The Silencer Final Old Dominion University CS 410 Red Group July 26, 2016 SILENCER 1 Organizational Chart Member Project Manager Brendan Geoghegan Hardware and Finance Samuel Shelor Lead Software Developer Web Design and Software Developer Duc Nguyen Donnie Goodson Software Design Dr. Steven Zeil July 26, 2016 Consultant Statistical Analyst Marketing and Documentation Reda Elgourbi Dylan Wheeler Wireless Wireless Dr. Stephan Olariu SILENCER Dr. Michele Weigle 2 Problem Teen Crash Driver May Have Been Texting July 26, 2016 SILENCER 3 Problem Statement • Cell phone use while driving is dangerous! July 26, 2016 SILENCER 4 Fatalities & Driver Distraction •Each year, about 42,000 people die in U.S. auto accidents. •Driver distraction is the number one cause of auto accidents. Source: NHTSA July 26, 2016 SILENCER 5 Leading Cause Death Teenagers AreofDying!! Source: StatisticsTop10 July 26, 2016 SILENCER 6 Deadly Habit 50% of teenagers admit to talking or texting while driving. • Source: The Today show July 26, 2016 SILENCER 7 State Laws July 26, 2016 SILENCER 8 US Protect PROTECT YOUR CHILDREN! LetLETUs Your Children Purchase the Silencer. Download software directly from our Bluetooth device into your children’s cell phone. July 26, 2016 Feel safe SILENCER Lock our Bluetooth device into the car. 9 Our Solution July 26, 2016 SILENCER 10 What is in in the What’s thebox? Box? Instruction Manual Secured Case Bluetooth Device Pre-loaded With Cell Phone Software July 26, 2016 SILENCER 11 MFCD Phone Brand A Car Phone Brand B Silencer Installed in Car Wireless Bluetooth Connection to Phone Cell Phone Software on Silencer Silencer Software Includes Specific Phone Brands The Silencer Silencer Software Phone Brand C July 26, 2016 SILENCER 12 Car Starts… Change to Controlled State July 26, 2016 SILENCER 13 Car Stops… Go Back to Original State July 26, 2016 SILENCER 14 Scenario 2:1 Scenario Driver makes an emergency call Driver Make a Call Silenced Phone 911? No Record the Number Y e s Callee July 26, 2016 SILENCER 15 Scenario 2 Driver exits the vehicle with out turning off car. Driver Leave the car, Reboot Cell Phone In Silencer’s Range Yes Phone Disable N o Phone Enable July 26, 2016 SILENCER 16 Scenario Scenario 3:3 Parent in car, kids wants to use their phone Parent Input Password Silenced Phone E n a b l e Phone July 26, 2016 SILENCER 17 What We Don’t Do Disable 911 Block Cell Phone Reception Disable Phones Without Our Software Will Not Initially Support All Brands Eliminate Car Accidents July 26, 2016 SILENCER 18 Bluetooth on the Rise 1 2 2 1 Year (1) “Bluetooth 2005” July 26, 2016 (2) “Nokia Predicts” SILENCER 19 Initial Manufacturer Support Source: IDC July 26, 2016 SILENCER 20 Risk Matrix KEY 1. Workarounds Making Solution Worthless 2. Competition Solving the Problem First 3. Lack of Understanding in the Domain 4. Not Enough Customers Attracted 5. Unintentional Creation of Safety Issues 6. Security Problems with Bluetooth 7. Customers Unable to Install SW/HW 8. Dependency on Cell Phone Companies July 26, 2016 SILENCER 21 Competition July 26, 2016 SILENCER 22 Market Strategy • Our product appeals to parents with teenagers in high school • Beta testing by offering the product through PTAs and schools • Initial market does not prevent expansion into wider markets – Businesses that provide cell phones or company vehicles – Government agencies July 26, 2016 SILENCER 23 Project Schedule July 26, 2016 SILENCER 24 Software Schedule July 26, 2016 SILENCER 25 Phase 0 Organizational Chart Brendan Geoghegan Project Manager Donnie Goodson Software / Web Design July 26, 2016 Dylan Wheeler Marketing / Documentation Duc Nguyen Lead Software Developer SILENCER Samuel Shelor Finance / Hardware Reda Elgourbi Statistical Analyst 26 WBS Phase 0 (Please see page 1-5 in the WBS handout for additional information) July 26, 2016 SILENCER 27 Phase 0 Major Deliverables • • • • • • • MFCD Organization Chart Competition Matrix Risk Matrix Financial Plan WBS SBIR I Grant Proposal July 26, 2016 SILENCER 28 Phase 1 Organizational Chart Brendan Geoghegan Project Manager Donnie Goodson Software / Web Design Dylan Wheeler Marketing / Documentation Duc Nguyen Lead Software Developer Dr. Steven Zeil Software Design Consultant July 26, 2016 SILENCER Samuel Shelor Finance / Hardware Dr. Stephen Olariu Wireless Expert Reda Elgourbi Statistical Analyst Dr. Michele Weigle Wireless Expert 29 WBS Phase 1 (Please see page 5-8 in the WBS handout for additional information) July 26, 2016 SILENCER 30 Phase 1 Major Deliverables • Documentations – Product Description Paper – Prototype Development Environment Requirements – Prototype Product Specification – Prototype Test Plan/Procedures – Product/Prototype User's Manuals • Prototype Demonstration – Prototype Presentation I – Final Prototype Demonstration • SBIR II Grant Proposal July 26, 2016 SILENCER 31 Prototype MFCD Wireless Bluetooth Connection “Phone” Phone Brand C “Silencer” Phone Brand A Silencer Software Phone Brand C July 26, 2016 SILENCER Phone Brand B 32 Phase 1 Budget Total Budget of Phase 1: July 26, 2016 SILENCER $79,500 33 Phase 22 Organizational Organizational Chart Phase Project Manager Software / Web Design Marketing / Documentation Lead Software Developer Finance / Hardware Web Developer HR Representative Software Consultant Bluetooth Expert Software Tester Technical Writer Software Engineer Budget / Financial Consultant Website Tester July 26, 2016 Statistical Analyst Research Assistant Hardware Tester SILENCER 34 WBS Phase 2 (Please see page 8-10 in the WBS handout for additional information) July 26, 2016 SILENCER 35 Phase 2 Major Deliverables • Management Plan – Personnel Plan • Marketing Plan • Testing & Evaluation Plan • Working Product Model July 26, 2016 SILENCER 36 Phase 2 Budget Total Personnel: $779,000 Total Budget of Phase 2: $779,000 Budget Details Located in the Handout July 26, 2016 SILENCER 37 Phase 3 Organizational Chart Project Manager Software / Web Design Web Developer Marketing / Documentation Lead Software Developer HR Representative Software Engineer Marketing Expert July 26, 2016 Finance / Hardware Statistical Analyst Manufacturing Compay Research Assistant Budget / Financial Consultant Market Researcher Advertising Expert Payroll Product Pricing Expert Tax Expert SILENCER Corporate Lawyer 38 WBS Phase 3 (Please see page 10-13 in the WBS handout for additional information) July 26, 2016 SILENCER 39 Phase 3 Major Deliverables • Production Plan – Retail – Online – Contract with Car Companies – Government Contract • User Manual • Marketing Plan • Online Support July 26, 2016 SILENCER 40 Phase 3 Budget • Employees $1,133,000 • Building and Supplies $337,000 • Marketing $147,000 • Total July 26, 2016 $1,617,000 SILENCER 41 Price Point $100.00 Per Silencer July 26, 2016 SILENCER 42 Market Potential 12,500,000 Drivers 15-20 Years Old in the United States Assuming 5% of the US Market: 625,000 * $100 = $62,500,000 However, the market could obviously extend into other countries. NHTSA July 26, 2016 SILENCER 43 When will we break even? July 26, 2016 SILENCER 44 Return on Investment • • • • • • Reduction in Traffic Deaths Reduction in Car Accidents Reduction in Car Insurance Rates Increase in Driver Safety Increase in Passenger Safety Increase in Traffic Flow Rate July 26, 2016 SILENCER 45 SBIR July 26, 2016 SILENCER 46 Management Plan •Set up full development team •Work within the WBS and emphasize Milestones •Report progress to beneficiaries and upper management July 26, 2016 SILENCER 47 Funding Plan • National Science Foundation • Phase 1: Funding for up to $100,000 – Proposal Deadline: June 10th, 2008 – Topic: Software and Services • Subtopic: Mobile Applications • Total Phase 1 Budget: $79,500 • Applicable For Grant: $79,500 • Not Funded By Grant: $0 July 26, 2016 SILENCER 48 Funding Plan • Phase 2: Funding for up to $750,000 or 2 years • Phase 2 Total Budget: $779,000 • Applicable For Grant: $518,000 • Not Funded By Grant: $261,000 July 26, 2016 SILENCER 49 Funding Plan • Phase 3: Funded By Investors and Small Business Loans • Phase 3 Total Budget: $1,617,000 • Total Budget Not Funded By Grants: $1,878,000 Funding Details Located in the Handout July 26, 2016 SILENCER 50 Marketing Plan •Target Market •Focus on Teenagers •Businesses may be interested •Sell •in retail stores w/ installation •online for self installation •Advertising •Testing through Schools •Local news stories about the product July 26, 2016 SILENCER 51 Risk Plan •Workarounds •Sensor in secured box •Competition •Allow text messaging, distracting beep •Bluetooth Security •Bluetooth common, no special issue •Dependency on Cell Phone Companies •Working with largest companies July 26, 2016 SILENCER 52 Staffing Plan •Phase 0 •6 unpaid CS students •Phase 1 •Consult Software Design, Wireless Experts, Technical Writer, Web Designer •Total - $70,000 July 26, 2016 SILENCER 53 Staffing Plan •Phase 2 •SW, HW, & Website Testers, HR reps., Financial Consultant, Research assistant. •Total - $779,000 •Phase 3 •Marketing, Advertising, Pricing experts, Payroll & tax experts, Lawyer. •Total - $1,132,600 July 26, 2016 SILENCER 54 Evaluation Plan Phase 0: Create plans and documentation explaining and defining a societal problem and our solution Phase 1: Creating more documentation about our solution and creating a working prototype for our product July 26, 2016 SILENCER 55 Evaluation Plan Phase 2: Creating multiple test prototypes and testing the product. Alpha and Beta testing are included in this phase Phase 3: Success in this phase is measured by the profit made by the product. The Silencer would be mass produced and sold during this phase. July 26, 2016 SILENCER 56 Why Are We Doing This? July 26, 2016 SILENCER 57 Questions? Project Manager Member Consultant Brendan Geoghegan Hardware and Finance Samuel Shelor Lead Software Developer Web Development and Software Developer Statistical Analyst Marketing and Documentation Duc Nguyen Donnie Goodson Reda Elgourbi Dylan Wheeler Software Design Wireless Wireless Dr. Steven Zeil Dr. Stephan Olariu Dr. Michele Weigle July 26, 2016 SILENCER 58 References • AT&T. <http://businessesales.att.com/>. • Autozone . <http://www.autozone.com/>. • BestBuy. <http://www.bestbuy.com/>. • "Bluetooth 2005 Future Trends and Opportunities in the Worldwide Market". Context World. October 2004. <http://www.contextworld.com/SpecialReportsBluetooth.html>. • Circuit City. <http://www.circuitcity.com/>. July 26, 2016 SILENCER 59 References • GoDaddy. Economy Plan. <http://www.godaddy.com>. • Lowes. <http://www.lowes.com>. • “IDC Finds Slower Growth in the Mobile Phone Market in 2007”. IDC25 Jan. 2008. <http://www.idc.com/>. • "Nokia Predicts Increase in Sales of Bluetooth Cell Phones". Telecommunications Industry News. 5 Jan. 2006. <http://www.teleclick.ca/>. • Office Depot. <http://www.officedepot.com/>. July 26, 2016 SILENCER 60 References • Top 10 Hosting List. 4 March 2008. <http://www.top10hostinglist.com/>. July 26, 2016 SILENCER 61