Medical Memory Systems
MMS
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11/12/2003
Medical Memory Systems
Project Manager
Jeff McCreary
Funding/Prototyping
Megan Babb
Timeline/Logistics
Rabia Haq
Web Designer/Budgeting
Daniel Anderson
Support Stats/
Risk Analysis
Chris Fronda
Funding/Budgeting
Bola Orenuga
Resources/Marketing/EMR
Richard Strosahl
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Medical Memory Systems
Preview
• Communication breakdowns in the Healthcare Industry
• Develop solution
• Evaluate solution
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Market Analysis
Risk
Marketing
Resources
Budget
Funding
Prototype Development
Schedule
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Medical Memory Systems
The Institute of Medicine (IOM) concludes that 44,000 to 98,000
patients annually die from systematic medical errors, caused by
“miscommunication or a breakdown in workflow”, which
resulted in patients being given the “wrong treatment or no
treatment at all”.
Article by Greg Gillespie, Managing Editor of Health Data Management .com
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Medical Memory Systems
Diagnostic Radiology
Clinical
Physician
Surgeon
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Medical Memory Systems
Problem Statement
Current means of accessing medical information are
too slow, inadequate, or outdated to meet the
demands for inter-facility communications.
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Medical Memory Systems
Current Methodology
• Verbal
• Written
• Electronic
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Medical Memory Systems
Diagnostic Radiology
Clinical
Physician
Surgeon
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Medical Memory Systems
We Propose:
• Wearable Medical Memory Device (MMD)
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Medical Memory Systems
Memory Button by MacSema
•Small
•Light weight
•Durable
•Non volatile
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Medical Memory Systems
EMR
Server
Validation
Upload
Download
Backup Copy to Printer
Internet
System
Validation
Modem
Validation
Server
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Important Medical Information
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Allergies
Current medications
Laboratory Results
Recent surgery finding
History and Physical
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Medical Memory Systems
Connectivity
• Integration – HL7 (Health Level Seven)
• Our software data structure will be governed by XML.
• Diagram data written in XML format to encryption mech. to
MacSema interface to memory device
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Medical Memory Systems
Quality Attributes
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Easily updated
Accurate
Secure
Durable
Inexpensibe
Wearable (must look good!)
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Medical Memory Systems
Customers
• Clinical Physicians
• Over 600 physicians in the Tidewater region
• Diagnostic Facilites
• Over 10 Hospitals in the Tidewater region
• Over 5,800 Hospitals in the United States
• Patients
• Regional Population – 1,052,814 *
• Elderly Population – 104,089 *
*Hampton Roads: Demographics (Census 2000)
http://www.hreda.com/pdfs/Data_for_web_site/Demographics_2000.pdf
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Medical Memory Systems
Number of Physicians using
Some form of EMR
27%
73%
Currently With
Currently
without
http://www.stanford.edu/~topham/market.htm
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Medical Memory Systems
In 3 years…
28%
72%
With EMR
Without EMR
Frost and Sullivan's technology survey
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Medical Memory Systems
Testing Strategy
Clinic
Clinic
Hospital
Clinic
Clinic
Clinic
Hospital
Clinic
Clinic
Clinic
Clinic
Clinic
Clinic
Clinic
Clinic
Hospital
Hospital
Clinic
Clinic
Clinic
Clinic
Clinic
Clinic
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Medical Memory Systems
High Level Concerns
HIPAA
• Record Activity
• Encryption
• System Validation
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Medical Memory Systems
Risk
• Developing Customer Base
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Level – High
Resolution – Aggressive Marketing
• Inconsistent Use
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Level – High
Resolution – Patient Education and Easy-of-use
• Pricing
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Level – Medium
Resolution – Aggressive Marketing leads to bulk sales and purchasing
• Competing Products
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Level – Medium
Resolution – Pratical and unique product line
• Training
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Level – Low
Resolution - Easy-of-use and Tutorials
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Medical Memory Systems
Marketing
• Medical Facilities
• Proof of effectiveness
• Medical Representatives
• Conventions and Seminars
• General Public
• Standard forms of Advertisement
• Educational Material
• Medical Advise
Immediate Goal – Name Recognition
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Medical Memory Systems
• Marketing Means
• Advertisement
• Promotional items
• Sales Promotions
• Special Discounts
• Marketing group
• Provides research demographics and case studies
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Medical Memory Systems
Facilities:
• Direct Marketing – medical representatives
• Seminars
Public Acceptance
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Talk Radio – gear to medical institutions
Ads to generate public adoption
Web site to explain services
Medical magazines
Newsletters
Press release
Education handouts
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Medical Memory Systems
Marketing Budget
Promotions
Website Banners
$30,000
$8,000
Newspaper AD.
$23,000
Medical Magazines
$20,645
Radio AD.
Total
$8,000
$89,645
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Medical Memory Systems
Organizational Budget
20 Personel Computers
Office Network, Switches, Printers
Servers
Wireless needs
$36,000
$11,000
$15,000
$1,800
Total
$64,000
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Medical Memory Systems
Personnel Budget
Marketing
Legal
Software
Customer Service
Clerical
Website Development
Research
Supply
$160,218
$161,221
$210,242
$89,423
$110,631
$70,999
$46,147
$40,040
Total
$888,921
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Medical Memory Systems
Medical Facility Cost
Desktop Computer
Laptop
Printer
Tape Backup
Server
Switch
Wireless Needs
Total
$1,798.00
$3,468.00
$1,249.00
$1,744.00
$3,157.00
$499.00
$1,029.00
$12,944.00
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Medical Memory Systems
Medical Memory Device
Memory Button
Jewelry Component
$30.00
$30.00
Total
$60.00
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Medical Memory Systems
Budget Summary
•Development Cost - $1.3 Million
Profitability
•$2,500 per 3 physician license
•$500 annual fee
•Software support
•System Validation
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Medical Memory Systems
Profit Expectation
•Software Profit Margin – $800
•Hardware Profit Margin - $7 per unit
•Target Goal
•50% of Physicians (300 license’s)
•$240,000
•48,000 patients
•$336,000
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Profit Summary
•Expected Profit - $576,000 for initial market
•Expected Expenditures for Phase I and II - $1.3 Million
•Investment Recovery – 3 markets of projected size
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Prototype Development
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1 MB Memory Button - $32
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1 USB Button Link - $126
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Phase 0 Summary
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Phase 1 Summary
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Phase 2 Summary
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References
Article by Greg Gillespie, Managing Editor of Health Data Management .com
Interviews with:
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Dr. Bennett, Staff Radiologist with Medical Center Radiologist (MCR)
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MCR provides radiologist for Sentara and Bon Secour’s of Hampton Roads facilities
Lori Prowant RT (R), Director of Maryview Medical Center Radiology
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Medical Memory Systems
Diagnostic Radiology
Clinical
Physician
Surgeon
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Medical Memory Systems
Solution Characteristics
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Complete and Historically up-to-date
Easily accessible to appropriate medical organizations
Information obtained from reliable sources
Reliable physical components
Cost effective
Portable
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Medical Memory Systems
Interviews:
• Dr. Bennett, Staff Radiologist with Medical Center
Radiologist (MCR)
• Lori Prowant RT(R), Director of Maryview Medical
Center Radiology
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Medical Memory Systems
Out of 180,000 annual deaths from medical injury
124,000 Death’s
Due to
Preventable
Medical Injury
(69%)
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Medical Memory Systems
Annual cost due to medical injury- $200 Billion
$138 Billion
Due to
Preventable
Medical Injury
(69%)
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Medical Memory Systems
EMR Expenditures
$800
$700
$600
$500
$400
$534
$748
2000
2004
EMR
$300
$200
$100
$0
in million’s
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