Minara Akter Professor: Alvin Fingerhut November 18, 2008 AMM 104: 5082 Violation Removal and Consulting Services Now days the way the laws are changing it is outrages and it is almost impossible not to get violations. All violations of law can be resolved by paying fine, penalties and seems like we are violating the codes and other matter which we are not aware of until we get involved. Any private properties or business, city or government premises cannot easily get away from getting violations because day by day the rules and regulations are becoming getting tuff and tuff. The expediting service or procedure that applies to remove violation these kinds of violations for properties such as private houses, businesses, educational facilities, Churches. This expediting service practices towards quite a few directions. If any property was given violation by the Department Buildings, Department of Transportation, Fire Departments, Environmental Control Board, Department of Environmental Protection, Mayors Task Force and Special Task force, including elevator, façade and boiler. The expediting service performs the work to remove this kind of violation. It also does the CAD drafting for as built condition in connection with architectural and engineers drawings. The expediting task would be such as appear at the court with proper documentation, perform submittals to all required paperwork as necessary. Perform frequent status check until the violations are removed and they are ready for retrieval of corrections and schedule inspections upon necessary. This service also performs other functions such as legalize any premises, converting a one family house to a two family house, any kind of extension, making an addition etc. Meeting the plan examiners(registered architects and engineers) in order to get the plans corrected and get it approved. Mainly expediting service is recognized as middleman service. Price- Price is self-explanatory but it is very important to the success of a business. Price depends on certain factors such as time, labor and workload. In the beginning of the business it is quite okay to give a low or reasonable price to get or attract more clients. Price for expediting varies on the category of violation. Some violations are given for minor reason and they are not required much work in a time manner. It needs to be charged reasonable so the same client would seek for assistance in a long term at that situation the price would be between $100 and $150. For the hazardous violation is a different situation, such as appearing at the court and trying to negotiate to get a reasonable penalty has more labor and time and the price is approximately $350.00. For legalizing, conversion and addition has different prices. In this situation the drawings are done by the architects and the engineers, expediting would be middleman service and the charge would be $500.00. Because there is lot of competition going on at the present in the market and in order to keeps the service going in a long term, price issue plays one of the biggest roles. Pricing something to high, it will be hard to get clients or if it is too low there will be not enough money to pay the cost of labor, time and other important costs. Place: Place refers to how to get the service to the customer. The beginning step is to do a research, which helps which segmentation would be most effective to find clients. In the expediting field, a target market is needed to break them in segments such as private clients, clients from non-profit organizations such as school, churches, client from city projects. The segmentation makes it easier, effective in selecting how we should get to be known by customers. Attending in expediting/architectural/construction marketing meeting is one of the resourceful place to get most of the potential clients. In this kind of network meeting there are always opportunities to meet clients and exchanging business cards. Also in private or personal functions, events, trade shows is another efficient source of getting the clients. Word of mouth is one of the positive source to meet the clients. Also friends, relatives, neighbors is one other helpful source to find clients too. Place is also known as channel, distribution or intermediary. Promotion: Promotion decision involves advertising, public relation, media etc. It is how to let people know about the expediting services. It includes most of the things we think of when “marketing” is mentioned, like advertising and personal sale calls. Sending direct mails, service brochures, contests and giveaways. The purpose of promotion is to get people to know what is the service about, what they can get through the service, to make them really want the service, and to let them know that w provide the service and they can use our service. The other elements would be creating an attractive webpage with all kind of essential information and contact the clients sending the website information. Advertising in business magazines, newspapers, business weekly. Sending the business cards along the service detail in a company letter head to the potential clients, is another way of promoting the expediting service. Keeping in touch with the previous client and following up with the currents is another kind of promotion such as they would uphold our service to the people that they know.