By Dr. Lisa Faast Owner of Faast Pharmacy On Starting A Pharmacy Discussion Item One – What? Discussion Item Two – Where? Discussion Item Three – When? Discussion Item Four – Why? Discussion Item Five – Who? You can not be all things to all customers. You must choose a theme for your pharmacy. • Cheap • Fast • Personal Concierge • Retail or Closed Door • Cash or Insurance Just some examples This is your time to dream of your perfect pharmacy. I wanted Faast Pharmacy to be a personal relationship pharmacy. Where we pampered our customers. Your theme will direct all other decisions. Location, Location, Location! The fruits of your labor may rot if you don’t have the right spot. Match your theme to your location. Not a good idea to have a highend wellness pharmacy in the middle of the poorest neighborhood. Things to keep in mind: • Lease negotiation • Traffic • Ease of finding • Distance from prescribers • Distance from competitors • Size matters No such thing as perfect timing, but there is better timing. Are you prepared?: • Emotionally • Mentally • Physically • Financially • Professionally You will make juggling an art form. These are some of the things you will be doing all at once: licensing, loan process, evaluating vendors, marketing, promotions, tenant improvements, grand opening planning, budgets, business plan, meeting with lawyers, CPA, etc. Very important to answer this question. • Want specialized practice • Tired of corporate • Wealth • Independence There is not a right or wrong answer. You just need to KNOW your answer. You need a target audience, an ideal customer. Should be a group whose wants or needs match your theme. • Families with children • Diabetics • Elderly • Uninsured • Animals • Dermatology Your employee is your first customer. Hire better so you don’t have to fire later. Get help in this area if your can. Employees represent you and your pharmacy. Your employees are your biggest asset and your biggest liability. Some things to think about are: • • • • • HR solutions Employee handbook Payroll Training Background checks Start your business plan NOW! This is the longest, toughest and most important step in the process. Even if you are just thinking about it then get going on it. Get a team of trusted advisors. • Bankers • Other pharmacy owners • CPA • Lawyer • Personal support team www.NFIB.com www.pharmacyowners.com www.ncpanet.org www.sba.gov E-myth Book Business Plan Pro Software Questions? Comments? Dr. Lisa Faast Faast Pharmacy 3400 Calloway Dr. #701 Bakersfield, Ca 93312 www.faastpharmacy.com 661-410-7979 I am happy to help you!