Setting Up Arkansas Extension Facebook Pages
Summary of Arkansas Extension Tips
11-4-14
Profile Picture
If you are posting as an individual expert, email Kerry Rodtnick at krodtnick@uaex.edu for the official
‘banner’ on top of your profile image.
Extension Page “Likes”
https://www.facebook.com/uaex.edu
University of Arkansas Division of Agriculture – Extension
Settings → Page Info
Name:
{your county}– UAEX (see NOTE on Step 3)
Facebook Web Address:
www.facebook.com/uaex.{your county} (see NOTE on Step 4)
Category:
Companies & Organizations: Education
Subcategories:
(up to 5) Gardener, Agricultural Service, Landscaping, Environmental
Conservation, Urban Farm, Adult Education, Farmers Market
Short Description Example:
Extension program of {your county} County, Arkansas - University of
Arkansas System's Division of Agriculture, Cooperative Extension Service
(UAEX)
Phone:
phone number for {your county} Extension Office
Email:
uaex.edu email for {your county} Extension Agent
Website:
http://www.uaex.edu/counties/{your county} or program page
The Arkansas Cooperative Extension Service offers its programs to all eligible persons regardless of race, color, sex, gender identity, sexual orientation,
national origin, religion, age, disability, marital or veteran status, genetic information, or any other legally protected status, and is an Affirmative
Action/Equal Opportunity Employer
Step-by-Step: Creating a NEW Extension Facebook Page
Settings -> Page Roles
Position
Facebook Admin for {your county} Extension program
{your county} County Extension Agent / Extension program
advisor
UAEX State Extension contact
UAEX Communications contact
STEP 1:
Email
accole@uaex.edu
krodtnick@uaex.edu
Name
Amy Cole
Kerry Rodtnick
Login to Facebook
Login to https://www.facebook.com using the personal Facebook account of the Extension member that will
serve as your Page Manager or create a Facebook account if needed. A Facebook Page belongs exclusively
to the Profile of the person who creates it until an additional person is added as an Admin in Page Roles (see
Step 15). For more information about Page Roles, see
https://www.facebook.com/help/323502271070625/.
STEP 2:
Create a Page
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 3:
Enter Type, Category, Company Name
Enter the following settings:
Type = Company, Organization or Institution
Category = Education
Company Name = {your county} County Extensions – UAEX
NOTE: Restrictions on Changing Your Page Name
Pages with less than 200 “Likes” = an Admin or Editor can change the Page’s name ONCE
Pages with 200 “Likes” or more = an Admin can submit a request to change the Page's name ONCE
https://www.facebook.com/help/271607792873806
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 4:
Set Up → 1. About
Apply the following settings:
Short Description:
Extension program of {your county} County, Arkansas - part of University of
Arkansas System's Division of Agriculture, Cooperative Extension Service (UAEX)
Website:
http://www.uaex.edu/counties/{your county}
Unique Facebook
Web Address:
uaex.{your county}
NOTE: Restrictions on Changing Page’s Username
An Admin can change your Page's username. Keep in mind that after your
Page's username has been set, it can only be changed ONCE.
https://www.facebook.com/help/409473442437047/
Real Organization?
yes
Authorized &
Official Rep?
yes
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 5:
Set Up → 2. Profile Picture
Use new Extension Facebook logo customized for your program (if you are
creating a program page) (180px x 180px). Contact Kerry Rodtnick at
krodtnick@uaex.edu .
NOTE: More about the Profile Picture
o
Represents the program not only on the Page, but everywhere in
Facebook (e.g. posts, comments, Likes).
o
The new Extension Facebook logo has been cropped into a 180px square and looks good when
Facebook reduces it to a 160px square on the Page and a 32px square for posts, comments and
Likes.
o
For more info: http://havecamerawilltravel.com/photographer/facebook-profile-picture-size
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 6:
Set Up → 3: Add to Favorites
Click <Add to Favorites> to add the Page to the Admin’s favorites for easy access.
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 7:
Set Up → 4: Share with Friends
Click <Share Page> to share the Page on the Admin’s personal Profile timeline.
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 8:
“Like” the Page
Click <Like> to add the Admin’s support for the new Page.
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 9:
Invite Friends
Promote the new Page to the Admin’s personal friends and invite them to “Like” it.
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 10:
The Most Important Things
An activity summary for the week can be found on the upper right-hand side of the new Page.
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 11:
Add a Cover
Upload a photo to display behind the Profile Picture at the top of the new Page.
NOTE: Tips for the Cover Photo
o
Choose a high-quality image that makes a good first impression for the Page.
o
Crop, resize and save image to .JPG at 851px wide by 315px tall and less than 100 kilobytes using a
photo editing tool like Irfanview
o
For more info: http://havecamerawilltravel.com/photographer/facebook-cover-photo-size
OR you can use CANVA to create your custom Facebook images https://www.canva.com/
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 12:
“Like” Arkansas Extension Pages
Click on the Page links below and “Like” each one.
https://www.facebook.com/uaex.edu
University of Arkansas Division of Agriculture – Extension
http://uaex.edu/socialmedia/default.aspx
Use this page to search for other Extension programs and
individuals to ‘like’.
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 12:
Settings → General
Apply the following settings:
Posting Ability:
anyone can post; anyone can add photos and videos
Post Visibility:
posts to page are hidden from timeline
Tagging Ability:
others can tag photos
Profanity Filter:
strong
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 13:
Settings → Page Info
Apply the following settings:
Start Info:
date Extension was founded
Address:
physical address of {your county} Extension office or state office
Hours:
open days and hours of {your county} or state Extension office
Short Description:
U of A Cooperative Extension Service offers _____ services in all 75 counties. We
specialize in farming, youth development (4H), family budget planning, health and
nutrition programs and business and community development.
Long Description:
You can be
descriptive here of
your specialty or
area of expertise
too. ADD
KEYWORDS!
The mission of the Division of Agriculture is to advance the stewardship of natural resources
and the environment, cultivate the improvement of agriculture and agribusiness, develop
leadership skills and productive citizenship among youth and adults, enhance economic
security and financial responsibility among the citizens of the state, ensure a safe, nutritious
food supply, improve the quality of life in communities across Arkansas, and strengthen
Arkansas families.
I specialize in youth development, health education programs for Arkansans, etc.
For more information about the Arkansas Extension program go to
www.uaex.edu/YOUR AREA PAGE
Mission:
The mission of the Cooperative Extension Service is to provide research-based information
through non-formal education to help Arkansans improve their economic well-being and the
quality of their lives.
Phone:
phone number of {your county} Extension office
Email:
uaex.edu email for {your county}
Website:
http://www.uaex.edu/counties/{your county}
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 14:
Settings → Notifications
Apply the following settings.
New Messages:
Turn On
New Comments on Page post:
Turn On
New Likes:
Turn On
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 15:
Settings → Page Roles
Add the following people as Admins for the Page.
Position
Facebook Admin for {your county} Extension program
{your county} County Extension Agent / Extension program
advisor
UAEX State Extension contact
UAEX Communications contact
Email
accole@uaex.edu
krodtnick@uaex.edu
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
Name
Amy Cole
Kerry Rodtnick
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 16:
Settings → Apps
Add the Video and Events apps.
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
STEP 17:
Settings → Featured → Likes
Select the following to be “Featured” on the new Page:
o
o
University of Arkansas Division of Agriculture – Extension
Arkansas Extension Program
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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Step-by-Step: Creating a NEW Extension Facebook Page
Additional Resources for a Facebook Page


FREE Photo Editing Tools
o
Irfanview http://www.irfanview.com/
o
Gimp http://www.gimp.org/
FREE PDF Printer
o


Bullzip http://www.bullzip.com/
FREE Facebook Management Tools
o
IFTTT https://ifttt.com/
o
Woobox tabs https://woobox.com/
o
Facebook Page Insights https://www.facebook.com/help/336893449723054/
o
Facebook Pages Manager App for Android and iOS
https://www.facebook.com/help/463079013702512/
o
Google URL Shortener
https://goo.gl/
o
Do This Not That – Facebook edition
http://www.verticalresponse.com/blog/do-this-not-that-facebook-edition/
The Big 5 Glossary: Facebook, Twitter, LinkedIn, Pinterest, and Google+
http://blogs.constantcontact.com/product-blogs/social-media-marketing/social-media-glossary/
Facebook Page Assistance

Amy Cole
Digital Media Program Manager
(501) 671-2304
accole@uaex.edu

Kerry Rodtnick
UAEX Communications
(501) 671-2235
krodtnick@uaex.edu
Facebook Page Setup for Arkansas Extension Programs/Specialists (as of 11/4/14)
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