Harold Zarate Diaz
Dr. Silva
LIB110
2. AN INTEREST INVENTORY: FINDING A SUITABLE MAJOR AND CAREER
FIELD:
Major: Business Administration
Career: Advertising, Marketing and Proportions Managers
Job duties:
Advertising managers supervise people. In large firms, they oversee advertising and
promotion staffs that are included in house account, creative, and media services
departments. These departments assess the need for advertising, develop it and select the
communication media for it, respectively. In small firms, advertising managers serve as a
contact between the firm and the advertising managers serve as a contact between the
firm and the advertising or promotion agency.
Promotions managers supervise promotion specialists and direct promotion programs that
unite purchase incentives to increase sales.
Marketing managers develop the firm’s marketing strategy. With the help of other
employees, they estimate the demand for products and or services provided bye the firm.
They also identify potential markets, develop pricing strategies and supervise product
development.
Education required:
A broad educational background is appropriate for entering these managerial jobs and the
minimum education requirement is a bachelor’s degree, many employers prefer people
with experience in related occupations and a wide liberal arts background. As a result of
this, a bachelor’s degree in sociology, psychology, philosophy, literature or journalism is
acceptable. For marketing and promotions management positions, many employers favor
bachelors or master’s degrees in business administration with an emphasis in marketing.
For advertising management position, a bachelor’s degree in advertising or journalism
would be valued.
Earnings:
The entry level salary for marketing majors who graduated in 2005 was an average of
$33,873, and the starting salaries for advertising majors were an average of 31,340.
Job outlook:
These positions will be sought by other managers and experienced professional, which
will result in a keen competition. College graduates with a high level of creativity,
computer skills, strong communication skills and related experience will have the best
job opportunities.
Interpersonal and technical skills:
For theses positions computer skills are required. Managers should be familiar with word
processing and database applications, and being able to work on the internet. They should
also have the ability to speak a foreign language for more employment opportunities.
Other qualifications include being creative, resistant to stress, flexible and decisive.
Managers also need strong communication skills and an exceptional ability to establish
and maintain effective personal relationships.
I think I already posses a good level of creativity and the computer skills. However, I
may want to work more on the communication skills and on getting experience related to
the career.
Plan:
My plan for continuing upgrading my skills in order to keep current within the job market
is the following:
1. Get a bachelor’s degree.
2. Get jobs related to the career in order to get experience.
3. Try to be always aware of the market, by reading the newspaper business section
or any magazines related to the career.