Adobe Captivate
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The Naked Entrepreneur 403
Watch the video above then take the quiz by using the controls below.
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Slide 2 - Naked Entrepeneur - Yona Shtern
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Yona says he is an entrepreneur at heart even when he wasn’t running his own business. What is the
official term for someone who is a free spirit and wants to innovate within a corporation?
A) Entrepreneur
B) Intrapreneur
C) Extrapreneur
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D) Interpreneur
The correct answer is B) Intrapreneur
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How did Yona fund his business through “skin in the game”?
A) He asked for money from friends
B) His family gave him money
C) He put up his own money
D) He didn’t have any “skin in the game”
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The correct answer is C) He put up his own money
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What did Yona’s first investor expect from him in order to receive a new investment of $1,000,000?
A) He had to hit his KPIs
B) He had to refund the money
C) He needed to have at least one customer
D) He needed to make his first profit
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The correct answer is A) He had to hit his KPIs
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There was a catch-22 for Beyond the Rack because they needed customers to get product but they
needed product to get customers. How did they overcome this?
A) They took clearance rack items from a local retail store, photographed it, put it on the
and had people wait in the store to buy the item if it was sold on their website
website
B) They bought clearance rack items from a local retail store, photographed it, put it on the website and
waited for people to purchase the items
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C) They bought full priced item items from a local retail store, photographed it, put it on the website and
waited for people to purchase the items
D) They took full priced items from a local retail store, photographed it, put it on the
people wait in the store to buy the item if it was sold on their website
website and had
The correct answer is A) They took clearance rack items from a local retail store, photographed it, put it
on the website and had people wait in the store to buy the item if it was sold on their website
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What does Yona believe is the best part about being an entrepreneur?
A) Seeing your hard work pay off
B) The money
C) The fame
D) Yona doesn’t believe there is an upside to entrepreneurship
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The correct answer is A) Seeing your hard work pay off.
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Yona believes that Beyond the Rack has two consumer groups.
A) True
B) False
The correct answer is A) True
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Yona believes that partnerships only matter in family and not in business.
A) True
B) False
The correct answer is B) False.
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Yona believes that success is instantaneous. If you have a great idea success will happen overnight.
A) True
B) False
The correct answer is B) False
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Yona believes that entrepreneurship skills can be taught but you need to have that burning itch to
innovate.
A) True
B) False
The correct answer is A) True
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Yona believes that resiliency and a high adversity quotient will pay off in the end.
A) True
B) False
The correct answer is A) True
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Yona Shtern has an interesting story about getting investor funding for Beyond The Rack. In short he
ended up on a plane to Zurich, was told he could have a second chance for building a business plan,
spent the entire night rebuilding his business plan, and ended up making the deal. This truly showed
that Yona was willing to go the distance to get the investment for his company.
Ask yourself, is this something I would have done?
Reflect on your answer and reflect on what you would have done differently if put into that situation.
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