24 March 2005
March
2424
March
20052005
Last Edited
iRespond!
Version:
1.7
Date: 03/24/05
1
Outline
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Team Structure
Problem
Solution
Customer
Technical Details
Product Details
Conclusion
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Team Platinum
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Team Organization
• Functional Organization
• Task-oriented Leadership
• Emphasis on Communication
– Face to Face
– Instant Message
– Message Board
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Introduction
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The Problem
• It is not always possible to communicate
the need for emergency assistance
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Communication
• “The exchange of thoughts, messages, or
information, as by speech, signals, writing,
or behavior”
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American Heritage Dictionary of the English Language,
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4 th
ed.
Problem Characteristics
• Inability to Communicate
• Isolation
• Emergency
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Solution
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Artist’s rendering
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Solution Characteristics
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The Customers
• Individuals that desire an increased sense
of security
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Cell phone luddites
Sports enthusiasts
Families
Elderly
Professionals
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Customer Characteristics
• Desire security
– Will pay for additional security
• Value privacy
• Live in urban areas
• Rely on Emergency Medical Services
(EMS)
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Bureau of Justice Statistics
• 5,341,410 people were the victims of
violent crime in the United States in 2002
• 48.5% of violent crimes were reported to
the police in 2002
•
Number of victimizations for persons age 12 and over, both male and
female
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http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf
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Cell Phone Ownership Stats
Population 2005 U.S. = 295,160,302
Non-Cell Phone
Owners,
136,160,302
Cell Phone
Owners,
159,000,000
“The number of cell phone subscribers in the United States
reached approximately 159 million in 2003.”
–
U.S. Census Bureau
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http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/003136.html
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911 Calls In 2000
• 150-million calls
made to 911 in
2000
• 45-million of
those calls made
on cell phones Ground Line,
–
The National Emergency Number
Association (NENA)
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Cell Phone,
45, 30%
105, 70%
iRespond!
http://people.howstuffworks.com/location-tracking2.htm
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Emergency Cell Phone Usage
Considered buying another cell
phone for other family member as
safety precaution
52%
Purchased additional phone for other
family member as safety precaution
28%
Called for other's medical
emergency
28%
13%
Called for own medical emergency
0%
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10%
20%
30%
iRespond!
http://www.nhtsa.dot.gov/people/injury/research/wireless/c2.htm
40%
60%
50%
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Goals
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Solution Characteristics
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Reasons for GPS
• Existing infrastructure
• Accurate positioning
• Free
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http://www.ngs.noaa.gov/FGCS/info/sans_SA/
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GPS Fundamentals
• 27 Earth-orbiting satellites
• Developed by U.S. military
• Handheld GPS components
– Receiver
– Antenna
• Measures the distance
between satellites and receiver
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GPS Satellite
(U.S. Army Photo)
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Cell Towers
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Established infrastructure
Cellular 911 calls are free
Backup triangulation
Low cost to the customer
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http://www.fcc.gov/cgb/consumerfacts/wireless911srvc.html
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Cellular Triangulation
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E-911
• Three phases
• Government
mandated
• Developing
infrastructure
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Call Center(s)
• One call center per time zone
- Four Call Centers
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Call Center
Receives incoming distress signal
Processes the signal
Call gets to the right place
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Display Screen
serial number
location
1053 Charlney
Avenue, Norfolk,
VA, 23502
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Statistics
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Avg. Square Miles 280
Avg. Population 902,043
Total emergency calls = 164,801
% of calls: 18.26%
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http://www.medcontrol.com/99_911_stat.pdf
http://www.911.co.st-clair.il.us/stats.html
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iRespond Operators
• Total emergency communications operators: 53
• Average operators on duty: 9
• Total emergency communications supervisors: 9
• Average supervisors on duty: 2
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Database(s)
• Two Databases
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Separate secure database for online updates
• Located at listening station
• Operated by company technician
• Unique device identifier is registered to an
individual
• Contains personal information
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Internet Database
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Personal Data
• Example
– Name
– Address
– Drivers license number
– Medical information
– Emergency contact
• Allergies
• Health conditions
• Medical history
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What iRespond! Will Do
• Combination GPS and cellular positioning
• On-Demand positioning
• Report location data
• Keep transmitting
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What iRespond! Will Not Do
• Transmit location without being activated by the user or reveal
location to anyone other than our call center
– invasion of privacy
• Provide location information outside of emergency situations
– higher production costs
– shorter battery life
– harder to use
• Provide 2-way voice communication
– often impossible or unsafe
– higher production costs
– shorter battery life
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Description of Competition
• OnStar
• Cell phones
• Emergency Position Indicating Radio Beacon
(EPIRB)
• Personal Locator Beacon (PLB)
• Safeguardian
• Wherify’s GPS locator phone
• Wherify’s locator watch for children
• GPS mobile locator / tracker cell phone
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Pictured: ACR 406 MHz Satellite EPIRB
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The Competition
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Using iRespond!
• Initial Setup
– Register the unit
• 1-800 number
• Online registration
– Enter optional medical information
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Using iRespond!
• Emergency Activation
– Begin GPS satellite acquisition
– Send signal to call center
• Unit serial number
• Remotely stored medical information
• GPS location data, if available
– Continue sending signal to call center until
batteries fail
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Using iRespond!
• Call Center
– Receive emergency signal
– Begin cell tower triangulation.
– Listen and assess the situation (depends on
implementation)
– Contact local emergency services
– Continue sending emergency service
personnel location and status information until
the situation has been resolved
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Sales
• According to a Harris Interactive Study
– Nearly 60 percent of consumers surveyed
would likely feel more safe and secure if they
owned a mobile phone.
– 76 percent of non-cell-phone-owners would
want a mobile phone in emergency situations
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Survey conducted by Team Platinum
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Required Components
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Molded Plastic Body
Emergency Button
GPS receiver
Antenna
Cellular Transmitter
Customer Database
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Cost of Production
Component
Cost
Injection Molding for Case
Variable
GPS Receiver
$123
GPS Antenna
$17
Cellular Transmitter
$5
USB Hardware and Flash Memory
$15
Miscellaneous Hardware
$10
TOTAL: $170
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Injection Molding
Polycarbonate Injection Molding Cost per Unit
$1,000.00
$100.00
$10.00
$1.00
$0.10
1 00
0
1 ,00
00
1 0,0
0 00
1 00,
0
0 ,00
1 ,00
Source: Dan Arvin, Pioneer Plastics
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Cost to the Customer
• Estimated cost
– Low volume production cost $170.00
– High volume production cost: $50.00
• Retail cost of competing products:
– GPS Tracker Phones $199.95
– Safeguardian $199.95
– Wherify Phone & Watch $199.99 (plus fee)
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What’s In The Box?
• The iRespond! key fob device
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iRespond! button
Internal GPS Location Device
Internal Transmitter
Included Registration Software
Reset key
LED - battery level indication
LED – distress signal sent
• User Manual
• Registration Instructions
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Risks
1.
Malfunctioning Unit
(Probability: 2, Impact: 5)
2.
GPS Connection Issues
(Probability: 3, Impact: 3)
3.
Cell Connection Issues
(Probability: 2, Impact: 5)
4.
False Positives
(Probability: 2, Impact: 4)
5.
Market Competition
(Probability: 2, Impact: 3)
6.
Privacy Issues
(Probability: 1, Impact: 2)
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Pros of using iRespond!
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Emergency Services
Persistent Tracking
On Demand Tracking
Precise GPS Positioning
Back-up Cell Tower Positioning
Informed Response
Optional Extras
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iRespond! Problems
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Lack of constant tracking
Two-way conversation
Database Security
Any wireless communication method can
be interrupted
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Conclusion
• iRespond! is invaluable to anyone who
wishes to have an increased sense of
security
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References
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Bergman M. (2004). U.S. Cell Phone Use Up More Than 300 Percent,
Statistical Abstract Reports. U.S. Census Bureau News. Available:
http://www.census.gov/PressRelease/www/releases/archives/miscellaneous/003136.html
Bonsor, K. (2005). How Location Tracking Will Work. Howstuffworks. Available:
http://people.howstuffworks.com/location-tracking2.htm
GPS Mobile Locator / Tracker Cell Phone
http://www.gpslocators.com/cogpsmolo.html
US Department of Justice, “Criminal Victimization in the United States, 2002
Statistical Tables”
http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf
SafeGuardian One Button GPS Cell Phone
http://www.safeguardian.com/
Wherify Wireless Location Services
http://www.wherifywireless.com/corp_home.htm
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Questions?
Team Platinum
CS410
3 March 2005
Members:
Ian McKay
Robert Pilkington
Anjalee Sinha
Sean Alcos
Joseph March
Andrew Cherry
Website: http://www.cs.odu.edu/~rpilking/cs410/
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