CS-410 Blue Team
Presentation 1
Outline
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Team Introduction
A Bit of History
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The Waterside Building
NCSoSE
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Mentor Introduction
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NCSoSE Technique
Current Stakeholder Analysis Data Flow
The Problem
The Solution
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Objectives
STAT Data Flow
Major Functional Component Diagram
The Competition
Benefits of the Solution
References
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The Team
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What is a Stakeholder?
“A person, group, or organization
that has interest or concern in an
organization”[1]
[1] BusinessDictionary.com
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Current Common Method of
Stakeholder Analysis
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Common Mistakes Dealing with
Stakeholders
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Problem solvers sometimes neglect to
identify requisite stakeholders.
Time and resources are wasted using
subpar analyzing procedures.
Stakeholders are often unaware of the
overall project picture.
The right stakeholders are sometimes
not given the adequate attention.
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A Quick Example…
Housing Developer
Local Communities
Developer
doesn’t
OneMedia
Communities
Local
identifyProject
this Is Canceled
community is
band
as an a big
against Commission
together
Planning
enough
Problem
City Staff
City Council
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Communities
go to local
media and
later City
Council
Background
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The finding of stakeholders is an
important job of project managers.
It is their job to adequately evaluate a
stakeholder’s impact on a project or
projects.
The project manager must also realize
the effect that stakeholders with power
will have on the ones without power.
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Stakeholder’s Recent
History……
The first known emphasis on stakeholders
was at the Stanford Research Institute in
1963:
-“those groups without whose support
the organization would cease to exist.”[2]
The first person to identify what a stakeholder is was Robert Freeman in his 1984
journal.[3]
[2] Stockholders and Stakeholders
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[3] b2binternational
What Is NCSoSE?
..And What Do They Have To
Do With Stakeholder Analysis?
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National Centers for System of Systems
Engineering (NCSoSE)
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System of systems approach
Help clients identify problem
“The customer never knows
their problem.”
–Kevin Adams
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Blue Team Mentors from NCSoSE
Patrick Hester
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Kevin Adams
System of Systems approach
"Think of what happens when
someone visits a doctor. The patient
may feel lousy and blame it on dinner,
but it takes a doctor to step back, give
it a longer look and say - no, you have
diabetes.“
Bigger-picture philosophy
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Application to Stakeholder Analysis
Problem
Current methods to analyze stakeholders =
the patient’s naïve view (bad)
Solution = Doctor’s bigger-picture view
(good)
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Case Study: Stakeholders in Systems
Problems
Patrick T. Hester
Joseph M. Bradley
Kevin MacG. Adams
National Centers for System of Systems Engineering,
Old Dominion University,
Norfolk, Virginia, USA
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Stakeholders in Systems Problems
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Stakeholders exist at the center of all
systems problems.
NCSoSE sought to develop a new
approach by:
• Correctly identifying key stakeholders
• Analyzing the importance of each
• Engaging them based on prioritization
Stakeholder Identification and
Classification
Stakeholder Attributes
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Power
"A relationship among social actors in
which one social actor, A, can get
another social actor, B, to do
something that B would not"
Legitimacy
"A generalized perception or
assumption that
the actions of an entity are desirable,
proper, or appropriate within some
socially constructed system of norms,
values, beliefs, definitions"
Urgency
"The degree to which stakeholder
claims call for immediate attention"
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Stakeholder Attitudes Towards Projects
Attitude Categories
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Supportive
Supports the project. Gives full
cooperation.
Mixed
May support and/or refute the project
in different aspects due to various
reasons.
Non-supportive
Does not support the project.
Marginal
Possesses little interest in the
project.
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Stakeholder Relationships with Other
Stakeholders
Relationship Factors
Who the relation
is with
Certain stakeholders may have multiple relationships
with other stakeholders, making their project impact
much more important.
Strength of
relationship
The relationships among stakeholders may vary in
strength. Strong relationships among stakeholders
must be taken into consideration.
Note:
Negative influences on a stakeholder with many relationships can
affect the project drastically.
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Why Do We Need A Software Solution?
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Current Method of Stakeholder Analysis
Stakeholder Analysis is often done manually with the help of simple
visualization tools such as Microsoft Visio or PowerPoint.
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The Problem Defined
When problem solving, stakeholders
play a vital role in the success or
demise of a project. A better
monitoring solution is needed to
easily identify and analyze
stakeholders to maintain situational
awareness throughout the problem
solving process.
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The Solution
STAT is a standalone software
solution that looks to alleviate the
currently primitive methods of
stakeholder analysis. This tool will
encompass identifying, prioritizing,
and analyzing stakeholders in a
practical, visual environment.
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STAT Objectives
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Create an intuitive environment that requires
little adaptation.
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Provide relevant visuals to reflect stakeholder
information and relational status.
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Implement flexible yet effective analysis
algorithms.
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Keep records of known stakeholders.
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Allow the ability to export stakeholder data.
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How Will STAT Work?
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Major Functional Component Diagram
Nice, simple standalone program
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STAT Data Flow
STAT will eliminate the need to manually draw stakeholder analysis diagrams.
Analyzing and tracking stakeholder information is also simple for the user.
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Individual Stakeholder Diagrams
Venn Diagram:
Classifies stakeholders based on
3 factors:
• Power
• Legitimacy
• Urgency
Classification vs. Attitude Matrix
Set of recommended actions
dealing with stakeholders based
on classification and attitude.
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Overall Stakeholder Analysis Diagram
The Big Picture
An overall view of the stakeholders involved in the project and
their relationships with one another. From this data, the most
important stakeholders can be identified and placed in a
prioritized list.
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Top Stakeholder Listing
Analysis Result
Once analysis is complete,
STAT will return an
interactive, exportable list
based on the three factors
that comprise each
stakeholder’s importance.
Every name in the list is
clickable for further
information. The list is
dynamic and will change as
stakeholder attributes
change during the project
duration.
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Exploring Existing Stakeholder
Software
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STAT is Analysis Software
STAT provides the user with a
simple, consistent, and
mathematically precise way to
identify and prioritize potential
stakeholders based on the research
of NCSoSE.
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STAT is not a stakeholder management tool.
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STAT is not a Customer Relationship
Management tool.
STAT does not track interactions or
communications.
STAT does not send out surveys.
STAT does not track complaints.
STAT does not set up meetings.
STAT does not track issues.
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Stakeholder Software Examples
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Analysis Tools
Stakeholder
Circle
STAT
Management Tools
• Darzin
• Enablon SRM
• StakeTracker
• Vuelio
• Jurat Software
Software Competition Diagram
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Stakeholder Map
Comparison
Stakeholder Circle
STAT
SH
name
SH
name
SH
name
SH
name
SH
name
SH
name
SH
name
Stakeholder
name
Which output would you prefer?
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Benefits of the STAT Solution
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Iterative graphical representations aid
understandability.
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Built in algorithms automatically
prioritize important stakeholders.
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STAT provides a simple,
intuitive environment.
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Stakeholders are saved locally in a
Database for future use.
When you need the
information…
You need it STAT
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References
PowerPoint theme by PresenterMedia.com
‘Stakeholders in Systems Problems’, Int J.
Hester P, Bradley J.M, Adams K MacG. System of Systems
Engineering Vol x, Nos. y, pp. ##-##
[1] BuisinessDictionary.com
http://www.businessdictionary.com/definition/stakeholder.html
[2] ‘Stockholders and Stakeholders: A new perspective on
Corporate Governance’
Freeman, R. Edward; Reed, David L. California Management
Review, Spring83, Vol. 25 Issue 3, p88-106.
[3] Morgan, Carol-Ann. N.p.. Web. 20 Feb 2013.
<http://www.b2binternational.com/publications/whitepapers/stakeholder-consultation/>.
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Thank you for your attention
Questions?
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