The Silencer
Milestone
Old Dominion University
CS 410 Red Group
July 26, 2016
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Organizational Chart
Member
Project Manager
Brendan
Geoghegan
Hardware and
Finance
Samuel
Shelor
Lead Software
Developer
Web Design and
Software
Developer
Duc Nguyen
Donnie
Goodson
Software
Design
Dr. Steven
Zeil
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Consultant
Statistical
Analyst
Marketing and
Documentation
Reda
Elgourbi
Dylan
Wheeler
Wireless
Wireless
Dr. Stephan
Olariu
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Dr. Michele
Weigle
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Problem
Teen Crash Driver May Have Been Texting
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Problem Statement
• Cell phone use while driving is
dangerous!
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Fatalities & Driver Distraction
•Each year, about 42,000 people
die in U.S. auto accidents.
•Driver distraction is the number
one cause of auto accidents.
Source: NHTSA
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Leading
Cause
Death
Teenagers
AreofDying!!
Source: StatisticsTop10
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Deadly Habit
50% of teenagers admit to
talking or texting while driving.
•
Source: The Today show
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State Laws
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US Protect
PROTECT YOUR
CHILDREN!
LetLETUs
Your
Children
Purchase the Silencer.
Download software directly from
our Bluetooth device into
your children’s cell phone.
July 26, 2016
Feel safe
SILENCER
Lock our Bluetooth device
into the car.
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Our Solution
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What is in
in the
What’s
thebox?
Box?
Instruction Manual
Secured Case
Bluetooth Device
Pre-loaded With Cell Phone Software
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MFCD
Phone
Brand A
Car
Phone Brand B
Silencer Installed in Car
Wireless Bluetooth Connection to Phone
Cell Phone
Software on Silencer
Silencer Software Includes Specific Phone Brands
The Silencer
Silencer
Software
Phone
Brand C
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Car Starts…
Change to
Controlled State
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Car Stops…
Go Back to
Original State
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Scenario 2:1
Scenario
Driver makes an emergency call
Driver
Make a Call
Silenced
Phone
911?
No
Record
the
Number
Y
e
s
Callee
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Scenario 2
Driver exits the vehicle with out turning off car.
Driver
Leave the
car,
Reboot
Cell
Phone
In
Silencer’s
Range
Yes
Phone
Disable
N
o
Phone
Enable
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Scenario
Scenario 3:3
Parent in car, kids wants to use their phone
Parent
Input Password
Silenced
Phone
E
n
a
b
l
e
Phone
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What We Don’t Do
Disable 911
Block Cell Phone Reception
Disable Phones Without Our Software
Will Not Initially Support All Brands
Eliminate Car Accidents
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Bluetooth on the Rise
1
2
2
1
Year
(1) “Bluetooth 2005”
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(2) “Nokia Predicts”
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Initial Manufacturer Support
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Risk Matrix
KEY
1. Workarounds Making Solution Worthless
2. Competition Solving the Problem First
3. Lack of Understanding in the Domain
4. Not Enough Customers Attracted
5. Unintentional Creation of Safety Issues
6. Security Problems with Bluetooth
7. Customers Unable to Install SW/HW
8. Dependency on Cell Phone Companies
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Competition
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Project Schedule
The Silencer
Data / Documentation
Interface
Bluetooth
Connection
Established
Hardware
Software
Transmitter
GUI
Established
Bluetooth
PIN System
Phone
On / Off Alert
Car
Silencer Code
Stop
Capabilities
Outgoing
Functionality
Exceptions
Tailored to
Specific
Brands
Cell Phone
SDK
Installation
I.D.
Proper
Activation /
Deactivation
Allow 911
Programs on
Phone
Incoming Calls
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Phase 0 Organizational Chart
Brendan Geoghegan
Project Manager
Donnie Goodson
Software / Web Design
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Dylan Wheeler
Marketing / Documentation
Duc Nguyen
Lead Software Developer
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Samuel Shelor
Finance / Hardware
Reda Elgourbi
Statistical Analyst
24
WBS Phase 0
(Please see page 1-5 in the WBS handout for additional information)
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Phase 0 Major Deliverables
•
•
•
•
•
•
•
MFCD
Organization Chart
Competition Matrix
Risk Matrix
Financial Plan
WBS
SBIR I Grant Proposal
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Phase 1 Organizational Chart
Brendan Geoghegan
Project Manager
Donnie Goodson
Software / Web Design
Dylan Wheeler
Marketing / Documentation
Duc Nguyen
Lead Software Developer
Dr. Steven Zeil
Software Design
Consultant
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Samuel Shelor
Finance / Hardware
Dr. Stephen Olariu
Wireless Expert
Reda Elgourbi
Statistical Analyst
Dr. Michele Weigle
Wireless Expert
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WBS Phase 1
(Please see page 5-8 in the WBS handout for additional information)
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Phase 1 Major Deliverables
• Documentations
– Product Description Paper
– Prototype Development Environment
Requirements
– Prototype Product Specification
– Prototype Test Plan/Procedures
– Product/Prototype User's Manuals
• Prototype Demonstration
– Prototype Presentation I
– Final Prototype Demonstration
• SBIR II Grant Proposal
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Prototype MFCD
Wireless Bluetooth Connection
“Phone”
Phone Brand C
“Silencer”
Phone Brand A
Silencer
Software
Phone Brand C
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Phone Brand B
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Phase 1 Budget
Total Budget of Phase 1:
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$79,500
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Phase 22 Organizational
Organizational Chart
Phase
Project Manager
Software / Web Design
Marketing / Documentation
Lead Software Developer
Finance / Hardware
Web Developer
HR Representative
Software
Consultant
Bluetooth Expert
Software Tester
Technical Writer
Software Engineer
Budget / Financial
Consultant
Website Tester
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Statistical Analyst
Research
Assistant
Hardware Tester
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WBS Phase 2
(Please see page 8-10 in the WBS handout for additional information)
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Phase 2 Major Deliverables
• Management Plan
– Personnel Plan
• Marketing Plan
• Testing & Evaluation Plan
• Working Product Model
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Phase 3 Organizational Chart
Project Manager
Software / Web Design
Web Developer
Marketing / Documentation
Lead Software Developer
HR Representative
Software Engineer
Marketing Expert
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Finance / Hardware
Statistical Analyst
Manufacturing
Compay
Research
Assistant
Budget / Financial
Consultant
Market Researcher
Advertising
Expert
Payroll
Product Pricing
Expert
Tax Expert
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Corporate Lawyer
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WBS Phase 3
(Please see page 10-13 in the WBS handout for additional information)
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Phase 3 Major Deliverables
• Production Plan
– Retail
– Online
– Contract with Car Companies
– Government Contract
• User Manual
• Marketing Plan
• Online Support
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Budget Estimate Phase 3
• Employees
$1,133,000
• Building and Supplies $337,000
• Marketing
$147,000
• Total
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$1,617,000
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Price Point
$100.00
Per Silencer
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Market Potential
12,500,000 Drivers 15-20 Years Old in the
United States
Assuming 5% of the US Market:
625,000 * $100 = $62,500,000
However, the market could obviously extend
into other countries.
NHTSA
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When will we break even?
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Why Are We Doing This?
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Questions?
Project
Manager
Member
Consultant
Brendan
Geoghegan
Hardware and
Finance
Samuel
Shelor
Lead Software
Developer
Web Development
and Software
Developer
Statistical
Analyst
Marketing
and
Documentation
Duc Nguyen
Donnie
Goodson
Reda
Elgourbi
Dylan
Wheeler
Software
Design
Wireless
Wireless
Dr. Steven
Zeil
Dr. Stephan
Olariu
Dr. Michele
Weigle
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References
• AT&T. <http://businessesales.att.com/>.
• Autozone . <http://www.autozone.com/>.
• BestBuy. <http://www.bestbuy.com/>.
• "Bluetooth 2005 Future Trends and Opportunities in the Worldwide
Market". Context World. October 2004.
<http://www.contextworld.com/SpecialReportsBluetooth.html>.
• Circuit City. <http://www.circuitcity.com/>.
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References
• GoDaddy. Economy Plan. <http://www.godaddy.com>.
• Lowes. <http://www.lowes.com>.
• “IDC Finds Slower Growth in the Mobile Phone Market in 2007”. IDC25
Jan. 2008. <http://www.idc.com/>.
• "Nokia Predicts Increase in Sales of Bluetooth Cell Phones".
Telecommunications Industry News. 5 Jan. 2006.
<http://www.teleclick.ca/>.
• Office Depot. <http://www.officedepot.com/>.
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References
• Top 10 Hosting List. 4 March 2008. <http://www.top10hostinglist.com/>.
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