#gov2au at GovCamp 10 September 2011: Are we engaged yet?
Slide1
Title slide.
Slide 2
Infographic of Australian Government social media adoption. Images and information presented
includes:

Text reading “34 sites on govspace.gov.au”; accompanying image of the WordPress logo. A
graph of govspace visitor statistics from April 2010 to August 2011 shows a clear increase in
visitors over time; accompanying text reads “400,000 visitors per month”.

Data.gov.au logo; accompanied by text reading “700 datasets”. Accompanying graphic of
Dunny Directories app, with text reading “12 apps”.

Image of AGIMO Blog tag cloud taken from agimo.govspace.gov.au. Accompanying text
reads “128 posts” and “AGIMO Blog comments: 1,274 approved, 1,370 spam, 10,014 autoblocked”.

Text reading “#gov2au: 12,970 tweets, 34/day”. Accompanying chart breaks down most
popular contributors to #gov2au: Craig Thomler, sherro58, piawaugh, trib, zBeer, chieftech,
DavidBromage.

Image of Facebook logo; accompanying text reads “38% of Australians use #socmed >3
days/week”.

Text: “ACT Election quotas equivalent to Twitter users: 3.5”

Images of YouTube logo and Department of Immigration and Citizenship ImmiTV logo.
Accompanying text reads “144 videos, 530k views”.

Image of Twitter bird; accompanying text reads “96 Aus Gov Twitter accounts” and “
“Followers of @JuliaGillard: 126,128”.

RSS icon with accompanying text of “367 Aus Gov RSS feeds”.

Text reading “421 days since Declaration of Open Government”.
Slide 3
But...

$ saved?

lives changed?

diseases cured?

homeless people housed?

kids educated?

roads paved?

members elected?
Slide 4
Social Software Hype Cycle
A visual representation of Gartner’s “Social Software Hype Cycle” as of September 2011. Stages,
items within those stages and time till mainstream adoption of each item include:
Technology Trigger:

MDM of social data: 5 to 10 years

Video content management and delivery: 5 to 10 years

Social content: 5 to 10 years

Security applications embedded in social media: 2 to 5 years

Social Media Compliance: 2 to 5 years

The Collective: 5 to 10 years

Social-learning platform: 5 to 10 years

Crowd-sourcing: 5 to 10 years

Enterprise Internet Reputation Management: 2 to 5 years

Simultaneous Collaborative Management: 5 to 10 years

Social Media Metrics: 2 to 5 years

Expertise location and Management:

Social Network Analysis:2 to 5 years

Social Software Standards: 5-10 years
Peak of Inflated Expectations:

Cloud Collaboration Services: 5 to 10 years

Social Analytics: 2 to 5 years

Social Services: 2 to 5 years

Activity Streams: 2 to 5 years

Cloud Email: 2 to 5 years

Mobile Collaboration Client: less than 2 years
Trough of Disillusionment:

External Community Platforms: 2 to 5 years

Content Analytics: 5 to 10 years

Social Media Consulting: 2 to 5 years

Unified Communications and Collaboration: 2 to 5 years

Personal Subscriptions: 5 to 10 years

Social Software Suites: 2 to 5 years

Internal Community Platforms: 2 to 5 years
Slope of Enlightenment:

Consumerization: 5 to 10 years

Idea Management: 2 to 5 years

Mobile Social Networks: less than 2 years

Social-Media Monitors: less than 2 years

Dedicated Email Services: 2 to 5 years
Plateau of Productivity:

Folksonomies/social tagging: less than 2 years

Social search: less than 2 years
Source: Gartner Research Note G00215875, 2011
Slide 5
Screenshot of a table based on the “Gartner Social Software Hype Cycle” as of September 2011.
Content includes:
Transformational benefit, 5 to 10 years till mainstream adoption:

Personal Subscriptions

The Collective
High benefit, less than 2 years till mainstream adoption:

Mobile Collaboration Client

Mobile Social Networks

Social-Media Monitors
High benefit, 2 to 5 years till mainstream adoption:

Enterprise Internet Reputation Management

Expertise Location and Management

External Community Platforms

Social Analytics

Social Media Consulting

Social Software Suites

Unified Communications and Collaboration
Moderate benefit, less than 2 years till mainstream adoption:

Folksonomies/Social Tagging

Social Search
Moderate benefit, 2 to 5 years till mainstream adoption:

Activity Streams

Cloud Email

Idea Management

Internal Community Platforms.

Security Applications Embedded in Social Media

Social Media Compliance

Social Media Metrics

Social Profiles
Moderate benefit, 5 to 10 years till mainstream adoption:

Cloud Collaboration Services

Simultaneous Collaborative Editing

Social Software Standards

Video Content Management and Delivery
Low benefit, 2 to 5 years till mainstream adoption:

Dedicated Email Services
Source: Gartner Research Note G00215875, 2011
Slide 6
After the engagement


Building the business case

Consultation

Collaboration

Communication
Tools not teasers

Social media addressed in submissions

Manage expectations.
Slide 7
We’ll know we are on a winner when:

We stop talking about it

Automatically included in considerations

Lawyers aren’t consulted

Lists aren’t necessary

Advertising is based on it

Business owns it, not IT or Comms

Indexing is widely used

Expectations are met

Secretaries blog like they give speeches now
Slide 8
Questions
Social Media no longer a question
But it’s not yet an answer