Aaron J Hudson
AMM 101
Dr. Silverman
November 6, 2005
Chapter 14: Key Terms
1. Product: Everything one receives in an exchange, including all tangible
and intangible attibutes and expected benefits; it may be a good, service,
or idea.
2. Consumer Product: A product purchased to satisfy personal and family
needs.
3. Business Product: A product bopught for resale, for making other
products, or for use in a firm’s operations.
4. Convenience Product: is a relatively inexpensive, frequently purchased
item for which buyers want to exert only minimal effort.
5. Shopping Product: An item for which buyers are willing to expend
considerable effort on planning and making the purchase.
6. Specialty Product: An item that possesses one or more unique
characteristics for which a significant group of buyers is willing to expend
considerable purchasing effort.
7. Brand: A name, term, symbol, design, or any combination of these that
identifies a seller’s products as distinct from those of other sellers.
8. Brand Name: the part of a brand that can be spoken.
9. Brand Mark: The part of a brand that is a symbol or distinctive design.
10. Trademark: A brand name or brand mark that is registered with the U.S.
Patent and Trademark Office and is thus legally protected from use by
anyone except its owner.