Dynamic
Interactive
Communication
Environment
Bridging the
communications gap
Green Group
Milestones Presentation
Presenter





2
Sean Coogan
Will Dandridge
James Hubany
Tom Romero
Jeff Wolford
7/26/2016
Green Group Milestone
Organizational Chart
3
7/26/2016
Green Group Milestone
Meet Bob





4
Distant education student
CS 390 sec 1A (web)
Needs help with classes
No help available at his
campus at the level he
needs
Feels isolated
7/26/2016
Green Group Milestone
Meet Sandra






5
On-campus student
CS 390 sec 2B (on campus)
Works full-time
Also needs help in class
No help available at her
campus at the level she needs
Feels isolated
7/26/2016
Green Group Milestone
Sharon Martin



6
ODU Site Director
“Bob and Sandra’s situations are not
unique…”
“Communication is an important issue
in distance learning”
7/26/2016
Green Group Milestone
D.I.C.E. Overview









7
Problem Defined
Problem Characteristics
Solution Defined
Market Identified
SBIR Phases / Budget
Risks and Concerns
Management Plan
Conclusion
References
7/26/2016
Green Group Milestone
Societal Problem Defined
Absence of a comprehensive medium for
communication outside of the classroom.
8
7/26/2016
Green Group Milestone
Did you Know?
9

Overall percent of schools identifying online
education as a critical long-term strategy grew from
49% in 2003 to 56% in 2005. (Sloan Consortium’s latest Report)

United States online enrollment increased from 1.98
million in 2003 to 2.35 million in 2004. (Sloan Consortium’s latest Report)
7/26/2016
Green Group Milestone
Ivy League Goes Online

10
“Information technology offers the potential
to multiply manyfold the number of students
and scholars with access to Harvard's unique
intellectual resources …think creatively and
boldly about how they can extend the reach
of their excellence through technology in the
years ahead.” (Lawrence Summers, Harvard President 2005)
7/26/2016
Green Group Milestone
U.S. Online Education Enrollment
4,000,000
Number of
Students
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
2005
(Estimated)
2006
(Estimated)
Year of Enrollm ent
2004*
2003*
2002*
1,000,000
* Sloan survey report
11
7/26/2016
Green Group Milestone
ODU Off-Campus Enrollment
5000
4500
4000
3500
3000
Students 2500
2000
1500
1000
500
0
1984-1985
1989-1990
1994-1995
1999-2000
2004-2005
Year
ODU Factbook
12
7/26/2016
Green Group Milestone
Where ODU Students Live
Live On Campus
14%
Live Off Campus
86%
13
7/26/2016
Green Group Milestone
On Campus Demographics
Newport News
6%
Portsmouth
5%
Virginia
Beach
38%
Hampton
7%
Suffolk
4%
Chesapeake
19%
Norfolk
21%
Source: Old Dominion University
Institutional Research and Assessment Factbook
14
7/26/2016
Green Group Milestone
Percent of ODU students that
Work
Do Not Work
25%
Work
75%
-
15
Virginia Pilot Online
7/26/2016
Green Group Milestone
Why D.I.C.E. is Needed?

ODU’s TELETECHNET supports 50 locations
(TELETECHNET home page)


16
Old Dominion University is committed to
distance education (ODU Strategic Plan 2005-2009)
And …
7/26/2016
Green Group Milestone
Graduation Rates Across Virginia
School
4yr rate
5yr rate
University of Virginia
William and Mary
83
80
91
89
University of Richmond*
Virginia Tech
Old Dominion University
73
43
14
81
70
35
Source: Compiled from National Center for Education statistics, U.S. Department of Education.
Data is reported as collected by NCES for the entering class of 1997. Retrieved using Graduation
Watch
* denotes a private school
17
7/26/2016
Green Group Milestone
Why is Communication Vital to
Students?
18

On almost all variables related to academic success,
Learning Community freshmen out-score
Non-Learning Community freshmen. The differences
are highly significant -Roxanne Gile, Worth Pickering, Marty Smith Sharpe (2000)

Non freshmen can benefit from Learning Community
too
7/26/2016
Green Group Milestone
Benefits of Learning Communities
(LC)
Item
LC
Non LC
Relations w/
Faculty
52%
41%
Sense of
Community
85%
81%
Study w/ others
61%
41%
Roxanne Gile, Worth Pickering, Marty Smith Sharpe (2000)
19
7/26/2016
Green Group Milestone
Growth of Facebook.com
20
7/26/2016
Green Group Milestone
Growth of Myspace.com
21
7/26/2016
Green Group Milestone
Goals
Design an stand-alone application that will
provide students with a real-time
communication environment to improve their
success
22
7/26/2016
Green Group Milestone
Project Objectives

Develop software





23
Form an online education community
Share applications on line
Form study groups
Find mentors
Communicate outside the classroom

Establish a powerful robust environment

Design user friendly GUI
7/26/2016
Green Group Milestone
Major Function Component
Diagram
24
7/26/2016
Green Group Milestone
Scope
25
7/26/2016
Green Group Milestone
Database Overview
26
7/26/2016
Green Group Milestone
Current
Student
Interaction
27
7/26/2016
Green Group Milestone
D.I.C.E.
Student
Interaction
28
7/26/2016
Green Group Milestone
What our Solution Will Do

Audio


Real-time Chat







29
Archived
Audio
Text
Picture Identification of User Speaking
File Transfer
Application Sharing/ Whiteboard
Forum / Personal Message (PM)
Wiki / Knowledge-Based
7/26/2016
Green Group Milestone
What our Solution Will Not Do





30
Steaming video
Replace Blackboard
Homepages
Violate FERPA policies
Consume high bandwidth
7/26/2016
Green Group Milestone
What’s In The Box?
Interfaces
Training
Materials
Hooks to Banner
Push Pull from Blackboard
Dynamic Interactive
Communication Environment
3/24/2006
Web based solution
IM Chat
IM Voice
Wiki
Forum, etc.
THE BOX
31
Associate Database
(may be able to run off SIS db)
7/26/2016
Green Group Milestone
DICE’s GUI (Home Page)
32
7/26/2016
Green Group Milestone
DICE’s GUI (My Classes Page)
33
7/26/2016
Green Group Milestone
DICE Solution
Green Group’s Perfect Solution – User Interface
Welcome, Jeff Wolford (jwolf008@odu.edu)
CS 410, Group Designee “Green” (switch to another group)
Community
Click here for group news and message boards
Static Picture of Person Talking
Shareable
Application
Person Talking
Logged in users:
Alan
IM
James
IM
Will
IM
Tom
IM
Sean
IM
Jeff
IM
Mark
IM
Voice Chat
Ms. Brunelle IM
Enable audio
Text Chat
Text Chat
^ Shareable Application ex. MS Visio ^
FTP
Browse to file to send
FTP File
Archived chats
Text chat from 02/27/2006 Title: Group Project Meeting one
Archive
Text chat from 03/01/2006 Title: Feasibility Analysis
Enter Text
Enter More Text
Send
Text
...older archives...
34
7/26/2016
Green Group Milestone
Pros of Solution






35
Increase graduation rates
Builds community-mentoring
Multi-platform capability
Facilitation of group projects
Similar products
Uses existing technology
7/26/2016
Green Group Milestone
Cons of Solution




36
Propagation delay
Storage
Cost
Unethical behavior
7/26/2016
Green Group Milestone
Who is our Customer?

Colleges and Universities



Who will be the first?

37
U.S. has 4000+
Virginia has 99
ODU (TELETECHNET)
7/26/2016
Green Group Milestone
What in it for the Customer?




38
Keeps ODU on educational, technological
forefront
Increases 5yr graduation rate
Aids education
Increases enrollment
7/26/2016
Green Group Milestone
Pre Sales Marketing Strategy






39
Question current thinking
Current business processes
Be exhaustive
Identify strengths/weakness
Market opportunities
Competitive threats
7/26/2016
Green Group Milestone
Post Sales Marketing Strategy





40
Educational conferences
User conferences
Training of users
Customer feedback forums
“Golden User” reviews
7/26/2016
Green Group Milestone
Competition Matrix
41
7/26/2016
Green Group Milestone
Phase 0: Conception
ODU Semester 1 (CS 410)
42
7/26/2016
Green Group Milestone
Phase 0: Conception
ODU Semester 1 (CS 410)

Deliverables
Feasibility Presentation
 Milestone Presentation
 Final Presentation
 SBIR Grant Proposal
 Project Website

43
7/26/2016
Green Group Milestone
Phase 0: Conception
ODU Semester 1 (CS 410)
44
7/26/2016
Green Group Milestone
Phase 1: Proof Concept
ODU Semester 2 (CS 411)
45
7/26/2016
Green Group Milestone
Phase 1: Proof of Concept
ODU Semester 2 (CS 411)

Deliverables

Documentation










46
Creative Writing Paper
Budget White Paper
Technical Support Paper
User Manual
Assemble Team
Prototype Design
Market Research
Project Website
Lab Prototype
SBIR Proposal (Phase II)
7/26/2016
Green Group Milestone
Phase 1: Proof of Concept
ODU Semester 2 (CS 411)
47
7/26/2016
Green Group Milestone
Phase 1: Proof of Concept
ODU Semester 2 (CS 411)
Budget: Project Staffing Requirements
Staffing
Number of Hours
Pay Rate
Software Engineer 1
376
$25
$9,400
Software Engineer 1
376
$25
$9,400
Software Engineer 1
376
$25
$9,400
Project Manager
224
$22
$4,928
GUI Developer
192
$23
$4,416
Network Specialist
32
$20
$640
Testing Technician
104
$28
$2,912
Overhead (40%)
$16,438
Total Cost
48
Total Pay
$57,534
7/26/2016
Green Group Milestone
Phase 1: Proof of Concept
ODU Semester 2 (CS 411)
Budget: Required Hardware Resources
Hardware
Number Required
Total Cost
Dell Precision 380
6
$1,490
$8,940
Dell PowerEdge SC1425
2
$1,750
$3,500
Cisco Catalyst 2950G-24 Switch
1
$1,778
$1,778
Dell Color Laser Printer 3100c
1
$473
$473
25' CAT6 Network Cables
8
$25
$200
Dell 19 inch UltraSharp™
1907FP Flat Panel
6
$0
$0
Total Hardware Cost
49
Cost
$14,891
7/26/2016
Green Group Milestone
Phase 1: Proof of Concept
ODU Semester 2 (CS 411)
Budget: Required Software Resources
Software
Number Required
Total Cost
Microsoft Project 2003 Standard
6
$599
$3,594
Microsoft Office 2003 Pro
6
$499
$2,994
MSDN Universal Subscription
1
$2,799
$2,799
Adobe Creative Suite 2 Premium
2
$415
$830
Microsoft Project Server 2003
1
$999
$999
Windows® Server 2003, Web Edition
2
$0
$0
Microsoft Windows XP Pro SP 2
6
$0
$0
Total Software Cost
50
Cost
$11,216
7/26/2016
Green Group Milestone
Phase 2: Critical Design
51
7/26/2016
Green Group Milestone
Phase 2 Critical Design

Deliverables

Management Plan

Personnel Plan
Testing & Evaluation Plan
 Working Product Model

Software
 Integration of Software


52
Marketing Plan
7/26/2016
Green Group Milestone
Phase 2: Critical Design
53
7/26/2016
Green Group Milestone
Phase 2: Critical Design
Budget: Required Hard Resources
Item
Number Required
Total Cost
Microsoft Project 2003 Standard
6
$599
$3,594
Microsoft Office 2003 Pro
6
$499
$2,994
Microsoft Windows XP Pro SP 2
6
$0
$0
MSDN Universal Subscription
2
$2,799
$5,598
Dell PowerEdge SC1425
4
$1,750
$7,000
Dell Precision 380
6
$1,490
$8,940
Cisco 2610XM T1 Router
1
$1,478
$1,478
Dell Color Laser Printer 3100c
1
$473
$473
25' CAT6 Network Cables
8
$25
$200
Dell 19 inch UltraSharp™ 1907FP
Flat Panel
6
$0
$0
Total Cost
54
Cost
$30,277
7/26/2016
Green Group Milestone
Phase 2: Critical Design
Budget: Project Staffing Requirements
Staffing
Number of Hours*
Pay Rate**
Yearly Salary
Total Pay
Project Manager
632
$37
$69,128
$23,239
Senior Software Engineer
480
$41
$77,500
$19,787
Software Engineer 1
2352
$32
$59,700
$74,689
Software Engineer 2
2352
$32
$59,700
$74,689
Software Engineer 3
2352
$32
$59,700
$74,689
Testing Technician 1
448
$35
$65,100
$15,513
Testing Technician 2
448
$35
$65,100
$15,513
GUI Developer
120
$31
$57,600
$3,677
Technical Writer
400
$28
$53,500
$11,383
Hardware Specialist
80
$32
$60,000
$2,553
Networking Specialist
352
$29
$54,100
$10,129
Overhead (40%)
$130,344
Total Labor Cost
$456,204
*Hours Determined by WBS Days * 8 hours (assuming 8 hour work days) **Payrate = (Yearly Salary/235 days)
55
7/26/2016
Green Group Milestone
Phase 3: Production & Out Years
56
7/26/2016
Green Group Milestone
Phase 3: Production & Out Years

Deliverables
Maintenance
 Customer Service
 Patches/Updates
 Newer Versions

57
7/26/2016
Green Group Milestone
Phase 3: Production & Out Years
58
7/26/2016
Green Group Milestone
Phase 3: Production
Budget: Project Staffing Requirements
59
Staffing
Number of
Hours
Pay
Rate
Yearly
Salary
Total
Pay
Project Manager
24
$37
$69,128
$882
Operations Manager
720
$30
$56,700
$21,715
Marketing Director
2160
$33
$62,600
$71,923
Finance Director
480
$34
$63,200
$16,136
Software Engineer
150
$35
$65,100
$5,194
Testing Technicians 1
528
$35
$65,100
$18,283
Testing Technicians 2
528
$35
$65,100
$18,283
7/26/2016
Green Group Milestone
Phase 3: Production
Budget: Project Staffing Requirements
60
Staffing
Number of
Hours
Pay
Rate
Yearly
Salary
Total
Pay
Webmaster
300
$35
$65,700
$10,484
Technical Writer
100
$28
$52,500
$2,793
Networking Specialist
64
$32
$60,000
$2,043
Customer Support Technician 1
1000
$20
$37,600
$20,000
Lawyer
80
$39
$72,800
$3,098
Overhead (40%)
$76,334
Total Labor Cost:
$267,169
7/26/2016
Green Group Milestone
Out Years
Budget: Project Staffing Requirements
61
Staffing
Number of
Hours
Pay
Rate
Yearly
Salary
Total
Pay
Operations Manager
1880
$30
$56,700
$56,700
Software Engineer
1880
$35
$65,100
$65,100
Webmaster
235
$35
$65,700
$8,213
Networking Specialist
64
$32
$60,000
$2,043
DICE Expert 1
1880
$20
$37,600
$37,600
DICE Expert 2
1880
$20
$37,600
$37,600
Bookkeeper
1880
$18
$34,000
$34,000
Lawyer
160
$39
$72,800
$6,196
Overhead (40%)
$98,980
Total Labor Cost:
$346,431
7/26/2016
Green Group Milestone
Milestones Recap
62
7/26/2016
Green Group Milestone
Budget Recap
Phase 1 Resources
Phase 1 Staffing
Phase 2 Resources
Phase 2 Staffing
Phase 3 Resources
Phase 3 Staffing
Out Years
Total Development Cost
63
7/26/2016
Cost
$26,017
$57,534
$30,907
$456,204
$21,951
$267,169
$346,431
$1,127,338
Green Group Milestone
DICE Break-Even Analysis
Initial
Annual
Cost per Unit
$74,963
$346,431
Price per Unit
$75,000
$35,000
Profit per Unit
$37
$35,000
Units needed for BreakEven
11
Units sold (yearly)
2
Break-Even Time
(years)
6
Profit
Break-Even Analysis
400000
343643
300000
273643
203643
200000
133643
100000
63643
0
-6357
-76357
-100000
-146357
-200000
-216357
-300000
-351357
-400000
1 2 3 4 5 6 7 8 9 10
Years
64
7/26/2016
Green Group Milestone
Risk Chart
1.
2.
3.
4.
5.
6.
7.
65
7/26/2016
Technology
Compatibility
Database
Availability
FERPA
Funding Cost
Student Acceptance
Maintenance
Copyright
Infringement
Green Group Milestone
Mitigation of Risks
66
7/26/2016
Green Group Milestone
Funding Plan

SBIR Funding Agency: National Science
Foundation

CIT Assistance
–
SBIR Funding Agency: National Science
Foundation




67
Phase 1: $100,000
Phase 2: $750,000
Small Business Loan (Phase 3)
Preliminary Contract from ODU / Other
Customer
7/26/2016
Green Group Milestone
Management Plan
68
7/26/2016
Green Group Milestone
Management Methods





69
Weekly meetings
Instant messenger
Team members
Decisions
Ground rules
7/26/2016
Green Group Milestone
Evaluation Plan
Technical
Marketing
Hardware
Scope
Software
Customer
Phase 0
Interoperability
Niche
Phase III
Evaluation
Of
DICE
Phase I
Phase II
Management
Cost
Scope
Financial
Personnel
Risks
Administrative
70
7/26/2016
Green Group Milestone
Phase I Success Indicators


71
Marketing
 Customer base is clearly and accurately defined
 Documentation is update on competitive threats
Technical
 Functioning GUI prototype
 Functional interface with Banner
 Functional hooks to enterprise level databases
 Documentation of interoperability components are published
 Functional integration of hardware and software
 Technical documentation for software and hardware
 Secured SBIR grant for Phase II
7/26/2016
Green Group Milestone
Phase I Success Indicators


72
Cost
 Budget that meets the SBIR funding allocated
 Budget broken down by phase and reviewed periodically
 Breakeven point is documented and realized
Management
 Collaboration is the leading factor in discussions
 Open, Honest, and Direct Communication is present
 Each members’ contributions are satisfactory
 Schedule for meetings clearly articulated
 Every meeting is documented
7/26/2016
Green Group Milestone
Conclusion




73
Problem with current communication medium
Technology exists to implement solution
Beneficial is to customer
Solution is feasible
7/26/2016
Green Group Milestone
Experts






74
Dr. Levinstein -- Database
Steve Crawford -- Distance learning/archive
of material
Carol “Stash” Stanley – FERPA issues
Sandra Waters -- Banner
Christian A Pucher -- Technology and
implementation
Kai Van de Carr – Desktop sharing software
7/26/2016
Green Group Milestone
References

National center for education statistics


Quality of online education





http://www.virtualcollege.org/stats/stats_reports.htm
ODU Distance Learning and Strategic Goals



75
http://scholar.lib.vt.edu/ejournals/JOTS/Winter-Spring-2000/pdf/swan.pdf
http://www.nacubo.org/x164.xml
http://www.ed.gov/about/offices/list/ovae/pi/cclo/distance.html
http://cade.icaap.org/vol5.1/8_powell_et_al.html
Surveys


http://www.sloan-c.org/resources/overview.asp
Studies


http://nces.ed.gov/
http://www.dl.odu.edu/about_us/
http://www.odu.edu/ao/affairs/odusp2005%5B2004.12.10%5Dbov.pdf
http://www.odu.edu/ao/upir/factbook/hc_enrollment/hc_by_university/hconoffsum_r.ht
ml
7/26/2016
Green Group Milestone
References

76
The Ivy League Explores Online Learning
http://www.president.harvard.edu/speeches/2005/0609_commencement.html
7/26/2016
Green Group Milestone
Reasons for
communication items in DICE
Community – Auto generated from DICE: customers
will be in touch with others who have their same
knowledge base
Shareable application (whiteboard) – actually seeing
the items discussed visually adds to quicker clarification
FTP – Files need to be transferred
Voice – 5 times more efficient than text
Text – small in size and easy to archive
Wiki/Archives – for offline communications
77
7/26/2016
Green Group Milestone
Request addition to group not specified
by SIS or Blackboard interfaces
Green Group’s
system
Request
Addition to
Group
Requestor
Fill out form
And submit via
system
Accept request
and send to
respective
decider
Review process for
Specified group
criteria
Approves or
denies form in
system
Process
Flow
Diagram
System stores
decision
No
Email
notification
78
Decider
(Teacher, TA, GA,
or student
assigned leader)
7/26/2016
Approved?
Yes
Requestor is
added to group
Green Group Milestone
Enter User
Name &
Password
Verify
Information
Invalid
Report Error
To User
Valid
User
Log-on
View
Sessions
Welcome
Screen
View
Account
Information
List
Sessions
Process
Flow
Diagram
79
Search for
Session
Account
Information
Account
Options
Create
Session
Add Course
Delete
Course
List
Available
Courses
List Courses
on Account
Join Session
Enter
Search
Criteria
Session
Options
Find
Session(s)
Update
Sessions
List
7/26/2016
Add Course
To Account
Delete
Course
From
Account
Green Group Milestone