Maria Trujillo
AMM 101.0046
Prof. Iannuzzo
May 12, 2009
Using the Internet to Shop
Nowadays is very common that people use the Internet to make any kind of
shopping. There is no need to go out to the mall or even to the grocery store in order to
obtain the products people need. All consumers need to do is navigate through the Internet
and there they will find a great variety of products ready to be shipped with the only the
need of one click.
Consumers will tend to buy certain products instead of others over the Internet.
Even though some people would differ in opinions, I think the best products to sell online
are clothing and small electro domestics from well-know brands. People tend to rely on
well-know brands because they know the product quality that they will obtain, for these
reason consumers will tend to buy certain products over the Internet. Books, cds and video
games are common items shopped online too. Sometimes consumers will get a better deal
buying these items through the Internet than on the stores. The most helpful fact from
shopping online is that it does not matter if it is snowing, raining or 100 degrees outside,
consumers could still make the shopping that they need. Online stores are open 24/7 and
on holidays.
Things that would be difficult to purchase online are shoes, cars, houses and jewelry.
Mostly larger products and things that need to be tangible are difficult to purchase online.
My opinion is that pictures are not 100% reliable I need to feel and to see certain things by
myself in order to purchase them. I think that the advertisement of its larger products its
what make people to buy these products but not online. Advertisement over the Internet
has some influence in the consumer’s decision to purchase a product because the consumer
would see the product online, get interested in it and then go to the store and purchase it.
I have purchased clothing, books and toys online. Until now my experience has been
satisfactory. Some of the items that I bought were not available in stores or sometimes it
was cheaper to buy them online rather than going to a store to obtain them. Shopping
online has been an agreeable experience for me. If I want to be greedy I can even add up
the money that I saved on transportation (when I get the items delivered for free) and I
would say that my shopping experience online was prosperous.
Sometimes the lack of time is an issue in a busy workplace, buying its supplies
online would save the company time and even money. Staples.com has some interesting
deals if the consumers buy larger quantities of a product, some of the are: free delivery in
orders greater than $50, discount when buying at large and reward points. Usually in any
kind of business if a customer buys at bulk he/she might get a discount, this is the most
outstanding difference between making a personal purchase and a business purchase. Is
not common that a sole customer will make a purchase greater than $50, if the customer
orders less than this amount then shipping and handling fees will be charged. The discount
will depend on the quantity of a product that the business buys from Staples.
Shopping online has changed radically the way that consumers make their
purchases. It has done the experience of shopping easier and faster, but on the other hand
consumers spend most time in front of a computer searching for better specials instead of
physically interacting with people. Every person is different and as consequence has
different preferences, until now I agree with the people who think that Internet has made
our shopping experience more manageable and simple