Phaze III Communicator
Group C
7/26/2016
C Group
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Contents
•
•
•
•
•
•
The Problem
The Solution
The Competition
The Customer
The Budget
The Challenges
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Organizational Chart
PROJECT MANAGER
Aaron Auger
Statistician/Web
Design
Masadur Rashid
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Technical
Manager
Kimberly Cook
Marketing
Zachary Young
C Group
Medical Issues
Manager
Jonathan Holloran
Legal
Justin
Hollingsworth
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Problem
• The majority of eligible patients do not
participate in cardiac rehabilitation
programs past phase II.
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Cardiac Rehabilitation
Background
• 30+ years ago
– Cardiac rehabilitation was non-existent
• 1987- Sedentary lifestyle added as major
risk factor for CAD
• Cardiac rehabilitation
– Phase I
– Phase II
– Phase III
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Characteristics of the Problem
• Estimated 11-38% participation in cardiac
rehabilitation
• 50% higher mortality rate
• Average cardiac rehab lasts 12 weeks with little
follow up
• Phase III usually requires patients to join gym or
rec center and track own progress
• As of 2000, 1 in every 2.5 deaths attributed to
CVD’s
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Characteristics of a Solution
• Foster communication between healthcare
professionals and phase III patients
• Record and extrapolate patient’s exercise
• Private
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Support for Solution
• Dr. David Swain, PhD FACS
– Anything that fosters communication between a cardiac
rehabilitation patient and his/her healthcare provider is
“invaluable.”
• Jennifer Bloomquist, Head of Cardiac
Rehabilitation Balboa Naval Hospital
– “It breaks my heart to see patients regress after leaving
phase II.”
– A low cost communication option is a “great idea.”
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Stanford Study
20%
Participated
Dropped out
80%
Control Group n=300
15%
Participated
Dropped Out
85%
Experimental Group n=300
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Proposed Solution
• Software application
– User Client
• Tracks exercise performance
• Extrapolates based on health professional’s recommendations
• Secure email to health professional
– Health Professional Client
• Allows view of patient files
• Provides form for accurate updating of patient exercises
• Secure email to patients to provide encouragement or answer
questions
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Data Flow Diagram
CVD Patient
Nurse
Internet
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What it will do
• Increase communication between patient and
health professional
• Provide feedback to patients about their exercise
progression
• Give exercise equivalency
– Exercise options based on exercises prescribed by
health professional
• Require additional staff at cardiac rehab facility
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What it will not do
• Provide nutritional feedback
– Will be an option for expansion
• Prescribe exercise
– Not recommended by health professionals
• Make you exercise
– Stanford study
• Automatically monitor vitals
– Another area for expansion
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Competition
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Target Customer
• Hospitals and cardiac rehabilitation centers
– Providing or looking to provide phase III
cardiac rehabilitation
– Desiring better services to market to customers
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Target User
• Anyone eligible for cardiac rehabilitation
– Diagnosed cardiovascular diseases
– Genetic predisposition
• Over 25 million people over 65 with CVD
• Own a computer with internet access
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Proposed Budget - Personnel
Position
Qty
Design Team
Law Medical
advisor
Outsource
Development
In-house
Development
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Expense
3
Salary
per year
$50,000
1
$70,000
1
N/A
$35,000 for 6
months
$20,000
2
$40,000
$80,000
C Group
$150,000
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Proposed Budget
Technical Resources
Equipment
Qty Cost/unit
Computer
Website
Developer’s
Licenses/Software
Other
Total Budget
8
1
2
$1,000
$8,000
$200/month $2,400
$2,000
$4,000
-
-
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Total cost
$10,000
$305,400
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Customer Costs
• Hospital
– $100 per license – 25 license minimum initial
purchase
– Hospital client included
• End user
– At hospital discretion
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When will we profit
Profit (Break Even Point)
1200000
Dollars
1000000
800000
Revenue
600000
Cost
400000
200000
0
0
00 00 00 00 00 00 00 00 00 00
10 20 30 40 50 60 70 80 90 10 0
# Units Sold
Need to sell 3054 copies at $100 a piece to break even
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Preliminary Time Estimate
•
•
•
•
Software Design
Software Development
Software Testing
Integration Testing
• Total time to develop
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4 months
4 months
5 months
1 month
14 months
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Challenges
• Hospital/Cardiac Rehabilitation Facility
cooperation
– Marketing
• User not participating correctly
• Limited customer base
– Internet access and use
• Incorrect use by health professional
• Insecure data
• Development quality/delays
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Conclusions
• 25+ million people have CVD’s
• Our low cost software designed to foster
communication between CVD patients and
cardiac rehab facilities should be developed.
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Questions?
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Phaze III Communicator
Group C
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Support: % of net users by age
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26