Results From The
2012 Alumni Attitude Study©
St. John’s University
St. John’s College of Pharmacy
June 2013
Presented by:
The slides in this handout are part of a more complete and comprehensive oral presentation. For an in-depth
understanding of the information provided herein, you should view these slides in combination with that presentation.
For questions contact Rob Shoss at PEG, Ltd.
© 2012 Performance Enhancement Group, Ltd.
About the Alumni Attitude Study
©
The School of
Pharmacy and Applied Health
•
Cooperative development of the instrument (11 founding institutions)
•
Survey completed by over 450,000 alumni at 160 universities and colleges over the last 9
years
•
Instrument 85% the same as originally developed
•
Instrument was branded to reflect St John’s University
•
Survey questions divided into five areas:
–
Loyalty
–
Student experience
–
Overall experience of the University
–
Alumni Experience
–
Demographics
Slide 2
Study Results:
Distribution and Response
Response Rate
The School of
Pharmacy and Applied Health
2.47%
Surveys Distributed
5,053
*Returned Email (bad addresses)
1,011
Presumed Delivered
4,042
100
Number of responses
* Assumes 20% national average
Slide 3
Bias is inherent in all research studies. It must
be understood and minimized where possible.
The School of
Pharmacy and Applied Health
Confidence Interval
•
•
•
Computation based on number of responses and variation of responses
Assumes random distribution and ability to respond
Response percentage is not part of the consideration for this calculation
Non-Response Bias
•
•
•
•
A low survey response rate and corresponding high non-response rate causes concern about
differences between respondents and non-respondents
Exists in both internet and phone surveys as well as mail
Consistency of ranking for question groups helps alleviate concern
Distribution across membership status, age, and gender also helps reduce concern
Selection Bias
•
•
•
A survey will be more representative of the entire population if sample selection is truly random
and each member of the population has an equal opportunity to be selected
Possibly more of an internet issue currently for some schools
Approximately 82% of college graduates have access to the internet and email*
* Source: “The Ever-Shifting Internet Population”, The Pew Internet & American Life Project, April 16, 2003.
Slide 4
Participants
All School Comparables
The School of
Pharmacy and Applied Health
American University
CSU - San Diego
National-Louis University
University of Arkansas
Auburn University
CSU - San Marcos
New York University
University of Baltimore
Barry University
CSU - Stanislaus
Oakland University
University of Central Florida
Berea College
Culver-Stockton College
Ohio State University
University of Cincinnati
Brandeis University
East Carolina University
Ohio University
University of Florida
Bryant University
Emporia State University
Plymouth State University
University of Kansas
Buffalo State University
Florida International University
Rensselaer Polytechnic Institute
University of Nevada - Las Vegas
Cal Poly Pomona
Fresno State University
Rochester Institute of Technology
University of Northern Iowa
Cal Poly SLO
George Mason University
Salem State College
University of Oregon
Cedarville University
Georgia Institute of Technology
San Jose State University
University of Southern California
Chico State University
Grambling State University
Santa Clara University School of Law
University of Tennessee - Chattanooga
Clemson University
Hope College
Seton Hall University
University of Tennessee - HSC
Cornell University
Humboldt State University
Sonoma State University
University of Tennessee - Knoxville
CSU - Bakersfield
Illinois State University
Southern Illinois University
University of Tennessee - Martin
CSU - Dominguez Hills
Ithaca College
Southern Methodist University
University of Wisconsin - Eau Claire
CSU - East Bay
Jacksonville State University
Southern Polytechnic State University
University of Wisconsin - LaCrosse
CSU - Fullerton
John Carroll University
Southwest Minnesota State University
Virginia Institute of Technology
CSU - Long Beach
Lehigh University
St John's University
Western Michigan University
CSU - Northridge
Mercer University
Syracuse University
Whitworth University
CSU - Sacramento
Metro State College of Denver
Texas A&M University - Corpus Christi
Widener University
CSU - San Bernardino
Montana State University - Billings
University of Alaska - Fairbanks
Winthrop University
Slide 5
Response
Number of Participants
By Era
Slide 6
The School of
Pharmacy and Applied Health
Response
By Era
The School of
Pharmacy and Applied Health
35
Percentage of Respondents
30
25
20
15
10
5
0
WWII/Post WWII
Woodstock/
Vietnam
All School
Post-Watergate
Yuppie/End of Cold
Electronic
War
Revolution/DotCom
School of Pharmacy and Applied health
Slide 7
Post 9/11
St John's 2011
Response
Number of Participants
By Donor Status
Slide 8
The School of
Pharmacy and Applied Health
Response
By Donor Status
The School of
Pharmacy and Applied Health
60
12%
51
10%
38
40
8%
30
6%
20
4%
11
10
2%
0
0%
Current
Lapsed
School of Pharmacy and Applied Health
NOTE: Response rate is unadjusted for bad email addresses.
Slide 9
Never
Response rate
Response Rate
Percentage of Respondents
50
College Attended with School of Pharmacy and Applied Sciences Highlighted
Number of Participants
The School of
Pharmacy and Applied Health
Slide 10
Q19. If employed full-time, what is your annual salary range?
Percentage of Participants
The School of
Pharmacy and Applied Health
Slide 11
Response
Percentage of Participants
By Degree Obtained
Slide 12
The School of
Pharmacy and Applied Health
Response
Percentage of Participants
By Location of Current Residence
Slide 13
The School of
Pharmacy and Applied Health
Response
Percentage of Participants
By Location of Current Residence
Slide 14
The School of
Pharmacy and Applied Health
Response
Percentage of Participants
By Ethnicity
Slide 15
The School of
Pharmacy and Applied Health
Response
Percentage of Participants
By Gender
Slide 16
The School of
Pharmacy and Applied Health
Response
By Gender across Generations
Slide 17
Response
By Q16 Intent to Participate Financially
Percentage of Respondents
Non-contributors
Might
contribute in
the future
Slide 18
The School of
Pharmacy and Applied Health
Contributors
Implications
The School of
Highlighted issues and areas of focus when reviewing otherPharmacy
slidesand Applied
Health
• Equity of degree
• Job and career related activities
• Communicate differently with younger alumni
(30 and under)
• Branding presence on campus
• Engaging alumni who are out-of-state
Slide 19
Communication
Study Results
Slide 20
Q13. For each of the communication methods listed below, please tell us how important
that method is to you and also rate St John’s effectiveness in utilizing that method. The School of
Pharmacy and Applied Health
Not
Important
Poor
Somewhat
Important
Fair
Alumni magazine
Email
University web site
Electronic newsletter
Invitations to university activities
Communication regarding your services or benefits
Invitations to alumni activities
Social media & online community
Viral videos/youtube/online networking (MySpace, Facebook,
LinkedIn, etc.)
Importance
Slide 21
Performance
Very
Important
Good
Critically
Important
Excellent
Q13. For each of the communication methods listed below, please tell us how important
that method is to you and also rate St John’s effectiveness in utilizing that method. The School of
Pharmacy and Applied Health
Importance exceeds
Performance
Slide 22
Performance exceeds
Importance
Q13. For each of the communication methods listed below, please tell us how important that
method is to you and also rate St John’s effectiveness in utilizing that method.
The School of
Pharmacy and Applied Health
Gap Analysis By Gender
Importance exceeds
Performance
University web site
Electronic newsletter
Email
Communication regarding your services or benefits
Invitations to university activities
Alumni magazine
Invitations to alumni activities
Viral videos/youtube/online networking (MySpace, Facebook,
LinkedIn, etc.)
Social media & online community
Male
Female
Slide 23
Performance exceeds
Importance
Q13. For each of the communication methods listed below, please tell us how important that
method is to you and also rate St John’s effectiveness in utilizing that method.
Gap Analysis By Graduated prior to 2006 v graduated in 2006 or later
Importance exceeds
Performance
Alumni magazine
Email
University web site
Electronic newsletter
Invitations to university activities
Communication regarding your services or benefits
Invitations to alumni activities
Social media & online community
Viral videos/youtube/online networking (MySpace, Facebook,
LinkedIn, etc.)
Prior to 2006
2006 and later
Slide 24
The School of
Pharmacy and Applied Health
Performance exceeds
Importance
Q14. Please indicate how much each of the following impacts your overall current opinion of
St John’s:
The School of
Pharmacy and Applied Health
No
Impact
Some
Impact
Slide 25
Significant
Impact
Critical
Impact
Q14. Please indicate how much each of the following impacts your overall current opinion of
St John’s:
The School of
By Gender
Pharmacy and Applied Health
No
Impact
Some
Impact
Slide 26
Significant
Impact
Critical
Impact
Q14. Please indicate how much each of the following impacts your overall current opinion of
St John’s:
The School of
By Graduated prior to 2006 v graduated in 2006 or later
Pharmacy and Applied Health
No
Impact
Some
Impact
Slide 27
Significant
Impact
Critical
Impact
Q12. In your relationship with St John’s, please describe how often you do or have done the
following.
The School of
Pharmacy and Applied Health
Never
Slide 28
One time
A few times
Frequently
Q12. In your relationship with the University, please describe how often you do or have done
the following.
The School of
By Gender
Pharmacy and Applied Health
Never
One time
Slide 29
A few times
Frequently
Q12. In your relationship with the University, please describe how often you do or have done
the following.
The School of
By Graduated prior to 2006 v graduated in 2006 or later
Pharmacy and Applied Health
Never
One time
Slide 30
A few times
Frequently
Q17. Please indicate your feeling regarding the frequency of the following.
The School of
Pharmacy and Applied Health
Way too
much
Slide 31
A little
too much
About right
Would
welcome
more
Not nearly
enough
Q17. Please indicate your feeling regarding the frequency of the following.
By Gender
Way too
much
Slide 32
A little
too much
About right
The School of
Pharmacy and Applied Health
Would
welcome
more
Not nearly
enough
Q17. Please indicate your feeling regarding the frequency of the following.
By Graduated prior to 2006 v graduated in 2006 or later
Way too
much
Slide 33
A little
too much
About right
The School of
Pharmacy and Applied Health
Would
welcome
more
Not nearly
enough
Q09. How important was each of the following to your experience as a student, and how well
did St John’s do at providing them?
The School of
Pharmacy and Applied Health
Not
Important
Poor
Somewhat
Important
Fair
Slide 34
Very
Important
Good
Critically
Important
Excellent
Q09. How important was each of the following to your experience as a student, and how well
did St John’s do at providing them?
The School of
Gap Analysis
Pharmacy and Applied Health
Importance exceeds
Performance
Slide 35
Performance exceeds
Importance
Q09. How important was each of the following to your experience as a student, and how well
did St John’s do at providing them?
The School of
Gap Gender
Pharmacy and Applied Health
Importance exceeds
Performance
Slide 36
Performance exceeds
Importance
Q09. How important was each of the following to your experience as a student, and how well
did St John’s do at providing them?
The School of
Gap Graduated prior to 2006 v graduated in 2006 or later
Pharmacy and Applied Health
Importance exceeds
Performance
Slide 37
Performance exceeds
Importance
Q20. How much did your experience at St John’s contribute to your knowledge and personal
growth in each of the following areas?
The School of
Pharmacy and Applied Health
Very little
Slide 38
Some
Quite a bit
Very much
Q20. How much did your experience at St John’s contribute to your knowledge and personal
growth in each of the following areas?
The School of
By Gender
Pharmacy and Applied Health
Very little
Slide 39
Some
Quite a bit
Very much
Q20. How much did your experience at St John’s contribute to your knowledge and personal
growth in each of the following areas?
The School of
By Graduated prior to 2006 v graduated in 2006 or later
Pharmacy and Applied Health
Very little
Slide 40
Some
Quite a bit
Very much
Current and Future Alumni
Programs
Study Results
Slide 41
Q07. How important is it for you and alumni in general to do the following and how well St
John’s does at supporting alumni in doing them?
The School of
Pharmacy and Applied Health
Not
Important
Poor
Somewhat
Important
Fair
Identifying job opportunities for graduates
Mentoring students
Serving as ambassadors or advocates for St Johns
Providing financial support for St Johns (e.g. donations)
Networking with other alumni
Participating in University online activities (Social Media)
Attending athletic events
Importance
Slide 42
Performance
Very
Important
Good
Critically
Important
Excellent
Q07. How important is it for you and alumni in general to do the following and how well St
John’s does at supporting alumni in doing them?
The School of
Gap Analysis
Pharmacy and Applied Health
Importance exceeds
Performance
Slide 43
Performance exceeds
Importance
Q07. How important is it for you and alumni in general to do the following and how well St
John’s does at supporting alumni in doing them?
The School of
Gap Analysis by Gender
Pharmacy and Applied Health
Importance exceeds
Performance
Slide 44
Performance exceeds
Importance
Q07. How important is it for you and alumni in general to do the following and how well St
John’s does at supporting alumni in doing them?
The School of
Gap Analysis by Graduated prior to 2006 v graduated in 2006 or later
Pharmacy and Applied Health
Importance exceeds
Performance
Slide 45
Performance exceeds
Importance
Q11. What are barriers to your participation in alumni activities?
Percentage of Respondents
The School of
Pharmacy and Applied Health
Slide 46
Q11. What are barriers to your participation in alumni activities?
By Gender
Percentage of Respondents
The School of
Pharmacy and Applied Health
Slide 47
Q11. What are barriers to your participation in alumni activities?
Percentage of Respondents
By Graduated prior to 2006 v graduated in 2006 or later
Slide 48
The School of
Pharmacy and Applied Health
Q08. In which of the following organizations/activities did you participate as a student?
Percentage of Respondents
The School of
Pharmacy and Applied Health
Slide 49
Q08. In which of the following organizations/activities did you participate as a student?
By Gender
The School of
Percentage of Respondents
Pharmacy and Applied Health
Slide 50
Q08. In which of the following organizations/activities did you participate as a student?
By Graduated prior to 2006 v graduated in 2006 or later
The School of
Percentage of Respondents
Pharmacy and Applied Health
Slide 51
Giving
Study Findings
Slide 52
Q23. How much do you agree/disagree that the following describes people who currently
give to St John’s University?
The School of
Pharmacy and Applied Health
Strongly
disagree
Slide 53
Disagree
Agree
Strongly
agree
Q23. How much do you agree/disagree that the following describes people who currently
give to St John’s University?
The School of
By Gender
Pharmacy and Applied Health
Strongly
disagree
Slide 54
Disagree
Agree
Strongly
agree
Q23. How much do you agree/disagree that the following describes people who currently
give to St John’s University?
The School of
By Graduated prior to 2006 v graduated in 2006 or later
Pharmacy and Applied Health
Strongly
disagree
Slide 55
Disagree
Agree
Strongly
agree
Q24. How valuable would each of the following be to you in making a decision to give to St
John’s University?
The School of
Pharmacy and Applied Health
Not
important
Slide 56
Somewhat
important
Very
important
Critically
important
Q24. How valuable would each of the following be to you in making a decision to give to St
John’s University?
The School of
By Gender
Pharmacy and Applied Health
Not
important
Slide 57
Somewhat
important
Very
important
Critically
important
Q24. How valuable would each of the following be to you in making a decision to give to St
John’s University?
The School of
By Graduated prior to 2006 v graduated in 2006 or later
Pharmacy and Applied Health
Not
important
Slide 58
Somewhat
important
Very
important
Critically
important
Loyalty
Study Results
Slide 59
Q06. How well did the highest education received from St John’s prepare you for each of the
following?
The School of
Pharmacy and Applied Health
Poor
preparation
Slide 60
Fair
preparation
Good
preparation
Excellent
preparation
Q21. Please rate your level of agreement with the following statements:
The School of
Pharmacy and Applied Health
Strongly
disagree
Slide 61
Disagree
Agree
Strongly
agree
Q21. Please rate your level of agreement with the following statements:
Graduated prior to 2006 v graduated in 2006 or later
Strongly
disagree
Slide 62
Disagree
Agree
The School of
Pharmacy and Applied Health
Strongly
agree
Q01. How would you rate your decision to attend the University?
Percentage of Respondents
The School of
Pharmacy and Applied Health
Slide 63
Percentage of Respondents
Q01. How would you rate your decision to attend the University?
Graduated prior to 2006 v graduated in 2006 or later
Slide 64
The School of
Pharmacy and Applied Health
Q03. Which of the following best describes your experience as a student?
Percentage of Respondents
The School of
Pharmacy and Applied Health
Slide 65
Percentage of Respondents
Q03. Which of the following best describes your experience as a student?
Graduated prior to 2006 v graduated in 2006 or later
Slide 66
The School of
Pharmacy and Applied Health
Q02. How often do you promote St John’s to others?
Percentage of Respondents
The School of
Pharmacy and Applied Health
Slide 67
Percentage of Respondents
Q02. How often do you promote St John’s to others?
Graduated prior to 2006 v graduated in 2006 or later
Slide 68
The School of
Pharmacy and Applied Health
Q05. Which of the following best describes your overall current opinion of St John’s?
Percentage of Respondents
The School of
Pharmacy and Applied Health
Slide 69
Q05. Which of the following best describes your overall current opinion of St John’s?
Graduated prior to 2006 v graduated in 2006 or later
Percentage of Respondents
The School of
Pharmacy and Applied Health
Slide 70
Q04. Which of the following best describes your experience as an alumnus/a?
Percentage of Respondents
The School of
Pharmacy and Applied Health
Slide 71
Q04. Which of the following best describes your experience as an alumnus/a?
Graduated prior to 2006 v graduated in 2006 or later
Percentage of Respondents
The School of
Pharmacy and Applied Health
Slide 72
Correlation Analysis
Highest correlation to “loyalty” across all questions
Slide 73
Implications
Study Findings
Slide 74
Foundation Concepts
Alumni Partnership Model©
The School of
Pharmacy and Applied Health
Alumni feedback is not a one-time event, but rather an ongoing process of measurement,
action, and re-measurement.
Initiate the process
by asking their
opinion
Show you care –
use a high-quality
process
Solidify and
institutionalize by
checking back to
see what changed
Let them know that
you heard what
was said
Take action in a way
that demonstrates
you care about
their opinion
Slide 75
Implications
Highlighted issues and areas of focus
The School of
Pharmacy and Applied Health
• Feedback to the alumni
• Career related programs for students and alumni
• Programs and communications targeted to the
minus-two/plus-three
• Increase understanding of the benefits of being
an Alumnus/a
• Targeted communications focusing on successful
outcomes from events
• Build campus coalitions around alumni by sharing
and discussing data
Slide 76
The School of
Pharmacy and Applied Health
Contact Information
Robert Shoss
Tel: (713) 527-0078
Fax: (713) 524-4324
rshoss@pegltd.com
www.pegltd.com
Contact Information
Dr. Piyaporn Nawarat
Tel: (718) 990-2325
Fax: (718) 990-2314
nawaratp@stjohns.edu
Slide 77