Orange Team
Ryan Null
Project Manager
CS 410 Orange Team
10 December, 2008
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
1
Team Orange
Professor Brunelle
Ryan
Project Manager
Andrew
Finance and
Webmaster
Experts
Spencer
Software and Market
Nicole
David
Generoso
Software Specialist
Hardware Specialist
Systems Specialist
10 December, 2008
Dr. Daniel Garland M.D.
President of Pathologist
Department
Obici Hospital
Suffolk
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
Mrs. Janet Jackson BSN RN
HCMSDM Regulatory
Compliance Manager
Amerigroup Corporation
Virginia Beach
2
Cardiac Rehabilitation Retention
Cardiac patients do not commit to the
long-term rehabilitation necessary to
extend their life.
10 December, 2008
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3
Societal Cost of Cardiac Failure
The direct and indirect cost to the U. S. in 2008
alone are staggering. [1]
• $156.4 billion for Cardiac Heart Disease
• $448.5 billion for Cardio Vascular Disease
[1] http://www.americanheart.org/presenter.jhtml?identifier=3050603
10 December, 2008
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4
Need for Cardiac Rehabilitation Is
Increasing
• 22 million people experience heart failure
every year [1]
• 5 million people in the United States are living
with a heart condition [2]
• 500, 000 additional cases are diagnosed each
year
[1] Popular Science Magazine, December 2008, 61 - 63
[2] http://www.americanheart.org/presenter.jhtml?identifier=3047844
10 December, 2008
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5
80% of Patients Cease Cardiac
Rehabilitation
Rehabilitation Outcomes
Completion of
Rehabilitation
20%
Survival Absent
Rehabilitation
17%
Pre-Mature Death
63%
Team Orange SBIR page 9
10 December, 2008
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6
Rehabilitation Exercises Extend Life
Doctor prescribed exercises are essential to
successful rehabilitation.[1]
• Increased heart strength and mobility
• Lower blood pressure, cholesterol, and BMI
• Reduced emotional stress, depression, and
anxiety
[1] http://www.mayoclinic.com/health/cardiac-rehabilitation/HB00017
10 December, 2008
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7
Challenges to Monitoring Cardiac
Patient Exercise
Team Orange SBIR Appendix J
10 December, 2008
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8
Tools to Encourage Rehabilitation
Are Needed
According to Dr. Suaya “We need to find ways to
increase the use of cardiac rehabilitation, because it is
used very little by patients who could benefit a lot…” [1]
The A.H.A. “recommends physicians aggressively
encourage cardiac rehabilitation…”
[1] http://www.americanheart.org/presenter.jhtml?identifier=3050603
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
9
Patient Involvement Is Key to
Rehabilitation
According to Beaumont Hospitals
• “Active involvement of the patient and family
is vital to the success of the program.”[1]
And ABC reports
• “[…] If the patient is actively engaged […] they
feel like they have some control over what
they will do and how they will do it.”[2]
[1] https://www.beaumonthospitals.com/health-library/P06321
[2] http://www.abc.net.au/rn/healthreport/stories/2007/2023663.htm
10 December, 2008
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10
Current Rehabilitation System
Team Orange SBIR page 11
10 December, 2008
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11
Tools Available for Cardiac
Rehabilitation
Team Orange SBIR page 16
10 December, 2008
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12
Goals of Cardiac Rehabilitation
Retention Solutions
Lifestyle Education
• Increase involvement in rehabilitation process
• Illustrate concrete benefits of changes through
historical data
Support
• Accountability and control of exercise regimen
• Positive feedback on progress
Team Orange SBIR page 9-10
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
13
Heart Exercise Accelerometer
Rehabilitation Tool
• Contains mechanics to monitor and record patients’
heart rate, exercise type, intensity, and duration each
time they exercise
• Give feedback to reinforce positive progress with
reports and analysis of future potential benefits
• Be utilized during rehabilitation, home exercises, and
patient follow-ups
• Be non-intrusive and not substantially modify
established rehabilitation processes
10 December, 2008
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Science CS 410 Orange Team - HEART
14
Modified Rehabilitation System
Team Orange SBIR page 12
10 December, 2008
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Science CS 410 Orange Team - HEART
15
H.E.A.R.T. Technical Overview
Team Orange SBIR page 13
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
16
H.E.A.R.T. Cardiac Patient Use
Team Orange SBIR page 14
10 December, 2008
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Science CS 410 Orange Team - HEART
17
Patient and Rehabilitation Software
Team Orange SBIR page 13
10 December, 2008
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Science CS 410 Orange Team - HEART
18
Cardiac Patient Software Report
Team Orange SBIR page 13
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
19
H.E.A.R.T. Limitations
The system is not capable of the following
• Medical diagnosis
• Exercise prescription
• Compulsion of proper utilization of the system
by the doctor, rehabilitation specialist, and
patient
Team Orange SBIR Appendix H
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
20
Required Measurements for
Cardiac Rehabilitation Tools
Team Orange SBIR Appendix J
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
21
H.E.A.R.T. Capabilities
Team Orange SBIR page 16
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
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H.E.A.R.T. Project Management
Management Plan
10 December, 2008
Marketing Plan
Development Plan
Staffing Plan
Evaluation Plan
Financial Plan
Work Breakdown Structure
Funding Plan
Risk Management Plan
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
23
H.E.A.R.T. Risk Management
• Identify and categorize risks according to
severity and probability
• Mitigate the impact of risks by preventing the
cause or alleviate current risks
• Continually re-examine risks throughout all
phases
• Anticipate and be aware of new risks
Team Orange SBIR Appendix G
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
24
H.E.A.R.T. Risk Analysis
Probability
Not Likely
Impact
Low
Moderate
Extreme
T1, F1
High
F2
C1
C2
T2
Moderate
T3
High
Expected
F3
Low
Negligible
Item
T1
T2
T3
Item
F1
F2
F3
Item
C1
C2
Technical Risks
Hardware and Software Interoperability
Hardware and Software Accuracy
Malfunction (Device and Software)
Financial Risks
FDA Rejection
Insurance Rejection
Market Competition
Customer Risks
Rehabilitation Acceptance
Proper Utilization
10 December, 2008
Probability
2
1
3
Probability
2
2
4
Probability
3
2
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
Impact
5
3
3
Impact
5
4
3
Impact
4
3
25
Phase 0 Organization
Team Orange SBIR Appendix C
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
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Phase 0 Task List
Team Orange SBIR Appendix F
10 December, 2008
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Science CS 410 Orange Team - HEART
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Phase 0 Gantt
Team Orange SBIR Appendix F
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
28
Phase 0 Marketing
$1,200,000
$1,000,000
Rehabilitation Market
Analysis
$977,421
Profit in Dollars
$800,000
$600,000
$434,898
$400,000
$200,000
$67,931
$0
Large
Medium
Small
Team Orange SBIR Appendix B
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
29
Phase 0 Funding
Old Dominion University will provide
the funding for all necessary resources.
Team Orange SBIR Appendix D
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
30
Phase 0 Evaluation
Phase 0 will be a success if it accomplishes the following
on schedule
• WBS
• Feasibility, Milestone, and Approval Presentation
• Product Website
• SBIR Phase 1 Proposal approval
Team Orange SBIR Appendix H
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
31
Phase 1 Organization
Team Orange SBIR Appendix C
10 December, 2008
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Science CS 410 Orange Team - HEART
32
Phase 1 Task List
Team Orange SBIR Appendix F
10 December, 2008
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Science CS 410 Orange Team - HEART
33
Phase 1 Gantt
Team Orange SBIR Appendix F
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
34
Phase 1 Marketing
The focus of Marketing in Phase 1 includes the
following
• Secure SBIR grant for Phase 2
• Pay down on outstanding notes
• Generate product demand for Phase 2
Team Orange SBIR Appendix B
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
35
Phase 1 Hardware Budget
Hardware
Qty
Heart Rate Monitor
Piezoelectric Accelerometer
Software (QA)
Receivers
Transmitters
Production
Material (Box, Paper, assoc, etc)
Assembly and Manufacturing
Memory, Battery, cables, base station
Prototype I
Prototype II
Labor and AV technicians
Tax (8.8%)
Total Phase 1 Hardware Budget
2
4
1
2
4
2
2
2
4
1
1
2
Unit Cost
$100.00
$50.00
$10.00
$10.00
$10.00
$10.00
$10.00
$30.00
$75.00
$50,000.00
$18,000.00
$300.00
$6,037
Total
$200.00
$200.00
$10.00
$20.00
$40.00
$20.00
$20.00
$60.00
$300.00
$50,000.00
$18,000.00
$600.00
$6,113
$75,583
Team Orange SBIR Appendix E
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
36
Phase 1 Staffing Budget
Title
Project Manager
Software Manager
Hardware Manager
Financial Director
Marketing Director
Risk Director
Documentation Specialist
Webmaster
All employees are Students
Phase 1 = 6 month period
Qty
Salary
1
1
1
1
1
1
1
1
Hours
$31,200
$31,200
$31,200
$31,200
$31,200
$31,200
$31,200
$31,200
Hourly
Rate
Total
70
460
380
45
65
60
55
15
$15 $1,050
$15 $6,900
$15 $5,700
$15
$675
$15
$975
$15
$900
$15
$825
$15
$225
Total Cost $17,025
40% Overhead $6,810
Total Phase 1 Staffing Budget:
$23,835
Phase 1 Total Budget: $99,418
Team Orange SBIR page 29
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
37
Phase 1 Funding
Grants.gov
• $33,000,000: Research Experiences for Undergraduate
Funding
• $750,000: Cardiac Translational Research
Implementation
• $250,000: Improving Heart Failure Disease
Management
Small Business Administration
• $100,000: SBIR Phase 1 Grant
Team Orange SBIR Appendix D
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
38
Phase 1 Evaluation
Phase 1 will be a success if it accomplishes the following
on schedule
• Functional H.E.A.R.T. Prototype
• SBIR Phase 2 Proposal approval
• Approval from FDA, insurance companies, and
rehabilitation centers
Team Orange SBIR Appendix H
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
39
Phase 2 Organization
Team Orange SBIR Appendix C
10 December, 2008
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Science CS 410 Orange Team - HEART
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Phase 2 Task List
Team Orange SBIR Appendix F
10 December, 2008
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Science CS 410 Orange Team - HEART
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Phase 2 Gantt
Team Orange SBIR Appendix F
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
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Phase 2 Break Even Analysis
Team Orange SBIR Appendix B
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
43
Phase 2 Marketing
The focus of Marketing in Phase 2 includes the
following
• $150,000 revenue by second year of Phase 2
• $180,000 profit
• Identify new markets and increase market share
Team Orange SBIR Appendix B
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
44
Phase 2 Hardware Budget
Hardware
Quantity CpU
Total Cost
Heart Rate Monitor
1,000
$45.00
$45,000.00
Piezoelectric Accelerometer
2,000
$15.00
$30,000.00
Receivers
2,000
$5.00
$10,000.00
Transmitters
2,000
$5.00
$10,000.00
Production
2,000
$5.00
$10,000.00
Material (Box, Paper, assoc, etc)
2,000
$5.00
$10,000.00
Assembly and Manufacturing
2,000
$10.00
$20,000.00
Memory, Battery, cables, base station
2,000
$30.00
$60,000.00
Training
45
$80.00
$3,600.00
Testing
100
$150.00
$15,000.00
$30.80
$18,796.80
Tax (8.8%)
Total Phase 3 Hardware Budget
$137,396.80
Team Orange SBIR Appendix E
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
45
Phase 2 Staffing Budget
Title
Project Manager
Software Engineer
Hardware Engineer
Financial Director
Marketing Director
Documentation Specialist
HR Manager
Technical Director
Software/Hardware Tester
Webmaster
All employees are Full Time
Phase 2 = 2 year period
Qty Salary Hours Hourly
1
2
2
1
1
1
1
1
1
1
$87,000
$71,000
$81,000
$62,000
$44,000
$42,000
$56,000
$70,000
$69,000
$40,000
1200
2000
1800
420
460
600
220
680
450
160
$42
$34
$39
$30
$21
$20
$27
$34
$33
$19
Total Cost
40% Overhead
Total Phase 2 Staffing Budget:
Total
$50,192
$136,538
$140,192
$12,519
$9,731
$12,115
$5,923
$22,885
$14,928
$3,077
$405,024
$162,010
$567,034
Phase 2 Total Budget: $704,430
Team Orange SBIR page 29
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
46
Phase 2 Funding
US Small Business Administration
• SBIR Grants
–Up to $750,000
• SBIR Loans
US Department of Commerce
Team Orange SBIR Appendix D
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
47
Phase 2 Evaluation
Phase 2 will be a success if it accomplishes the following
on schedule
• Fully functional H.E.A.R.T. System
• Production ready prototype
• Break-Even-Point reached and exceeded
Team Orange SBIR Appendix H
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
48
Phase 3 Organization
Team Orange SBIR Appendix C
10 December, 2008
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Science CS 410 Orange Team - HEART
49
Phase 3 Task List
Team Orange SBIR Appendix F
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
50
Phase 3 Gantt
Team Orange SBIR Appendix F
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
51
Phase 3 Marketing
The focus of Marketing in Phase 3 includes the
following
• Analysis of market campaign and market share
• Customer analysis of retention and refinements
• Acquire new markets
Team Orange SBIR Appendix B
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
52
Phase 3 Hardware Budget
Hardware
Qty
CpU Total Cost
Heart Rate Monitor
1,500
$45.00
$67,500.00
Piezoelectric Accelerometer
Receivers
3,000
3,000
$15.00
$5.00
$45,000.00
$15,000.00
Transmitters
Production
3,000
3,000
3,000
$5.00
$5.00
$5.00
$15,000.00
$15,000.00
$15,000.00
3,000
$10.00
$30,000.00
3,000
$30.00
$90,000.00
100
500
$80.00
$150.00
$30.80
$8,000.00
$75,000.00
$33,044.00
Material (Box, Paper, assoc, etc)
Assembly and Manufacturing
Memory, Battery, cables, base station
Training
Testing
Tax (8.8%)
Total Phase 2 Hardware Budget
$266,044.00
Team Orange SBIR Appendix E
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
53
Phase 3 Staffing Budget
Title
Qty
Project Manager
Software Engineer
Hardware Engineer
Financial Director
Marketing Director
Documentation Specialist
HR Manager
Technical Director
Software/Hardware Tester
Lawyers
Procurement Manager
Customer Service
Webmaster
Salary
1
1
1
1
1
1
1
1
1
1
1
5
1
All employees are Full Time
Phase 3 = Production
Hours
$87,000
$71,000
$81,000
$62,000
$44,000
$42,000
$56,000
$70,000
$69,000
$64,000
$50,000
$41,000
$40,000
Hourly
Total
600
1000
800
450
500
400
170
440
500
900
350
650
160
$42 $25,096
$34 $34,135
$39 $31,154
$30 $13,413
$21 $10,577
$20
$8,077
$27
$4,577
$34 $14,808
$33 $16,587
$31 $27,692
$24
$8,413
$20 $64,063
$19
$3,077
Total Cost $258,591
40% Overhead $103,437
Total Phase 3 Staffing Budget:
$362,028
Phase 3 Total Budget: $628,072
Team Orange SBIR page 29
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
54
Budget Overview
Phase
Staffing
Hardware Phase Total
Phase 1 (6 months)
$23,835
$1,599
$99,800
Phase 2 (Two Years)
$567,034
$137,397
$704,430
Phase 3 (Per Year)
$362,028
$266,044
$628,072
Total Phases 1-3
$952,897
$405,040 $1,357,937
Team Orange SBIR page 29 - 31
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
55
Phase 3: Funding
Various Investor Groups:
• National Venture Capital Association
• Funding Universe
• U.S. Angel Investors
• Vision 2 Reality (v2r.com)
Team Orange SBIR Appendix D
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
56
Phase 3 Evaluation
Phase 3 will be a success if it accomplishes the following
on schedule
• A commercially viable H.E.A.R.T. System
• Acquire new markets and functionality for the
H.E.A.R.T. System
Team Orange SBIR Appendix H
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
57
H.E.A.R.T. Conclusion
Financial Incentives
• Generate historical data on exercises and their
associated heart rate for scientific study and
innovation
• Reduce health care costs by decreasing future
cardiac intervention and hospitalization
• Return-On-Investment after 866 units sold
10 December, 2008
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58
H.E.A.R.T. Conclusion Cardiac
Rehabilitation Patient Incentives
The patient will
• Be involved in managing their rehabilitation
through feedback on progress
• Develop and maintain positive long-term
lifestyle changes as recommended by their
rehabilitation specialists
• Be educated and accountable for their long
term exercise and rehabilitation regimen
10 December, 2008
Old Dominion University: Computer
Science CS 410 Orange Team - HEART
59