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CS 410
Computer Asset
Management
System
Project Continuation/Funding Approval
CS 410, Fall 2005 Semester
December 13, 2005
CS 410
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Introduction of Speakers

Keith Mulkey
–
–

Joe Kane
–
–

–
Software Manager, Web Master
Software Components
John Gedville
–
–
2
Hardware Manager, Financial Manager
Hardware Components
Sergei Yemelianov
–

Project Manager, QA & Test Lead
Project Overview & Management
Marketing Manager, Documentation Lead
Marketing Plan
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Agenda





3
Problem Statement
Proposed Solution
What We Are Not Doing
Management Plan
Research &
Development Plan





Marketing, Risk, and
Risk Mitigation
Management Approach
Project Phases
Conclusion
Questions & Answers
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Project Overview
Keith Mulkey
4
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
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Problem Statement:
Asset Tracking
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Businesses in the United States spend
in the range of $300 billion annually on
computer asset purchases.*
For tax depreciation purposes, these
assets must be tracked and
inventoried on a regular basis.
*http://www.mff.org/pubs/1998keynote.pdf
5
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Computer Shipment Trend
*
6
*http://www.dallasfed.org/eyi/tech/0306computer.html
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Problem Statement:
Asset Tracking

7
“This is easy. I
can keep track
of this in my
head!”
8 assets
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Problem Statement:
Asset Tracking
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“Maybe now I’ll have to write it down.”
16 assets
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Problem Statement:
Asset Tracking
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“Uh-oh! I better start a data base!”
64 assets
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10
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Problem Statement:
Asset Tracking
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“There’s got to be an easier way…!!”
256 assets
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Problem Statement:
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Location, Location, Location…
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11
Network administrators who are
responsible for keeping up with these
assets lack a convenient and simple
way to locate a particular asset.
All current methods require line of sight
to an asset tag.
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Problem Statement:
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Location, Location, Location…
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Current Solutions:
Manual
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Asset tags are affixed to the IT
asset, the number and item
are manually recorded in an
asset tracking log and the
asset is placed in operation.
The log may or may not be
kept in a computer data base.
Problem: slow, error prone and
requires line of sight
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Current Solutions:
Bar Codes
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Bar code labels are affixed to the IT
asset and the code is scanned in to a
data base. The log is kept in a
computer data base.
Problem: line of sight required
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Proposed Solution



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15
A turn-key computer asset management system
based on RFID (Radio Frequency Identification) tag
technologies integrated with a specialized data base.
Assets can be scanned into the data base speeding
up the asset log in process and reducing errors.
The general location of asset can be determined
without line of sight speeding up the asset search
process.
Assets can be quickly inventoried without line of
sight speeding up the inventory process.
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What We Are Not Doing

We are not re-inventing the massive RFID based
inventory management systems already being used
by the Department of Defense and corporate giants
such as Wal Mart.
–
–
–
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16
The existing systems are designed for solving huge
inventory problems
The existing systems require database expertise to set
them up
The existing systems are very expensive.
We are not developing a new Relational Database
Management System (RDMS).
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Management Plan
Management
Plan
Risk
Management
Plan
Quality
Assurance
Plan
Organizational
Plan
17
Scheduling
Plan
Research &
Development
Plan
Financial
Plan
Marketing
Plan
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System Overview &
Hardware Components
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Joe Kane
18
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Research & Development Plan:
System Overview
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CAMS
Client/Server
Software
RFID Scanner
RFID Tag
PDA
PDA
19
Database Server
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Research & Development Plan:
GUI: PDA Client
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RFID Tag Ranges (example)
21
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Alternative to Compact Flash
RFID Scanner
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Used mainly in warehouses
More power than needed
Price starts at $1,500.00
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Research & Development Plan:
What We Are Building
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CAMS
Client/Server
Software
RFID Scanner
RFID Tag
PDA
PDA
23
Database Server
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Research & Development Plan:
What We Are Building
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CAMS
Client/Server
Software
24
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Software Components
Sergei Yemelianov
25
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
RFID Application Program Interface
–
–

Every manufacturer provides its own API
Communicates with a PC via TCP/IP socket or
COM port
Client – Server paradigm
–
–
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Research & Development Plan:
Software Components
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Connect PDA to remote server PC
Server PC communicates with a database engine
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Database Engine
–
–

Independent database server
Software provides initial script of DB creation
Development Platform & SDKs
–
–
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Research & Development Plan:
Software Components
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J2SE & J2ME
JAVA APIs: java.com.*, java.net.*, sun.jdbc.*
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Database schema
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Research & Development Plan:
Database Overview
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Data stored in the database
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Research & Development Plan:
Software Development
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Develop Client Software
skeleton
Unit Test skeletons
5
Develop Mobile Client
prototype
3
10
Client/Server Comms
Established
5
Mobile Client/Server
Comms Established
5
Unit Test Mobile Client
Develop Sever Software
skeleton
Functional Test Scanner
Simulation Software
Develop Scanner
Simulation Software
10
29
3
Unit Test Scanner
Simulation Software
3
Simulation Software
Ready to Support Testing
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Functional Test Client &
Server Software
5
Integrate Objects and
Interfaces
10
Unit Test Server Software
5
Integrate Server Software
with Database
From Simulation Software Ready to Support Testing milestone
5
Integration Test Client and
Server Software
5
Functional Test Server
Software
30
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Research & Development Plan:
Software Development
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Client/Server Software
Ready for Production
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Research & Development Plan:
GUI: CAMS Server
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Research & Development Plan:
GUI: PDA Client
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Marketing Plan
John Gedville
33
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Marketing Plan


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
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Market Overview
Competitive Overview
Strengths, Weaknesses, Opportunities, and
Threats
Strategies
Evaluation
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Market Overview:
Primary Market
Employment size of Employer Firms, 2001
Small 0-9
Medium 10-999
Large 1000+
61%
25%
14%
http://w w w .census.gov/epcd/w w w /smallbus.html
35
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Market Overview:
Secondary Market


Computer repair facilities which track
hundreds and thousands of incoming and
outgoing pieces of computer equipment.
Geek Squad®
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–
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Nearly 7,000 agents
Plans to open 20-50 stand-alone stores by the end
of 2006
http://www.geeksquad.com/
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Competitive Overview
Asset
tracking /
Benefits
Barcode
Pencil and
paper
RFID
Reduce
asset
shrinkage
Reduce
Costs
X
X
Skandata
X
X
X
ShopSite
X
X
X
Tigerpaw
CRM+
X
X
X
Locate
assets
quick and
reliably
Efficiently
Track Asset
Base
CAMS
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
Strengths
–
–

Does not cost a lot of money to buy this product.
Able to inventory and locate assets quickly and
reliably.
Weaknesses
–
–
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Strengths, Weaknesses,
Opportunities, and Threats
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Does not integrate with barcode technology.
Will not locate assets if the asset is removed from
the area.
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
Opportunities
–
–
–

Straw poll of 25 network and system administrators
indicated 72% of those surveyed indicated an interest in an
asset tracking product utilizing RFID technology.
Make an alliance with some companies creating RFID
readers/writers to create an all-in-one product.
Introduce our product to the International market once our
product becomes a hit in the United States.
Threats
–
39
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Strengths, Weaknesses,
Opportunities, and Threats
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Our major threat is from competition mainly due to
preexisting products.
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Market Strategy:
Two prong approach

Scanner & Software
–
–
–
–
–
–

PDA, Scanner & Software
–
–
–
–
–
–
40
CAMS software
Warranty card
User manual
RFID Scanner
100 pre-recorded RFID tags
Cost to consumer: $650
Least expensive
Most expensive
CAMS software
Warranty card
User manual
PDA with RFID Scanner
500 pre-recorded RFID tags
Cost to consumer: $1,100
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Market Evaluation


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41
Review our product sales to determine
market penetration.
Check our market shares.
Conduct surveys on our consumers to
determine the origin of the sales and the type
of customer buying the product.
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Risk Analysis & Mitigation
Risk Analysis
6
Competitor beats
us to market
Probability
5
Loss of key people
4
Careful planning
3
2
Regulation changes
1
RF Interference
0
Research
0
42
Marketing
1
2
Research
3
Impact
4
5
6
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Management & Wrap Up
Keith Mulkey
43
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Management Approach





44
Work closely with the potential customers and users
of CAMS to fully understand the system
requirements
Maintain a program master schedule that will be
used to track the progress of each element of the
WBS
The program will be developed in phases with formal
reviews in each phase
All CAMS team members will participate in progress
reporting and team management
Reviews will be held bi-weekly.
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Phase 0 – SBIR Proposal
POA&M
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Phase 0 – SBIR Proposal
Organization
Joan Smith
President & CEO
Keith Mulkey
Project Manager
Joe Kane
Financial Manager
Joe Kane
Hardware Manager
46
John Gedville
Documentation Lead
John Gedville
Marketing Manager
Sergei Yemelianov
Software Manager
Sergei Yemelianov
Web Master
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SBIR Funding


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47
Submit to National Science Foundation (NSF)
NSF will support projects on scientific, engineering,
or science/engineering problems.
Make awards which lead to development of new
scientific, engineering, and education capability
through commercialization of advanced instruments,
new processes, and innovative software.
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SBIR Funding



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Reporting format: NSF Phase1 Grant General
Conditions 10-98
Submit 6,12, and 18 month progress reports using
FastLane System
NSF SBIR Phase I awards will be made for a
maximum of $100,000
SBIR Phase II awards will be made for a maximum
of $500,000
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49

Goal: To obtain SBIR funding from the
National Science Foundation so we can
proceed to Phase 1.

Success: We receive funding from the
National Science Foundation.
CS 410
Phase 0 – SBIR Proposal
How do we know success?
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CS 410
Phase 1 – Proof of Concept
POA&M
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Phase 1 – Proof of Concept
Organization
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Joan Smith
President & CEO
Keith Mulkey
Project Manager
Joe Kane
Hardware Manager
John Gedville
Marketing Manager
Joe Kane
Financial Manager
51
Sergei Yemelianov
Web Master
John Gedville
Documentation Lead
Sergei Yemelianov
Software Manager
RFID API SDK
Consultant
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Phase 1 – Proof of Concept
Budget
Labor:
Rate
Cost
Joe
$
19
680
$
12,920
John
$
19
680
$
12,920
Keith
$
40
680
$
27,200
Sergei
$
19
680
$
12,920
Hardware:
52
Hours
Price
Quantity
Workstations
$
800
RFID tags
$
2
RFID scanner
$
PDA
Cost
2
$
1,600
100
$
200
400
1
$
400
$
200
1
$
200
Total Labor
$
65,960
Total Hardware
$
2,400
Overhead
Total Cost
$
$
26,384
94,744
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Goal:
–
–

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Phase 1 – Proof of Concept
How do we know success?
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Client software that runs on a PDA device and accepts
inputs from a simulation program.
Server software that communicates with client software and
integrates with database
Success: Client/Server software passes integration
testing in accordance with developed Integration
Test Plan and Procedures.
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Phase 2 – Functional Prototype
& Development POA&M
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Phase 2 – Functional Prototype
& Development Organization
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Joan Smith
President & CEO
Keith Mulkey
Project Manager
Joe Kane
Hardware Manager
John Gedville
Marketing Manager
Joe Kane
Financial Manager
55
Sergei Yemelianov
Web Master
John Gedville
Documentation Lead
Sergei Yemelianov
Software Manager
RFID API SDK
Consultant
7/26/2016
Labor:
Rate
Hours
$
19
480
$
9,120
John
$
19
480
$
9,120
Keith
$
40
480
$
19,200
Sergei
$
19
480
$
9,120
Price
Quantity
RFID SDK Support
56
Cost
Joe
Consultants:
CS 410
Phase 2 – Functional Prototype
& Development Budget
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Cost
INCLUDED
Total Labor
$
46,560
Total Consultants
$
-
Overhead
Total Cost
$
$
18,624
65,184
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Goal:
–
–

57
CS 410
Phase 2 – Functional Prototype
How do we know success?
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Client software that runs on a PDA device and accepts
inputs from live RFID scanner and tags
Server software that communicates with multiple clients and
integrates with multiple databases
Success: Client/Server software passes independent
acceptance testing in accordance with developed
Acceptance Test Plan and Procedures.
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Phase 3 – Production & Maintenance
POA&M (6 months)
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Phase 3 – Production & Maintenance
Organization
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Joan Smith
President & CEO
Keith Mulkey
Project Manager
Joe Kane
Hardware Manager
John Gedville
Marketing Manager
Joe Kane
Financial Manager
59
Marketing
Consultant
Sergei Yemelianov
Web Master
John Gedville
Documentation Lead
Graphics Artist
Consultant
Sergei Yemelianov
Software Manager
RFID API SDK
Consultant
7/26/2016
Labor:
Rate
Cost
Joe
$
19
600
$
11,400
John
$
19
780
$
14,820
Keith
$
40
520
$
20,800
Sergei
$
19
1040
$
19,760
Consultants:
60
Hours
Price
CS 410
Phase 3 – Production & Maintenance
Budget
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Quantity
Cost
Marketing
$
90
40
$
3,600
Graphics Artist
$
40
40
$
1,600
Total Labor
$
66,780
Total Consultants
$
5,200
Overhead
Total Cost
$
$
26,712
98,692
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CS 410
Phase 3 – Production & Maintenance
How do we know success?
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
Goal: Sell enough units to recover all costs
beyond the SBIR funding dollars.

Success: We have recovered all costs and
established our product as a solution that
businesses can’t do without.
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CS 410
CAMS Development Summary
Schedule of Phases
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CAMS Development Summary
Maximum Staffing
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Joan Smith
President & CEO
Keith Mulkey
Project Manager
Joe Kane
Hardware Manager
John Gedville
Marketing Manager
Joe Kane
Financial Manager
63
Marketing
Consultant
Sergei Yemelianov
Web Master
John Gedville
Documentation Lead
Graphics Artist
Consultant
Sergei Yemelianov
Software Manager
RFID API SDK
Consultant
7/26/2016
Labor:
Rate
Cost
Joe
$
19
1760
$
33,440
John
$
19
1940
$
36,860
Keith
$
40
1680
$
67,200
Sergei
$
19
2200
$
41,800
Hardware:
Price
Quantity
Workstations
$
800
RFID tags
$
2
RFID scanner
$
PDA
$
Consultants:
64
Hours
Cost
2
$
1,600
100
$
200
400
1
$
400
200
1
$
200
Price
Quantity
-
CS 410
CAMS Development Summary
Budget
GTold
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Cost
RFID SDK Support
$
INCLUDED
Marketing
$
90
40
$
3,600
Graphics Artist
$
40
40
$
1,600
Total Labor
$
179,300
Total Hardware
$
2,400
Total Consultants
$
5,200
Overhead
Total Cost
$
$
71,720
258,620
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-200
65
Apr '06
Mar '06
Feb '06
Jan '07
Dec '06
Nov '06
Oct '06
Sep '06
Aug '06
Jul '06
Jun '06
May '06
-300
Jan '06
Profit ($K)
CS 410
CAMS Development Summary
Return On Investment
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500
400
300
200
100
0
-100
7/26/2016
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Conclusion





66
This system would be of great benefit to
medium sized businesses and organizations
Project is technically feasible
Costs are within the budget of our group
Development through Proof of Concept is
achievable in CS410/411
Our team has the expertise to complete the
project.
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Questions?
67
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
RFID Tags
–
–
–
Passive or Active
Four frequency ranges
Re-writeable or write once

RFID Scanner
–
–
68
CS 410
Research & Development Plan:
Hardware Components
GTold
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Types of readers: Fixed and Mobile
PC card and compact flash
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