Risks
1) No University Support
2) No Student Support
3) No Feasible Matches
4) Server Failure
5) Website Failure
6) Database Failure
7) Security/Privacy Issues
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Risk Descriptions
Description
Mitigation
1
University does not
buy-in
Proper marketing toward universities focusing on
retention
2
Students do not use
service
Universities will provide student users (captive audience)
3
Matches cannot be
found
Universities will provide enough users to minimize this
4
Server failure
Acquire decent hosting with redundancy
5
Scripting error within
website
Proper and intensive testing
6
Database
functionality/data lost
Regular data backups and redundant hosting
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Security/Privacy
Users only provide information they wish to be shared,
and universities already manage all other private data
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Conclusion
• Retention is important to universities
• Communication is a contributing factor to
retention
• University -> student, student -> student
communication is ineffective
– Important messages are drowned out by noise
• Bound Simplicity will insure that students are
able to communicate better and are only
receiving information that is actually important to
them
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References
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ODU Student Activities Council
ODU Student Success Center
ODU Common Data Set
http://www.crankyprofessor.com/archives/000180.html
http://studentservices.odu.edu/ssrc/mission_and_objectives.htm
http://academic.reed.edu/economics/parker/Peer_Effects_HEDS.pdf
http://www.appstate.edu/www_docs/depart/irp/assessment/reports/r
etentionstudies.html
• http://nsse.iub.edu/pdf/DEEP_Expenditures_Schuh.pdf
• http://nces.ed.gov/programs/digest/d01/dt180.asp
• Bean, J. P. (1980). Dropouts and turnover: The synthesis and test of
a causal model of student attrition. Research in Higher Education,
12, 155-187.
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Appendix A
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One-Time Implementation Costs
$
Server hardware
$ 6,000
Network hardware
$ 12,000
Backup hardware
$ 6,000
Database software license
$ 6,000
Software Setup
$ 15,000
Monitoring System
$ 5,000
Backup system software
Software
$ 1,600
Implementation personnel
$ 1,000
Staff training
$ 1,000
53,600
Annual Management Costs*
IT Management
Application Administration
System Administration
Database Administration
Hardware Administration
Bandwidth & Network
58,000
$
$ 30,000
-$
-$
$ 25,000
-$
$ 3,000
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