BioCharge
Credit Card Finger Print Scanner
Project Plan
Organizational Chart
July 26, 2016
Project Plan – A BIOCHARGE Document
2
The New Currency
July 26, 2016
Project Plan – A BIOCHARGE Document
3
Societal Problem

Current credit card systems do not provide
a reliable method for automatically
preventing fraud at the time of sales.
July 26, 2016
Project Plan – A BIOCHARGE Document
4
Credit Card Theft Annual Complaints
80000
70918
70000
60000
53405
50000
40000
Theft Incidents
30000 28450
20000
10000
0
2001
2002
2003
“National and State Trends in Fraud & Identity Theft” 2003.
Federal Trade Center
July 26, 2016
Project Plan – A BIOCHARGE Document
5
Credit Card Theft Costs

In 2003, $17.5 Billion Loss Due to Credit Card
Theft

The Cost is shared by Vendors, Banks, and
Individuals
“National and State Trends in Fraud & Identity Theft” 2003.
Federal Trade Center
July 26, 2016
Project Plan – A BIOCHARGE Document
6
Problem Characteristics

Point of sales purchases involving credit
cards are subject to security flaws that allow
for fraud in various ways, including:
 Skimming

Swipe and Clone
 Photography

Cell phone capture
 Dishonest

July 26, 2016
Sample Skimmer Device
Employees
Obtaining CC data for unauthorized usage
Project Plan – A BIOCHARGE Document
7
Problem Costs
Retailers have to absorb 55% of the cost of
credit card fraud.
 Businesses pass these costs on to their
customers in the form of higher prices,
interest rates, and fees.
 Consumer frustration is heightened by
inconvenience, inflated prices, and time
wasted being victim to credit card fraud.

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Project Plan – A BIOCHARGE Document
8
I nt
ern
et
Fra
Sto
ud
re
Pr
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ote
rch
c ti
Au
as
on
t om
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at e
rau
d
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sh
rot
ie r
ec
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t io
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d
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gm
s to
e
me
nt
rM
No
Ea
em
tR
se
eq
ory
of
uir
Us
No
Pr
ed
e
tR
ote
eq
c ti
uir
on
ed
Ea
Ag
sil
a in
yE
st
xp
Sk
Av
an
im
ail
da
mi
ab
ble
ng
ilit
yo
nC
a rd
s
Current Protection
Shortcomings
Main Disadvantage
X
X
Some
Very Little Fraud
Protection
X
X
X
All
Cashier does not
compare regularly
X
X
X
Few
Change of appearance &
Limit authorized users
Most
Address readily available
& Cashier judgment
X
Most
Does not protect against
stolen cards
N/A
N/A
Fraud protection only for
internet purchases
Some
Password anxiety
& PIN can be discovered
Few
Very few smart card
readers in US.
X
Gasoline Speed Pass
Signature
Customer Picture on
Card
Address Verification
Card Verification
Value
Encryption of CC
Numbers
Pin with Hardware
Security Models
X
X
*
CCFPS
*
X
X
- Future implementation
X
X
X
X
X
X
Smart Cards
July 26, 2016
X
X
X
X
X
X
X
X
X
X
X
N/A - Not Applicable
X
X
X
X
X
Project Plan – A BIOCHARGE Document
Big Brother
9
Problem Solution

Implement a hardware/software package that
will verify biometric data stored on a credit
card to that of its cardholder at the time of
each transaction.
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Biometric Authorization Benefits

Makes CC fraud at point of sales virtually
impossible
 Saves
retailers money
 Will yield lower product costs because retailers
will no longer have to raise prices to offset
monetary losses due to point of sale credit fraud
 Eliminates time required to investigate and
handle incidents of fraud
 Protects consumers
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Functional Diagram
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Alternative Biometric Techniques

DNA Testing
 Expensive
 Requires
laboratory examination
 Impractical due to DNA sample required

Retinal Scans
 Too
costly for wide scale implementation
 Intrusive
July 26, 2016
element of scanning customer’s eye
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13
Second Tier Market Analyzed

Five day poll held
 Gathered
information of CC bearing individuals
 Introduced our goal of biometric authorization
 Collected their opinions & reservations
Received over 150 responses
 Well-rounded collection of second tier
consumer market sentiment

July 26, 2016
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Survey Statistics
Male/Female Ratio
Female 43%
Male 57%
Male
Female
Survey sample of 167 people
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Survey Statistics
Approval Percentage
Highly Resistant 11%
Highly Accepting 40%
Somew hat Resistant 11%
Somew hat Accepting 38%
Highly Accepting
Somewhat Accepting
Somewhat Resistant
Highly Resistant
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Survey Statistics
Resistance Ratio M/F
Female
14%
Male
86%
Female
Male
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Target Market








Sears*
Wal-mart
Dillard’s
JC Penny
Lowe’s
Home Depot
Target
Lord & Taylor
July 26, 2016








Best Buy
Circuit City
BJ’s
Sam’s Club
Costco
TJ Max
Macy’s
Kohl’s
Project Plan – A BIOCHARGE Document
18
Target Market Defined
Franchise offering proprietary credit
 Supporting CC infrastructure available
 Funds to purchase & implement technology
 Customer base that will yield successful
implementation

July 26, 2016
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Initial Target

SEARS ROEBUCK (NYSE:S)
 25
million active credit accounts
 872 mall-based stores & 1300 outlet locations
 Annual Revenue $41B – Annual Profit $15.7B
 Predominantly female customer base
 $30,000 per year in credit card fraud lost per
store
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Market Strategy
Prove successful with single beta project
 Pursue a networked region of stores
 Take on full scale nationwide implementation
 Acquire more business with same POS
scope
 Engage CC issuers of Visa, MasterCard,
AMEX
 Secure online purchases

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Objectives - Pros






Offers a better form of fraud protection than
currently in place
Automates authorization process
Alleviates password anxiety
Eliminates cashier judgment
Monetary/Time savings due to the reduced
incidents of fraud
Cloning not as accessible and made much
more complex
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Objectives - Cons

Imposes initial cost upon retailers

Intrusive to a subset of customers

Creates a target for biometric sabotage
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Major Risk Issues

Exhaust funding before project completion

Protection of biometric data from government
or other agencies

Confront law suits relating to illegal invasion
of customer databases
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Work Breakdown Structure
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Phase 0 - Inception
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Phase 0 - Milestones
Project Decision
 Proof of Feasibility
 Finalize Project Plan
 Website Completion
 Draft SBIR Proposal
 Continuation/Funding Approval
 Postmortem

July 26, 2016
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Phase 0 - Deliverables

Research Materials Proving Feasibility

Work Breakdown Structure / Gantt Charts

Web Content

Complete SBIR Document
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Phase 1 - Initiation
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Phase 1 - Milestones
Finalize all Phase 0 Revisions
 Draft Phase Specific Documents
 Engage Legal Experts and Financiers
 Develop Prototype
 Complete Phase II Grant Proposal
 Update Web Detail
 End Phase Analysis

July 26, 2016
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Phase 1 - Deliverables
Updated Project Plan with Phase I focus
 Phase specific Test Plans, Design docs, etc.
 Legal Contracts and Documents
 List of Prospective Investors
 Completed Concept Prototype
 Polished Phase II Grant Proposal
 Documented Postmortem and Transition Plan

July 26, 2016
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WBS - Phase 2 Critical Design
July 26, 2016
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Phase 2 - Milestones
Setup New Facility
 Finalize Legal Documents
 Land Initial Contract
 Setup Testing Site Environments
 Go Live and Monitor Beta Sites

July 26, 2016
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Phase 2 - Deliverables

Listing/Purchase of Needed Office Equipment

Purchase & Close of New Facility

Formal Testing Harness

Training Manuals

Final Component Checklist
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Phase 3 - Execution
July 26, 2016
Project Plan – A BIOCHARGE Document
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Phase 3 - Milestones

Kick Off Advertising Campaign

Standardize Deployment Package

Execute Regional Deployment Plan

Execute National Deployment Plan
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Phase 3 - Deliverables

Advertising Campaign

Standardized Deployment Package

Systems Deployed Regionally

Systems Deployed Nationally
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WBS - Phase 4
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Phase 4 - Milestones
Execute Unlimited Deployment
 Conduct Marketing Activities
 Maintain Positive Customers Relations
 Update Legal Contracts
 Maintain & Update Intranet/Public Websites
 Maintain & Update Hardware/ Software
Components

July 26, 2016
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Phase 4 - Deliverables
Systems Deployed Unlimitedly
 Advertising Campaigns & Services
 Positive Customer Relationships
 Updated Legal Contracts
 Updated Intranet/Public Websites
 Updated Hardware/Software Components

July 26, 2016
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Design Brief

Management Plan


Evaluation Plan


Verifies the success of all critical components
Marketing Plan


Ensures that all Project Objectives are achieved
Identifies customer and projected deployment
Funding Plan

Secures funds necessary for project completion
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Project Plan – A BIOCHARGE Document
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Management Plan

Periodic review of financials to ensure that
expenses will not overrun available funds

Upkeep of customer relations to guarantee
satisfaction with initial beta implementation

Conceive & Execute market strategy to attain
profit yielding new business
July 26, 2016
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Evaluation Plan

Design Inspections


Code Reviews


Proven to remove high percentage of bugs
Module Testing


Certifies that all desired functionality is met
Verifies successful development of components
Integration Testing

Ensures proper assembly of all integrated parts
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Marketing Plan

Construct Marketing Team

Identify Primary Retailer

Secure Contract

Confirm Beta Store & Deploy Solution
July 26, 2016
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Initial Deployment Plan

After success of beta site, subsequent success will
be pursued amongst a small networked environment
of stores.
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Initial Deployment Plan

Network success followed by regional deployment.
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Initial Deployment Plan

Regional success followed by nationwide deployment.
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Funding Plan
Capture SBIR funds by submitting timely and
polished proposals
 Solicit additional seed funding from
Investment Banking firms



Morgan Stanley, Goldman Sachs, etc.
Enlist services of brokers and Venture
Capitalist to further potential funds

Putnam, BlackRock, http://www.funkventures.com
Attend Venture Capitalist seminars
 Attract Angel Investors

July 26, 2016
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Hard Resources

Non-staff resources required to ensure project
completion
July 26, 2016
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Hard Resources - Software
 C++
Compiler
 Java Interpreter
 MySQL Development
Package
 Fingerprint Algorithm
July 26, 2016
Project Plan – A BIOCHARGE Document
C++
50
Hard Resources - Hardware
 Fingerprint
Scanner
 Smart Card Reader /
Writer
 Smart Card Technology
 Plastic Casing
July 26, 2016
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51
Staffing Requirements - Role


Phase 1






Phase 2

Biometrics – Consultant – 100 hours - $10,000.00
Funding – Director – 60 hours - $1,125.00
Legal – Lobbyist – 240 hours - $5,000.00
Sales – Consultant – 10 hours - $1,000.00
Software – Service Provider – 10 hours - $500.00
Web – Webmaster – 150 hours – Provided







Phase 3


















Funding – Director – 120 hours - $2,500.00
Hardware – Engineer – 1040 hours - $27,500.00
Hardware – Technician – 1040 hours - $20,000.00
Legal – Lawyer – 240 hours - $5,666.00
Marketing – Manager – 2000 hours - $40,000.00
Marketing – Staff (3) – 6000 hours - $90,000.00
Sales – Consultant – 20 hours - $2,000.00
Sales – Agency – 30 hours - $3,000.00
Software – Senior Analyst – 40 hours/wk - $47,250.00
Software – Database Expert – 40 hours/wk - $35,250.00
Software – Inspection – 40 hours/wk - $47,250.00
Software – QA Assistance – 40 hours/wk - $35,250.00
Software – Consultants – 5760 hours - $691,200.00
Software – Consultants – 56000 hours - $6,720,000.00
Software – Outsource – Continuous - $18,750.00
Web – Webmaster – 40 hours/wk - $40,000.00
Web – Assistant – 30 hours/wk - $25,000.00







Phase 4













July 26, 2016
Biometrics – Consultant – 100 hours - $10,000.00
Funding – Director – 120 hours - $2,500.00
Hardware – Engineer – 1040 hours - $27,500.00
Legal – Lobbyist – 240 hours - $5,666.00
Legal – Lawyer – 480 hours - $11,332.00
Marketing – Manager – 2000 hours - $40,000.00
Marketing – Staff (2) – 4000 hours - $60,000.00
Sales – Consultant – 20 hours - $2,000.00
Sales – Consultant – 20 hours - $2,000.00
Software – Senior Analyst – 40 hours/wk - $90,000.00
Software – Database Expert – 40 hours/wk - $48,000.00
Software – Inspection – 40 hours/wk - $90,000.00
Software – QA Assistance – 40 hours/wk - $48,000.00
Web – Webmaster – 40 hours/wk - $80,000.00
Hardware – Engineer – 1040 hours - $27,500.00
Hardware – Technician – 1040 hours - $20,000.00
Legal – Lawyer – 1440 hours - $60,000.00
Marketing – Manager – 2000 hours - $40,000.00
Marketing – Staff (4) – 8000 hours - $120,000.00
Sales – Consultant – 200 hours - $20,000.00
Sales – Agency – 300 hours - $30,000.00
Software – Senior Analyst – 40 hours/wk - $66,150.00
Software – Database Expert – 40 hours/wk - $50,760.00
Software – Inspection – 40 hours/wk - $66,150.00
Software – Outsource – Continuous - $25,000.00
Web – Webmaster – 40 hours/wk - $40,000.00
Web – Assistant – 30 hours/wk - $25,000.00
Project Plan – A BIOCHARGE Document
52
Project Budget - Funding
Phase 0 Cost
Phase 1 Cost
Phase 2 Cost
Phase 3 Cost
Phase 4 Cost
SBIR Phase 1 Funding
SBIR Phase 2 Funding
Loan Phase 2
Loan Phase 3
Loan Phase 4
Total Development Cost
July 26, 2016
$0
$17,625.00
$551,998.00
$439,366.00
$598,500.00
$75,000.00
$300,000.00
$494,623.00
$439,366.00
$598,500.00
$3,139,978.00
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53
Project Budget – Personnel
Employees
Lawyer
C.C Domain Analyst
Hardware Engineer
Hardware Technician
Programmer
Asst. Programmer
Marketing Director
Sales Agent
Sales Consultant
Web Designer
Asst. Web Designer
Biometric Consultant
July 26, 2016
Annual Salary
$68,000.00
$35,000.00
$55,000.00
$40,000.00
$60,000.00
$45,000.00
$120,000.00
$208,000.00
$208,000.00
$40,000.00
$25,000.00
$208,000.00
Project Plan – A BIOCHARGE Document
54
Project Budget - Sales & Profit
Cost per unit
$800.00
Cost per unit training/installation
$300.00
Profit per unit
$400.00
Sales Price per unit
$1,500.00
Units
July 26, 2016
34,800
Total Sales
$52,320,000.00
Total Profit Made
$19,952,000.00
Project Plan – A BIOCHARGE Document
55
Supplemental Data
July 26, 2016
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WBS Phase 0 – Part 1
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WBS Phase 0 – Part 2
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WBS Phase 0 – Part 3
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Phase 0 Gantt Chart Part 1
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Phase 0 Gantt Chart Part 2
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Phase 0 Gantt Chart Part 3
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WBS Phase 1 – Part 1
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WBS Phase 1 – Part 2
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WBS Phase 1 – Part 3
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Phase 1 Gantt Chart Part 1
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Phase 1 Gantt Chart Part 2
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Phase 1 Gantt Chart Part 3
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WBS Phase 2 – Part 1
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WBS Phase 2 – Part 2
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WBS Phase 2 – Part 3
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WBS Phase 2 – Part 4
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WBS Phase 2 – Part 5
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WBS Phase 2 – Part 6
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Phase 2 Gantt Chart Part 1
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Phase 2 Gantt Chart Part 2
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Phase 2 Gantt Chart Part 3
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WBS Phase 3 – Part 1
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WBS Phase 3 – Part 2
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Phase 3 Gantt Chart Part 1
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Phase 3 Gantt Chart Part 2
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WBS Phase 4
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Software Development Process
Prototype & Product
1.
2.
3.
4.
5.
High Level Design
Design Inspection
Low Level Design
Design Inspection
Code, Review
July 26, 2016
Compile
7. Code Inspection
8. Unit Tests
9. Integration
10. System Tests
6.
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83
Software Routines – Point of Sale
Card Reader
POS Terminal
• Graphical User Interface
• Drive Fingerprint
Algorithm
• Drive CC Service
Program
•
•
•
•
Graphical User Interface
Capture Fingerprint
Extract Credit Card Data
Create Data-Packet
– Both Fingerprints
Backup Database
(Only When Needed)
July 26, 2016
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POS Dataflow Diagram
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Software Routines - Customer Service
Card Writer
Customer Service
Terminal
• Graphical User Interface
• Drive CC Service
Program
• Database Application
• Graphical User Interface *
• Extract Fingerprint *
• Data Packet: The Fingerprint
& Customer Information
• Write Data on the Smart Card
Backup Database
* - Same Routines as Reader
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Customer Service Data Flow Diagram
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Software Routines
Lab Prototype
POS Terminal
• Graphical User Interface
• Drive Fingerprint
Algorithm
• Database Application
Card Reader
• Graphical User Interface
• Capture Fingerprint
• Create Data-Packet
– Both Fingerprints
Backup Database
July 26, 2016
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