-Green Team Funding Plan-
-AuthorMarissa Hornbrook: Project Manager
-DateDecember 10, 2010
SWDS - Green Team
1.
Funding Plan
12/10/2010
Program Identification
This plan outlines the complete budget for all SBIR phases. This will include all
staffing and resource budgets required for SWDS. If funding is required for a phase,
a funding source will be identified.
2.1. Phase 0
In phase 0, the ideas of SWDS will be developed and a SBIR Phase 1 proposal will
be drafted. This phase will encompass the complete fall 2010 implementation of
CS410. All required staff will be students who will work as unpaid interns. There
will be several software and hardware resources needed for this phase. These
resources will be provided by the Old Dominion University Computer Science
Department at no cost, or provided by the students as a donation. No budget or
funding will be required for this phase.
2.2. Phase 1
In phase 1, the ideas developed in Phase 0 for SWDS will be implemented. A lab
prototype will be developed along with production specifications. A business plan
will also be drafted in this phase. This phase will encompass the complete spring
2011 implementation of CS411. All required staff will be students and will be paid
at the quarterly rate listed in the table below1:
Development
Quarterly Salary:
Project Manager - Marissa
$20,503
Web Developer/Webmaster- Eric
$18,132
Hardware/Comm. Specialist- Robert
$18,811
Research/Development Jill
$16,999
Marketing Specialist/PR - Cassie
$16,193
TOTAL Staffing Cost:
$90, 638
Fig. 1 - Phase 1 Staffing Budget
1
All figures taken from Salary.com: www.salary.com . This table based on the annual salary divided by 4
(The length of a semester).
2
SWDS - Green Team
Funding Plan
12/10/2010
There will be several software and hardware resources needed for this phase. Below
is the Resource cost table which outlines the parts needed to produce the prototype:2
Resources
Cost:
PING Ultrasonic Sensor
$30.00
Propeller Embedded Prototyping Chip
$8.00
Propeller Professional Development Board
$170.00
Personal Development Computer
$0
MySQL Development Installation
$0
C# Compiler
$0
Apache Web Server with PHP Support
$0
Google Maps JavaScript API Tutorial
$0
Clear plastic tub and sensor mount
$20
TOTAL Resources Cost:
$228
Fig. 2 - Phase 1 Resource Budget
There will be no marketing costs for this phase. The total cost of this phase
(Staffing Budget + Resource Budget) is $90,866. Funding for the total cost of this
phase will be requested from the National Science Foundation under the SBIR grant
program.
2.3. Phase 2
In this phase, a fully functional prototype will be developed and our production
specifications will be finalized. This phase will encompass a period of one year. All
required staff will work as a salaried individual based on the annual wages in figure
1. The complete staffing budget is $423,344 depicted in the table below:
2
Resource figures taken from parallax.com: www.parallax.com.
3
SWDS - Green Team
Funding Plan
Development/Support
12/10/2010
Annual Salary
Project Manager
$61,509
Web Developer
$54,397
Hardware/Comm. Specialist
$56,434
Network Engineer
$52,339
Research/Development
$50,996
Marketing/PR Specialist
$48,579
Remote Technical Support
$42,656
On-site Technical Support
$56,434
TOTAL Staffing Cost:
$423,344
Fig. 3 - Phase 2 Staffing Budget
There will be several additional software and hardware resources needed for this
phase. The total resource budget for this phase is $228/sensor + $8,044 for
additional materials as listed below:
Resources
Cost:
Additional Development PCs
$5,000
Wiring
$10
U Channel Posts
$28
Ruggedized housing
$50
Roadside sign
$56
Commercial web server for prototyping
$2,400
Prototype network infrastructures
$500
TOTAL Resources Cost:
$8,044
Fig. 4 - Phase 2 Resource Budget
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SWDS - Green Team
Funding Plan
12/10/2010
The combined cost of staffing and resources is ($423,344 +(the number of sensors
being produced * $228) + $8,044). For the purpose of planning, we assume a 10
sensor network will cost $433,668 and will be the baseline figure for this phase.
Funding for this cost will be requested from the National Science Foundation under
the SBIR grant program. Marketing will begin for the SWDS during this phase.
The marketing budget for this campaign is $300,000. This amount will be procured
as a small business loan from a bank.
2.4. Phase 3
In phase 3, we will start producing and selling our solution. This phase will
encompass the lifetime of our product. The budget for this phase will represent a
period of one fiscal year. All required staff will work for an annual rate derived
from the figures in figure 3. The complete annual staffing budget is $523,479 due to
the staff increase of an accounting/finance specialist and an administrative assistant
during this phase. All of the resources utilized in phase 2 will also be required in
phase 3. These resources will simply be upgraded when necessary. Marketing push
will not be as strong in this phase as it was in phase 2, but it will be present. The
cost of this phase depends on how many sensors are desired.
For the purpose of planning, we assume a 10 sensor network will cost:
(staffing + resources) = ($523,479 +(10 * $228) + $8,044) = $536,803.
Development/Support
Annual Salary
Project Manager
$61,509
Web Developer
$54,397
Hardware/Comm. Specialist
$56,434
Network Engineer
$52,339
Research/Development
$50,996
Marketing/PR Specialist
$48,579
Remote Technical Support
$42,656
On-site Technical Support
$56,434
Accounting/Finance Specialist
$76,437
Administrative Assistant
$26,698
TOTAL Staffing Cost:
Table 3: Phase 3 Staffing Budget
5
$526,479
SWDS - Green Team
Funding Plan
12/10/2010
2.5. Conclusion
The total cost of this project will be the combination of all of the SBIR phases. The
total cost of SWDS is $1,061,337 as outlined below:
Resources
Cost:
Phase 0
Phase 1
Phase 2 (Based on a 10 sensor network)
Phase 3 (Based on a 10 sensor network)
TOTAL Projected Cost:
$0
$90,866
$433,668
$536,803
$1,061,337
Fig. 4 – Total Cost Phases 0-3
6