Not Just Nonsense presentation
Slide 1: Title Slide
Image: Coat of Arms, Australian Government Department of Finance and Deregulation
Not just nonsense: Real world examples of the use of social media to support the business of
government
John Sheridan, FAS Agency Services, AGIMO, 6 Feb 12
Slide 2: Scope
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What is social media?
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What is it good for?
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How has government used it?
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How to start?
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What does success look like?
Slide 3: What is social media?
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web-based and mobile technologies used to turn communication into interactive dialogue
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Government 2.0: using technology to realise a more open, transparent and consultative
form of government
Image: grey Rubik’s cube featuring logos of popular social media services on its side
Slide 4: What is it good for?
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Interaction
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Consultation
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Communication
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Participation
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Sharing
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Alerting
Image: two soldiers manning an outdoor barbecue in a remote location
Slide 5: Government Examples
Emergency management
Image: screenshot of the Queensland Police Service Media Unit’s twitter feed (@QPSmedia)
Informing
Image: screenshot of the Department of Health and Ageing’s agedcarecomplaints.govspace.gov.au
website.
Slide 6: Government Examples
Finding the right platform
Image: screenshot of the Facebook account for the APS ICT Entry-level Programs
Consultation - Procurement
Image: screenshot of a procurement-related blog post on the AGIMO Blog
Slide 7: Government Examples
Community engagement – SA Plan
Image: screenshot from the South Australian Strategic Plan website
Image: screenshot from the South Australian Strategic Plan website inviting users to register with
the site and provide feedback
Slide 8: Government Examples
Community engagement – UK e-petitions
Image: screenshot of UK Government’s e-petitions website
Image: screenshot of statistics related to UK e-petitions

e-petitions: the first 100 days
o
on average, 18 people have sign an e-petition every minute since the service
launched
o
28,000,000 page views
o
6,500,000 site visits
o
2,600,000 signatures
o
350,000 max daily visits
o
21,500 e-petitions submitted
o
40% of visitors signed
o
6 petitions achieved 100,000 signatures
Slide 9: Open Government
Data.gov.au
Image: screenshot of data.gov.au
Image: generic logo for FOI Disclosure Logs
Image: generic logo for Information Publication Schemes
Slide 10: How to start?
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http://agimo.govspace.gov.au/page/gov2register/
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GovSpace
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#gov2au
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Gov 2.0 Primer: http://webguide.gov.au/files/2012/01/Gov-2-Primer-v101.pdf
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APSC Guidance: http://www.apsc.gov.au/circulars/circular121.htm
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Social Media 101: http://agimo.govspace.gov.au/2010/04/07/social-media-101/
Image: RSS icon
Image: screenshot of Twitter discussion featuring the #gov2au hashtag
Image: screenshot of statistical analysis of tweets that used the #gov2au hashtag
Slide 11: What does success look like?
Image: bar graph entitled Figure 1 Use of email, SMS and other communication technologies. The
bar graph indicates general growth in the undertaking of a series of listed activities between 2008
and 2011 (participation figures are given for each activity in 2008, 2009 and 2011). Growth activities
are:

Email

SMS or text messaging using mobile

Use social networking site

Use the web via mobile phone

Make phone calls over the internet

Use an app

Instant messaging

Read wikis

Read blogs

Listen to podcasts

Post to an online or community forum

Use a tablet

Use social bookmarks

Twitter

Contribute to wikis

Use wikis
Activities that peaked in 2009 are:

Read news feeds (RSS)

Maintain own blog
Slide 12: Not just nonsense
Questions
Slide 13: Sources

Rubik’s cube of social media:
http://erinmac33.files.wordpress.com/2011/07/social-media1.jpg?w=640

Gov 2.0 Primer: http://webguide.gov.au/files/2012/01/Gov-2-Primer-v101.pdf

APSC Guidance: http://www.apsc.gov.au/circulars/circular121.htm

Social Media 101: http://agimo.govspace.gov.au/2010/04/07/social-media-101/

Definition of social media: http://en.wikipedia.org/wiki/Social_media

BBQ: Defence Image Gallery 2008-S1167 - 20080604adf8239682_699.jpg