Michael Rodriguez Prof. Lytle AMM 104 16 Mar. 2009 Net Savvy Homework Chapter 3 The Direct Marketing Association takes ethics very seriously. It has created numerous ethics programs to help guide its members towards being more ethical when it comes to marketing to potential customers. Some of the ways that the DMA promote a more ethical marketplace include having committees on ethical business practices, guidelines for non-profit organizations to protect their donor’s data, and guidelines for consumers to protect themselves from fraud. The DMA is working hard to promote a more ethical workplace by using these methods in order to curb dishonesty in the marketplace. The Coca-Cola Company is the world’s largest beverage company. They manufacture, distribute, and market various kinds of beverages across the world. They are primarily known for their flagship product, Coca-Cola. According to “csrwire.com”, one of the company’s initiatives is to help Africans get access to clean drinking water. The company has created the Coca-Cola Africa Foundation to achieve this goal. CocaCola has recently announced that they have invested $30 million dollars over the next six years through its Replenish Africa Initiative (RAIN). The company hopes it will be able to improve the quality of Africa’s drinking water through this initiative in the years to come. Chapter 4 One current consumer trend is that consumers are choosing environmentally safe household products over unsafe ones because they don’t contain harmful chemicals which can hurt people and the environment. Seventh Generation is a leader when it comes to environmentally safe household products. Their products are made from natural resources and they are nontoxic. Seventh Generation realizes that consumers want safer household products because they are nontoxic and environmentally friendly. The company also realizes consumers need these products because they help to promote good health. With all of this in mind, the company has been successful in addressing the wants and needs of its consumers by providing environmentally safe household products that help to promote good health for everyone in the end. When I go online, I must give up some personal information like my name and address in order to make purchases online. Thanks to the privacy survival guide from privacyrights.org, I know that I can take some actions to protect my privacy from dishonest individuals. One action that I’m going to take to is I’m going to register my phone number in the governments’ national “Do Not Call” registry. This will prevent unscrupulous telemarketers from obtaining my personal information for their own personal gain. Another action that I’m going to take is to avoid entering various contests. In reality, many of these contests are scams that are meant to get you on a telemarketer’s mailing list which leads into harassing calls from these people. By not entering these contests, I avoid their intrusive calls. Finally, the last action I will take is to protect my SSN. My SSN is vital since it is connected to so much of my personal information. If someone steals it, there goes my identity. To make sure this doesn’t happen, I will leave my SSN card at home and memorize the number when I need to. As long as I do that, I will be able to protect my SSN from fraudulent use. As long as I do all of these things, I will be able to safeguard my privacy in the end.