Advertising,
Marketing and Sales
By
Minara Akter
Advertising, Marketing and
Sales
Job description:

Serve as liaison between the firm
and the advertising or promotion
agency to which many advertising
or promotional functions are
contracted out. Coordinate sales
and that merchandising programs
that originate in purchasing. Assist
sales and marketing management
with communication media
Salary range and employee
benefits:
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The statistics shows that the
median annual earnings for
Advertising is $75,475. This
basic market pricing report
was prepared using the
certified compensation
professional analysis survey
data collected from thousands
of HR departments at
employee of all sizes. The
median annual salary for
marketing managers is
$87,027.
While the median earnings of
wage and salary advertising
and marketing managers are
$103,070.
Employee Benefits
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Benefits varies in large and small
firms.
Some firms offer 401(k) plan and
commissions with a percentage
specially on marketing and sales field.
Some firms offer health, benefit and
short term disability and long term
disability plans.
Some firms offer sick and personal
day’s, holiday’s, vacations with a
friendly environment.
Future Outlook:
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Even though the job growth is expected in next
few months but due to the challenged economy
the percentage of job dropped 17% from middle
of 2008.
Employment change: Employment of advertising,
marketing and sales managers is expected to
increase by 21% through 2016. The job growth
will spurred according to the domestic and global
competition that will be offered to consumers.
Since advertising, marketing and sales jobs are
highly coveted and will be required.
Personal Requirements
(Skills)
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Proficient in word-processing,
database applications,
computer skills such as
Microsoft office suite,
PowerPoint, Outlook, Excel are
essential for the most
positions.
Experience in public relations,
interpersonal communication
skills, and ability of speaking
foreign language would open up
tremendous opportunity.
Being highly motivate, being
creative, being able to handle
stress, flexible and deceive.
Licensing:
In the field of marketing, advertising and sales
the link between them and licensing has proven
difficult because the true value of the of
licensing as an instrument for the generation
brand awareness has never been realized and
this particular field currently certified, the
number of this category of jobs seek
certification is expected to grow and these
particular certification programs based on
education and job performance public relations
society of America offers programs for public
relations based on years of experience and
performance.
Educational Requirements:

Education and training: For
advertising, marketing and sales
positions few firms prefer
bachelor’s or masters degree in
business administration with an
emphasis on marketing. Having
courses in business law,
management, economics,
accounting, finance, math and
statistics.
Senior Colleges
(Transfer Research):
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City University of New York—Baruch College
- Zicklin School of Business, NY, NY
Clarkson University - Potsdam, NY
Columbia University- NY, NY
Cornell University- Johnson Graduate School
of Management- Ithaca, NY
Hofstra University- Frank G. Zarb School of
Business – Hempstead, NY
Fordham University, Fordham Business
School, NY, NY
Opportunities for
advancement:

Various of manager position holder
are previous sales rep, purchasing
agents, buyers or product
advertising, promotions or public
relation specialists. In some firms if
the positions are limited,
advancement to higher positions
usually proceed slowly. Also many
firms offer to their employees for
continuing education along with
sending them to seminars,
conferences and marketing events.
Job opportunities:
Crain’s New York Business, NY, NY
Lehman Brother’s Holdings, Inc., NY.
NY
American Association of Advertising
Agencies, NY, NY
NYCEDC – NYC Business Climate – New
York City Economic Development
Professional Association:
For more information about this career, one may
contact:
 US Small Business Administration – www.sba.gov
 Manhattan Chamber of Commerce –
manhattancc.org
 New York City Website – www.nyc.gov
 New York Associations of Business Brokers –
info@nyabb.org
Bibliography:
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http://nytimes.com
www.bls.gov/oco
www.monster.com
Entrepreneur.com
www.wsi.com
www.google.com