#gov2au at GovCamp 10 September 2011: Are we engaged yet?
Slide1
Title slide.
Slide 2
Infographic of Australian Government social media adoption. Images and information presented
includes:
Text reading “34 sites on govspace.gov.au”; accompanying image of the WordPress logo. A
graph of govspace visitor statistics from April 2010 to August 2011 shows a clear increase in
visitors over time; accompanying text reads “400,000 visitors per month”.
Data.gov.au logo; accompanied by text reading “700 datasets”. Accompanying graphic of
Dunny Directories app, with text reading “12 apps”.
Image of AGIMO Blog tag cloud taken from agimo.govspace.gov.au. Accompanying text
reads “128 posts” and “AGIMO Blog comments: 1,274 approved, 1,370 spam, 10,014 autoblocked”.
Text reading “#gov2au: 12,970 tweets, 34/day”. Accompanying chart breaks down most
popular contributors to #gov2au: Craig Thomler, sherro58, piawaugh, trib, zBeer, chieftech,
DavidBromage.
Image of Facebook logo; accompanying text reads “38% of Australians use #socmed >3
days/week”.
Text: “ACT Election quotas equivalent to Twitter users: 3.5”
Images of YouTube logo and Department of Immigration and Citizenship ImmiTV logo.
Accompanying text reads “144 videos, 530k views”.
Image of Twitter bird; accompanying text reads “96 Aus Gov Twitter accounts” and “
“Followers of @JuliaGillard: 126,128”.
RSS icon with accompanying text of “367 Aus Gov RSS feeds”.
Text reading “421 days since Declaration of Open Government”.
Slide 3
But...
$ saved?
lives changed?
diseases cured?
homeless people housed?
kids educated?
roads paved?
members elected?
Slide 4
Social Software Hype Cycle
A visual representation of Gartner’s “Social Software Hype Cycle” as of September 2011. Stages,
items within those stages and time till mainstream adoption of each item include:
Technology Trigger:
MDM of social data: 5 to 10 years
Video content management and delivery: 5 to 10 years
Social content: 5 to 10 years
Security applications embedded in social media: 2 to 5 years
Social Media Compliance: 2 to 5 years
The Collective: 5 to 10 years
Social-learning platform: 5 to 10 years
Crowd-sourcing: 5 to 10 years
Enterprise Internet Reputation Management: 2 to 5 years
Simultaneous Collaborative Management: 5 to 10 years
Social Media Metrics: 2 to 5 years
Expertise location and Management:
Social Network Analysis:2 to 5 years
Social Software Standards: 5-10 years
Peak of Inflated Expectations:
Cloud Collaboration Services: 5 to 10 years
Social Analytics: 2 to 5 years
Social Services: 2 to 5 years
Activity Streams: 2 to 5 years
Cloud Email: 2 to 5 years
Mobile Collaboration Client: less than 2 years
Trough of Disillusionment:
External Community Platforms: 2 to 5 years
Content Analytics: 5 to 10 years
Social Media Consulting: 2 to 5 years
Unified Communications and Collaboration: 2 to 5 years
Personal Subscriptions: 5 to 10 years
Social Software Suites: 2 to 5 years
Internal Community Platforms: 2 to 5 years
Slope of Enlightenment:
Consumerization: 5 to 10 years
Idea Management: 2 to 5 years
Mobile Social Networks: less than 2 years
Social-Media Monitors: less than 2 years
Dedicated Email Services: 2 to 5 years
Plateau of Productivity:
Folksonomies/social tagging: less than 2 years
Social search: less than 2 years
Source: Gartner Research Note G00215875, 2011
Slide 5
Screenshot of a table based on the “Gartner Social Software Hype Cycle” as of September 2011.
Content includes:
Transformational benefit, 5 to 10 years till mainstream adoption:
Personal Subscriptions
The Collective
High benefit, less than 2 years till mainstream adoption:
Mobile Collaboration Client
Mobile Social Networks
Social-Media Monitors
High benefit, 2 to 5 years till mainstream adoption:
Enterprise Internet Reputation Management
Expertise Location and Management
External Community Platforms
Social Analytics
Social Media Consulting
Social Software Suites
Unified Communications and Collaboration
Moderate benefit, less than 2 years till mainstream adoption:
Folksonomies/Social Tagging
Social Search
Moderate benefit, 2 to 5 years till mainstream adoption:
Activity Streams
Cloud Email
Idea Management
Internal Community Platforms.
Security Applications Embedded in Social Media
Social Media Compliance
Social Media Metrics
Social Profiles
Moderate benefit, 5 to 10 years till mainstream adoption:
Cloud Collaboration Services
Simultaneous Collaborative Editing
Social Software Standards
Video Content Management and Delivery
Low benefit, 2 to 5 years till mainstream adoption:
Dedicated Email Services
Source: Gartner Research Note G00215875, 2011
Slide 6
After the engagement
Building the business case
Consultation
Collaboration
Communication
Tools not teasers
Social media addressed in submissions
Manage expectations.
Slide 7
We’ll know we are on a winner when:
We stop talking about it
Automatically included in considerations
Lawyers aren’t consulted
Lists aren’t necessary
Advertising is based on it
Business owns it, not IT or Comms
Indexing is widely used
Expectations are met
Secretaries blog like they give speeches now
Slide 8
Questions
Social Media no longer a question
But it’s not yet an answer