Student Audio Visual e-Tool
Azul Business Corporation
Team Members
Jeffrey Jacobs
Team Leader
Brian Blain
Website Manager
Ryan Florin
Quality/Process
Manager
John Gedville
Support
Manager
Valentina Neblitt
Research
Manager
2
David Southard
Planning
Manager
Patrick Veverka
Marketing
Manager
Problem Statement
“Learning in a mathematics curriculum
requires understanding step by step
methodology. Current technologies are
insufficient in aiding long term retention
through reinforcement and review of the
initial presentation.”
3
Is This a Problem?
“College Algebra is a requirement for most majors and is
currently a stumbling block for many of our students. The
course has a very high non-completion rate and this is a
major obstacle for a significant number of our students.
More than half of these students failed to receive a grade
of C or better which is necessary to move on to the next
math course.”
Miami-Dade Community College
4
Is This a Problem?
“A study conducted by the Math Department
in 1992 showed failure rates ranging from
40% to 55%, the worst being College
Algebra.”
Austin Community College
5
Is This a Problem?
Analysis Of Information Throughput
Input
WPM
Output
WPM
Teacher speaking
150
Student writing
22
(Karat, Halverson, Horn, and Karat, 1999;
Lewis, 1999)
Teacher writing
(Brown, 1988)
31
(Brown, 1988)
Total Input
181
Total Output
22
Students can permanently store 1/8th the content the
teacher presents.
http://www.humanfactors.com/downloads/aug00.asp
6
Learning Styles
Kinesthetic/Tactile
Learner
 Visual Learner
 Auditory Learner

7
Kinesthetic/Tactile Learner
“I learn math best when I can
manipulate it, touch it, or use
hands-on examples."
"I can't just be shown how to
do a problem; I must do it
myself so I can learn.“
Conquering Math Anxiety by Cynthia Arem
8
Visual Learners
“It is hard for me to
understand math when
someone explains it without
writing it down.”
“Looking at my math
teacher when he or she is
lecturing helps me to stay
focused.’’
Conquering Math Anxiety by Cynthia Arem
9
Auditory Learners
“I hate taking notes; I
prefer to listen to lectures.”
“I have difficulty following
written solutions on the
chalkboard, unless the
teacher verbally explains all
the steps.”
Conquering Math Anxiety by Cynthia Arem
10
Our Solution
“Develop a system that will capture the
process by synchronizing the written
material with the verbal instruction
being given by the professor to allow
for correct repetition and
reinforcement.”
Student Audio Visual e-Tool
11
Data Flow Diagram - Recording
12
Data Flow Diagram - Playback
13
Solution Characteristics
WILL DO
WON’T DO
Capture pen strokes
Require use of our solution
Record instructor’s voice
Prevent user errors
Synchronize voice with pen
strokes
Provide for copyright enforcement
beyond restricting access to
website
Allow for easy repetition of
process
Motivate students to use solution
14
Solution Characteristics
GOALS
OBJECTIVES
Provide an easier way for
students to capture process
Decide on which technology to
use
Professors will spend more time
teaching, less time repeating
Develop synchronization software
Ultimately, students will be more
successful
Develop distribution scheme
Fewer remedial classes
Evaluate effectiveness
15
Competition Matrix
OPERATOR
CHANGE IN
STYLE OF
TEACHER
RECORDS
AUDIO
RECORDS
VISUAL
VECTOR
OUTPUT
N
N
N
Y
Y
Y
N
Y
N
N
Y
Y
N
Mimio
N
N
N
N
N
Y
N
Quartet
IdeaShare Board
N
N
N
N
N
Y
N
Video Camera
In Classroom
Y
N
Y
Y
Y
Y
N
CAMERA
REQUIRED
LCD
Student Audio
Visual e-Tool
N
SmartBoard
16
Main Competitor - TELETECHNET
17
Student Comments About Video Use
"I found the video extremely helpful in several
ways. I was able to follow the formula definition in
the text as the video instructor explained them.
Also, when the video instructor chose examples
from the text, I could stop the video and work the
problem at my own pace and then restart the
video to go step-by-step through my work.“
College Algebra: Traditional Instruction Versus Instruction via Videotape by Richard Mitchell
18
Problems with the Video Camera Method
The professor must be mindful of the
camera when teaching and make sure to
not block it.
TELETECHNET solves this problem by
 Confining the professor to a chair
 Using more than one camera
 Dedicating a technician to each session
19
Problems with the Video Camera Method

Converting video camera output to an
electronic file is the way to provide total
access to the lecture.

However, in order to minimize the file size,
the viewable image is kept small. Resizing
results in a pixelated image.
20
Problems with the Video Camera Method

Expensive – Each distribution classroom
costs $45,000 to set up. Each remote
classroom costs $4,000.
(Miguel Ramlatchan, Chief Engineer, Academic Technology Services, Old Dominion University)
21
Our Solution And Visual Learners
Complaint
Our Solution
“It is hard for me to
understand math when
someone explains it without
writing it down.”
The visual learner will be
able to watch the math
instructor during the lecture.
“Looking at my math teacher
when he or she is lecturing
helps me to stay focused.’’
He/she can watch the
process as it is being
explained and be able to
review the lecture later.
22
Our Solution And Auditory Learners
Complaint
Our Solution
“I hate taking notes; I prefer
to listen to lectures.”
The auditory learner will be
able to listen to the initial
lecture instead of taking
notes.
“I have difficulty following
He/she can review the
written solutions on the
lecture again and takes notes
chalkboard, unless the teacher
at that time if needed.
verbally explains all the steps.”
23
Management
Plan
24
Management Plan - Prototype Development
January 2005 – July 2005
25
Management Plan - Prototype Development
January 2005 – July 2005
26
Management Plan – Production Development
July 2005 – January 2007
27
Management Plan – Production Development
July 2005 – January 2007
28
Evaluation
Plan
29
Evaluation Plan
Phase
Phase I
Phase II
Phase III
Success Indicator(s)
Preliminary design document completed
Prototype developed on schedule
Prototype developed on budget
Internal testing is complete
Concept prototype demonstration
Alpha release and testing completed
Beta release and field testing completed
Real world working model in a classroom
External testing and consultant evaluation complete
Production begins
30
Marketing
Plan
31
Marketing Plan
Who Is Our Customer?
The target market for our product is university mathematics
departments. Our target market includes the more than 2100 public
and private four-year colleges in the United States.
Peterson’s Education Portal
32
Marketing Plan
Who Is Our Initial Customer?
Our initial customer is the Old Dominion University (ODU)
Mathematics Department. ODU offers a B.S. in mathematics, M.S. in
computational and applied mathematics, M.S. in mathematics
education, and a Ph.D. in computational and applied mathematics.
All undergraduate students are required to complete at least three
credit hours of mathematics.
MATH 101M
MATH 102M
MATH 162M
STAT 130M
Intro to mathematics for critical thinking
College algebra
Pre-calculus
Elementary statistics
Depending on a student’s major, (ex. computer science,
engineering, physics, etc.) more mathematics may be required.
33
Marketing Plan
Return On Investment
Benefits to Instructors
Instructors can cover more examples of problems in the lectures. At
Old Dominion University, MATH 102M (College Algebra), 162M
(Pre-Calculus I), 163 (Pre-Calculus II), 211 (Calculus I), 212
(Calculus II), and 307U (Ordinary Differential Equations), administer
common exams. These means that all instructors in each course are
expected to cover the same material during the semester.
Benefits to University
An increase is success rates in mathematics and a possibility for
lower attrition rates.
34
Marketing Plan
Price Point
$15,000 for one board, one microphone and one software license.
Advertising
We will directly market our product to university/college mathematics
departments and consortiums.
Account representatives will attend several conferences aimed at
teaching mathematics such as the following:
International Conference on Technology in Collegiate Mathematics
National Council of Teachers of Mathematics
Mathematics Association of America
American Mathematical Association of Two-Year Colleges
35
Marketing Plan
10 Year Break Even Analysis
1400000
1200000
1000000
Profit
800000
600000
400000
200000
0
-200000
1
2
3
4
5
6
7
8
-400000
Years
Assumes 20 units sold initially with a 15% increase in sales each year.
36
9
Major Risks
Rank
Probability/
Consequence
Description
Risk
Exp
Mitigation
Category
1
4/5
The group will not be able to
make the desired
components of the project to
work properly together.
20
The group researches enough
to provide feasible
components to the product
that have the best chances of
working together with
minimal adjustments.
Technical
2
3/4
Will the final product be cost
effective enough that will
promote purchases.
12
Create a Work Breakdown
Structure (WBS) and plans
that best suit to avoid this
problem as well as research
the components to determine
more cost effective ways to
solve the problem.
Cost
37
Funding
Plan
38
Funding Plan
Our funding will come from an approved SBIR submitted to the
National Science Foundation in their “Applications In Support Of
Learning” category and from in-kind donations by Old Dominion and
our company.
“Under this subtopic, proposers will need to address the factors
unique to the education market and case histories of other similar
education ventures. So in addition to demonstrating knowledge of
content, applicable pedagogical principles, and the technology they
propose to use; they must also show awareness of the business
issues as they apply in the education arena, issues such as
marketing, finance, distribution channels, IP, and acceptance of the
proffered technology.”
http://www.eng.nsf.gov/sbirspecs/IT/it.htm
39
Resource
Plan
40
Resource Plan
Phase
Hardware
Qty
Software
Qty
Phase I
Desktop
computers
9
Phase II
Desktop
computers
Development
server
14
Macromedia Flash
MX
Microsoft Visual
C#.NET
2
Whiteboards
3
Adobe PhotoShop
1
Microphones
3
Microsoft Office
14
1
41
7
Staffing
Plan
42
Staffing Plan – Phase I
Position
Responsibilities
Project
Manager
Plan and monitor the project’s process. Oversee all developers and
consultants. Resolve all issues and conflicts. Maintain that the project
meets schedule timelines and budget limits.
Software
Developers
Design and code the synchronization software for the lab prototype.
Design and code the playback software for the synchronized output.
Must consider the file format for the sound and video output. Will
test synchronization and playback software developed.
Hardware
Developers
Test and choose the best sound capturing device and pressure
sensitive surface to work for the lab prototype. Work with the API for
the chosen sound and video devices. Translate whiteboard output
into a vector format.
Education
Consultant
Design real world field test. Create field test student survey. Create
teacher test field survey. Acquire the classroom testing agreements.
Technical
Consultant
Will oversee and advise both hardware and software developers in
choices, design, and testing.
43
Staffing Plan – Phase I
Title
Quantity
Hours Each
Project Manager
1
200
Software
Developer
3
300
3
300
1
80
1
160
Hardware
Developer
Education
Consultant
Technical
Consultant
44
Staffing Plan – Phase II
Position
Responsibilities
Project
Manager
Plan and monitor the project’s process. Oversee all developers and
consultants. Resolve all issues and conflicts. Maintain that the project
meets schedule timelines and budget limits.
Software
Developers
Design and code the synchronization software for the lab prototype.
Design and code the playback software for the synchronized output.
Must consider the file format for the sound and video output. Will
test synchronization and playback software developed.
Hardware
Developers
Work with the API for the chosen sound and video devices. Translate
whiteboard output into a vector format. Encode the audio and
graphics into our proprietary format.
Web Developer
Design the company web site and user interface for accessing the
classroom content. Design authentication scheme for controlling
access to content. Design database schema for storing users and
content.
45
Staffing Plan – Phase II
Position
Responsibilities
Testing
Programmers
Improve and enhance the software during the testing and evaluation
phase.
Technical Staff
Set up and maintain the hardware and software in the classroom
environments during the testing and evaluation phase
Education
Consultant
Execute field tests, student surveys, and teacher surveys. Evaluate
playback usability, playback helpfulness, and additional playback
qualities. Identify playback problems. Evaluate usability and
durability of hardware. Evaluate usability of recording and
distribution. Evaluate classroom role. Identify problems. Evaluate
additional qualities.
Technical
Consultant
Will oversee and advise both hardware and software developers in
choices, design, and testing. Responsible for critically evaluating all
technical components.
Technical
Writer
Compose the product documentation and the training manuals.
46
Staffing Plan – Phase II
Title
Quantity
Hours Each
Project Manager
1
3000
3
2000
2
2000
1
360
1
180
Software
Developer
Hardware
Developer
Education
Consultant
Technical
Consultant
47
Staffing Plan – Phase II
Title
Quantity
Hours Each
Technical Writer
Web Developer
Testing
Programmers
1
1
500
1500
4
500
Technical Staff
2
500
48
Staffing Plan – Phase III
Position
Responsibilities
General
Manager
Supervise all employees and contractors/consultants. Represent the
company to all potential customers.
Attorney
Prepares and examines contracts involving leases, licenses,
purchases, sales, insurance, etc. Provides legal advice to an
organization, prepares resolutions and forms, and participates in
major legal actions. Responsible for foreseeing and protecting
company against legal risks.
Software
Developer
Web
Programmer
Develop upgrades and perform software maintenance.
Maintain the company web site and make changes to web interface
as needed due to software upgrades
49
Staffing Plan – Phase III
Position
Responsibilities
Accountant
Prepares balance sheets, profit and loss statements, and other
financial reports. Responsibilities also include analyzing trends, costs,
revenues, financial commitments, and obligations incurred to predict
future revenues and expenses. Reports organization's finances to
management, and offers suggestions about resource utilization, tax
strategies, and assumptions underlying budget forecasts.
Tech Support
Duties include help desk, installing systems for new customers and
user training.
Account
Representative
Maintains relationships and favorable contacts with current and
potential accounts. Sets up new account information, and resolves
customer issues/problems.
50
Staffing Plan – Phase III
Title
Quantity
Hours Each
General Manager
1
2000
Attorney
Software
Developer
1
40
1
1000
Web Programmer
1
1000
Accountant
1
500
51
Staffing Plan – Phase III
Title
Quantity
Hours Each
Tech Support
Account
Representative
2
2000
1
2000
52
Milestones And
Deliverables
53
Milestone & Deliverables – Phase I
Milestone
Date
Deliverable
1A
03/30/05 Preliminary Design Document
1B
06/10/05 Concept Prototype Demonstration
54
Milestone & Deliverables – Phase II
Milestone
Date
Deliverable
2A
11/25/05 First Release Alpha Version
2B
12/10/05 Preliminary Alpha Test Approval by Educational
Consultant
2C
06/10/06 Final Version Alpha Release
2D
06/25/06 Final Alpha Test Approval by Educational
Consultant
2E
08/13/06 Preliminary Beta Field Test Results
2F
12/23/06 Redeveloped Final Release Version
2G
05/10/07 Surveys and Results from Final Field Testing
2H
05/10/07 Results Analysis and Project Success Evaluation
55
Budget
Plan
56
Budget Overview
Phase I
$24,000
Phase II
$54,000
$21,200
$191,000
$3,392
Salaries
$29,100
Consultants
Salaries
Consultants
Overhead
Software
Overhead
Hardware
$477,500
$53,000
Phase III - Year One
Phase III - Year One
$106,240
$100,360
Salaries
Salaries
Overhead
Overhead
$265,900
$250,900
57
Budget – Phase I
QTY
HOURS
HOURLY
TOTAL
Employees
Project Manager
1
200
$40
$8,000
Hardware Developer
3
300
$25
$22,500
Software Developer
3
300
$25
$22,500
Total for Employees
$53,000
Consultants
Educational Consultant
1
80
$100
$8,000
Technical Consultant
1
160
$100
$16,000
Total for Consultants
$24,000
Employees
$53,000
Consultants
$24,000
Overhead (40% of Employee Cost)
$21,200
Total
$98,200
58
Budget – Phase II
QTY
HOURS
HOURLY
TOTAL
Employees
Project Manager
1
3000
$40
$120,000
Software Developers
3
2000
$25
$150,000
Hardware Developers
2
2000
$25
$100,000
Web Developer
1
1500
$25
$37,500
Testing Programmers
4
500
$25
$50,000
Technical Writer
1
500
$25
$12,500
Technical Staff
2
150
$25
$7,500
Total for Employees
$477,500
Consultants
Educational Consultant
1
360
$100
$36,000
Technical Consultant
1
180
$100
$18,000
Total for Consultants
$54,000
59
Budget – Phase II Cont.
QTY
HOURS
HOURLY
TOTAL
Software
Flash
2
500
$1,000
Microsoft Visual C# .NET
7
109
$763
Photoshop CS
1
$649
Microsoft Office
14
$980
Total for Software
$3,392
Hardware
Development Server
1
$6,000
14
$16,800
Whiteboard
3
$6,000
Microphone
3
$300
Desktops
Total for Hardware
$29,100
60
Budget – Phase II Totals
Employees
$477,500
Consultants
$54,000
Software
$3,392
Hardware
$29,100
Misc
$0
Overhead (40% of Employee Cost)
$191,000
Total
$754,992
61
Budget – Phase III – Year One
QTY
HOURS
HOURLY
TOTAL
Employees
General Manager
1
2000
40
$80,000
Attorney
1
40
150
$900
Patent Attorney
1
100
150
$15,000
Software Developer
1
1000
25
$25,000
Web Programmer
1
1000
25
$25,000
Accountant
1
500
20
$10,000
Tech Support
2
2000
20
$80,000
Account Representative
1
2000
15
$30,000
Employees Total
$265,900
Overhead Total
$106,240
Phase III Year 1 Total
$372,140
62
Budget – Phase III – Out Years
QTY
HOURS
HOURLY
TOTAL
Employees
General Manager
1
2000
40
$80,000
Attorney
1
40
150
$900
Software Developer
1
1000
25
$25,000
Web Programmer
1
1000
25
$25,000
Accountant
1
500
20
$10,000
Tech Support
2
2000
20
$80,000
Account Representative
1
2000
15
$30,000
Employees Total
$250,900
Overhead Total
$100,360
Phase III Out Years Total
$351,260
63
Risks
Rank
Prob/
Cons
1
4/5
Cannot get components to work properly
together
20
Research enough to provide feasible components
that require minimal adjustments to work together
2
3/4
Final product will not be cost effective
12
Use WBS to create a cost-effective method of
manufacturer
3
2/3
Product will not be durable enough
6
Research durability of components and balance costs
Technical
4
1/5
Customer will not be satisfied that product
provides solution to problem
5
Produce background research and create a well
designed product
Customer
5
1/5
Product does not provide ease of use.
5
Provide detailed documentation and training
Customer
6
2/1
Project will not be completed on time.
2
Utilize PERT and GANTT charts to keep project on
time
7
1/2
Project is too advanced for users
2
Make the appearance friendly and simple
Description
Risk
Exp
64
Mitigation
Risk
Category
Technical
Cost
Time
Mgmt
Customer
Summary
Problem And Solution
 Competition And Differentiation
 Management Plan
 Budget

65