Team Platinum
Team Platinum
CS411
14th December 2005
Members:
Andrew Cherry
John Gedville
Ian McKay
Joseph March
Robert Pilkington
Website: http://www.cs.odu.edu/~cpi/cpi-f2005411W.html/iRespond/
14 December 2005
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1
Company Information
Janet Brunelle
General Manager
Ian McKay
Project Manager
Budget Manager
Financial Specialist
Joseph March
Lead writer, Hardware
and Technical
Researcher
Architectural
Consultant
14 December 2005
Andrew Cherry
Graphics, Editing,
Statistics, Technical
Specialist
John Gedville
Marketing Specialist,
Records Manager
Communications
Consultant
Engineering
Consultant
Team Platinum
Rob Pilkington
Web master, Software
Researcher, Database
Specialist
Network
Consultant
2
Outline
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Problem
Solution
Goals and Objectives
Product details
Budget and Milestones
Marketability
Conclusion
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Problem
Current communication methods do not
always provide the appropriate means for
requesting emergency assistance.
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Problem Characteristics
• Inability to communicate
• Isolation
• Emergency
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Solution
iRespond will:
• Combination GPS and cellular positioning
• On-Demand positioning
• Report location data
• Continuous transmission of
distress signal
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Solution
iRespond will not:
• Transmit location without being activated
• Provide location information outside of
emergency situations
• Provide 2-way voice communication
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Solution Characteristics
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Goal and Objectives
• Goal: Provide a simple yet reliable method to
request assistance from emergency response
teams regardless of the user’s location
• Objectives
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Fast Emergency Response
User Friendly Interface
Portability
Personal Privacy
Inexpensive Subscription Fee
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iRespond Fob
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U&R Unit
unit
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Modem
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Battery
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GPS Receiver
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GPS Antenna
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Cellular Transceiver
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Flash Memory
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iRespond Device
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What’s In The Box?
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iRespond key fob device
iRespond update and recharging unit
Registration instructions
User manual
Telephone cord
AC adaptor
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Prototype Features
• Simulated Features
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Device Activation
Customer Database
E911 System
Cellular Trilateration
• Working Features
– GPS Location
– Transmission of data over
cellular connection.
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Phase 2 Milestones
1. Database Development
2. Prototype Creation
3. Business Generation
Task Name
Phase 2
Database Development
Prototype Creation
Architectural Design
Equipment Negotiations
Working Prototype Development
Prototype Interface Testing
Prototype Functionality Testing
Prototype Final Reconstruction
Duration
Start
Finish
260 Days
1/2/2006 12/29/2006
215 Days
1/2/2006 10/27/2006
175 Days
1/2/2006
1/2/2006 2/10/2006
2/13/2006 3/31/2006
4/3/2006 5/26/2006
5/29/2006
8/4/2006
5/29/2006
8/4/2006
8/7/2006
9/1/2006
1/2/2006 12/29/2006
Purchase Hard Resources
Licensing Agreements
Legal Analysis of Expected Events
FCC Integration Scheduling
Legal Adjustments Phase
Phase III Staff/Building Preparation
Marketing Campaign Development
Financial Investors Invitation
Final Device Documentation Process
30
35
45
20
15
55
55
85
50
Days
Days
Days
Days
Days
Days
Days
Days
Days
1/2/2006 2/10/2006
2/13/2006 3/31/2006
2/13/2006 4/28/2006
5/1/2006 5/26/2006
5/29/2006 6/16/2006
6/19/2006
9/1/2006
6/19/2006
9/1/2006
9/4/2006 12/29/2006
9/4/2006 11/10/2006
World Presentation Preparation
35 Days
11/13/2006 12/29/2006
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M
A
M
J
J
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S
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N
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9/1/2006
30 Days
35 Days
40 Days
50 Days
50 Days
20 Days
260 Days
Business Generation
J
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Phase 2 Budget
Total iRespond Phase 2 Budget
Description
Personnel Cost
Hard Resource Cost
Total iRespond Phase 2 Cost
14 December 2005
Cost
$462,000
$32,200
$494,200
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Phase 3 Budget
Total iRespond Phase 3 Budget
Yearly Costs
Land/Building Rental and Upkeep
Customer Service Center Personnel
iRespond Business Staff
Total
Cost
One Time Costs
Hard Resources
Total
Cost
14 December 2005
$406,000
$2,268,000
$456,000
$3,130,000
$240,000
$240,000
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Customer Characteristics
• Desire security
– Will pay for additional security
• Value privacy
• Live in the United States
• Rely on Emergency Medical Services
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Potential Sales
• According to a Harris Interactive Study:
– 76% of non-cell-phone-owners would want a mobile phone in
emergency situations
• According to the National Highway Traffic
Safety Administration:
– 52% of Americans considered buying another cell phone for
other family members as a safety precaution
– 28% of Americans purchased additional phones for other family
members as a safety precaution
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Competition
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Risk Matrix
1. Rejection by FCC
2. Similar features implemented
by cellular phone companies
3. Lower-cost competition
4. Unforeseen production costs
5. Unforeseen testing expenses
6. Similar products from
established companies
7. Late deliveries from
hired subcontractors
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Risk Mitigation
Rejection by FCC
Unforeseen testing expenses
Research
Careful planning
Incremental testing
Similar features implemented
by cellular phone companies
Similar products from
established companies
Marketing
Marketing
Lower-cost competition
Late deliveries from
subcontractors
Reduce functionality
Change fee structure
Penalty & recovery clauses
Carefully chosen subcontractors
Unforeseen production costs
Reduce functionality
Change fee structure
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Subscription Plan
Marketing Incentive:
• Lower cost to customer for
guaranteed yearly funds.
• Possible discount for senior
citizens.
Monthly Payment Plan:
$9.99 Per Month
More Expensive
No Guaranteed Funds
Yearly Payment Plan:
$99.99 Per Year
Less Expensive
Guaranteed Funds
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Profit
Yearly Profit
Description
Unit Profit @ $25.00 Each
Subscription Profit
Less Overhead Cost
Cost
$2,500,000
$10,000,000
$3,130,000
Total Profit
$9,370,000
Yearly Profit assuming 100,000 units sold in one year
$9,370,000
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Return on Investment
Net Profits
70
60
Millions of Dollars
50
40
30
20
10
25,040
0
-10
1
10
100
1,000
10,000
100,000
1,000,000
Units Sold
Breakeven Point
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Conclusion
The iRespond System is a profitable business
venture that will provide an increased sense of
security to its users and will improve upon the
existing emergency services infrastructure.
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References
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Basic 911. (2005). Federal Communications Commission. Available:
http://www.fcc.gov/911/
Battery Charger/Cable
http://www.ixap.com/sti_ProdDet.asp?sku=CHAV-8900TC001&BrandID=AV&ClassID=CH&cid=CHAV&sPageNo=1&PmdName=AUD
IOVOX-9900
Bergman M. (2004). U.S. Cell Phone Use Up More Than 300 Percent,
Statistical Abstract Reports. U.S. Census Bureau News. Available:
http://www.census.gov/PressRelease/www/releases/archives/miscellaneous/003136.html
Bonsor, K. (2005). How Location Tracking Will Work. Howstuffworks.
Available: http://people.howstuffworks.com/location-tracking2.htm
CDMA Radio Chip
http://www.investors.com/editorial/tech.asp?v=4/1
Cell Antenna
http://www.cellphoneshop.net/
Cleveland-Office-Space.com. (2005). Cleveland Office Space Market
Overview. Cleveland Office Space. Available: http://www.cleveland-officespace.com/
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References
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Copper Wire
http://www.allelectronics.com/cgi-bin/category.cgi
Dan Arvin, Pioneer Plastics
Enhanced 911 Wireless Services. (2005). Federal Communications
Commission. Available: http://www.fcc.gov/911/enhanced/
Flash Memory Cards
http://www.flash-memory-store.com/64mb-compact-flash.html
GPS Mobile Locator / Tracker Cell Phone
http://www.gpslocators.com/cogpsmolo.html
Hot Jobs. (2005). Salary. HotJobs.com. Available: http://salary.hotjobs.com/
LED Lights
http://www.allelectronics.com/cgibin/category.cgi?category=340050&type=store
Lee M. (1997). Choosing cleaning service requires more than quick sweep.
Savvy Business Shopper. Available:
http://www.bizjournals.com/bizwomen/consultants/savvy_business_shopper
/1997/06/16/column54.html
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References
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Office Finder. (2005). Office Space Calculator. Office Finder. Available:
http://www.officefinder.com/officespacecalc.html
PCBpro Instant Quote Form. (2005). PCBpro. Available:
http://www.pcbpro.com/pcb-quote.php
Rechargeable Lithium Battery
http://www.ixap.com/sti_deft_plists.asp?SkuD=BTAV-9900LI001&ModelID=9900&ClassID=BT&TypeID=all&BrandID=AV&gID=419
SafeGuardian One Button GPS Cell Phone
http://www.safeguardian.com/
Technical Support Rep. (2005). Monster.com. Available:
http://jobsearch.monster.com/getjob.asp?JobID=27806931&AVSDM=2005
%2D03%2D28+11%3A03%3A55&Logo=1&q=technical+support+rep.&sor
t=rv&vw=b&cy=US&brd=1,1862,1863
TFM-560U Trendware 56k fax/modem
http://www.tigerdirect.com/applications/SearchTools/itemdetails.asp?EdpNo=671885&CatId=564
Trimble Lassen IQ GPS Receiver
http://www.sparkfun.com/shop/index.php?shop=1&cat=63&
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References
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Trimble-Ultra Compact Embedded Antenna
http://www.sparkfun.com/shop/index.php?shop=1&cart=214595&cat=64&
US Department of Justice, “Criminal Victimization in the United States, 2002
Statistical Tables”
http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf
Wherify Wireless Location Services
http://www.wherifywireless.com/corp_home.htm
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Questions?
Team Platinum
CS411
14th December 2005
Members:
Andrew Cherry
John Gedville
Ian McKay
Joseph March
Robert Pilkington
Website: http://www.cs.odu.edu/~cpi/cpi-f2005411W.html/iRespond/
14 December 2005
Team Platinum
37