PSS: Parking Services Solution
SBIR Presentation
CS 410
Green Team
12 December 2005
Shawn Melton, Josh Platon, Marco Carrion, Marcus Still, Patrick Hines, Richard Medina
Presenters

Patrick Hines



Shawn Melton


Green Group
Project Manager and Software Lead
Computer Science Major
Marketing Lead and Webmaster
Computer Science Major
PSS
12 December 2005
2
Introduction
Green Group
PSS
12 December 2005
3
Overview






Green Group
Team Design
Problem Statement and Characteristics
Solution Goals and Objectives
Functionality Diagram and Process Flow
Charts
SBIR Project Plans
Conclusion
PSS
12 December 2005
4
Team Elements
Green Group
PSS
12 December 2005
5
Problem Statement

Parking Services companies performing
contracting work for universities currently lack an
online system interface for efficient and automatic
processing of car registration, decal payments,
fine payments and appeals
Green Group
PSS
12 December 2005
6
Problem Characteristics



Green Group
Long waiting lines
Intensive manual data entry for paper
forms and graduation blocks
Only partial online systems currently exist
PSS
12 December 2005
7
Solution Goals


Parking Services Solution
Allow online parking payments







Green Group
Decals
Citations (Fines)
Interface and communication with Banner
Online appeal submission and review
Online vehicle registration
Automated account hold placing/removal
Statistical reports on customer data
PSS
12 December 2005
8
Solution Objectives
•
•
•
•
•
Green Group
Research current manual processes in place to determine how
to automate them
Research internet security technologies to ensure that the
system is secure
Research Banner financial system to develop interface
Consult with directors of parking services companies to
determine reports they need
Create user support materials to make system user friendly
PSS
12 December 2005
9
Functionality Component
Diagram
User
Connection to
Windows
Secure Server
Third Party Credit
Card Verification
Software
Printed
Receipt and
Customer
Pickup at
Parking
Services
Center
Java GUI
Application
http://order.1and1.com/xml/order/ServerWindows;jsessionid=74CE7E9AEFDE9AA95E4655D4924DC345.TC63b?_frame=_top&_1f=Static
Green Group
PSS
12 December 2005
10
Sample GUI for Logon
Parking Services Solution
®
Welcome!
User name :
Password :
Green Group
PSS
12 December 2005
11
Sample GUI for General Menu
Parking Services Solution
®
General Menu
Click on a selection to go to it’s sub-menu
Purchase
Decal/Register
Vehicle
Green Group
Pay Fine
PSS
Submit Appeal
12 December 2005
12
Sample GUI for Reports
Parking Services Solution
®
Reports
Click on a selection to go to it’s sub-menu
Decal Reports
Green Group
Fine
Reports
PSS
Appeal
Reports
12 December 2005
13
Parking Services at ODU





Green Group
Initial Customer
Director: Mr. James Long
Fit criteria of a Parking Services
company in need of an online system.
Mission is to serve campus
Surveyed campus to see response
PSS
12 December 2005
14
Mission Statement
ODU Parking Services’ Mission Statement
“Our mission is to contribute to the success of Old Dominion University by
providing parking and transportation services to the students, faculty, staff and
visitors to the University. Our objectives are to maintain safe, adequate and
affordable parking areas while planning for and building additional facilities in a
cost-effective manner. We will maintain a safe, timely, customer oriented,
inexpensive and comfortable transportation system… Our employees are our
most valuable assets. Superior customer service is our commitment,
and we will strive to make parking at Old Dominion University an
agreeable experience.”
http://www.odu.edu/webroot/orgs/af/ps/parkser.nsf/pages/mission_statement
Green Group
PSS
12 December 2005
15
Survey Demographic




314
254
149
184
Surveys taken
Students, 35 Faculty, 25 Staff
male, 165 female
commuters, 130 residents
Student/Faculty/Staff Survey : Survey given out to 314 people between Friday October 14, 2005 to Monday October 29,2005
Green Group
PSS
12 December 2005
16
Not Obtaining Mission
…of those surveyed said they have waited at least 15 minutes or more
at the Parking Services Building.
This is NOT in accordance with Parking Services mission statement.
Survey results taken on dates between October 14th and November 15th
Green Group
PSS
12 December 2005
17
Old Dominion wants PSS
Parking Services Solution
98.1
1.9
Wants Online Parking System
Does Not Want Online Parking
System
Survey results taken on dates between October 14th and November 15th
Green Group
PSS
12 December 2005
18
Decals Purchased
Parking Decal Purchases
82.8
90
80
70
60
Percent
50
40
17.2
30
20
10
0
Have Purchased a Parking Decal
Have Not Purchased a Parking
Decal
Survey results taken on dates between October 14th and November 15th
Green Group
PSS
12 December 2005
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Wait for
processi
ng
Through
mail, faculty
& staff only
Already registered
Send form
and
payment
Get Permit
Form from
Parking
Services
Register
Your
vehicle
Take to
parking
building
Parking Services worker
enters information into
database
Parking
Services
receives
form and
payment
New Decal is
issued
Wait in line
Receipt
is given
Green Group
PSS
12 December 2005
20
Customer
fills out and
submits
form and
payment
information
Go to
Parking
Services
web site
Already registered
Log into
account
Register
Your
vehicle
Wait for
processing
Parking
Services
receives
payment
Create a
new user
account
Receipt is
printed
Green Group
PSS
12 December 2005
21
Paying Fines
Parking Citations
Have Paid Parking Fine
Have Not Paid Parking
Fine
44.6
55.4
Survey results taken on dates between October 14th and November 15th
Green Group
PSS
12 December 2005
22
Client parks
illegal
Client receive
the ticket on the
windshield
Ticket worker gives
the illegal parking
car a ticket
Ticket worker
inputs the ticket
and the info into
the database
After 7 days
Parking services
places a hold on the
account.
Client writes
out a check for
parking
services.
Pays ticket
through mail
Pay ticket at
parking
servers’ office
Client has to go
to the Parking
Servers’ Office.
Client waits in
line.
Client mails
payment
through mail.
Parking
services office
receives
payment.
Parking service
office enters
student
information.
Green Group
PSS
Parking service
office enters
payment
information.
Parking services
office removes
the hold from
the account
12 December 2005
23
Client parks
illegal
Client receive
the ticket on the
windshield
Ticket worker gives
the illegal parking
car a ticket
Ticket worker
inputs the ticket
and the info into
the database
After 7 days
Parking services
places a hold on
the account.
Client login to
their account
Client chooses
“Fine Payment
Option”
Client prints
or saves
receipt
Parking
services office
receives
payment.
Parking service
office enters
student
information.
Green Group
Parking service
office enters
payment
information.
PSS
Client chooses
payment
method.
Client selects
fine or fines.
Client enters
payment
information.
Parking services
office removes
the hold from
the account
12 December 2005
24
Client must travel to parking
services
Client picks up an appeals form,
fills out his name,address,
Ticket number,
and reason for the appeal
Client waits in line
Client turns in his appeal form
Client waits 10 business
days for appeals committee
to meet, and decide on
verdict of their ticket
Appealed
Denied
Client must travel to
parking services
Ticket is appealed
Client waits in line
Client pays ticket in full,
or reduction given by
parking services
Green Group
PSS
12 December 2005
Receipt given
25
User logs in with ticket number,
account number, plate number,
or permit number
Information sent real-time
to ODU database
O.D.U. database checked
to verify credentials
User prompted to enter
appeal request, decal request,
or fine information
Client waits 10 business
days for appeals committee
to meet, and decide on
verdict of their ticket
Confirmation number
and screen presented
Appealed
ODU populates web forms to
display ticket, permit or account
information
Ticket is appealed
Client pays ticket in full,
or reduction given by
parking services
Green Group
PSS
12 December 2005
Denied
Client must pay the
ticket online.
Receipt is printed
26
What our system can’t solve




Green Group
Can’t reduce parking fees
Can’t increase the success of parking
fine appeals
Can’t make it easier to find a parking
space
Can’t automate appeal responses
PSS
12 December 2005
27
Should it be done?

Pros




Green Group

Automated payment
for fines or decals
Person doesn’t have
to be on campus.
Automated interface
with Banner.
Reduces paperwork.
PSS
Cons



Parking Services
hires staff to
update/track new
system.
No big financial
incentive.
Requires cooperation
with OCCS.
12 December 2005
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Marketing Plan
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
Green Group
Target Audience
Customer Appearance
Return on Investment
Competition Matrix
University Study
PSS
12 December 2005
29
Target Audience



University Parking Services
Companies with regulated, limited
parking
Beta testing at ODU Parking Services
Green Group
PSS
12 December 2005
30
Customer Appearance
Green Group
PSS
12 December 2005
31
Reaching the Market
Over 4,000 universities/colleges in U.S.


Over $168 MILLION in revenues
“Door-to-Door” contact


Choosing based on certain credentials
Parking Services Directors
Search other opportunities in facilitated
parking industry


http://www.infoplease.com/ipa/A0908742.html
http://staging.naceweb.org/infocenter/colrel/number.html
Green Group
PSS
12 December 2005
32
ROI Factors
17,000 citations
17,000 student decals
1,900 faculty staff decals
98.1 % want to use system
$3.50 convenience fee





Interviews with Mr. James Long, October 27th to November 15th
Survey results taken on dates between October 14th and November 15th
Green Group
PSS
12 December 2005
33
Parking Services’ ROI



Green Group
35,900 potential ODU users
Survey: 35,218 will use system
Annual return on investment =
PSS
12 December 2005
34
Parking Services’ ROI Diagram
Green Group
PSS
12 December 2005
35
PSS’ ROI




Green Group
PSS unit price = $75,000
Annual Cost to PSS = $69,000
Profit per unit = $40,000
Marketing Plan
 Sell 3 to 5 units a year
PSS
12 December 2005
36
PSS’ ROI Diagram
Parking Services Solution ROI
600000
520000
Dollars
500000
400000
390000
300000
Selling 3 units
annually
260000
200000
200000
130000
100000
0
100000
50000
0
0
Selling 5 units
annually
150000
1
2
3
4
5
Years
Green Group
PSS
12 December 2005
37
Competition Matrix
http://www.t2systems.com/
http://www.govtech.net/magazine/story.php?id=95447&issue=10:1997
Green Group
PSS
12 December 2005
38
University Study
University
Online
Parking
Services
Payment
of decals
Payment
of
citations
online
Appeals
online
Interface
website
with
Banner
Register
vehicle
online
User
aide
Old
Dominion
James
Madison
X
X
Virginia
Tech
X
X
Virginia
X
VCU
X
X
X
X
X
X
http://web.jmu.edu/parking/wptermsofuse.asp, http://www.virginia.edu/parking/citations/pay.html, http://facilities.vt.edu/ot/parking.asp,
http://www.bsv.vcu.edu/vcupark/studentrates.htm, http://www.odu.edu/webroot/orgs/af/ps/parkser.nsf/pages/vb_enforcement
Green Group
PSS
12 December 2005
39
Risk Rating System
1. Database
Interaction
fails
2. OCCS
refuses access
to Banner
3. Not meeting
Budget
Green Group
PSS
12 December 2005
40
Risks
Green Group
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12 December 2005
41
SBIR Project Plans
Management Plan
Green Group
Evaluation Plan
Marketing Plan
Funding Plan
Resource Plan
Financial Plan
Staffing Plan
PSS
12 December 2005
42
Management Plan



Balance out assignment of tasks
Consult with customer at each phase to
ensure satisfaction
Communication Methods

Green Group
Bi-weekly team meetings to discuss
progress
PSS
12 December 2005
43
Staffing Plan




Green Group
Develop software in-house
Consult with Parking Services, OCCS
experts
Maintain and update software in-house
Hire legal consultant during final sale
PSS
12 December 2005
44
Phase 0 Conception Org Chart
Green Group
PSS
12 December 2005
45
Phase 1 Proof of Conception
Org Chart
Green Group
PSS
12 December 2005
46
Phase 2 Critical Design Org
Chart
Green Group
PSS
12 December 2005
47
Phase 3 Production Out Years
Org Chart
Green Group
PSS
12 December 2005
48
Phase 0 Milestones

Assemble team
Create project and find problem
Prove feasibility of project
Create project plans
Create SBIR Document
Develop website

Develop final presentation





Green Group
PSS
12 December 2005
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Phase 0 WBS Gannt Summary
Start Date : 8/29/2005 End Date : 12/13/2005
*Detailed Schedule Found in Appendix
Green Group
PSS
12 December 2005
50
Phase 0 Deliverables





Functional Component Diagram
Work Breakdown Structure
Gannt Charts
Competition Matrix
SBIR Document








Green Group
Management Plan
Evaluation Plan
Marketing Plan
Funding Plan
Financial Plan
Resource Plan
Staffing Plan
Product Website
PSS
12 December 2005
51
Phase 1 Milestones






Green Group
Gather resources
Hire consultants/experts
Develop list of software requirements
Get GUI design approved by Parking Services
Design module prototypes
Design test cases
PSS
12 December 2005
52
Phase 1 WBS Gannt Summary
Start Date : 1/10/2005 End Date : 6/14/2005
*Detailed Schedule Found in Appendix
Green Group
PSS
12 December 2005
53
Phase 1 Deliverables



Green Group
GUI templates for each module
Working prototypes of each module
Prototype demonstrations
PSS
12 December 2005
54
Phase 2 Milestones






Green Group
Review Phase 1
Gather resources
Hire consultants/experts
Develop and implement modules
Implement test cases
Develop user support
PSS
12 December 2005
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Phase 2 WBS Gannt Summary
Start Date : 7/3/2006 End Date : 4/4/2007
*Detailed Schedule Found in Appendix
Green Group
PSS
12 December 2005
56
Phase 2 Deliverables



Green Group
Functional implementation of modules
User guide and documentation
Updated website
PSS
12 December 2005
57
Phase 3 Milestones









Green Group
Review phase 2
Gather software packaging materials
Hire legal expert
Train Parking Services on how to use PSS
Obtain software licensing fees from Parking Services
Advertise to other potential customers
Update website
Provide software updates
Have maintenance worker available for customer support
PSS
12 December 2005
58
Phase 3 WBS Gannt Summary
Start Date : 2/23/2007 End Date : End of Use
*Detailed Schedule Found in Appendix
Green Group
PSS
12 December 2005
59
Phase 3 Deliverables



Green Group
Final software package
Training class on how to use PSS
Updated Website
PSS
12 December 2005
60
Evaluation Plan
Phase 0
Phase 1
Phase 2
Phase 3
Evaluation Plan
(Phase 0, 1, 2 or 3)
Technical
Factor
Personnel
Factor
Marketing
Factor
Administrativ
e Factor
Financial
Factor
Green Group
PSS
 Phase Zero will be a
success when we
have obtained a
SBIR grant.
 Phase One will be a
success when the
prototype is
completely
functional and has
passed all testing.
 Phase Two will be a
success when we
have an actual
working model
being used at ODU.
 Phase Three will be a
success when the
product reaches its
maximum
production ability
and both our
company and
customer has broke
even and returned
on investments.
12 December 2005
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Funding Plan

National Science Foundation





Green Group
Created by Congress in 1950.
Funds about 10,000 new awards annually.
Dedicated to the advancement of scientific
and engineering activities.
Our financial provider for research and
materials.
Expected deadline: June 14, 2005
PSS
12 December 2005
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Funding by Phase


Green Group
Phase 1: $100000
Phase 2: $750000
PSS
12 December 2005
63
Financial Plan




Green Group
Personnel Costs by Phase
Resources Plan and Cost by Phase
Total Budget
Out Years Costs
PSS
12 December 2005
64
Phase 1 Personnel Cost
Phase 1 Personnel
Salary per Number of
year
days at work
Total
Cost
Name
Title
Patrick Hines
Project manager
Software Lead
Module Prototype Developer 1
$15,000.00
112
$6,387.83
Shawn Melton
Marketing Lead
Web Master
Module Prototype Developer 2
$15,000.00
112
$6,387.83
Marcus Still
Research Lead
Module Prototype Developer 3
$15,000.00
112
$6,387.83
Marco Carrion
Server Hardware
Networking Lead
Module Prototype Developer 4
$15,000.00
112
$6,387.83
Richard Medina
SBIR Lead
Module Prototype Developer 5
$15,000.00
112
$6,387.83
Joshua Platon
Financial Lead
Module Prototype Developer 6
Director of Parking
Services/Expert Consultant
OCCS Database Expert
$15,000.00
112
$6,387.83
James Long
OCCS/Banner Consultant
$100,000
$100,000
45
45
$12,328
$12,328
Subtotal
Overhead (40%)
$62,983.00
$25,193.20
Total
$88,896.00
Total rounded to nearest thousandth
Green Group
PSS
$89,000
12 December 2005
65
Phase 1 Hard Resources Cost
Phase 1 Hard Resources
Resource
ODU Lab Computers
NetBeans IDE (Open Source)
Gateway Profile® 5.5 Personal Computer
Total Hard Resources Cost
Number of
Units
6
6
6
Cost Per
Unit
$0.00
$0.00
$1,298.00
Total rounded to nearest thousandth
Green Group
PSS
12 December 2005
Total
Cost
$0.00
$0.00
$7,788.00
$7,788.00
$8,000
66
Phase 2 Personnel Cost
Phase 2 Personnel
Salary per Number of
year
days at work
Total
Cost
Name
Title
Patrick Hines
Project manager
Software Lead
Module Developer 1
$40,000.00
198
$30,114.07
Shawn Melton
Marketing Lead
Web Master
Module Developer 2
$40,000.00
198
$30,114.07
Marcus Still
Research Lead
Module Developer 3
$40,000.00
198
$30,114.07
Marco Carrion
Server/Networking Lead
Module Developer 4
$40,000.00
198
$30,114.07
Richard Medina
SBIR Lead
Module Developer 5
$40,000.00
198
$30,114.07
Joshua Platon
Financial Lead
Module Developer 6
Director of Parking
Services/Expert
Consultant
$40,000.00
198
$30,114.07
James Long
OCCS/Banner Consultant
Subtotal
Overhead (40%)
OCCS Database Expert
Total
Total Rounded to Nearest Thousandth
Green Group
PSS
$100,000
90
$16,438
$100,000
90
$16,438
$213,560.41
$85,424.16
$298,984.57
$299,000
12 December 2005
67
Phase 2 Hard Resources Cost
Phase 2 Hard Resources
Number of
Units
Cost Per
Unit
Total
Cost
1
$22,461.00
$22,461.00
Sun Java Studio Standard Software Development
Kit
5
$695.00
$3,475.00
Intellicharge Payment Verification Software
5
$239.00
$1,195.00
Gateway Profile® 5.5 Personal Computer
(Purchased from during Phase 1)
6
$0.00
$0.00
Resource
Dell Poweredge 6850 Server
*
Sonicw all TZ 170 Internet Security Appliance Unrestricted Nodes
*
Window s Server 2003 Per User CALS – 5 pack
*
Executive Sof tw are Site Keeper 3.1-25 user standard
*
Oracle SEI Window s w ith 5 users
*
Microsof t SQL Server 2000 w /5 CALS
*
Microsof t® Window s® XP Prof essional Edition (SP2)1
*
Intel® Pentium® 4 Processor 521 w ith HT Technology
*
256MB DDR SDRAM (1-256MB module)
*
40GB Serial ATA150 7200rpm hard drive w / 2MB cache
*
24x CD-ROM
*
17" LCD f lat panel display (1280 x 1024)
*
Integrated Intel® Graphics Media Accelerator 900
*
PS/2 104+ keyboard and Logitech USB Optical Wheel Mouse
*
Realtek ALC250 2-channel AC'97 audio
*
2-piece 3-w att internal speakers
*
Integrated Marvell 10/100/1000 Ethernet adapter
*
Microsof t® Window s® XP Prof essional (SP2) Backup CD
Total Hard Resources Cost
Total Rounded to Nearest Thousandth
Green Group
PSS
$27,131.00
$27,000
12 December 2005
68
Phase 3 Personnel Cost
Phase 3 Personnel
Name
Title
Salary per Number of
year
days at work
Total
Cost
Patrick Hines
Project manager
$60,000.00
100
Shawn Melton
Marketing Lead
Web Master
$40,000.00
65
$9,885.93
Marco Carrion
Trainer/On Site Installer
$40,000.00
23
$3,498.10
Marco Carrion
Maintenance Director
$40,000.00
42
$6,387.83
Lawyer
Legal Consultant
$80,130.00
22
$6,702.89
$22,813.69
Subtotal
Overhead (40%)
$49,288.44
$19,715.38
Total
$69,003.82
Total rounded to nearest thousandth
Green Group
PSS
$69,000
12 December 2005
69
Phase 3 Hard Resources Cost
Phase 3 Hard Resources
Number of Cost Per
Units
Unit
Resource
Software Packaging Materials
1
$100.00 $100.00
Total Hard Resources Cost
Green Group
PSS
Total
Cost
$100.00
12 December 2005
70
Total Cost
Total Budget
Phase 1
Phase 2
Phase 3
Total
Green Group
PSS
$97,000
$326,000
$69,000
$492,000
12 December 2005
71
Review






Green Group
Team Design
Problem Statement and Characteristics
Solution Goals and Objectives
Functionality Diagram and Process Flow
Charts
SBIR Project Plans
Conclusion
PSS
12 December 2005
72
Conclusion
Green Group
PSS
12 December 2005
73
Questions/Comments?
Green Group
PSS
12 December 2005
74